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'Over the years I’ve heard many debates in the blogosphere about what is ‘king’ ‘Blogging is King’ was something many argued almost 10 years ago as it began to rise in popularity. ‘Content is King’ was the catch cry for many years… then it became ‘Community is King’ for a while as community management became the big thing. ‘Twitter is King’ was something I heard a number of bloggers crying (as they gave up their blogs to get
'You will have noticed this week we have learned how to reach out to brands for advertising and sponsorship on our blogs – and the best way to sell yourself is to have all your details in a handy, professional media kit. It shows that you’re serious about partnering up to create an both an income for you and awareness of brands, and gives potential sponsors all the information they need to decide that you’re the blogger they’d like to work with.
'This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake.
'Image via Flickr user triedandtruetutoring. This is a guest contribution from entrepreneur and author Niall Harbison. Although not everybody wants to make money from their blog, it is undoubtedly the goal for many. To make a living from writing at home often features high on the list of dream jobs! I’m lucky enough to have just published a book which got to number one in the charts, sold a business, as well as running a couple of businesses today, and most of the success can be put down
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'This is a guest contribution from Marcus Taylor of Venture Harbour. In Western cultures, there is a prevailing belief that you ‘work your way to the top’, ‘climb the ladder’, and make slow and steady efforts to achieve success. This way of thinking is undoubtedly a smart approach, particularly for bloggers. However, there is an equally smart, yet opposing, belief that’s more common in certain Eastern cultures: leapfrogging straight to the top.
'This is a guest contribution from Marcus Taylor of Venture Harbour. In Western cultures, there is a prevailing belief that you ‘work your way to the top’, ‘climb the ladder’, and make slow and steady efforts to achieve success. This way of thinking is undoubtedly a smart approach, particularly for bloggers. However, there is an equally smart, yet opposing, belief that’s more common in certain Eastern cultures: leapfrogging straight to the top.
'Image via Flickr user Andrew Pescod. This is a guest contribution from Poulami Ghosh of PPC Ads Management. If conversion rates really matter to you, you should be aware that every marketing campaign has to have a dedicated landing page. This is particularly true with regard to PPC where you have to pay for every single click. Ask any PPC company and it will tell you the same thing.
'This is a guest contribution from business/tech writer Nick Chowdrey. Getting on Google News. Everybody knows that the world of SEO is changing. As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches.
'Image via Flickr user Liquine. This is a guest contribution by Renee from Beautifille.com. . This year marks 10 years of my blogging career, and after starting several women’s blogs (some successful, some not), and being an avid reader of them myself, I’ve learn the key elements in what makes a blog “make it” or not. Here they are. Key #1: Make Sure Your Blog is Visually Great.
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'Are you a blogger who has thought of maybe doing some sponsored work on your blog, but are wondering where all the opportunities are? Do you see other bloggers collaborating with brands and think there must be some magic list you need to be on to have these opportunities land in your inbox? Well there might be lists you can get on. But one of the best ways of getting yourself on a brand’s radar is to make the first move and to speak to them yourself.
'This is a guest contribution. You look around you, and there’s competition everywhere. Companies are mushrooming day and night. You wonder how many of these are there really. 145,000 businesses each year – that’s your number. . Competition online is fierce. Only a few years ago, marketing gurus would have suggested you try social media to beat your competitors.
'This is a guest contribution from Emma Henry of True Target Marketing. There’s no denying that plenty of us are trying to make a living on the internet. The good news is that it’s still early days when it comes to building a successful online business. In reality, very few businesses know how to effectively execute strategic online marketing campaigns.
'This is a guest contribution from Andy Nathan, of Smart at the Start. I have a secret formula for using the Problogger job board that will enthrall many, and bring others to tears with their boredom. That is OK! I do not want everyone to use what I am about to explain below, because that just means more business for me. . In fact, I struggled with whether I should even share this information to anyone, because…well… human greed being what it is.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
'This is a guest contribution from Amy Brown of Wordprax.com. Videos don’t have a magic wand, as believed by certain marketeers (both amateurs and seasoned ones). . Threading video marketing success is hard work, and requires a fair bit of creativity. While it’s true that video content can enhance engagement at a much greater rate than its more static counterparts, if quality is being compromised, your video marketing endeavor isn’t going to get as far as it could.
'This is a guest contribution from Emma Henry of True Target Marketing. There’s no denying that plenty of us are trying to make a living on the internet. The good news is that it’s still early days when it comes to building a successful online business. In reality, very few businesses know how to effectively execute strategic online marketing campaigns.
'This is a guest post from M. Farouk Radwan of optimistnet.com. In April 2014, I launched my social network www.optimistnet.com, and by the beginning of May we already had 180,000 page views and a few thousands registered users. Our Alexa Rank jumped from 4 million in the beginning of May to 680K in a very short period of time, and we had more than 5,000 posts made on the network in the first month by our visitors.
'Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
'At a recent team meeting at ProBlogger HQ to plan the theme for our next ‘theme week’ here on the ProBlogger blog I nervously suggested that we should create a week long series of posts on the topic of Facebook. As the word came out of my mouth I found myself almost involuntarily shuddering because I know that there’s a lot of mixed feelings among bloggers about the network right now and I half expect that we’ll get our fair share of ‘I’ve given up on Faceboo
'You have decided to work with brands on your blog to create a little income. Congratulations! You’re joining hundreds of thousands of others doing that very thing, and more than likely having a great time doing so. You’ve read all the advice, and you’re keen to get started. Let’s put it all together and get the wheels in motion.
'So you’ve been blogging for a while and have built up a solid readership and community because you consistently deliver useful/inspirational/entertaining content? There is a fair chance if you have included a contact email address on your blog that before long an email from a brand, a PR or digital marketing agency, will land in your inbox. You will either be surprised and delighted, or offended, that your little blog has been noticed by said brand.
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