July, 2014

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Content Isn’t King… Here’s What Is!

ProBlogger

'Over the years I’ve heard many debates in the blogosphere about what is ‘king’ ‘Blogging is King’ was something many argued almost 10 years ago as it began to rise in popularity. ‘Content is King’ was the catch cry for many years… then it became ‘Community is King’ for a while as community management became the big thing. ‘Twitter is King’ was something I heard a number of bloggers crying (as they gave up their blogs to get

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Partnering with Brands Theme Week: The Ultimate Guide to Creating a Media Kit

ProBlogger

'You will have noticed this week we have learned how to reach out to brands for advertising and sponsorship on our blogs – and the best way to sell yourself is to have all your details in a handy, professional media kit. It shows that you’re serious about partnering up to create an both an income for you and awareness of brands, and gives potential sponsors all the information they need to decide that you’re the blogger they’d like to work with.

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How Social Media Can Affect Your Search Engine Rankings

ProBlogger

'This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake.

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10 Steps To Help Turn Your Blog Into A Number 1 Bestselling Book

ProBlogger

'Image via Flickr user triedandtruetutoring. This is a guest contribution from entrepreneur and author Niall Harbison. Although not everybody wants to make money from their blog, it is undoubtedly the goal for many. To make a living from writing at home often features high on the list of dream jobs! I’m lucky enough to have just published a book which got to number one in the charts, sold a business, as well as running a couple of businesses today, and most of the success can be put down

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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2 Simple Ways to Customise Your Facebook Updates

ProBlogger

'Today I want to share a Facebook tip that I’m sure many ProBlogger readers will already know, but which I am sure some have not heard about. Every single time I share it, I get “wow, I never knew that!” comments. It’s all to do with how Facebook lets you customise your status updates when sharing links on your Facebook page.

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What You Need to Know About Your Stats if You Want to Work With Brands on Your Blog

ProBlogger

'This is a guest contribution from Louisa Claire of Brand Meets Blog , a blogger outreach agency marrying brands with the bloggers who want to work with them. If you’re feeling a little overwhelmed by last week’s Partnering with Brands theme week , this might give you just the inspiration you need… When bloggers start working with brands they tend to be full of excitement about the opportunities that come with it. .

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Create the Best Pay-Per-Click Landing Page in 7 Easy Steps

ProBlogger

'Image via Flickr user Andrew Pescod. This is a guest contribution from Poulami Ghosh of PPC Ads Management. If conversion rates really matter to you, you should be aware that every marketing campaign has to have a dedicated landing page. This is particularly true with regard to PPC where you have to pay for every single click. Ask any PPC company and it will tell you the same thing.

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Increase Your SEO By Appearing on Google News

ProBlogger

'This is a guest contribution from business/tech writer Nick Chowdrey. Getting on Google News. Everybody knows that the world of SEO is changing. As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches.

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5 Key Elements for a Successful Women’s Blog

ProBlogger

'Image via Flickr user Liquine. This is a guest contribution by Renee from Beautifille.com. . This year marks 10 years of my blogging career, and after starting several women’s blogs (some successful, some not), and being an avid reader of them myself, I’ve learn the key elements in what makes a blog “make it” or not. Here they are. Key #1: Make Sure Your Blog is Visually Great.

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ProBlogger in Perth: 10 Things Darren Wishes He Knew About Blogging

ProBlogger

'This is a guest contribution from blogger Jenish Pandya. What happens when ProBlogger legend Darren Rowse comes to your city for the first time ever? You and everyone around you go crazy and act like teenagers at a Justin Bieber concert and start taking heaps of photos every time he makes a move. Then what do you do with all the photos you have taken?

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Partnering With Brands Theme Week: Marketing Yourself

ProBlogger

'Are you a blogger who has thought of maybe doing some sponsored work on your blog, but are wondering where all the opportunities are? Do you see other bloggers collaborating with brands and think there must be some magic list you need to be on to have these opportunities land in your inbox? Well there might be lists you can get on. But one of the best ways of getting yourself on a brand’s radar is to make the first move and to speak to them yourself.

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How to Beat Your Competition Online by Trying this One Thing

ProBlogger

'This is a guest contribution. You look around you, and there’s competition everywhere. Companies are mushrooming day and night. You wonder how many of these are there really. 145,000 businesses each year – that’s your number. . Competition online is fierce. Only a few years ago, marketing gurus would have suggested you try social media to beat your competitors.

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Three Ways to Outperform Your Online Competition

ProBlogger

'This is a guest contribution from Emma Henry of True Target Marketing. There’s no denying that plenty of us are trying to make a living on the internet. The good news is that it’s still early days when it comes to building a successful online business. In reality, very few businesses know how to effectively execute strategic online marketing campaigns.

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How I Earned $15000 from The Problogger Job Board

ProBlogger

'This is a guest contribution from Andy Nathan, of Smart at the Start. I have a secret formula for using the Problogger job board that will enthrall many, and bring others to tears with their boredom. That is OK! I do not want everyone to use what I am about to explain below, because that just means more business for me. . In fact, I struggled with whether I should even share this information to anyone, because…well… human greed being what it is.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Script Video Marketing Success with the Right Content

ProBlogger

'This is a guest contribution from Amy Brown of Wordprax.com. Videos don’t have a magic wand, as believed by certain marketeers (both amateurs and seasoned ones). . Threading video marketing success is hard work, and requires a fair bit of creativity. While it’s true that video content can enhance engagement at a much greater rate than its more static counterparts, if quality is being compromised, your video marketing endeavor isn’t going to get as far as it could.

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Three Ways to Outperform Your Online Competition

ProBlogger

'This is a guest contribution from Emma Henry of True Target Marketing. There’s no denying that plenty of us are trying to make a living on the internet. The good news is that it’s still early days when it comes to building a successful online business. In reality, very few businesses know how to effectively execute strategic online marketing campaigns.

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How I Got 180,000 Page Views in the First Month of Being Online

ProBlogger

'This is a guest post from M. Farouk Radwan of optimistnet.com. In April 2014, I launched my social network www.optimistnet.com, and by the beginning of May we already had 180,000 page views and a few thousands registered users. Our Alexa Rank jumped from 4 million in the beginning of May to 680K in a very short period of time, and we had more than 5,000 posts made on the network in the first month by our visitors.

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Top Tips to Help You Nail That Blogging Job Application

ProBlogger

'Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Facebook Theme Week: Organic or Paid?

ProBlogger

'At a recent team meeting at ProBlogger HQ to plan the theme for our next ‘theme week’ here on the ProBlogger blog I nervously suggested that we should create a week long series of posts on the topic of Facebook. As the word came out of my mouth I found myself almost involuntarily shuddering because I know that there’s a lot of mixed feelings among bloggers about the network right now and I half expect that we’ll get our fair share of ‘I’ve given up on Faceboo

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Partnering With Brands Theme Week: Putting it All Together and Getting Started

ProBlogger

'You have decided to work with brands on your blog to create a little income. Congratulations! You’re joining hundreds of thousands of others doing that very thing, and more than likely having a great time doing so. You’ve read all the advice, and you’re keen to get started. Let’s put it all together and get the wheels in motion.

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Partnering With Brands Theme Week: Ways to Collaborate and Earn an Income on Your Blog

ProBlogger

'So you’ve been blogging for a while and have built up a solid readership and community because you consistently deliver useful/inspirational/entertaining content? There is a fair chance if you have included a contact email address on your blog that before long an email from a brand, a PR or digital marketing agency, will land in your inbox. You will either be surprised and delighted, or offended, that your little blog has been noticed by said brand.