Nick Ursborne
DECEMBER 2, 2024
[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience.
Agency Content Writer
DECEMBER 2, 2024
In today’s competitive market, every business needs a solid online presence. One key to achieving this is high-quality content. A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Finding the right content writer is a critical investment whether you’re a startup or an established company.
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Freelance Magic
DECEMBER 1, 2024
Freelance writing is one of those careers that seems almost too good to be true. You get to work from anywhere, set your own schedule, and earn money doing something creative. But if you’ve ever wondered, Can I really make a living as a freelance writer? the answer is a resounding yes. I know this because I’ve been there. I started out charging pennies for blog posts and working 14-hour days to make ends meet.
Backlinko
DECEMBER 28, 2024
Google reviews play a huge role in a brands success. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business. To illustrate why, lets go over some of the advantages. Benefits of Getting Google Reviews By collecting Google reviews, you can: Learn what customers think about you: This includes what they like and dislike about your business, so that you know whats working and what to improve on Increase visibility: Having more good Goog
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Animalz
DECEMBER 5, 2024
Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Books certainly spread breakthrough ideas, but it’s rarely where they’re born. Each of the examples I just mentioned started from somewhere else: blockbuster blogs.
Enchanting Marketing
DECEMBER 17, 2024
Whats your most valuable lesson of 2024? At the end of each year, I reflect on what I’ve learned. I’m less interested in achievements, more interested in intangible benefits. How do I become a better human? This year, I’ve struggled to pinpoint just one lesson because it feels like it’s been a year of relearning and reinforcing several life lessons.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Agency Content Writer
DECEMBER 2, 2024
A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience.
ContentWriters
DECEMBER 19, 2024
As a writer, learning how to write in active voice is the gold standard for most content. But what exactly is active voice, and why is it better than passive voice? If you want to thrive as a content writer, there are a few active writing rules to follow. Active voice is the key to streamlining your writing, improving readability, and creating impactful content.
Backlinko
DECEMBER 27, 2024
Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can produce various content formats, including code, text, visuals, audio, and video. Various programs have the ability to learn almost any kind of information.
The Hoth
DECEMBER 17, 2024
Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. This means SEO is an essential marketing channel for real estate agents. If you want to generate a steady pipeline of clients and compete with big dogs like Keller Williams and RE/MAX, you need a strong presence on search engines.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Buffer
DECEMBER 9, 2024
Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal pr
Melanie Saxton
DECEMBER 27, 2024
Why do businesses and organizations need professional copywriting services? The answer is simple. You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on persuasion. Emphasis on storytelling. Emphasis on trust-building. Emphasis on capturing and holding attention. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote.
Ahrefs
DECEMBER 5, 2024
In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page).
Grammarly
DECEMBER 9, 2024
If youve ever applied for a job thats a perfect fit with your skills and experience only to receive nothing more than an automated rejection letter, blame it on AI. Tech-savvy job applicants have a leg up because they know how to use generative AI (gen AI) to create rsum bullet points that get the approval of applicant tracking systems (ATS), which filter rsums before human eyes ever see them.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Backlinko
DECEMBER 29, 2024
Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO strategies. Take Deer Valley Plumbing Contractors, for instance. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords.
Jane Friedman
DECEMBER 10, 2024
Todays post is by author Tara Deal , whose novella Life/Insurance is out now. Pretend youve written a novella. And it wasnt easy. But now its done and youre finished. Now what? Its difficult to find someone who wants to publish it. No one wants to spend money on such a little book (whether youre a publisher or a customer). But what if a novella is all youve got?
Content Hacker
DECEMBER 16, 2024
Master the art and science of AI-driven content with Content Hacker. Learn SEO, content, and AI.
Neal Schaffer
DECEMBER 9, 2024
Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for Google and other search engines. In this post, I want to share 11 innovative solutions […] AI Blogging: How to Use AI to Write Blog Posts and the 11 Best Tools You Need appeared first on NealSchaffer.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
DECEMBER 30, 2024
In this article, Ill share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.
Ben Settle
DECEMBER 14, 2024
About 14 years ago during the week between Christmas and New Years, I decided Id had enough of client work. I was doing a lot of copywriting for others at the time. But I grew tired of it and wanted to be my own client. So I sat down during that week and hammered out a detailed plan to build out a business selling info products and supplements to a male health-related niche.
Grammarly
DECEMBER 6, 2024
In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly Below, well go over seven marketing communication trends every marketer should know about.
Express Writers
DECEMBER 12, 2024
When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. You would be very disappointed if one day you bought your favorite nacho cheese dip and it tasted much spicier than usual. It might even be enough to put you off that brand and encourage you to try a different one.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Freelance Union
DECEMBER 19, 2024
This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] You might think of the best AI writing tools as a recent invention that makes everything easier for freelance writers.
Content Marketing Institute
DECEMBER 19, 2024
You have great content. It's published on the platforms where your audience is. But your content isn't revving your companys marketing engines. So, lets get to troubleshooting and fixing.
Ahrefs
DECEMBER 31, 2024
Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the back of my mind. Ive just never had the time due to my day to day work at Ahrefs.
Backlinko
DECEMBER 13, 2024
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Make a Living Writing
DECEMBER 10, 2024
Did you know you can earn money by finding greeting card writing jobs? Here are 7 companies that pay freelancers. Greeting cards, by their nature, are meant to be displayed. Some of them feature art so gorgeous, you could put them in a frame and hang them on your wall. So if your visual arts abilities are less “Thomas Kinkade” and more “juice-box-addled toddler who’s only half paying attention to what he’s doing,” then it may not even have occurred to you that
Blogging From Paradise
DECEMBER 22, 2024
Should you delete old blog posts? Deciding whether or not to delete old blog posts makes even seasoned bloggers hesitate.
Grammarly
DECEMBER 16, 2024
Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Heres an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? How Claude AI works Claude AI vs. ChatGPT How to use Claude AI Advantages of Claude AI Disadvantages of Claude AI Conclusion What is Claude AI?
Content Marketing Institute
DECEMBER 18, 2024
Instagram ended hashtag following this week. Some experts say its time to rethink your brands hashtag strategy, and some of their ideas may sound familiar to get your content discovered.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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