Tina Dubinsky

OCTOBER 2, 2019

A detailed blog on how to get your blog noticed for free by improving 9 different aspects. The post How To Get Your Blog Noticed appeared first on Tina Dubinsky Freelance Writer.

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Neil Patel

OCTOBER 29, 2019

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.

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Content Marketing Institute

OCTOBER 22, 2019

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.

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Jeff Goins

OCTOBER 21, 2019

I've often wondered what would it be like to be a nomad and travel the world. I did this for a brief time in my early 20s and then stopped, and recently I've been falling back in love with travel. I’ve bumped into some really interesting people who have traveled the world. I've learned that travel is not so much about the places you go or the people you meet, but instead, it's about the person you become.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Moz

OCTOBER 24, 2019

Posted by BritneyMuller Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of Whiteboard Friday.

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ThemeIsle

OCTOBER 29, 2019

The world of eCommerce is evolving. As more consumers become comfortable with purchasing through mobile apps and other channels, businesses are turning to ‘headless eCommerce’ as a solution. However, not every business can benefit from this structure. In this piece, we’ll explain what headless eCommerce is and how it works. Then, we’ll discuss some considerations.

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Neil Patel

OCTOBER 22, 2019

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

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Content Marketing Institute

OCTOBER 14, 2019

A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons. Continue reading → The post 6 Content Marketing Tips That Will Give You an Aha Moment appeared first on Content Marketing Institute.

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Jeff Goins

OCTOBER 10, 2019

"Just be yourself" is probably the worst advice we could ever receive or give a person. Few of us actually know who we really are. And yet, if we can acquire this art of self-awareness, everything changes. Ralph Waldo Emerson once wrote, "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." But how do I do that?

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Moz

OCTOBER 1, 2019

Posted by MiriamEllis. ? ?. Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, games, goodies, and gizmos to bought and sold. Winter weather and long lines will be braved, traffic endured, tired feet soaked, and patience tested in the search for the perfect gift for everyone on everyone’s list.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

ThemeIsle

OCTOBER 21, 2019

When it comes to ecommerce, product reviews help you improve your visibility in search engines and convince prospective buyers to make a purchase. However, the problem that you might be facing is how to get customer reviews in the first place. Fortunately, there are some tactics you can use to get more customer reviews. For. The post How to Get Customer Reviews: 4 Tips That Really Work appeared first on Themeisle Blog.

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ProBlogger

OCTOBER 10, 2019

The post What Time of Day is Best to Publish to Your Blog? appeared first on ProBlogger. This post is based on episode 130 of the ProBlogger podcast. When I started blogging (back in 2005, when RSS feeds were really big), I paid a lot of attention to when I published my posts because it seemed to affect how many people saw them. These days their visibility seems to be affected more by the timing of my social media posts and emails than of the posts themselves.

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Neil Patel

OCTOBER 8, 2019

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.

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Content Marketing Institute

OCTOBER 10, 2019

It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading → The post How to Stop Creating Content That Disappoints Your Audience appeared first on Content Marketing Institute.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Arrant Pedantry

OCTOBER 24, 2019

A little while ago, one of my coworkers came to me with a conundrum. She had come across a sentence like “Ryan founded the company with his brother Scott” in something she was editing, and she couldn’t figure out if “brother” should be followed by a comma. She’d already spent quite a bit of time trying to answer the question, but she was coming up empty-handed.

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Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company.

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ThemeIsle

OCTOBER 7, 2019

One of the most effective ways to measure how well your website is performing is to track user engagement directly in WordPress. However, it can be a challenge to decipher and compile the data that means the most to your website. Some of the most important analytics to track user engagement include identifying your most. The post How to Track User Engagement in WordPress With Google Analytics appeared first on Themeisle Blog.

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ProBlogger

OCTOBER 31, 2019

The post Seven Important Things I’ve Learnt from Eleven Years of Freelance Blogging appeared first on ProBlogger. Have you ever thought of giving paid blogging a go? Maybe you see it as a means to an end, or perhaps a handy way to make some extra money to support your own blog. But paid blogging can also be a great way to super-charge your growth as a blogger.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Neil Patel

OCTOBER 1, 2019

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.

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Content Marketing Institute

OCTOBER 3, 2019

Only one channel satisfies every reason your brand has for distributing and promoting content – organic search. And that’s not an overstatement. Read on. Continue reading → The post The Best Reason to Do Content Marketing? Organic Search appeared first on Content Marketing Institute.

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Neil Patel

OCTOBER 15, 2019

The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing. Eric is a great marketer as well, and when it comes to social media, he spends much more time than me on it and he even has people at his ad agency dedicated to helping him grow his personal brand online.

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Content Marketing Institute

OCTOBER 8, 2019

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading → The post 5 Techniques to Build a Better Content Platform appeared first on Content Marketing Institute.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Content Marketing Institute

OCTOBER 16, 2019

To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading → The post Thin Content: Why You Should Fix or Remove Low-Quality Web Pages appeared first on Content Marketing Institute.

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Content Marketing Institute

OCTOBER 7, 2019

Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline. Continue reading → The post How to Adopt a Growth Mindset for Your Content Marketing appeared first on Content Marketing Institute.

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Content Marketing Institute

OCTOBER 15, 2019

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen. Continue reading → The post How to Structure Your Content to Make It Accessible appeared first on Content Marketing Institute.

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Content Marketing Institute

OCTOBER 30, 2019

Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building. Continue reading → The post Which of These 3 Content Pillar Types Should You Build? appeared first on Content Marketing Institute.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

OCTOBER 1, 2019

Want a balanced and actionable way to know if your content is doing what it’s supposed to do? Create a content scorecard. Here’s an easy-to-use format to evaluate your content quantitatively and qualitatively. Continue reading → The post How to Score Your Content Assets for Long-Term Success appeared first on Content Marketing Institute.

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Content Marketing Institute

OCTOBER 2, 2019

Marketing automation isn’t all machines and magic – it takes real human effort to get the best results. This month’s #ContentTECH discussion looks at the work to be done if you want to unleash the full potential of these tools. Continue reading → The post What It Takes to Get the Best Results With Marketing Automation appeared first on Content Marketing Institute.

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Content Marketing Institute

OCTOBER 28, 2019

The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading → The post Why You Need to Get a Life(cycle) Email Marketing Program appeared first on Content Marketing Institute.

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Content Marketing Institute

OCTOBER 9, 2019

How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences. Continue reading → The post Get the Audience Greenlight: A Lesson From a 19th Century Nurse appeared first on Content Marketing Institute.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing