Content Marketing Institute
JULY 30, 2020
If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel. Continue reading → The post Overcome a Boring Blog With These 5 Techniques appeared first on Content Marketing Institute.
Neil Patel
JULY 28, 2020
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.
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Jeff Goins
JULY 2, 2020
These days, I seem to be going through a personal renaissance, re-thinking who I am, what I do, and my contribution to the world. I keep running into other writers, artists, and creative professionals who seem to be struggling with the same thing: What does nurturing your creative life in a pandemic actually look like?
Buffer
JULY 21, 2020
Remarkable brands are more than a logo. They are a collection of images and feelings and connections. (Often experienced through social media.) Take Nike for instance. When you think of Nike, you likely see movement, you feel momentum. You associate Nike with getting things done. This feeling is reinforced by all their imagery and of course by the iconic swoosh logo.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Moz
JULY 2, 2020
Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?
ThemeIsle
JULY 16, 2020
A premium domain name can serve as a powerful online marketing and branding tool for your business. However, to increase your chances of finding a quality web address, it’s important to know where to look. The post 5 Best Places to Find a Premium Domain Name for Sale appeared first on Themeisle Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
JULY 21, 2020
Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.
Neal Schaffer
JULY 1, 2020
We write our blog posts for people, not for search engines. However, if you do not consider SEO optimization, are you sure that people will find your useful content? That is why our comprehensive guide on starting a successful blog would be incomplete without mentioning the blog post SEO. We have already discussed how to create a blog, as well as the best web design tips to make it original and impressive.
Pronto Marketing
JULY 28, 2020
Content is a crucial part of building a strong online presence. One of the best tactics for building out your small business content is by writing blog articles. By publishing new blog posts regularly, you’ll get a fresh source of content for your email newsletters and create a lot more opportunities for your website to rank in relevant search results.
Moz
JULY 16, 2020
Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ThemeIsle
JULY 9, 2020
Whether you’re running an ecommerce store, a blog, or anything in between, newsletters can be an excellent way to drive conversions. We'll show you how to create an email newsletter in four simple steps. The post How to Create an Email Newsletter That Converts (2023 Guide) appeared first on Themeisle Blog.
Content Marketing Institute
JULY 9, 2020
When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading → The post 15 Mistakes You May Be Making in Your Content Development appeared first on Content Marketing Institute.
Neil Patel
JULY 14, 2020
If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.
Neal Schaffer
JULY 1, 2020
We write our blog posts for people, not for search engines. However, if you do not consider SEO optimization, are you sure that people will find your useful content? That is why our comprehensive guide on starting a successful blog would be incomplete without mentioning the blog post SEO. We have already discussed how to […] 10 Top Tips to Increase Your Blog Post SEO appeared first on NealSchaffer.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ProBlogger
JULY 9, 2020
The post 7 Areas to Focus on During Your Mid-Year Blog Review appeared first on ProBlogger. This post is based on episode 131 of the ProBlogger podcast. A lot of bloggers do an end-of-year-review, where they analyze how everything went in the previous year and set goals for the new one. But when you set such long-term goals, it’s worth checking in occasionally to see how you’re doing and make sure you’re still on track.
Moz
JULY 16, 2020
Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.
Neil Patel
JULY 7, 2020
SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings i
Neil Patel
JULY 6, 2020
So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
JULY 1, 2020
Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading → The post Style Guide: How to Write One for Your Brand appeared first on Content Marketing Institute.
Content Marketing Institute
JULY 2, 2020
Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading → The post 5 Big Obstacles Encountered by B2B Content Marketers appeared first on Content Marketing Institute.
Content Marketing Institute
JULY 23, 2020
Why does your company create content? Who is it for? What will it do for them? Craft the answers into a single statement to create more compelling content your target audience wants to engage with. Continue reading → The post Make a Mission Statement for Better Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
JULY 20, 2020
Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading → The post How to Create a Not-Awkward Personalization Strategy appeared first on Content Marketing Institute.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
JULY 6, 2020
Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading → The post How to Create a Content Marketing Playbook appeared first on Content Marketing Institute.
Content Marketing Institute
JULY 13, 2020
Through hundreds of interviews, Clare McDermott has learned how to diffuse tension, set a good conversational tempo, and design probing questions. Here’s her best advice for content marketers. Continue reading → The post How to Perfect the One-on-One Interview appeared first on Content Marketing Institute.
Content Marketing Institute
JULY 29, 2020
Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. But we don't think about how our biases can be a disadvantage. Let’s explore. Continue reading → The post You May be Undermining Your Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
JULY 27, 2020
Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing? appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JULY 28, 2020
Topical content has advantages, but it also can trip you up. How do you decide when to pursue trending topics or stick with evergreen content? Answer these three questions. Continue reading → The post 3 Questions to See If You Should Tackle Trending Topics appeared first on Content Marketing Institute.
Content Marketing Institute
JULY 7, 2020
Clickbait has a well-deserved bad rap. Yet, attracting an audience and getting it to click to a web page is a goal for many content marketers. Can you create clickbait that gets a good rap? Let’s discuss. Continue reading → The post Can Clickbait Be Used for Good? appeared first on Content Marketing Institute.
Content Marketing Institute
JULY 14, 2020
Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading → The post Who Should Be at the Center of Your Sales and Marketing Alignment? appeared first on Content Marketing Institute.
Content Marketing Institute
JULY 8, 2020
No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones. Continue reading → The post Tools to Help Your Content Marketing Team Be Successful appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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