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I met Steve Errey years ago and it was respect at first sight. He was perceptive, smart, gentle and honest – all qualities I like in a person. Oh, and he was confident… enough to proudly flaunt his bold, bright pink website. Fast forward a few months and a shade of blue later, and Steve was still doing awesome stuff I appreciated. When he asked me for an interview on confidence, I stepped right up and poured my heart into it.
This week, I’ve been reading The King of Madison Avenue —an interesting biography of ad man David Ogilvy (aff). I’ve always been fascinated with Ogilvy and see a lot in what he’s done as relevant to bloggers. So here’s some of his more famous quotes, with a few thoughts on how they relate to our medium. 1. “The consumer isn’t a moron; she is your wife.&#.
“YOU write it,&# I told Adam, nearly shoving the awkward task of writing an unveiling announcement for the Men with Pens/SXSW Meetup Event into his lap over Twitter DMs. “I can’t. I just can’t. And you know me well enough as a person. YOU do it.&#. “ME?!&# Adam was stunned. “But I… wha-… I… ME?!&# (He didn’t quite use those words, but the sentiment was close.). “You.
If you think you’re prepared for SXSW.com, you’re wrong. You may have bought your ticket. You may have booked your hotel. You may even have packed your bag and triple-checked that you’ve brought your toothpaste and alarm clock. But you weren’t prepared for an event the likes of which SXSW – and the world –has never seen. It’s an event that you can look at one of two ways: The public unveiling of a deeply ingrained persona and catharsis of epic proportions you won’t want to miss.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Graham and I go way back. We’ve known each other a few years and have exchanged many pleasantries as fellow writers and Canadians. He pitched me a guest post that wasn’t written yet, and here was my reply: “You’re on 1) because you’re an old friend, 2) because I actually like you, 3) because you write well and 4) because you used the word bagel in this pitch.
Teach me how to do something. Entertain me. Stimulate me to think. Tell me a story. Present me with some interesting research results. Make me laugh. Review a product or service to help me make a decision. Tell me why and how something applies to me. Show me a case study of something you’ve (or someone else has) done. Make me feel like I’m not the only one who… Predict what will happen next.
This guest post is by Caz Makepeace of y Travel Blog. Facebook Fan pages are swiftly becoming a standard extension to blogs’ brands and messages. This is a highly effective form of engaging with your target market and building a community around your brand. If you focus on making your Fan page your homepage for the social web, you can create a page that serves as your mini-hub.
This guest post is by Caz Makepeace of y Travel Blog. Facebook Fan pages are swiftly becoming a standard extension to blogs’ brands and messages. This is a highly effective form of engaging with your target market and building a community around your brand. If you focus on making your Fan page your homepage for the social web, you can create a page that serves as your mini-hub.
Earlier this week Google’s “head of web spam&# —Matt Cutts— posted on his blog that they’re implementing a change in their algorithm that impacts those that publish content from elsewhere on the Web. The changes are all about ranking the original sources of content higher than those who scrape/republish/copy it. This has always been Google’s intent but increasingly some have been seeing scraped content ranking higher than original sources.
This guest post is by Onibalusi Bamidele of YoungPrePro.com. Getting traffic to a blog is the major challenge a blogger faces. Many have read about various traffic generation strategies, but they find it difficult to get traffic to their blogs because these tips are no longer as effective as they once were. For example, guest blogging used to be very effective, but now that a lot of people are doing it and talking about it, it’s no longer as effective as it used to be.
This guest post is by Lea Woodward of www.DotNetConnector.com. Did you know that the second place many new readers go after hitting the home page of your blog is your About page? Go and check your stats and you’ll probably see that if it’s not up there at #2, it’s probably still pretty high up on the list of “most viewed&# links.
This guest post is by Martyn Chamberlin of Two Hour Blogger. What separates your blog from thousands of others in your niche? What are you doing that’s different? Why would people prefer your blog over others? Like most writers, that question may make you freeze for a minute. You can feel your insides going numb. Your face starts turning green.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Blogging has been very good to me. Over almost nine years, it’s been a daily blessing in more ways that I can count: new friends. new skills. new knowledge. the opportunity to travel. the ability to pay off a mortgage. business partnerships. the chance to do what I love (communicate and build communities) all day, every day— and get paid for it!
This guest post is by Jenny Dean of Business Blog Writers. Whether you run a business with a YouTube channel, you’re a blogger whose blog has a complementary YouTube channel, or you’re someone with a blog who’s thinking of setting up a YouTube channel, you may be interested in knowing how to brand a YouTube channel. Why is branding important?
I remember, in the early days of building a business around my blogs, being given the sage advice, “don’t give up your day job&# when I told friends or family members about my dreams of becoming a full-time blogger. Image by Adam Foster. It was advice that was well-meaning, and probably pretty wise on some levels—I mean, who had ever heard of a full-time blogger back in 2003?!
This guest post s by David Edwards of Candy. For most people who are in their first year of launching a blog, it seems like a headache just to reach 1,000 unique visitors. I would have been in the same boat if it wasn’t for You Tube. I put more effort into building connections on there than anywhere else, and now I’m enjoying the fruits of my labors!
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
This is a guest post by Stefanie Flaxman of Revision Fairy® Small Business Proofreading Services. Writing mistakes happen. Unfortunately for you and your readers, writing mistakes are like speed bumps on the blog post open highway. They slow down the reader and remove her from your world—the created reality that you share through your text. Since you only have a few seconds to impress new readers, it’s critical to make all facets of your content flawless.
This guest post is by Liane of the Blog Design Team. After almost three years of blogging, and about the same time spent discovering my addiction to graphic design, I’ve come to realize that both of my passion go hand in hand. Blogging and design is a match made in heaven. And my favorite project to work on? Logos, of course. Sure, I’ve made designs for both online and offline business, but when a blogger knocks at my mail box, I give them special priority.
My accountant just called and asked me if I’d robbed a bank. She just saw the figures from the last few months of blogging and, as I mentioned back in my December earnings update , we’ve had some very good months lately. December was my biggest month ever, but January and February are shaping up to be great, too. There are two main reasons for the improvement in revenue: Christmas Promotion : In December, I ran a 12 Days of Christmas promotion on my photography blog.
This guest post is by Ali Luke of Aliventures. Did your latest post get all the readers, comments and tweets that it deserved? Probably not. You wrote a great piece, but somehow, it seemed bland. Your ideas were good, but the post lacks a little something. What you need is more spice. Here are nine ways to add some heat to your post, and grab readers’ attention. #1: Add a snappy title and subtitles.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
This guest post is by Kevin Sanders, of strongandfit.net. What if I said you’re only as good as the blogs you follow? Maybe that’s not completely true for everyone, but I’m willing to bet all the A-listers have several blogs they check out every day. I think there are basically two types of blogs you should follow. Type 1: Blogging blogs. I know I’m preaching to the choir here, but I believe every blogger should keep an eye on several pro blogs in the field—whether they’re on making
This guest post is by Jane Sheeba of Find All Answers. Let’s get it straight. Blogging is not a standalone job. You cannot blog in a space that doesn’t exist and to a group of virtual people. You need people—yes, living human beings, not just pairs of eyeballs—to read your. blog. You don’t just need people to read what you write; you need people to: agree/disagree with you. give you different perspectives/thoughts/suggestions. follow as role models/examples. endorse/recommend y
This guest post was written by Neil Matthews, a WordPress consultant at WPDude. Over the years, I’ve developed a troubleshooting methodology while working with my WordPress technical support clients. My methodology helps to solve the majority of WordPress crashed sites I’ve come across, and I wanted to share it with you, the good readers of ProBlogger.
This guest post is by 0Mathew Carpenter of Sofa Moolah. It’s gotten harder and harder to generate a stable income as an affiliate over the past two years. From Facebook’s decidedly anti-affiliate mindset, to the lengthy list of regulations that search engines such as Google have released, generating stable, consistent, and stress-free paid traffic isn’t as simple as it once was.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
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Where do you blog from? One of the most attractive parts about blogging as a profession for me is the independence and flexibility that it brings. I can work from anywhere that I can find an Internet connection. In fact, I don’t even need that at all times—I just need some kind of device to capture the content that I produce (something to type on, a camera, and/or a microphone).
This is a guest post by Joanna Penn of The Creative Penn. Many people want to write a book and maybe you’re one of them. Perhaps you don’t want to write a novel, but these fiction writing techniques can still help you improve your blog. 1. Character. At its core, fiction is about characters and how they live, who they are and what they go through in the course of a book.
This guest post is by the Blog Tyrant. Wouldn’t it be nice to send out an email or two and pull in $10,000+ to pay your rent or mortgage payments for the year? It is actually possible using your own products or those of selected affiliates. And while some of you will be thinking that word “affiliates&# sounds dirty and underhanded, I’m here to tell you that affiliate marketing is actually one of the most honest ways to make money on the Web.
Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens (39.5% to 32.2%). 4.8% more click-throughs (7% to 2.2%).
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
For many bloggers, coming up with ideas for great posts is one of the biggest challenges. The good news is that if you have an idea for one post that will appeal to your readership, odds are, you have at least one more. How so? By covering a story from a different angle. Every time you write a post, you determine the angle you’ll take—even if you’re not consciously doing so.
This guest post is by Mr. Broke Professional: the husband in the husband/wife team behind Brokeprofessionals.com. “I think you need to rewrite that last paragraph,” she said. “And this time, maybe try to be just a little more concise.”. She said it gently. Yet the words stung. She could tell I was a little hurt, so she tried to smooth it over. “I really like this blog post.
This guest post is by Darren of Findermind.com. Isn’t the best way to impress readers by providing great content? My answer would be yes, because most people come to your site for your content. There are, however, some things you can do to impress and build credibility among your (first-time) readers even before they start to read what you have to say.
This guest post is by Brooke Schoenman of Brooke vs. the World. I write for two blogs that are both travel-themed, yet very different from one another. Brooke vs. the World has been my personal travel blog for the past four years, while WhyGo Australia is more of a travel guide blog which is part of a larger travel network, and focuses on making money.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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