Content Marketing Institute
FEBRUARY 25, 2020
Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 18, 2020
* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day.
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Jeff Goins
FEBRUARY 17, 2020
This week, my first ghostwriting project, The Successful Speaker , comes out. This was a collaboration with Grant Baldwin, the leading expert on what it takes to build a successful speaking business. It was a lot of fun, but what I didn’t expect was how much it would make me a better speaker. For more information on The Successful Speaker , visit www.speakerbookbonus.com.
Moz
FEBRUARY 4, 2020
Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyo
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Text Mercato
FEBRUARY 18, 2020
If you haven’t done it before, content writing can be quite intimidating and overawing at times. In this digital age, where Google algorithms rule the internet - website owners have placed huge importance on quality and value added content for their audience. That calls for SEO rich content and new freelance content writers are more lost than ever.
Neal Schaffer
FEBRUARY 7, 2020
Before I answer the question of how to start a blog, let me remind you of why you should be starting a blog. You have gained a lot of useful experience that you want to share with other users. Naturally, the ultimate goal is to attract new customers and increase sales. How to achieve this? — Create a blog. How to start a blog? — Read this article. Unlike social networks where your content lives only for several days, articles have attracted new readers for years.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
FEBRUARY 25, 2020
There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.
Jeff Goins
FEBRUARY 10, 2020
I tend to think of life as a journey these days far more than a destination. If I could summarize what I believe about almost everything in life, it would be this: Clarity comes with action. This is harder than it sounds. Do I quit my job or not? Do we make that big move or stay here another year? Do I take the risk, letting go of my fears of what I want, or is that selfish?
Moz
FEBRUARY 20, 2020
Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.
Text Mercato
FEBRUARY 18, 2020
Who doesn’t love flexible working hours? Add to that the idea of no travel and a comfortable working space where you don't even have to leave your bed, and you are all set for the new freelancing trend. Although a new kid on the block, freelancing is rapidly changing the concept of working to include a non-stringent office space where people can earn money by doing what they love.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ProBlogger
FEBRUARY 13, 2020
The post Imposter Syndrome: What It Is, and How to Overcome It appeared first on ProBlogger. This post is based on episode 121 of the ProBlogger podcast. Today I’m going to talk about imposter syndrome. Do you ever fear you’re about to be found out? That it’s only a matter of time before everyone realizes you’re not as smart as they thought you were, or that you don’t really know what you’re doing?
Content Marketing Institute
FEBRUARY 19, 2020
Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 4, 2020
If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. It’s so effective that it drove 18,800 visitors to my site in the last 3 months.
Jeff Goins
FEBRUARY 3, 2020
"Why do we need art?" In a world that seems to more and more focused on "work works," is there still a place for beauty? Do artists matter anymore? I think they do.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
FEBRUARY 24, 2020
Posted by Cyrus-Shepard In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page. These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly CNN.
Text Mercato
FEBRUARY 18, 2020
How many times do you find yourself torn between quality or quantity of content writing? Quality always supersedes quantity, and there is no two ways about it. But, to be able to create quality content in large quantities is no easy task! Professional writers understand the importance of consistent content flow in the industry and practice this on a daily basis.
ProBlogger
FEBRUARY 7, 2020
The post International Start a Blog Day Class of 2020 appeared first on ProBlogger. How long have you been blogging? Is it days? Weeks? Months? Years? Or are you yet to start? Do you know that 2020 represents my third decade blogging? No, I haven't been blogging for 30 years, but I started in the 'Noughties' and continued through the teen years of this century and now it's 2020.
Content Marketing Institute
FEBRUARY 6, 2020
Here’s the truth. Brand awareness – everybody’s favorite content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading → The post 4 Content Marketing Goals That Really Matter to the Business appeared first on Content Marketing Institute.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
FEBRUARY 11, 2020
Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.
Content Marketing Institute
FEBRUARY 12, 2020
Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading → The post How to Use SEO to Boost Branded Keyword Rankings on Google appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 18, 2020
Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities. Continue reading → The post Want More Business? Narrow Content Focus to Targeted Accounts appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 3, 2020
Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
FEBRUARY 11, 2020
The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 10, 2020
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading → The post The Right and Wrong Ways to Use Vanity Metrics appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 20, 2020
A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading → The post Offer a Content Upgrade and See Conversion Rates Rise appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 5, 2020
What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research] appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
FEBRUARY 28, 2020
This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading → The post Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters. appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 24, 2020
Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them. Continue reading → The post No One Can Break Your Content Rules If They Don’t Exist appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 21, 2020
This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading → The post The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap] appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 13, 2020
Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are? Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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