Jeff Goins
SEPTEMBER 27, 2019
Recently while speaking on stage, I heard myself say something I didn’t plan on sharing. I didn’t rehearse it. I didn’t have it in my notes. It just came out. The line was: “Sometimes, the good has to end before the better can begin.
Content Marketing Institute
SEPTEMBER 26, 2019
Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading → The post How to Use Google Search Console to Increase Traffic to Your Site appeared first on Content Marketing Institute.
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Neil Patel
SEPTEMBER 24, 2019
When I started doing SEO on NeilPatel.com I used this advanced formula. to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above.
Moz
SEPTEMBER 10, 2019
Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neal Schaffer
SEPTEMBER 24, 2019
Need help in creating a blog that is killer? Look no further than the Kardashians for inspiration. “In order to win at life, you need some Kim K skills, period.” Do you agree you need Kim K skills? Well, that quote is from Kanye, who was bigging up his wife’s life skills to GQ Magazine in 2014. But love her or loathe her (and loathe her you might), Kim Kardashian undeniably does have superior skills when it comes to getting noticed.
ThemeIsle
SEPTEMBER 22, 2019
Email marketing for bloggers can be one of the most powerful ways to promote your content. As such, building an effective strategy can grow your audience and keep them coming back for more. There are a number of ways you can go about achieving this. For starters, you’ll need a suitable email marketing platform and. The post Email Marketing for Bloggers: 4 Tips to Get Started appeared first on Themeisle Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
SEPTEMBER 11, 2019
Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help. Continue reading → The post How to Create a Better Distribution Plan to Get Your Content Seen appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 17, 2019
In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post.
Moz
SEPTEMBER 26, 2019
Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time.
Jeff Goins
SEPTEMBER 18, 2019
The best marketing you can do for your work is not to build an empire, but to find a few friends who care. We all want to reach the masses and see our work get into the mainstream. We want to have an “impact.” But the only way to reach the many is to first reach the few. This is all marketing is: Finding a handful of misfits who appreciate your work before anyone else does, then giving those people the tools to help spread the message.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ThemeIsle
SEPTEMBER 11, 2019
Struggling with what to sell online? If you’re planning to launch an ecommerce store, finding the perfect niche for your store is the first step in your journey. To discover a niche that works best for you, you can start by identifying some products you’re passionate about that have compelling brand potential. It also helps. The post What to Sell Online?
Neil Patel
SEPTEMBER 10, 2019
Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.
Neil Patel
SEPTEMBER 3, 2019
I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.
Content Marketing Institute
SEPTEMBER 3, 2019
If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading → The post How to Develop a Content Strategy: Start With These 3 Questions appeared first on Content Marketing Institute.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
SEPTEMBER 30, 2019
How do you get traffic from Instagram, which seems designed to keep users inside the platform forever? Follow the VALUE framework. And do it with your existing blog content. Here’s how to make the translation and grow your followers. Continue reading → The post Get More Traffic From Instagram With This Easy Content Plan appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 12, 2019
The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success. Continue reading → The post The Most Important Lesson Learned at Content Marketing World appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 2, 2019
It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a successful program. Continue reading → The post Get a Refresh on the What, Why, Where, and How of Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 19, 2019
SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year? Continue reading → The post Why You Should Do This Helpful SEO Audit Once a Year appeared first on Content Marketing Institute.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
SEPTEMBER 10, 2019
An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 4, 2019
Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success. Continue reading → The post Got a Plan? Content Marketing Success Demands It appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 17, 2019
Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter. Continue reading → The post Creative + Logic = Most Helpful Content Experiences appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 25, 2019
Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble. Continue reading → The post Is Your Marketing a Pillager of Privacy? appeared first on Content Marketing Institute.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
SEPTEMBER 24, 2019
An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that. Continue reading → The post How to Get Great Guests for Your B2B Podcast [Outreach Templates] appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 23, 2019
Demand generation and audience engagement solutions can streamline the journey from awareness to intent to conversion. We continue our monthly #ContentTECH series with a chat about how to take this essential component of content marketing to the next level. Continue reading → The post Demand Gen Rises When Quality Content Meets Good Tech appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 16, 2019
A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading → The post Nail Your Content Performance With This Measurement Starter Kit appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 5, 2019
See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists. Continue reading → The post Latest Winners of Content Marketing Awards Up the Game appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
SEPTEMBER 9, 2019
Your head hurts just thinking about what you should do based on what you learned at the conference – so many ideas, notes, new connections – to help your content marketing program. Cure your conference hangover with these 16 tips. Continue reading → The post Cure Your Conference Hangover (and Better Your Content Marketing) appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 18, 2019
Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes? Continue reading → The post Failure Is Always an Option (and an Opportunity) appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 27, 2019
Robert Rose reflects on why yes is only the opening salvo in a content revolution. He talks to an original content marketing rebel. Delves into what “magazine” means and why you should care. And he shares an idea you can use. Continue reading → The post The Weekly Wrap: You Won the Keys to the Content Kingdom. Now What? appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 20, 2019
This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage. Continue reading → The post The Weekly Wrap: All About How to Win at Presenting appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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