ProBlogger

NOVEMBER 30, 2014

'Image via Flickr user Spondle. This is a guest contribution from author and freelance writer Steff Green. Like that sparkly rhinestone jacket you purchased last year but suddenly realise is actually kind of hideous, blogging trends change with the seasons. What was once the mark of a high-quality blog now screams of incompetence. Readers are fickle and changing, apt to desert you at a moments notice when something new and shiny and rhinestone-encrusted comes along.

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ProBlogger

NOVEMBER 20, 2014

'Image via Flickr user Susy Morris. This is a guest contribution from freelance writer Stacey Corrin. It was a dark day in November 2012 when I first began to blog. Rain lashed the windows of the home we’d just moved into. Removal boxes lay strewn across the floor and the cries of my newborn twins rang shrill in my ears. I felt trapped, with no escape plan.

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ProBlogger

NOVEMBER 11, 2014

'This is a contribution from Gary Dek from StartABlog123.com. Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about. Unique and creative content can be hard to develop, especially when you are writing for a wide demographic.

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ProBlogger

NOVEMBER 6, 2014

'This is a guest contribution from Jerry Low. Google is a b*tch. Like so many things on the web, the world of Google is constantly evolving – and while that flex can lead to good things, it also creates a volatile environment for bloggers and websites that rely on their search rankings – which, is pretty much all of them. The short of it is that, while 90 percent of internet experiences begin with search – but of those, only a small fraction will move beyond the first two pages of results.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

ProBlogger

NOVEMBER 12, 2014

'This is a guest contribution from Jennifer Landry. There’s a reason why the saying, “A picture is worth a thousand words,” is still used today: 90 percent of information your brain absorbs is visual and you tend to retain 80 percent of what you see, versus the 20 percent of what you read. Marketers have already jumped on the visual content bandwagon, but ads and content aren’t the only places where you can take advantage of visuals.

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ProBlogger

NOVEMBER 25, 2014

'On a recent webinar over at ProBlogger.com I was asked by John: “Where do you get your ideas for blog posts?” It’s a question we get a lot so I thought it might be a good one to write up here on the blog. Discuss : I’m also keen to hear your experience on the question because I’m very aware that my approach is just one of many ways to go about generating blog post ideas. 1.

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ProBlogger

NOVEMBER 21, 2014

'Over the last couple of years any blogger who has paid attention to their analytics will know that how people are reading blogs is changing. No longer are people simply arriving on your blog on their desktop computer or laptop but on tablets, mobile phones and more. Today I took a look at the change in how people arrive on my blog ( Digital Photography School ) over last 3 years.

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ProBlogger

NOVEMBER 27, 2014

'This is a guest contribution from Tom Fanelli. For most businesses, blogs are marketing tools. And while most take the time to measure their ROI from other marketing avenues, I’m surprised by how many don’t truly understand how their blog is (or is not) benefiting their bottom line. Understanding your blog’s value can help you determine if you want to invest more on its development, adjust your blogging strategy to make it more effective, or simply cut back on your investment entirely.

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ProBlogger

NOVEMBER 19, 2014

'Image via Flickr user Thomas R Stegelmann. This is a guest contribution from entrepreneur Charles Crawford. Whether your parents believe you or not, there are ways to make a living off of being a blogger. And with as many benefits that come with blogging, who wouldn’t want to at least check out this lifestyle? After all, you get to be your own boss for the most part, so you don’t have to worry about a lot of the hindrances that come with a typical 9-5.

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ProBlogger

NOVEMBER 18, 2014

'Time for another reader question from a recent member webinar on ProBlogger.com. Did you experience a “tipping point” in readership at some point or was it just steady growth? This is actually a question I often ask full time bloggers who I meet because I love to hear the back story about how their blog broke through to have enough readers to make a living from.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

ProBlogger

NOVEMBER 9, 2014

'This is a guest contribution from Rizvan Ullah of Ranktactics. The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business. Since Google has changed the way they rank content, often giving higher rankings to that content which provides value, you can use this technique to dominat

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ProBlogger

NOVEMBER 24, 2014

'This is a guest contribution from Karol K. You can read the first and second post in this mini series here and here. … “[.] then the evening came and she found herself sitting by the drawing board again, trying to [.]“ Um … wait a minute, is it “sitting by the drawing board” or “sitting at the drawing board” ?

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ProBlogger

NOVEMBER 10, 2014

'This is a guest contribution from Daniel Glickman of Emaze. Appearance matters. How your blog looks when visitors first visit has a powerful effect on their interpretation of the quality of your content. However, when designing your blog, it may be difficult to know what’s most important. Is it better to look professional and risk looking like every other company blog, or to focus on being unique so that you stand out from the rest?

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ProBlogger

NOVEMBER 23, 2014

'Robert Scoble is the brains behind the blog Scobleizer (which he’s just abandoned in favour of solely microblogging on Facebook), and a well-respected authority on social media, tech, and blogging. He has worked for Microsoft , and is currently with Rackspace. We were super-fortunate to grab a few minutes of his time to answer five questions about how to make your tech blog a success.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

ProBlogger

NOVEMBER 17, 2014

'Crystal Paine is the founder of the amazingly successful MoneySavingMom.com , which sees 1.5 million visitors each month, and employs 13 full time staff. Born of a blog series that turned into an ebook, which then evolved into an e-course, Crystal realised her readers were hungry for a real-life guide to living frugally, but well; be it slashing their grocery bill, using coupons, or finding ways to run their home on less.

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ProBlogger

NOVEMBER 16, 2014

'NOTE: We are running a free webinar with Jeff over at ProBlogger.com in two days (November 19), where he will talk about the Four Keys to Building a Powerful Audience Online. Normally the full webinars are only available to paid members of the site, but there will be a few big names in the next few months sharing their knowledge in our free sessions.

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ProBlogger

NOVEMBER 3, 2014

'Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. For those fortunate enough to have a wealth of resources at their disposal, this will mean lavish advertising campaigns that will feature them prominently on the most highly-trafficked sites on the net.

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ProBlogger

NOVEMBER 26, 2014

'Image via Flickr user Peyri Herrera. This is a guest contribution from Veronica Taylor. Marketing automation without a human element is just a robot on autopilot. Before, during and after each automated campaign it is essential for real people to plan, edit and review. When campaigns aren’t working, they need to be tested and updated. Most people think of marketing automation as efficient yet impersonal.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

ProBlogger

NOVEMBER 2, 2014

'This is a guest contribution from Robert Benoit. Video production is a great way to engage and expand an audience, whether it is for a blog, website or business venture. Whether you’re an established blogger or simply trying to break into film production, developing a video requires the consideration of some key pieces before, during, and after the green light process.

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ProBlogger

NOVEMBER 19, 2014

'I’ve had a few people asking in the last few weeks where I’ll be speaking in 2015 – I can’t believe the end of the year is so close! I love speaking and am excited by some of the opportunities next year. I hope you’ll consider joining me both here in Australia and Internationally. World Domination Summit 2013: Photo by Joshua Seaman.

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ProBlogger

NOVEMBER 9, 2014

'This is a guest contribution from Daniel Glickman of Emaze. Appearance matters. How your blog looks when visitors first visit has a powerful effect on their interpretation of the quality of your content. However, when designing your blog, it may be difficult to know what’s most important. Is it better to look professional and risk looking like every other company blog, or to focus on being unique so that you stand out from the rest?

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