Neil Patel

MAY 26, 2020

Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data. It’s been a long time coming. And now, it is finally here. Today, I want to introduce you to the Ubersuggest Chrome Extension. From being in the SEO industry for over 21 years now, I know that it would be more convenient to do your SEO research while you are browsing the web or searching Google than constantly having to come back to Ubersuggest.

Keywords 145

Keywords SEO Advertising Text 145

Content Marketing Institute

MAY 25, 2020

Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading → The post Stop With the Overused and Incorrect Words in Your Writing appeared first on Content Marketing Institute.

Writing 145

Writing Content Marketing Audience Marketing 145

The Daily Egg

MAY 11, 2020

Copywriting has become one of the most in-demand skills of 2020. In fact, copywriting jobs can pay upwards of $100k per year. Why? Every business can benefit from someone who writes great copy. From startups to Fortune 500s and everything in between, copywriting can make or break the success of an organization. The truth of […]. The post Copywriting – Beginner’s Guide appeared first on The Daily Egg.

Copywriter 135

Copywriter Copywriting Copy Writing 135

Susan Greene

MAY 9, 2020

Like doing a jigsaw puzzle, the hardest part of writing is getting started. Hey Susan, I’ll get right to it. Here is my problem: I’m in discussions with a prospect to advertise his mining haul truck dealership. The target, obviously, is mines looking to add haul trucks to their fleet. The buyer persona is where I’m getting stuck. We’d want to get our messaging in front of the decision makers at the mine.

Copywriter 130

Copywriter Copywriting Freelance Copywriting Freelance 130

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Jeff Goins

MAY 18, 2020

Before you can create anything, you must first create yourself. The process of changing your life—of pursuing a vocation, finding a true love, even making a career transition—always begins with an understanding of who you are. But it doesn’t stop there.

IT 100

IT 100

Moz

MAY 24, 2020

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment.

Landing Page 81

Landing Page Concept Social Media Education 81

Content Marketing Institute

MAY 21, 2020

Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading → The post Are You Guilty of the One Thing That Kills Content Marketing? appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Content Social Media 145

ThemeIsle

MAY 28, 2020

Having a hard time finding exactly what you need on the internet? Why not try using Google search operators? To help you find what you’re looking for, Google includes special signs and commands called Google search operators. They help you find something specific, ignore certain terms from search engines (broad keywords), search between certain date.

SEO 57

SEO Keywords Engineering Blog 57

ProBlogger

MAY 20, 2020

The post A Tour of My Home Live Streaming Studio appeared first on ProBlogger. This year I’ve attempted to do live streaming Q&A sessions on the ProBlogger Facebook page on a weekly basis. I have noticed that each time I do go live, I’m getting more and more questions about my set up for live video – whether that’s about what camera I use, my lights, workflow process or the software that helps the whole production.

Ads 54

Ads Social Media Post IT 54

Jeff Goins

MAY 13, 2020

What if the point of becoming a professional artist or writer was not what you thought it was? What if success wasn’t the ultimate goal? What if each phase of your journey, even the frustrating ones, was a necessary stage to better understand what it is you’re here to do? In creative work, there is a spectrum from “starving” to “sellout,” and somewhere in the middle is where most of us find ourselves.

Creativity 100

Creativity Writer IT 100

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Moz

MAY 25, 2020

Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first.

Keywords 75

Keywords SEO Brand Management 75

Neil Patel

MAY 5, 2020

I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.

SEO 145

SEO Concept Projects Website 145

Content Marketing Institute

MAY 14, 2020

Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading → The post 8 Things to Help Your Content Marketing Survive the Pandemic appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Content Post 145

The Daily Egg

MAY 11, 2020

Copywriting has become one of the most in-demand skills of 2020. In fact, copywriting jobs can pay upwards of $100k per year. The post Copywriting – Beginner’s Guide appeared first on The Daily Egg.

Copywriter 52

Copywriter Copywriting Post 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Neal Schaffer

MAY 5, 2020

We continue our learning on how to start a blog. From the last article, you have found out how to promote your blog. Today we are going to talk about secrets and tricks to increase blog traffic. How to increase the traffic to your blog? Unfortunately, there is no simple answer to this question. But […] 18 Tricks to Increase Blog Traffic appeared first on NealSchaffer.

Blog 52

Blog Blogging Promotion 52

Jeff Goins

MAY 4, 2020

The world is in crisis, and many people are telling you to do something new. But what if you didn’t have to do that? What if, instead of pivoting into new and exciting opportunities, we who make things considered this a call to our true work? What if we doubled down on our strengths, taking these familiar skills deeper than we thought they could go, seeking new ways to do old things?

100

100

Moz

MAY 13, 2020

Posted by Dr-Pete On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average temperature prior to May 4 was historically very high (89.3°).

IT 75

IT Medical Keywords SEO 75

ThemeIsle

MAY 4, 2020

Trying to choose between Constant Contact vs Mailchimp for email marketing? Both of these platforms are extremely popular and offer unique sets of options. The tool you use will affect which features you have access to, how easy it is to integrate your email marketing campaigns with your website, and a lot more. So how. The post Constant Contact vs Mailchimp: Which Is Better … and Cheaper appeared first on Themeisle Blog.

Website 52

Website Marketing Blog Blogging 52

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Content Marketing Institute

MAY 13, 2020

Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it. Continue reading → The post What You Need to Know to Get a Wikipedia Page Published appeared first on Content Marketing Institute.

Publisher 145

Publisher Publishing Publishing Content Marketing 145

ProBlogger

MAY 14, 2020

The post The Future of Written Content (and Why It Has One) appeared first on ProBlogger. This post is based on episode 187 of the ProBlogger podcast. The internet landscape has changed a lot of the years. In the beginning, nearly all the content was text. But these days we can get our message across with videos, podcasts, infographics, animations and more.

IT 46

IT Content Text Communication 46

Neal Schaffer

MAY 5, 2020

We continue our learning on how to start a blog. From the last article, you have found out how to promote your blog. Today we are going to talk about secrets and tricks to increase blog traffic. How to increase the traffic to your blog? Unfortunately, there is no simple answer to this question. But there are dozens of ways to increase the number of visitors to any resource.

Blog 52

Blog Blogging Promotion Engineering 52

Neil Patel

MAY 19, 2020

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting. What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right?

SEO 145

SEO Keywords Insurance Landing Page 145

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Moz

MAY 5, 2020

Posted by Dr-Pete We want to fix things and believe we're in control. When your house is filling with water, you grab a bucket. If there's a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that distraction could be deadly. When traffic is falling, it's easy to panic and focus on what you can control.

IT 74

IT Food Keywords SEO 74

Content Marketing Institute

MAY 20, 2020

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Content Brand 145

Content Marketing Institute

MAY 11, 2020

Content marketers are quick to preach the gospel of storytelling, but we typically evangelize it from the creators’ perspective. Yet reading literature has many tangible benefits that ultimately help us tell better stories. Continue reading → The post Reading Fiction Can Make You a Better Content Creator appeared first on Content Marketing Institute.

Content Creator 145

Content Creator Storytelling Content Content Marketing 145

Content Marketing Institute

MAY 5, 2020

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful. Continue reading → The post When Content Is All You Have for Your Audience appeared first on Content Marketing Institute.

Audience 145

Audience Retail Food Content 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

MAY 12, 2020

Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path. Continue reading → The post How to Create the Right Video Experiences for Your Brand appeared first on Content Marketing Institute.

Brand 144

Brand Content Marketing Marketing Content 144

Content Marketing Institute

MAY 26, 2020

If your content doesn’t convey awareness and sensitivity around COVID-19’s all-encompassing impact, it will affect your audience’s perception of your brand. Here’s how to check your content before you wreck your brand value. Continue reading → The post A Quick Audit to See If Your Content Passes a COVID-19 Exam appeared first on Content Marketing Institute.

Content 143

Content Brand Content Marketing Marketing 143

Content Marketing Institute

MAY 28, 2020

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading → The post 3 Secrets to Writing Better Video and Audio Scripts [Examples] appeared first on Content Marketing Institute.

Script 143

Script Writing Content Marketing Marketing 143

Content Marketing Institute

MAY 19, 2020

Searches for infographics are up exponentially. To take advantage of that growing interest, you first need a great idea. It doesn’t have to be hard. Follow one of these seven principles to give your infographic a solid foundation. Continue reading → The post 7 Ideas to Spark Great Infographics appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Marketing Content IT 143

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing