May, 2023

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The Future of Content is Parasocial

Kayleigh Moore

Think about the content you seek out in your free time. The newsletters you read. The podcasts you listen to. The YouTube channels you subscribe to. The influencer accounts you check in on even if you don’t follow the person because you don’t really need them in your feed, but you like to know what’s going on with them from time to time. (Wait…does anyone else do this?

Content 190
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Why You Should Start Promoting Your Writing Before You’re “Ready”

Jane Friedman

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). Years ago, I had a freelance article go viral, or at least modestly viral, racking up over 50,000 Facebook shares. I received my first-ever invitations to appear as a guest on podcasts and even NPR. I also received dozens of friendly and often deeply personal messages from readers, plus a handful of job offers, right out of the blue.

Promotion 145
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An Open Letter to Anyone Who Feels Writing Is (Sometimes) Hard

Enchanting Marketing

It’s one of the most asked questions in my inbox … Why is writing so hard? And variations of that question: What should I do when the words don’t flow? How can I get my thoughts on paper? What are the routines that make writing easier? I always try to help people out. But my answers by email feel insufficient. Writing IS hard. Yet, there are ways to make writing more joyful.

Writing 308
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Clients are Checking for AI-Generated Content and Accusing Freelance Writers

Elna Cain

Picture this: You finally landed a freelance writing client, and you’re ecstatic. You go through the onboarding process with your new client, and they give you a content brief in the next few days. So you get to work. You write the content and source examples and use Grammarly to check for errors. You go the extra mile and get your friend to proofread it over and finalize your article.

Freelance 261
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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22 Eye-Opening Creator Economy Statistics (2023 Data)

Blogging Wizard

How many professional creators are there? How many creators are there total? How much do creators earn per sponsored post, and what other income streams do they use? In this.

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How to Write a Blog Post with Unique Insights

Credible Content

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. With so much content readily available, how do you stand out. By publishing unique insights that your readers will not find anywhere else. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.

Blog Post 147

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The Right Way to Ask a Published Writer for Publishing Advice

Jane Friedman

Today’s post is by author and journalist Elisa Bernick. Many years ago, I was at a book launch for a writer I didn’t know for a book I hadn’t bought. A mutual friend urged me to approach this writer with a question about how to publish the book I was working on. I hesitated for all the right reasons: I didn’t know this writer, why would he share this precious information with me?

Publisher 142
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This Underappreciated Technique Helps You Communicate With Punch and Style

Enchanting Marketing

Uh oh. I’ve been studying writing for years. But somehow I missed how powerful parallelism is. Sure, I use it in my writing. But I hadn’t really thought much about it … until I started gathering examples. And wow. Some of the best copywriters and social media writers use parallelism to communicate their message with power and style.

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English Capitalization Rules

Grammarly

English capitalization rules require that certain words, like proper nouns and the first word in a sentence, start with a capital letter. Although that seems simple, some words are capitalized only in certain situations, and some words seem like they should be capitalized but are not—how can you tell which is which? In this guide, we explain how to capitalize when writing and cover all the English capitalization rules.

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How To Use AI To Become A More Productive Blogger

Blogging Wizard

With the launch of ChatGPT and other AI-driven writing tools, the two main questions that bloggers have been asking have been: I am not going to be one of the.

Blogger 260
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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30+ Content Creation Tools to Streamline Your Workflow

Ahrefs

I’ve personally published thousands of articles across dozens of blogs, recorded hundreds of videos, and posted who even knows how many photos. Creating that much content takes a lot of time, but the right tools can speed up the process.

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Must-Have Checklist To Creating Valuable Content

Content Marketing Institute

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.

Content 133
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Boost Your Book Launch by Perfecting Distribution and Metadata

Jane Friedman

Photo by ANTONI SHKRABA production Today’s post is by David Wogahn, the author of Countdown to Book Launch and the president of AuthorImprints , a self-publishing services company. This article is based on his presentation at IBPA’s Publishing University , Launch Plans—Build Out Your Blueprint for Success. The major self-publishing platforms have made the publishing process easy—perhaps too easy.

Retail 140
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How to Build Your Personal Brand in Content Marketing

Contently

As a marketer, how you build your personal brand gives you an edge. It’s how you present your personality, passions, and work experience online and offline. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients.

Brand 123
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Writer’s Callus: The Silver Lining It Reveals

The Write Life

Writers write, right? They spend their days drafting, rewriting, and finalizing and their nights dreaming about perfectly crafted sentences and what’s next. But what writers may not realize is if they go too long without a break, they’ll show signs of their dedication with a writer’s callus. If you prefer writing outlines and drafts by hand, you may have experienced a writer’s callus before.

IT 123
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4 Inspiring Music Blog Examples For 2023 (+ Key Takeaways)

Blogging Wizard

Music blogs come in all shapes and sizes. That’s why in this post, we’re rounding up the best music blogs from around the web. We try to cover every base.

Blogging 236
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Google Ranking Dropped Dramatically? (Here’s What to Check)

Ahrefs

But before you make any changes, it’s important to check certain things first. Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted.

SEO 127
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How To Create Disruptive, Innovative Content That Aligns With Your Brand

Content Marketing Institute

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.

Brand 132
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Writer’s Block? Maybe You’re Writing in the Wrong Format

Jane Friedman

Today’s post is by author and writing coach April Dávila ( @aprildavila ). Earlier this year, I took a week-long writing retreat at the Dorland Mountain Arts Colony in Temecula, California. I had an idea for a new project and had written about 10,000 words, but I wanted some focused time to dive in and figure it out. The week started off well. I wrote 13,000 words in the first two days, exploring characters and drafting scenes that had been percolating in my head, but on the third day everything

Writing 139
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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation.

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CV vs. Résumé: What’s the Difference?

Grammarly

Are you confused about the difference between a curriculum vitae (CV) and a résumé? You’re not alone. They’re both used to apply for jobs, and on the surface they look similar. Many people even use these terms interchangeably, but they actually have different meanings and serve different purposes. In this guide, we’ll explore the differences between a CV and a résumé to help you understand which one to use.

Medical 122
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7 Inspiring Travel Blog Examples For 2023

Blogging Wizard

How many travel blogs can you name off the top of your head? If you can’t name any or can only name a few, you’re in the right place because.

Blogging 212
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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25 Types of Content You Can Use for Content Marketing

Ahrefs

From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and sell what you do in the process.

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Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

Content Marketing Institute

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.

Marketing 127
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The Fascinating Neuroscience of Scene

Jane Friedman

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Join us on May 11 for the online class Your Novel’s 4 Key Scenes. There are two fundamental modes in fictional storytelling: summary and scene. Summary is the storyteller’s voice —the one that leads us skillfully through the story, collapsing and condensing time as necessary in order leave out the irrelevant bits, and tell us what we need to know, in terms of backgr

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10 Timeless SEO Copywriting Tips to Rank Higher (+ Examples)

Smart Blogger

Are you grappling with the ever-evolving world of SEO copywriting? You’re not alone! It’s a powerful tool that, when wielded correctly, can skyrocket your site’s visibility. But here’s the kicker: understanding its nuts and bolts can be as tricky as a Rubik’s Cube. From keyword placement to engaging meta descriptions, we’re about to spill the beans on actionable techniques.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What’s the Difference Between “Nonetheless” and “Nevertheless”?

Grammarly

Nonetheless and nevertheless appear to be similar words, but they have slightly different meanings. Nonetheless means “in contrast to something that happened or was said.” Nevertheless means “in spite of something happening.” Here, we’ll give you some tips on how to remember the difference between nonetheless and nevertheless in your writing. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Nonetheless vs. nevertheless The definition of nonetheless

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5 Inspiring Food Blog Examples For 2023

Blogging Wizard

Are you interested in starting your own food blog and sharing your recipes with the world? Food blogging has become one of the most popular forms of blogging, and there.

Food 190
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Single-Page Websites and SEO: The Essential Guide

Ahrefs

In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites.

Website 126
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How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

Content Marketing Institute

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.

Website 127
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.