The Elevator Pitch: A Guide for an Internet without Elevators
Men With Pens
NOVEMBER 10, 2011
Everyone’s heard they need an elevator pitch. This pitch is supposed to be less than ten seconds, but it should be so compelling that your elevator companion immediately goes wide-eyed and captivated, clasps your hand and declares that they’ve never needed anything so much as they need you and your services, right now. In an online world, pretty much no one rides the elevator with a prospective client.
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