Content Marketing Institute
SEPTEMBER 30, 2020
In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading → The post 2021 B2B Content Marketing: What Now? [New Research] appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 29, 2020
Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.
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Freelance Magic
SEPTEMBER 25, 2020
Today, I’m handing over the blog to Erika Rykun who has written a great guide to choosing a freelance career. If you’re on the fence or aren’t sure what’s involved, this will definitely help… . Traditional forms of works are becoming less popular every year while the freelance economy is growing day by day. The increasing demand for freelance experts can be seen in the number of open positions and the success of global freelance platforms.
Susan Greene
SEPTEMBER 12, 2020
Create a mobile app that can help grow your business and revenue. 10 Steps to Developing a Mobile App. Determine a target audience. Create a wireframe. Write concise copy for each screen. Develop a consistent format. Consider the user experience. Do A/B testing of your app. Keep the app fresh via updates. Collect in-app feedback, make adjustments. Promote the app.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Moz
SEPTEMBER 21, 2020
Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective.
ThemeIsle
SEPTEMBER 30, 2020
Choosing the right platform to manage your team and boost productivity will depend on your working preferences. Both G Suite and Office 365 offer excellent cloud-based tools and offline apps. We compare the two for features, price, and customization to help you make an informed decision. The post Google Workspace (G Suite) vs Office 365: Which One Is Better?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
SEPTEMBER 22, 2020
A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting.
Neal Schaffer
SEPTEMBER 24, 2020
One of the most important success factors of many popular blogs is their domain name. The reason is that we create blogs for humans not search engines. The more you make it easy for your readers to retain your domain name, the more they can easily find their way to your website. Your blog’s domain name can […] 10 Tips to Come Up with a Brandable Domain Name for Your Blog appeared first on NealSchaffer.
Copyhackers
SEPTEMBER 10, 2020
Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance. “It’s too long.”. Web copywriters get this feedback all the time.
Moz
SEPTEMBER 3, 2020
Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab!
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ThemeIsle
SEPTEMBER 24, 2020
Changing the energy demands of your blog is the most efficient way to bring down the carbon impact of the web. Better yet, these changes are going to make your site a lot faster too. Who can resist a little speed bump? I have collected four methods which will make you a sustainable blogger in no time at all. The post 4 Ways to Reduce the Carbon Footprint of Your WordPress Blog appeared first on Themeisle Blog.
Content Marketing Institute
SEPTEMBER 21, 2020
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading → The post User-Generated Content: Let Your Fans Do Content Creation Work for You appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 22, 2020
Over the next few months, you are going to see a lot of updates in Ubersuggest , including new features. But before I dive into what I’m going to release soon, let’s first talk about the new Chrome extension. If you haven’t installed it, make sure you go and do so now …. No more Neil’s face. The biggest complaint we got about the extension was “my face” being in the search results.
Neal Schaffer
SEPTEMBER 24, 2020
One of the most important success factors of many popular blogs is their domain name. The reason is that we create blogs for humans not search engines. The more you make it easy for your readers to retain your domain name, the more they can easily find their way to your website. Your blog’s domain name can be anything from A to Z and 0 to 9 but it’s important we be able to give our business a name that’s catchy and attractive.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ProBlogger
SEPTEMBER 3, 2020
The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 61 of the ProBlogger podcast. Last week I talked about building a community around your blog , and how it can benefit you as much as it can your readers. Well, this week I’m going to give you seven practical tips and strategies on how you can go about building that community.
Moz
SEPTEMBER 20, 2020
Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency ( Brainlabs ), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match.
ThemeIsle
SEPTEMBER 23, 2020
If you’re running a business, setting up a custom email address is key. A professional email can boost your credibility and make you look more legitimate. It can also strengthen your brand and improve efficiency among your team members, especially if you use tools such as Office 365. We’ll show you how to set up Office 365 with a custom email address in three steps.
Content Marketing Institute
SEPTEMBER 17, 2020
Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond. Continue reading → The post These Content Marketing Rules Are Made to Be Broken appeared first on Content Marketing Institute.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
SEPTEMBER 21, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best domain registrars are affordable, easy to use, and secure. But with thousands of options to choose from, analysis paralysis takes over. From privacy and security to configuration and DNS management, it’s understandable to feel confused or unsure.
Neil Patel
SEPTEMBER 21, 2020
As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides.
Neil Patel
SEPTEMBER 17, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In a world filled with different web hosting options, VPS hosting has become a popular choice for websites in various categories. Upgrading to a virtual private server (VPS for short) will drastically improve your site performance if you’re currently on a shared hosting plan.
Neil Patel
SEPTEMBER 16, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
SEPTEMBER 15, 2020
Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine.
Content Marketing Institute
SEPTEMBER 15, 2020
Time fades away. Unforgettable messages endure. How? They’re made to stick, as Chip and Dan Heath noted in their marketing classic. Let’s look at five sticky tips along with examples so your content adheres better. Continue reading → The post How to Get Your Content to Stick appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 19, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. And choosing the right one sets precedence for everything else you do.
Neil Patel
SEPTEMBER 17, 2020
It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users , and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
SEPTEMBER 12, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to use. Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success.
Neil Patel
SEPTEMBER 24, 2020
Are you currently running an online business? Do you think you can sell more of your products applying the same actions? Because that’s exactly what Conversion Optimization does for you. You’re using the same ads, landing/sales pages, and funnels but they just convert more. That’s something you absolutely want to focus on if you’ve been running ads for a long time but you haven’t found the formula for healthy scaling.
Neil Patel
SEPTEMBER 26, 2020
Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy.
Neil Patel
SEPTEMBER 11, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half a day off to spend time with your family.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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