Nick Ursborne

SEPTEMBER 18, 2023

Who’s opinion should you listen to? Always a tough question. Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years.

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Blogging From Paradise

SEPTEMBER 18, 2023

Perceive your blog as being a giving tool, not solely being a getting mechanism. That’s the powerful shift for becoming a successful blogger.

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Nick Ursborne

SEPTEMBER 2, 2023

AI is the big thing right now. And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at. Emotion. Bots don’t do emotion. They definitely don’t write with emotional intelligence. For a start, they have no first-hand experience of emotions. Lines of code can’t fall in love, or laugh. And they can’t feel empathy for others.

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Writing Copywriter Copywriting Persuasion 245

Publishing Trends

SEPTEMBER 25, 2023

Publishing Trends’ annually updated contact sheet of freelance book publicists includes several firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital methods, but we have one digital-only publicist who specializes in various aspects of online and social marketing and publicity.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Enchanting Marketing

SEPTEMBER 19, 2023

Uh oh. It’s hard, right? How can you be personal without oversharing? Let me tell you a tiny story first … The email confirmation from the hotel looks promising. Check-in from 2 PM. Yay! We’ve been cycling for a few days and are used to hanging around for a couple of hours before we’re able to check in. This is different. It’s been blazingly hot, and I’m looking forward to a shower and then a siesta.

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Content Marketing Institute

SEPTEMBER 21, 2023

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

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Ahrefs

SEPTEMBER 5, 2023

For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.

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Grammarly

SEPTEMBER 18, 2023

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting. We’ll discuss what AI copywriting can and can’t do, and then give you some ideas for less obvious ways to use it.

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Quick Sprout

SEPTEMBER 7, 2023

Did you know that Matt Cutts released a video explaining that social signals do not impact search engine result rankings? … Everything You Need To Know About Social SEO Read More » The post Everything You Need To Know About Social SEO appeared first on.

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Nick Ursborne

SEPTEMBER 29, 2023

Authenticity is about being genuine, real, and true to one’s character or brand. At its heart, it’s about radical honesty and transparency. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. Authenticity is a profoundly human and emotional quality.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jane Friedman

SEPTEMBER 20, 2023

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. She is hosting a free masterclass for novelists on Sept. 22, Excellent Openings. When I help my clients prepare the pitch materials for their novel, it’s not just the query and synopsis we focus on—it’s their opening pages. Because it doesn’t matter how snappy that query letter is, or how promising that synopsis reads: If the opening pages of the story itself don’t suck the

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Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?

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Ahrefs

SEPTEMBER 21, 2023

The reality of the current web is that JavaScript is everywhere. Most websites use some kind of JavaScript to add interactivity and improve user experience. Yet most of the JavaScript used on so many websites won’t impact SEO at all.

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Melanie Saxton

SEPTEMBER 27, 2023

Consider storyscaping. At the end of the day, all authors are storytellers. Whether you’re writing a technical manual, an autobiography, a novel, or a self-help book, how expertly you convey your message matters. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Kayleigh Moore

SEPTEMBER 26, 2023

In two months, I’ll be celebrating the 10-year anniversary of leaving my full-time job (I worked in marketing/PR for a non-profit straight out of college) to pursue freelance writing *totally on my own.* Ten years is a long time. I don’t think we often give ourselves time to pause, look back, and say, “Whoa. There went 3,560 days. Look at everything I accomplished in that time frame.

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Nick Ursborne

SEPTEMBER 7, 2023

Client companies are already seeing it… and they don’t like it. Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The result? When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there.

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Jane Friedman

SEPTEMBER 14, 2023

Photo by Thirdman Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. Today’s Ask the Editor is sponsored by Book Pipeline. FINAL DEADLINE: Friday, Sept. 15th for the 2023 Book Pipeline Unpublished contest.

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Rachelle Gardner

SEPTEMBER 19, 2023

Happy release day to author Kayla Craig! Every Season Sacred is a weekly invitation to grow spiritually alongside our children. It’s an invitation to ask big questions, embrace faithful rhythms, and experience God’s mysterious, loving presence together. You don’t have to have all the answers, but you can tend to your own soul and to your family’s flourishing.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Ahrefs

SEPTEMBER 15, 2023

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death.

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Content Marketing Institute

SEPTEMBER 28, 2023

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.

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Quick Sprout

SEPTEMBER 28, 2023

A blog can be tricky to get right. There’s a lot of information to display, and you could easily make … 23 Blog Designs We Should All Copy Read More » The post 23 Blog Designs We Should All Copy appeared first on.

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Nick Ursborne

SEPTEMBER 22, 2023

As humans, we experience the world through our senses. We see the sun rise, listen to music, taste chocolate cake, smell the spring air, and feel the comfort of a loved one’s touch. AI tools can’t do that. They can sift through data and find examples of humans describing these senses, but they have no first-hand sensory experience. That’s a huge constraint.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Jane Friedman

SEPTEMBER 21, 2023

Photo by Almos Bechtold on Unsplash Today’s post is by author, editor and book coach Sharon Skinner. Theme is a critical element of story, but it is more than just the point you are making. Theme can be used to deepen reader experience, add subplots, increase conflict, ramp up tension, and heighten the overall narrative. It is the sweet syrup that drips and runs into all the nooks and crannies of a deeply layered story.

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Rachelle Gardner

SEPTEMBER 19, 2023

Happy release day to author Jamie Bruesehoff! “Raising Kids Beyond the Binary” is a brave and groundbreaking work helping parents navigate the emotional, spiritual, and logistical landscape of raising a gender-diverse child. The book calls upon people of faith and the Church to love and affirm young people in who God created them to be. Rising above the raging political and religious debates, this book is a bold and joyful acceptance and celebration of transgender and gender-diverse

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Ahrefs

SEPTEMBER 7, 2023

Here are 12 essential SEO best practices to help you level up your website’s performance. Search intent is the underlying reason for a user’s search in Google.

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SEO 142

Content Marketing Institute

SEPTEMBER 20, 2023

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Backlinko

SEPTEMBER 29, 2023

In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T My aim is to tell you everything you need to know about Google E-E-A-T and how to make it work for you.

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Nick Ursborne

SEPTEMBER 10, 2023

The third domain of Emotional Intelligence is Social Awareness. And a big part of Social Awareness is feeling empathy for others. We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. We feel what they feel. This is easier said than done. When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well.

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Jane Friedman

SEPTEMBER 28, 2023

Photo by Vladislav Klapin on Unsplash Today’s post is by author Amy L. Bernstein. When we talk about “pitch packages” in publishing, we’re usually talking about an author’s query letter and synopsis (for fiction), or a book proposal (for nonfiction). These are standard elements that every author, with a bit of research and consultation, can learn about and craft for themselves or, better still, with assistance from an editor or book coach.

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Rachelle Gardner

SEPTEMBER 12, 2023

Happy release day to author Kat Armas! Many Christians today are seeking to disentangle biblical teaching from power structures that marginalize women and people of color. There’s a hunger for a new kind of devotional that offers refreshing and relevant ways to connect with God and the Bible—ways that challenge readers to seek out a more liberated and embodied faith.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing