Content Marketing Institute
JANUARY 24, 2022
Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more.
Neil Patel
JANUARY 21, 2022
When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what you need to know about structured data vs. unstructured data.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
David Meerman Scott
JANUARY 18, 2022
It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.
Ashleyn Writes
JANUARY 27, 2022
Whether you’re trying to learn how to start a business—copywriter or not—or you’re a seasoned pro creative entrepreneur, in this post, I wanted to share with you some of the biggest lessons I learned, what I’m taking with me into 2022. At least for me, 2020 wasn’t hard (per se). But 2021? That was hard. . If the year had a theme, it’d be “hold your nerve.”.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Agency Content Writer
JANUARY 24, 2022
When hiring a content writer for your marketing agency, it is easy to choose the one that has the lowest rates or ranks at the top of the search results, but is that the best writer for your business? Maybe. Is it better to research a few writers and interview them as if you were hiring an employee? Yes! Just like I want to work with agencies that are aligned with my experience and goals, I expect you would too. 7 Questions to Ask When Hiring a Content Writer.
Rachelle Gardner
JANUARY 18, 2022
Congratulations and happy release day to Candice Marie Benbow! Candice BRINGS IT with her essays on a progressive Christian faith that incorporates activism, feminism, and radical authenticity. Author Brittney Cooper says, “Candice Marie Benbow is a once-in-a-generation theologian, the kind who, having ground dogma into dust with the fine point of a stiletto, leads us into the wide-open spaces of faith.”.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
JANUARY 19, 2022
Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?
Nick Ursborne
JANUARY 14, 2022
Imagine walking into someone’s home, looking around and seeing a family photo on the wall. Not a posed family portrait. More of a goofy shot. Not terribly well composed. Maybe even a little bit out of focus. Seeing you study the picture, your host comes over and says, “Oh my goodness, let me tell you the story behind that photo!”. It isn’t the photo that has the true power… it’s the story behind the photo.
Caroline Gibson
JANUARY 11, 2022
Ta dah – here’s my 404 notice. Pop-ups, cookie notices, 404 pages … little teeny things really, and yet a massive opportunity to demonstrate a creative tone of voice for your brand and show just how wonderful and unique it is while also demonstrating brand consistency and attention to detail. In my blog What Is Tone Of Voice In Copy And Why Does It Matter?
Kayleigh Moore
JANUARY 10, 2022
If you own a company and are interested in starting a blog, what should you know? Content creation (see also: blogging) can be overwhelming if you’ve never done it before. There are many questions to be answered, such as: Where do you start? How do you decide on what kind of content to publish? Should you write it in-house, or outsource the work? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Rachelle Gardner
JANUARY 4, 2022
Kathi Lipp and Cheri Gregory will help you start your New Year off right! Go into 2022 with greater peace and a plan for managing your busy life. “An Abundant Place” will encourage you and offer helpful solutions to make your everyday life so much easier. Get good advice on how to plan ahead, set boundaries with others and yourself, and be more intentional about self-care without the guilt.
Content Marketing Institute
JANUARY 5, 2022
With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.
Neil Patel
JANUARY 7, 2022
SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.
David Meerman Scott
JANUARY 31, 2022
The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agency Content Writer
JANUARY 14, 2022
The post Phoenix Business RadioX hosted by Karen Nowicki – Guest Anne McAuley Lopez appeared first on Agency Content Writer.
Kayleigh Moore
JANUARY 6, 2022
I can't believe this is my seventh annual year-in-review post, but here we are again! 2021 was a whirlwind of a year for me. Work-wise, I was the busiest I’ve ever been. I feel like writing this, it’s the first time I’ve taken a beat to slow down and go, “ Whew. That was a lot.” Keeping so busy was good for me financially: By keeping several different plates spinning (more on this in a bit) my overall revenue was up 75% year-over-year, making this the largest gross revenue year for my business t
Neal Schaffer
JANUARY 19, 2022
Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and free, that we can use to maximize the impact of our quality content. Let’s take a look at a few of them that I recommend–everything from tools to help you do keyword research to tools to analyze the success of your blog.
Content Marketing Institute
JANUARY 3, 2022
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading → The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
JANUARY 17, 2022
It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ?
David Meerman Scott
JANUARY 25, 2022
At the turn of the new year, I started following news about the rollout of free at home COVID tests. To be honest I was pessimistic. Boy was I wrong! I think it’s great that the website launched early, works flawlessly, and my test kits arrived much earlier than promised. How cool is that?
ThemeIsle
JANUARY 6, 2022
Creating a blog has become one of the most popular ways to make money online. However, just because everyone’s doing it doesn’t mean it’s easy. In order to succeed as a blogger, you’ll first need to know what the most profitable blog niches are. The post 6 Most Profitable Blog Niches for 2023 (Based On Real Data) appeared first on Themeisle Blog.
CopyBlogger
JANUARY 27, 2022
If you’re reading this, you’ve probably already been brainstorming online business ideas — and for good reason. We’re living in. Continue Reading. The post 7 Online Business Ideas for Practical Content Entrepreneurs appeared first on Copyblogger.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
The Ethical Copywriter
JANUARY 31, 2022
There are concrete criteria that can make a product ethical – for example, the materials it’s made from or certifications that prove it’s produced under fair labour policies. But as a service provider, it can be harder to prove your ethical credentials. Potential clients might be thinking: “What is an ethical copywriter ? And why do I need one?
Content Marketing Institute
JANUARY 12, 2022
It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. Continue reading → The post The Essential Content Marketing Glossary: 50+ Terms You Need To Know appeared first on Content Marketing Institute.
Neil Patel
JANUARY 6, 2022
You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.
David Meerman Scott
JANUARY 10, 2022
My friend, HubSpot co-founder and Executive Chairperson Brian Halligan, who is my co-author on our book Marketing Lessons from the Grateful Dead loves the expression: “These are the Good Old Days!”.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ThemeIsle
JANUARY 11, 2022
As a blogger, you'll want to drive as much traffic to your website as possible. However, with evidence suggesting that millions of blogs are being published every day, you'll need to think outside of the box when it comes to how you promote your blog. The post 10 Clever Ways How to Promote Your Blog and Grow Traffic in 2022 appeared first on Themeisle Blog.
Honey Copy
JANUARY 30, 2022
Anyone who doesn't feel like luck has played a role in their success has a God complex. But, viewing luck as a scratch-off Lottery ticket sort of thing, is a bit one-dimensional. Naval Ravikant , the modern-day philosopher who founded AngelList, argues that luck falls into one of four buckets. Luck #1: Blind Luck The first kind of luck is blind luck.
Spectrum Net Designs
JANUARY 27, 2022
What is a SERP? All About The Search Engine Result Pages It is more important than ever for digital marketers to know how search works and what can be done to maximize their online visibility. Search engine optimization specialists and PPC advertisers compete for the same precious real estate in the most prominent parts of […]. The post What is a SERP?
Content Marketing Institute
JANUARY 11, 2022
What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. Continue reading → The post How To Set Up a Content Scoring Process for Better Decisions appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Expert insights. Personalized for you.
145 
Let's personalize your content