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No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.
Our recommendation for most people is Hostinger because it’s affordable, fast, and reliable web hosting service. Sign up with Hostinger for as low as $1.99 per month. The hosting provider you choose is crucial to the success of your website. A reputable web host keeps your site online and helps you avoid unnecessary downtime. This guide explains the best types of web hosting for different situations.
B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.
If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your. Continue Reading. The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Your freelance business is only as good as your clients. If you have a shocker of a schedule that’s 99% freelance clients from hell, you’re going to have a bad time. On the flipside, if you have a dreamy mix of wonderful clients that might also secretly be unicorns, you’re really going to enjoy yourself. But sometimes a client can be a wolf in sheep’s clothing.
If you’re looking for more leads, consider an SEO Content Strategy for your website. I will be the first to admit that for years my website was a sample of my writing and not a lead generator. The pandemic changed my mind. As the world moved to digital EVERYTHING, it became clear that my website could fuel my business. And it has. Once I saw this trend toward <more> digital marketing, I updated my SEO knowledge with Meg Casebolt’s Love at First Search Attract & Activate * program.
Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.
Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.
Want to just get started? Sign up for Hostinger and get a free domain today. Ready to launch a new website? Finding and registering a domain name is the first thing you need to do. It can be a bit confusing if you’ve never done it before. But it’s easy to find a domain name and register it for free. That’s right. Whether you’re starting a blog, building an online portfolio, or creating a personal or business website, I’ll show you how easy it is to get a free domain name.
When I was freelancing full-time, I probably would have (and did!) said that writing a test or sample post for a potential client was… Continue reading on Write Out Loud ».
In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.
My friend and fellow freelance writer Emma Siemasko and I have been talking about all things freelance writing on our podcast , and season five just wrapped up. If you’re a freelance writer (or thinking about becoming one), this podcast is for you. We share our 10+ years of experience in the realm of freelance writing full-time and talk about managing the business side of things, too.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Hiring a content writer for your marketing agency is a risky endeavor but one that can pay off for you and your clients. Where do begin to hire a writer? How do you know what questions to ask? Does the writer’s process fit your firm’s process? What are the benefits of hiring a content writer? All of these and more will be answered in this guide. Where do you begin?
A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).
Want to jump straight to the answer? The best business card printing service for most people is Vistaprint or Zazzle. Business cards still make a statement when meeting people and can double your networking ability without you breaking a sweat. Whether you’re in a marketing event or giving an elevator pitch, they’re incredibly handy for exchanging information in person.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Congrats to debut author Amanda Held Opelt. . This book was a labor of love and sorrow. I’m so grateful for Amanda’s dedication, because “A Hole in the World” is a beautiful, raw, and authentic exploration of grief and how we live with it. . On top of that, it’s truly a compelling read. Whether or not you’ve experienced deep grief, this book will open your eyes and shepherd you on your personal journey. .
The subject line of my latest newsletter was strategic; I wanted to prove a point. It read: ‘Did you write this?’ And guess what? It generated a 60.1% open rate: my highest in the last 12 months. More than 3,350 people opened the email. The point: Curiosity is an incredibly powerful tool writers can use to spark action in the reader. We all know about clickbait headlines.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Want to jump straight to the answer? The best conference call service for most people is Nextiva or RingCentral. The best conference call services support quick calls, video conferences, team collaboration, and even 100-person webinars. Regardless of your budget or team size, you’ll find a perfect solution below. This guide contains in-depth reviews on the best free and paid conference call services.
Congratulations, Kristy Cambron! THE ITALIAN BALLERINA is Kristy’s ninth historical novel, taking us behind the scenes of one of the greatest cons in world history. Rome, 1943. With the Nazi regime occupying the streets of Rome, British ballerina Julia Bradbury is stranded and forced to take refuge at a hospital, but when she learns of a deadly sickness sweeping through the quarantine wards—a fake disease known as Syndrome K—she risks everything to rescue Jewish Italians from the deadly clutches
Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. This is especially true in a post-pandemic world. The changes and financial challenges companies have faced over the past few years have highlighted the importance of getting repeat business and building long-t
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Crafting the best email subject lines for sales doesn’t have to be a mysterious or challenging task. You simply have. Continue Reading. The post Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates appeared first on Copyblogger.
Use your content marketing skills to understand and deliver what your audience wants to craft a distributed content strategy. This time, your audience is the editors at third-party outlets. Here are some tips to help.
Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Start sending 300 emails per day for free with Sendinblue, no credit card required. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.
Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
[…] style guide appears to agree with my approach, as does Grammar Girl, who expresses some disdain for what she calls “pride capitals.” I’ll be curious to […].
Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. After all, not everyone who uses your products gets as giddy about a spreadsheet as you do. Fintech brands are smart to ask themselves whether their content could be improved.
A writer at work who stands out from their coworkers can always confidently answer the question: What’s it like working. Continue Reading. The post 7 Often Overlooked Steps to Be a Better Writer at Work appeared first on Copyblogger.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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