July, 2022

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What Is The Point of Writing Tests/Sample Posts?

Write Out Loud

When I was freelancing full-time, I probably would have (and did!) said that writing a test or sample post for a potential client was… Continue reading on Write Out Loud ».

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How to Spot a Freelance Client From Hell (and Run a Mile)

Freelance Magic

Your freelance business is only as good as your clients. If you have a shocker of a schedule that’s 99% freelance clients from hell, you’re going to have a bad time. On the flipside, if you have a dreamy mix of wonderful clients that might also secretly be unicorns, you’re really going to enjoy yourself. But sometimes a client can be a wolf in sheep’s clothing.

Freelance 130
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Want more website visits? Here’s a 3-Step SEO Content Strategy.

Agency Content Writer

If you’re looking for more leads, consider an SEO Content Strategy for your website. I will be the first to admit that for years my website was a sample of my writing and not a lead generator. The pandemic changed my mind. As the world moved to digital EVERYTHING, it became clear that my website could fuel my business. And it has. Once I saw this trend toward <more> digital marketing, I updated my SEO knowledge with Meg Casebolt’s Love at First Search Attract & Activate * program.

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Freelance Writing Coach Podcast Season 5 Recap

Kayleigh Moore

My friend and fellow freelance writer Emma Siemasko and I have been talking about all things freelance writing on our podcast , and season five just wrapped up. If you’re a freelance writer (or thinking about becoming one), this podcast is for you. We share our 10+ years of experience in the realm of freelance writing full-time and talk about managing the business side of things, too.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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New Release Spotlight: Amanda Held Opelt

Rachelle Gardner

Congrats to debut author Amanda Held Opelt. . This book was a labor of love and sorrow. I’m so grateful for Amanda’s dedication, because “A Hole in the World” is a beautiful, raw, and authentic exploration of grief and how we live with it. . On top of that, it’s truly a compelling read. Whether or not you’ve experienced deep grief, this book will open your eyes and shepherd you on your personal journey. .

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Compare The Best Web Hosting Companies

Quick Sprout

Our recommendation for most people is Hostinger because it’s affordable, fast, and reliable web hosting service. Sign up with Hostinger for as low as $1.99 per month. The hosting provider you choose is crucial to the success of your website. A reputable web host keeps your site online and helps you avoid unnecessary downtime. This guide explains the best types of web hosting for different situations.

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7 SEO Tools No B2B Content Marketer Should Be Without

Contently

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

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Ultimate Guide to Hiring a Content Writer for Your Marketing Agency

Agency Content Writer

Hiring a content writer for your marketing agency is a risky endeavor but one that can pay off for you and your clients. Where do begin to hire a writer? How do you know what questions to ask? Does the writer’s process fit your firm’s process? What are the benefits of hiring a content writer? All of these and more will be answered in this guide. Where do you begin?

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This Email Subject Line Generated a 60.1% Open Rate

Kayleigh Moore

The subject line of my latest newsletter was strategic; I wanted to prove a point. It read: ‘Did you write this?’ And guess what? It generated a 60.1% open rate: my highest in the last 12 months. More than 3,350 people opened the email. The point: Curiosity is an incredibly powerful tool writers can use to spark action in the reader. We all know about clickbait headlines.

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New Release Spotlight: Kristy Cambron

Rachelle Gardner

Congratulations, Kristy Cambron! THE ITALIAN BALLERINA is Kristy’s ninth historical novel, taking us behind the scenes of one of the greatest cons in world history. Rome, 1943. With the Nazi regime occupying the streets of Rome, British ballerina Julia Bradbury is stranded and forced to take refuge at a hospital, but when she learns of a deadly sickness sweeping through the quarantine wards—a fake disease known as Syndrome K—she risks everything to rescue Jewish Italians from the deadly clutches

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Get a Free Domain Name in 6 Simple Steps

Quick Sprout

Want to just get started? Sign up for Hostinger and get a free domain today. Ready to launch a new website? Finding and registering a domain name is the first thing you need to do. It can be a bit confusing if you’ve never done it before. But it’s easy to find a domain name and register it for free. That’s right. Whether you’re starting a blog, building an online portfolio, or creating a personal or business website, I’ll show you how easy it is to get a free domain name.

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How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

Content Marketing Institute

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.

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How to Pitch an Article (and Get an Enthusiastic Response)

CopyBlogger

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your. Continue Reading. The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger.

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Why You Need to Create Content for After the Sale (Hint: It Can Help Your Strained Budget)

Contently

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. This is especially true in a post-pandemic world. The changes and financial challenges companies have faced over the past few years have highlighted the importance of getting repeat business and building long-t

Sales 130
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Blogging Best Practices for Nonprofits: TheNonprofitShow

Agency Content Writer

The post Blogging Best Practices for Nonprofits: TheNonprofitShow appeared first on Agency Content Writer.

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By: ScrumMaster vs scrum master: What do you think? | Agile Learning Labs

Grammar Girl

[…] style guide appears to agree with my approach, as does Grammar Girl, who expresses some disdain for what she calls “pride capitals.” I’ll be curious to […].

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Compare The Best Business Card Printing Services

Quick Sprout

Want to jump straight to the answer? The best business card printing service for most people is Vistaprint or Zazzle. Business cards still make a statement when meeting people and can double your networking ability without you breaking a sweat. Whether you’re in a marketing event or giving an elevator pitch, they’re incredibly handy for exchanging information in person.

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Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

Content Marketing Institute

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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The Greatest Sales Letter of All Time

CopyBlogger

In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.

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4 Strategies to Make Your Fintech Content More Engaging

Contently

Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. After all, not everyone who uses your products gets as giddy about a spreadsheet as you do. Fintech brands are smart to ask themselves whether their content could be improved.

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Using the Amazon Search Engine as Marketing

David Meerman Scott

Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!

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Why You Must Negotiate Your Salary

Write Out Loud

You are worth it…and you have leverage. Continue reading on Write Out Loud ».

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Compare The Best Free and Paid Conference Call Services

Quick Sprout

Want to jump straight to the answer? The best conference call service for most people is Nextiva or RingCentral. The best conference call services support quick calls, video conferences, team collaboration, and even 100-person webinars. Regardless of your budget or team size, you’ll find a perfect solution below. This guide contains in-depth reviews on the best free and paid conference call services.

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How To Make LinkedIn Your Top Social Media B2B Marketing Platform

Content Marketing Institute

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that.

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Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates

CopyBlogger

Crafting the best email subject lines for sales doesn’t have to be a mysterious or challenging task. You simply have. Continue Reading. The post Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates appeared first on Copyblogger.

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By: How to Write a Great Research Paper - ulm

Grammar Girl

[…] Grammar Girl – Read blog posts about various aspects of writing or submit your own grammar questions. […].

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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No More “Fake It ‘til You Make It”

AIIP

By Mary Ellen Bates I was recently talking with a colleague who commented that there were steps she needed to take to help build her business, but it just felt like too much. She wasn’t the kind of person who reaches out to strangers and asks them for a 15-minute phone conversation; that’s something that… Read More » The post No More “Fake It ‘til You Make It” appeared first on AIIP Connections Blog.

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When & How To Negotiate Salary

Write Out Loud

Including steps and instructions! Continue reading on Write Out Loud ».

Writing 130
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Compare The Best Email Marketing Services

Quick Sprout

Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Start sending 300 emails per day for free with Sendinblue, no credit card required. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.

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Is Your Thought Leadership Content Missing the Point?

Content Marketing Institute

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.