Enchanting Marketing

OCTOBER 17, 2023

Oh man, Heather thinks. Writing is just so hard. She wishes she could write as if she were chatting with a friend. But here she is. At her desk. Alone. Staring at her badly written words. Heather rereads her favorite quote by Kurt Vonnegut, stuck to her monitor on a yellow Post-it note: Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.

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Blogging Wizard

OCTOBER 27, 2023

Writers push themselves to their limits whenever deadlines are just around the corner. With the right mindset and preparation, you can teach yourself how to write faster. We have 25.

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Nick Ursborne

OCTOBER 4, 2023

There are various ways to insert emotion and emotional intelligence into your work. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. Put human experience into the frame. From description to storytelling. I can give you a detailed description of how to change an inner tube if you get a puncture while out cycling.

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Enchanting Marketing

OCTOBER 3, 2023

Writing can be tough, right? I’ve been there, too. I used to think of writing as a struggle. I’d wrestle to get my thoughts on paper. I’d fight with my inner critic. I’d beat myself up. Come on! Get that first draft done! Don’t be a sissy!!! But that has changed. Shall I explain? How to get in the right headspace I realized how much my approach to writing has changed when I read Anna Fleming’s book Time on Rock.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Jane Friedman

OCTOBER 31, 2023

Photo by Porapak Apichodilok Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join her for the three-part class Build Your Developmental Editing Business , beginning on Wednesday, November 1. “I went with a small press, but I didn’t need my book to pay the bills.” “It was a nice rejection, but ‘great voice’ isn’t gonna pay the bills.

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The Idea Logical Company

OCTOBER 4, 2023

Publishers Weekly recently hosted a stimulating and smart online session about AI and publishing , thanks to the organizing and moderating skills of Peter Brantley and Thad McIlroy. The day began with a presentation by former PRH CEO Markus Dohle and ended with one by thought leader Ethan Mollick of the Wharton School, which framed the day perfectly.

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Blogging Wizard

OCTOBER 27, 2023

Are you looking for the best WordPress affiliate plugin to suit your needs? Affiliate marketing on WordPress can mean a couple different things: business owners who want to start their.

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Nick Ursborne

OCTOBER 13, 2023

Back as a child, you were probably an amazing writer. All those wonderful stories swirling around in your head. Maybe you wrote some of them down. All that imagination… the adventures… the excitement. And who was the hero of these stories? You, of course! Your energy, bravery and wisdom were at the center of everything you wrote. You were at the center of your universe!

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Rachelle Gardner

OCTOBER 3, 2023

Happy release day to author Matthias Roberts! Holy Runaways speaks to people who are feeling ignored, oppressed, or rejected by their religious community and church, offering a path forward built on speaking truth, deep listening, and acting with compassion. Psychotherapist Matthias Roberts reaches out to those who, like him, want to understand the religion they’ve run from and erect a new faith on firmer foundations.

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Ahrefs

OCTOBER 26, 2023

You can see the current content for these pages on the blog (top Bing searches, top YouTube searches). Both have 1-2K words and tons of data.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Content Marketing Institute

OCTOBER 18, 2023

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in the CMI's latest research report.

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Buffer

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).

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Jane Friedman

OCTOBER 4, 2023

Photo by Hadija on Unsplash Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Oct. 18 for the online class Master the Flashback. They’re the bogeymen of publishing. Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices.

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Melanie Saxton

OCTOBER 23, 2023

WHY DO COMPANIES NEED A BUSINESS BLOGGING SERVICE? LET ME COUNT THE WAYS… See pettisnorman.com and not that effective content creation makes all the difference. Choose Melanie Saxton’s professional business blogging service with more than a decade of effective blogging experience. The simple truth is that businesses must have an online presence.

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Blogger SEO Search Engine Optimization Blog 130

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Rachelle Gardner

OCTOBER 31, 2023

Happy release day to author Kaitlin Curtice! I’m excited about this beautiful children’s book. WINTER’S GIFTS is available now and is perfect for Native American Heritage Month & the holiday season. Kaitlin’s book is about our spiritual connection to nature and is the first in a series celebrating the seasons. It’s gorgeously illustrated by Gloria Félix.

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Ahrefs

OCTOBER 19, 2023

These eight tools will allow you to do things like: And more! Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.

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Content Marketing Institute

OCTOBER 4, 2023

Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.

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Kayleigh Moore

OCTOBER 10, 2023

It's finally time for me to share what I've been working on for a very long time: The Writing Lab. This is the new home for my writing resources, templates, video trainings, and more. Here's what you'll find. Writing Video Lessons Wanted to come to one of my live writing trainings in the past, but couldn't make it? You can now purchase access to those recorded sessions and watch whenever it's convenient.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Grammarly

OCTOBER 6, 2023

You wrote a great email. It has a solid opening line , clear email message , and closes with a call to action that’s sure to convert. Before you click “Send,” there’s just one last thing to do: Write a great email sign-off. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an email sign-off? An email sign-off is the final section of an email.

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Melanie Saxton

OCTOBER 23, 2023

Feed the search engines and draw traffic to your site by curating your business blog with professionally written SEO content by a WordPress expert. YOUR BUSINESS SHOULD BE BLOGGING, AND MY CUSTOM BLOGGING SERVICES CAN HELP! I help with the technical writing, SEO, images, and narrative elements involved in curating your business blog. From the products you carry to the services you sell, blogging is one of the most important — and cost-effective — ways to boost your brand and marketplace visibili

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Jane Friedman

OCTOBER 18, 2023

Photo by Aleksandr Barsukov on Unsplash Today’s post is by author and educator Deborah Williams. If you’re a serious writer, chances are good that you have a battered copy of Anne Lamott’s Bird By Bird on your shelf (or, if you’re like me, maybe you’ve committed large chunks of it to memory). But when my first-year college writing students read Bird by Bird, they’re almost always coming to the book for the first time.

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Ahrefs

OCTOBER 1, 2023

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Content Marketing Institute

OCTOBER 5, 2023

The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program (even in the age of AI). But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.

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Quick Sprout

OCTOBER 4, 2023

Content marketing has been a tried-and-true digital marketing practice of businesses large and small for over a decade. And although … The Complete Guide for Corporate Blogging in 2023 Read More » The post The Complete Guide for Corporate Blogging in 2023 appeared first on.

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Blog Blogging Digital Marketing Content Marketing 123

Grammarly

OCTOBER 28, 2023

Good, clear writing—whether it’s for an email, a résumé, a term paper, or a creative project—is not just writing. As tempting as it can be to consider the job of writing something finished as soon as you’ve done the hard work of getting your words down on the page, one of the best skills you can develop as a writer is the ability to edit your own work, from rewriting sections of a first draft to giving a final polish to your document.

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Melanie Saxton

OCTOBER 16, 2023

As a historical fiction book editor, I was honored to work on Book Two of The Last Caddy Series. As a historical fiction golf editor, I enjoy collaborating with authors on novels in country club settings or golf tours. One recent project was a delight — The Pepperford Cup (The Last Caddy Series Book Two) by David Irwin. What a fun book by a two-time author!

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jane Friedman

OCTOBER 11, 2023

Image by Goran Horvat from Pixabay Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Plottr. Ditch the index cards and unleash your storytelling with Plottr – the #1 rated book outlining and story management software for writers.

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Ahrefs

OCTOBER 26, 2023

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website.

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Content Marketing Institute

OCTOBER 3, 2023

What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.

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ThemeIsle

OCTOBER 18, 2023

Most WordPress users have a search engine optimization (SEO) plugin that they use for keyword optimization, improving readability, and other essential tasks. Using these plugins can make your life a lot easier, but you might struggle to decide between popular options like All In One SEO vs Yoast SEO. To help you make a decision, we've put together this comprehensive comparison guide.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing