Tina Dubinsky
NOVEMBER 26, 2018
Do you manage a self-hosted WordPress website? By now you should have encountered this year’s significant change, the WordPress Gutenberg Editor. After a frosty reception from the blogging community, it’s now scoring two-and-a-half stars on WordPress.org. Because it’s optional, many users have reverted to the Classic editor. In this article we’re going to discuss: Why.
Content Marketing Institute
NOVEMBER 29, 2018
Without a doubt, Stories has been Instagram’s smartest invention yet. In fact, it’s hard to imagine the platform without Stories. Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd.
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Neil Patel
NOVEMBER 27, 2018
You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. I am talking about the foundation. From what you are blogging about, to how you structure your content… there are a lot of basics people get wrong.
Jeff Goins
NOVEMBER 27, 2018
There was a time when artists were commissioned to create for royalty and other wealthy patrons. While it isn’t widely done today, there is a way for you to become the patron of your own art and our guest will tell us how she did it. Cathy Heller is a musician, podcaster, entrepreneur and deep soul. In her own words, she helps people do the things they are called to do in a way that no one else can do them.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Moz
NOVEMBER 15, 2018
Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!
ThemeIsle
NOVEMBER 8, 2018
Everyone always talks about how helpful guest blogging is for growing your blog. But when you’re just getting started, it can be tough to know what you actually have to do to get your first guest post published. That’s what our guest blogging guide is here to help with. Guest posting around the web is. The post Guest Blogging Guide: 4 Steps to Get Your First Post Published appeared first on Themeisle Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
NOVEMBER 6, 2018
? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ?
ProBlogger
NOVEMBER 29, 2018
The post What Do Your Blog Post Titles Say About Your Brand? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke. If you’ve been reading ProBlogger for a while, you probably know the basics about writing blog post titles such as: Be clear and specific. Use numbers where appropriate. Use powerful words and phrases such as “how to”, “easy”, “quick”, “great”, “little-known”, and so on.
Jeff Goins
NOVEMBER 20, 2018
Do you ever think about how you can be happier? Someone who knows is here to tell us! Our guest today, Alli Worthington, is sharing her knowledge on the how of happiness.
Moz
NOVEMBER 26, 2018
Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ThemeIsle
NOVEMBER 6, 2018
There are a lot of ways to encourage people to visit your website. You can use search engines, paid ads, and of course, referrals. However, all these methods require you to put in some work if you want to see success, and that’s particularly true when it comes to referral traffic. Aside from publishing quality. The post 4 Actionable Tips to Boost Your Website’s Referral Traffic appeared first on Themeisle Blog.
Content Marketing Institute
NOVEMBER 1, 2018
Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.
Content Marketing Institute
NOVEMBER 30, 2018
It’s the scourge of effective marketing: content that caters to everyone and thus caters to no one. It’s plain old vanilla – ubiquitous, bland, and the default choice when you don’t really know what people want or care about and can’t be bothered to find out. When you follow a storytelling approach informed by data, it’s possible to be much more specific, and thus relevant, to your customers’ needs and interests.
Content Marketing Institute
NOVEMBER 20, 2018
? ? “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them.”.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
NOVEMBER 15, 2018
“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Once a radical idea (despite its historical roots), the concept of replacing one-sided information pushes with two-way conversations and relationships with audiences is now commonplace with marketing teams.
Content Marketing Institute
NOVEMBER 9, 2018
Marketers are awash in data. But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” So, what can be done when big data gets the better of you? In May I judged a category in the 2018 Content Marketing Awards. I was particularly interested to see how the entries reported success metrics.
Content Marketing Institute
NOVEMBER 2, 2018
You know audiences now are used to receiving information almost at the speed of light. In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions. More than that, not so long ago, Google rocked the online world with its mobile page speed update , which officially made page speed a ranking factor for mobile devices.
Content Marketing Institute
NOVEMBER 27, 2018
Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research. Click To Tweet. Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B org
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
NOVEMBER 12, 2018
Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads.
Content Marketing Institute
NOVEMBER 5, 2018
Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand.
Jeff Goins
NOVEMBER 13, 2018
Have you ever been afraid to share something special about you? Our guest has, but her journey has shown her how to overcome that fear and stand beautiful in her uniqueness. Chloe Howard joins us on The Portfolio Life to talk about being born different, and what happened to give her the strength and courage to speak her truth.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
NOVEMBER 16, 2018
Search is one of the most vital – and misunderstood – components of a content distribution strategy. The ongoing algorithm shifts initiated by the search engines make it hard to be confident that you’re doing everything you can to optimize content performance. As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities
Content Marketing Institute
NOVEMBER 26, 2018
If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. It’s time to look around for new ideas.
Content Marketing Institute
NOVEMBER 21, 2018
? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
NOVEMBER 22, 2018
? ? Happy Thanksgiving to all those in the United States who celebrate! Whether you are spending the day with your friends and loved ones, helping others in your community, or taking a little “me” time to relax and recharge, here’s something to ponder during those tryptophan-induced moments of self-reflection: If today were to be the last day of your content marketing career, would you feel that you left a meaningful mark on your industry – or at least made a positive influence on those who came
Content Marketing Institute
NOVEMBER 7, 2018
Too many manufacturing organizations are still talking about themselves in the content they create. According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content.
Content Marketing Institute
NOVEMBER 8, 2018
If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO.
Content Marketing Institute
NOVEMBER 13, 2018
From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. Ruth Carter – internet, intellectual property, and business attorney – talks to CMI’s Chief Content Officer magazine about how marketers should adapt to a world far less forgiving and far more skeptical of the ways we capture and use data.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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