Positive Writer
JUNE 1, 2021
Have you ever thought you may quit writing? Most writers have at one point or another, usually when facing some sort of difficulty. Maybe you’re struggling with writer’s block, you’re… The post 4 Questions to Ask When You’re Thinking of Quitting Writing first appeared on Positive Writer.
Kristi Hines
JUNE 30, 2021
Do you want to get the latest marketing news and sales trends? In this post, you’ll find over 25 of the best free podcasts on marketing and sales. How to Listen to Podcasts. To listen to the following top podcasts, simply click on your preferred listening platform – Apple Podcasts or Spotify! Ratings are provided by Apple Podcast listeners. The Best Free Podcasts. 5 Minute Marketing ( Apple , Spotify ) with Brian Moran – 4.6 out of 5 stars from 590 listeners Advanced Selling ( Apple
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Kayleigh Moore
JUNE 28, 2021
Today, I'm going to teach you an easy way to help your writing connect with readers. You know how sometimes you’ll read something and it comes across as stiff, overly formal, or stuffy? It happens a lot (especially in the business world.) The cure for this situation is to break down the walls between the writer and the reader so there’s a deeper feeling of connection, emotional resonance, and an overall more conversational tone.
Caroline Gibson
JUNE 27, 2021
Ever wondered where companies get their brand names from? By and large, new companies will turn to a naming agency or a copywriter to create a brand name that’s fresh, memorable and available as a dot something. But it’s not always the case. Here’s a look at the origins of some of the world’s best-known brand names – and the inside knowledge (from yours truly) on how one of them came to be.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
JUNE 28, 2021
Confused about Google’s core web vitals update? Not sure what it means for your SEO? Join my free live webinar on June 29th at 8 a.m. PST to learn more. I’ll cover what core web vitals are, why they matter, and what changes you need to make to your website. Sign up for the core web vitals webinar free here. When Google updates roll out, there are usually a few people who think that SEO is dead and the sky is falling.
Content Marketing Institute
JUNE 22, 2021
Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading → The post 4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them) appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Kristi Hines
JUNE 29, 2021
Social media networks distinguish the accounts of public figures and brands with official verification checkmarks. Accounts with these badges not only attract larger audiences, but their posts and comments also gain more visibility in the newsfeed. In this post, you will find out what it takes to get verified profiles, pages, channels, and accounts on Instagram, TikTok, Twitter, Facebook, YouTube, Pinterest, Snapchat, Quora, and Twitch.
Kayleigh Moore
JUNE 24, 2021
Ever wondered what things a professional editor looks for when he/she sits down to edit? I know I do. I want to be able to know what to look for in my writing and turn a sharp editorial eye on the things I put together. That’s why I recently reached out to Jess Huckins , a professional editor and writer of 12+ years who has produced content for massive companies like Workhuman, Microsoft, and Tom Brady’s TB12—among others.
The Idea Logical Company
JUNE 20, 2021
The book business is in the early stages of its third great disruption in the past quarter century. The first two both changed the shape of the industry and created winners and losers across the entire value chain: touching every step from how authors got money to how readers got books. Significant institutional players were lost in both prior disruptions, and all the ones who remained had to change their models and practices significantly.
Neil Patel
JUNE 28, 2021
Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
JUNE 7, 2021
Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand. Continue reading → The post 30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic appeared first on Content Marketing Institute.
David Meerman Scott
JUNE 29, 2021
What’s the deal with so many companies sending surveys after you interact with them? In the past few days, I’ve been hit up for “my opinion” from Audi, Fidelity, Hilton, American Airlines, and UPS.
Kristi Hines
JUNE 27, 2021
Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Ahrefs. Learn how to use Ahrefs’ tools, data, and SEO metrics to improve SEO with the Ahrefs Certification. For Ahrefs users only. Association of National Advertisers.
Kayleigh Moore
JUNE 19, 2021
For the past 12 months, I've been getting two to four emails every single week from brands wanting help with content. Part of me is excited because. yay! More people want to invest in content creation, which is what I do! But part of me is not so excited…because I quickly find out that they don't yet have a content strategy in place. This isn't a service I offer (I'm on the writing execution side), and I can't work with them until they have a content strategy (because writing without direction i
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Backlinko
JUNE 29, 2021
We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content. With the help of our data partner BuzzSumo , we learned a lot about why certain content continues to get shares and links over time.
Neil Patel
JUNE 25, 2021
When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.”. However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large page elements. You need to fix those issues fast, because Google will ding your website if you don’t.
Content Marketing Institute
JUNE 15, 2021
People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading → The post AI-Generated Content: Friend or Foe for Content Creators? appeared first on Content Marketing Institute.
David Meerman Scott
JUNE 9, 2021
If you are working in a so-called business-to-business marketing and sales environment, it’s essential that you always remember that you are not marketing or selling to IBM or a hospital or a restaurant chain. You are always marketing and selling to people.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Kristi Hines
JUNE 25, 2021
Do you want a successful career in marketing? Will it take an MBA to land the job of your dreams? If you are trying to decide what degree to pursue, you’re not alone. In this post, you can browse through the degrees of 50 Chief Marketing Officers for well-known companies to find the best college degrees for your resume. 1. Ricky Engelberg, CMO at Vistaprint.
Neal Schaffer
JUNE 22, 2021
Most people who run blogs will agree that knowing what to write about is often difficult. After all, making an editorial calendar requires you to think ahead. At the same time, most bloggers must worry about the competition they face from other bloggers and brands. Worse than the competition, however, is the customer’s reaction to your blog post format.
Moz
JUNE 15, 2021
A broken link building campaign will be effective if you approach it the right way. Otherwise, you’ll just be wasting time and resources. In this post, AbdulGaniy shows you the exact process you can use to get results with broken link building.
Neil Patel
JUNE 22, 2021
Link building sucks. It’s time consuming and hard. But as an SEO, you have no choice but to build links… assuming you want to rank on Google. So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier. Here’s how…. What is the easiest way to get links? What if you could only focus your link building efforts on sites that are highly likely to link to you?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
JUNE 28, 2021
TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading → The post 5 TikTok Tips to Get More Views appeared first on Content Marketing Institute.
David Meerman Scott
JUNE 1, 2021
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader. Sometimes I call this Brand Journalism.
Kristi Hines
JUNE 21, 2021
Do you want to network with other writers and authors on Twitter? If you want to get writing advice and tips, check out the following Twitter chats about writing. You’ll find them either active 24/7 or primarily active at the specified times. What is a Twitter chat? A Twitter chat is an organized public event on Twitter. To participate, you use the Twitter hashtag for the chat in your tweets.
Animalz
JUNE 1, 2021
The largest fish ever caught by rod and reel was a 2,664-pound great white shark. That’s over a ton of prehistoric saw-toothed terror, dangling from one end of an impossibly thin braided wire. At the other end was Alfred Dean, a hobbyist angler and professional fruit grower from Southern Australia. Aside from a few modifications to Alf’s get-up — like a “fighting chair” and bait made from slabs of porpoise meat — an amateur angler would recognize the equipment he used: steel hook, weighted sinke
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Moz
JUNE 9, 2021
We're excited to welcome local SEO expert, Joy Hawkins, back to the MozCon Virtual stage! Ahead of the show, we talked with Joy about her research into Google Posts, what she loves most about her work in local SEO, and more.
Neil Patel
JUNE 22, 2021
With over 2.74 billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? By devising a Facebook marketing strategy. For beginners, this can all seem a little daunting but don’t worry.
Content Marketing Institute
JUNE 17, 2021
This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading → The post 25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More appeared first on Content Marketing Institute.
David Meerman Scott
JUNE 15, 2021
In the past 18 months, virtual selling has exploded as in-person sales became difficult because of the pandemic. Tools like Zoom and Teams are great, however most salespeople aren’t using them correctly, limiting the effectiveness of their sales messages. Specifically, salespeople must talk directly to the camera rather than staring at the person on the screen they are talking to virtually.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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