Elna Cain

MARCH 27, 2024

Want to know EXACTLY what you need to gain a writing job from the people that ACTUALLY hire writers? These freelance writing tips are invaluable information for you. If you’re a new freelance writer and struggling to find clients, find writing gigs, and impress clients so that they give you glowing testimonials, then learn these tips. These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more.

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Nick Ursborne

MARCH 12, 2024

Emotions don’t happen just in our minds. Emotions stimulate physiological responses… like changes in heart rate, blood pressure, respiratory rate, facial expressions, and muscle tension. These physical responses are mediated by the autonomic nervous system, and the release of hormones. Long story short… any emotion you feel is accompanied by a physical response.

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Freelance Magic

MARCH 12, 2024

W ritten by Rochi Zalani. You’re tired of working for someone else, and you want to start freelancing — maybe as a side hustle on the weekends or because you want to wave goodbye to your day job. The good news? You’re in luck: 62% of companies already hire freelancers, while 66% plan to hire more freelancers in the next few years. What’s even better is you don’t need any experience to begin freelancing (wondering what a freelance writer does ?

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Nick Ursborne

MARCH 14, 2024

Kyodo Photo via Credit: Newscom/Alamy Live News This is what Sam Altman, CEO of OpenAI, said in an interview last fall: “It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI — and the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. With programs across almost every industry, selecting the right affiliate program can be daunting. This article lists over 200 affiliate programs, spanning from Fortune 500 companies to niche products, offering an opportunity to generate income online.

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Tina Dubinsky

MARCH 4, 2024

What follows is a free historical microfiction. It was created for a writing competition in 2022. I have since made some small edits to improve the story based on the feedback. Dry stone walls divide and protect the paddocks on the hills. A thin layer of snow dusts the landscape, rare even for this time. Read more The post A Feast of Salt Beef or Pork, Peas, Bread and Rice (Historical Microfiction) appeared first on Tina Dubinsky Freelance Writer.

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Elna Cain

MARCH 17, 2024

How do you find freelance work online? When I started out in 2014, I just used freelance job boards, and boom! I found clients, but now? A decade later is it that easy? Yes and no. There are more opportunities to find work online as a freelance writer, which works better in some ways than others. But, what if you don’t have a portfolio filled with your online work?

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AIIP

MARCH 19, 2024

By Chris Cochran Our journey as infopreneurs relies on building and engaging with our communities. They are sources of information and assistance, and we need them – our trusted advisors, our family and friends, and of course our most critical community, our clients – to do business. Success depends on engaging effectively with these communities… Read More » The post Building and Engaging with Communities – An AIIP 2024 Symposium Preview appeared first on AIIP Connections Blog.

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Engagement Blog Blogging Post 158

Nick Ursborne

MARCH 3, 2024

The question in the headline was asked by a good friend, and highly-regarded copywriter. It’s a totally legitimate question. As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works. So… if we can do all that on our own, why do I recommend that people dive into AI, use tools like ChatGPT, and then infuse the AI output with Emotional Intelligence?

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Kristi Hines

MARCH 18, 2024

Do you want to learn more about artificial intelligence (AI) and network with people from the top companies accelerating AI development? The following are notable AI conferences and events for 2024 – 2025. Included are in-person events and events that offer free virtual passes or on-demand recorded sessions after the event.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Ahrefs

MARCH 7, 2024

Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out.

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Jane Friedman

MARCH 14, 2024

Photo by Andraz Lazic on Unsplash Today’s post is by writer Star Wuerdemann. In 2015, I attended a writing retreat with Natalie Goldberg and had a terrible revelation. As I sat in a room among 75 people diligently scribbling in notebooks, I realized: I had no writer friends. Now, nine years later, I have a solid writing community that continues to grow and support me.

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Content Marketing Institute

MARCH 7, 2024

Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.

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SEO Content 132

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. But he does it with such… finesse. The thing is: Lots of people tell stories.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

CopyBlogger

MARCH 14, 2024

Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.

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Kristi Hines

MARCH 14, 2024

Finding a job in Phoenix, Arizona, can seem daunting, especially in a city known for its dynamic job market and diverse industries. Should you try Indeed? Should you use an AI chatbot? Is Google still the best choice for search results? This article will explore the best resources for finding a job in Phoenix. Job Search Sites Job seekers turn to job search sites to find the best opportunities that align with their experience and education.

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Government Education Social Media Engineering 130

Ahrefs

MARCH 13, 2024

For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad.

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SEO 144

Jane Friedman

MARCH 4, 2024

I have been trying to convince writers of the value of a consistent email newsletter for more than a decade. Recently I dug up a 2014 presentation I gave at the James River Writers Conference, where the first slide says, “Email is not dead.” After that slide, I quoted novelist Dana Stabenow, who gave an inspirational talk where she couldn’t resist offering a practical tip at the end: “Remember this if you remember nothing else from my speech tonight.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Content Marketing Institute

MARCH 6, 2024

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.

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Grammarly

MARCH 26, 2024

Learning how to summarize an essay is an important skill to develop during your academic career. As a student, you will likely be assigned many essays to read, and as part of these assignments, you’ll likely have to write responses to them and/or discuss them with your classmates. In order to do that, you’ll have to be able to restate briefly what the essay says.

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Proofreader Text Communication Writing 120

Backlinko

MARCH 13, 2024

In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. There are now more than 1 billion active iPhones and over 3 billion active Android devices.

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CopyBlogger

MARCH 28, 2024

If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you. Continue Reading The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Ahrefs

MARCH 13, 2024

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.

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Blog Post Post Blog Blogging 141

Jane Friedman

MARCH 12, 2024

Today’s post is by author Amy L. Bernstein. Securing the services of a literary agent has long been the gold standard for authors pursuing a long and successful career in publishing. It’s easy to understand why. At the turn of the twentieth century, the so-called “author’s representative” emerged as the figure who would help authors cut a better deal with publishers.

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Content Marketing Institute

MARCH 28, 2024

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

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Content Marketing Storytelling Marketing Content 126

Grammarly

MARCH 7, 2024

“Thank you”: It’s a phrase most people say every day, but that doesn’t mean it should be reflexive. Depending on the situation, putting a little thought into it can make a big difference. Here’s what you need to know about expressing gratitude in a professional email, including when and how to use it, and common missteps to avoid. Work smarter with Grammarly The AI writing partner for anyone who has work to do Get Grammarly What is a “thank you” email?

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Communication Collaboration Management Ads 119

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ContentWriters

MARCH 27, 2024

In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can be surprisingly short. For freelance writers navigating this situation, understanding the importance of a content refresh is crucial. Not only does it keep the material relevant and engaging, but it’s also a key strategy for enhancing your clients’ search engine visibility.

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Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.

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Ahrefs

MARCH 28, 2024

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time.

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SEO IT 140

Jane Friedman

MARCH 7, 2024

Today’s post is by author and book coach Susanne Dunlap. Saying that romance is a genre the literati love to hate is a hackneyed truism. The preponderance of tropes, if they’re not well handled, can give romance a predictable or formulaic feel. Why, then, are they so enduringly popular? Why do they continue to outsell so many other genres, when the story’s outcome in all cases is a given?

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Transportation Hospitality Construction Storytelling 122

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing