Nick Ursborne
FEBRUARY 16, 2023
As freelancers we all need to invest in our futures by learning. This means subscribing to some newsletters, listening to podcasts, buying relevant business books, and sometimes investing more heavily in online courses, products or programs. But before you take the leap and invest a few hundred or thousand dollars in that next program, think carefully about what you are doing, and why.
Nick Ursborne
FEBRUARY 3, 2023
Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. Not so. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Why? Because, as a freelancer, your brand is YOU. You can’t create your business without putting yourself front and center.
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Elna Cain
FEBRUARY 25, 2023
This is shocking! I discovered that the true answer to how much new freelance writers make remains low – $10/hour. Writers are struggling financially, and I think I know why. And even though the report was done a few years ago, I suspect the low rate remains today. It’s not as easy as saying it’s because of AI taking over or that, collectively, businesses just don’t want to pay for writing.
Enchanting Marketing
FEBRUARY 14, 2023
I bet you know someone. Someone who rambles on so much you can’t follow their story. Worse, you lose the will to listen. Of course, you are a different communicator. You focus on your listener or reader. You try to be clear and concise. But could it be that a dash of wordiness sneaks into your writing? It’s easily done. Shall I explain? Let me tell you a quick story first … It was 2011.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Blogging Wizard
FEBRUARY 10, 2023
Need a few lifestyle blog examples to view as inspiration for your own blog? Lifestyle blogs are one of the web’s most popular and competitive blogging niches, so it helps.
Kayleigh Moore
FEBRUARY 1, 2023
Ask a freelance writer what responsibilities are on his or her to-do list, and you'll hear something like this: Business development. Marketing. Podcast appearances. Client communications. Project management. Creating contracts and proposals. Invoicing. Taxes. Payroll. Researching. Writing. Editing. You get the idea. For many years, I too felt it was my duty as a freelancer to handle all of these things.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Nick Ursborne
FEBRUARY 11, 2023
This is something of a mantra for me: Find the gap! Too many freelancers build up a body of expertise in a particular area and then dive straight in. Maybe they decide to be a writer or copywriter in the alternative health industry. Or the financial industry. Or the software industry. They choose those industries because they are interested in them.
Elna Cain
FEBRUARY 12, 2023
Look – What’s the fastest way to build your freelance writing business when people are losing their jobs everywhere you look? The tech and media industries are laying off thousands of workers. All over Twitter, I’m seeing posts from writers sharing about the latest layoffs. In the past few weeks, Google’s parent company, Alphabet, laid off 12,000 workers, representing 12% of its workforce.
Neil Patel
FEBRUARY 11, 2023
It’s so funny how many people are concerned about ChatGPT and Bard. Not necessarily from a content creation standpoint but more so how it is going to kill search. When Google announced Bard, their stock fell 7%. It cost them more than 100 billion dollars… that’s a lot of money. Why such a big drop in their stock price ? Google’s ad showed an incorrect description of the telescope used to take the first pictures of a planet outside our solar system, for example.
Jane Friedman
FEBRUARY 14, 2023
Photo by Sora Shimazaki Is it querying? No. Networking? No. Marketing? No. Of course such skills are terrific assets, but if I could wave a magic wand, I’d grant all writers the skill of negotiation. By and large, writers don’t even consider trying to negotiate; they just accept the terms/contract/pay that is initially offered. This is partly a quirk of an industry where writers regularly get stepped on and asked to work for free in exchange for exposure.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Contently
FEBRUARY 14, 2023
Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.
Content Marketing Institute
FEBRUARY 23, 2023
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
Nick Ursborne
FEBRUARY 27, 2023
It’s hard for freelancers to maintain a high level of visibility. For the most part, our clients and prospects think about us only when they need us. Day-to-day, their attention is more likely to be focused internally, on their own company and colleagues. How do we get around this? What steps can we take to become more visible? How can we stay top of mind?
Blogging From Paradise
FEBRUARY 12, 2023
I detest bragging.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Neil Patel
FEBRUARY 3, 2023
Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I bet you don’t remember what it was like before.
Jane Friedman
FEBRUARY 22, 2023
Photo by Ksenia Chernaya This article first appeared in my paid newsletter, The Hot Sheet. It touches on issues of literary citizenship, which is the focus of my upcoming class on March 1. If you want your book to be carried by independent bookstores, the most important thing to remember is that every store is different; you need to carefully research each store before you make an approach.
Contently
FEBRUARY 7, 2023
A woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test. Plane crash survivors on a remote island grapple with their new circumstances. Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create.
Content Marketing Institute
FEBRUARY 2, 2023
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Smart Blogger
FEBRUARY 20, 2023
It’s almost too easy. By using sensory words to evoke the sense of sight, sound, touch, taste, or smell; smart and attractive writers just like you are able to make their words burst to life in their reader’s mind. In this post, you’ll learn: The science behind sensory details (e.g. why sensory images and words are so persuasive); The definition of sensory details (plus examples); How answering five simple questions will help you write descriptive details that pack your content with sensor
Blogging From Paradise
FEBRUARY 9, 2023
Blogging distractions pull you away from a successful blogging career. As a rule of thumb, bloggers distract themselves into failure.
Neil Patel
FEBRUARY 19, 2023
Link building is something that you must focus on if you want your site to rank high. Whether it’s obtaining them naturally by creating amazing content, or by doing manual outreach, more links typically means higher rankings. We did an experiment with 200 websites to figure out the types of links Google prefers. If you haven’t read it, you should check it out as some of the results are fascinating.
Jane Friedman
FEBRUARY 1, 2023
Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Chase ( @KarenAChase ). Certain words and phrases are bandied about all the time in publishing, but they don’t always make sense. One of the biggest is author platform. You may have attended enough writing seminars and conferences to recognize that even people in publishing aren’t consistently using the term.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Contently
FEBRUARY 8, 2023
Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. And then there are times when you just want someone to tell you what to whip up because you’re flat out of ideas. Another challenge? Your creation has to satiate even the most finicky eaters. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.
Content Marketing Institute
FEBRUARY 22, 2023
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
CopyBlogger
FEBRUARY 2, 2023
If you want your marketing to work, you have to first get specific when choosing a niche for your online. Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.
Blogging From Paradise
FEBRUARY 3, 2023
I can hold a conversation with a closed door.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ahrefs
FEBRUARY 9, 2023
In this guide, I’ll show you everything you need to know about marketing funnels. Let’s get started.
Jane Friedman
FEBRUARY 16, 2023
Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. Learn more. While book sales were down in 2022 compared to 2021, they’d be down much further if it weren’t for TikTok. In fact, the growing sales of adult fiction since 2020 can be credited partly to TikTok’s influence as well as to Colleen Hoover, who is active there.
Melanie Saxton
FEBRUARY 28, 2023
There are a hundred and one good reasons to write business trade books. Elevating your brand, highlighting your goods and services, and establishing yourself as a subject matter expert are among the top. Whether you offer flooring options, countertops, cabinets, kitchen and bath renovations, or even appliances — your marketing narrative can (and should) be captured on your blog, and, better yet, a book!
Content Marketing Institute
FEBRUARY 16, 2023
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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