Nick Ursborne
FEBRUARY 3, 2023
Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. Not so. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Why? Because, as a freelancer, your brand is YOU. You can’t create your business without putting yourself front and center.
Elna Cain
FEBRUARY 25, 2023
This is shocking! I discovered that the true answer to how much new freelance writers make remains low – $10/hour. Writers are struggling financially, and I think I know why. And even though the report was done a few years ago, I suspect the low rate remains today. It’s not as easy as saying it’s because of AI taking over or that, collectively, businesses just don’t want to pay for writing.
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Enchanting Marketing
FEBRUARY 14, 2023
I bet you know someone. Someone who rambles on so much you can’t follow their story. Worse, you lose the will to listen. Of course, you are a different communicator. You focus on your listener or reader. You try to be clear and concise. But could it be that a dash of wordiness sneaks into your writing? It’s easily done. Shall I explain? Let me tell you a quick story first … It was 2011.
Blogging Wizard
FEBRUARY 10, 2023
Need a few lifestyle blog examples to view as inspiration for your own blog? Lifestyle blogs are one of the web’s most popular and competitive blogging niches, so it helps.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
FEBRUARY 11, 2023
It’s so funny how many people are concerned about ChatGPT and Bard. Not necessarily from a content creation standpoint but more so how it is going to kill search. When Google announced Bard, their stock fell 7%. It cost them more than 100 billion dollars… that’s a lot of money. Why such a big drop in their stock price ? Google’s ad showed an incorrect description of the telescope used to take the first pictures of a planet outside our solar system, for example.
Jane Friedman
FEBRUARY 14, 2023
Photo by Sora Shimazaki Is it querying? No. Networking? No. Marketing? No. Of course such skills are terrific assets, but if I could wave a magic wand, I’d grant all writers the skill of negotiation. By and large, writers don’t even consider trying to negotiate; they just accept the terms/contract/pay that is initially offered. This is partly a quirk of an industry where writers regularly get stepped on and asked to work for free in exchange for exposure.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 23, 2023
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
Ahrefs
FEBRUARY 26, 2023
First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.
Smart Blogger
FEBRUARY 20, 2023
It’s almost too easy. By using sensory words to evoke the sense of sight, sound, touch, taste, or smell; smart and attractive writers just like you are able to make their words burst to life in their reader’s mind. In this post, you’ll learn: The science behind sensory details (e.g. why sensory images and words are so persuasive); The definition of sensory details (plus examples); How answering five simple questions will help you write descriptive details that pack your content with sensor
Neil Patel
FEBRUARY 3, 2023
Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I bet you don’t remember what it was like before.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
FEBRUARY 1, 2023
Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Chase ( @KarenAChase ). Certain words and phrases are bandied about all the time in publishing, but they don’t always make sense. One of the biggest is author platform. You may have attended enough writing seminars and conferences to recognize that even people in publishing aren’t consistently using the term.
Contently
FEBRUARY 7, 2023
A woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test. Plane crash survivors on a remote island grapple with their new circumstances. Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create.
Content Marketing Institute
FEBRUARY 2, 2023
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.
CopyBlogger
FEBRUARY 2, 2023
If you want your marketing to work, you have to first get specific when choosing a niche for your online. Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Smart Blogger
FEBRUARY 14, 2023
The best work from home jobs today provide well-paying and legitimate work options for remote employees. It’s frustrating to waste time in traffic. Plus, daycare costs cut into your paycheck. Fortunately, as shown during the COVID lockdowns, we have the technology to work as digital nomads. And while some companies demand that employees return to the office, other companies embrace the benefits of remote work.
Neil Patel
FEBRUARY 19, 2023
Link building is something that you must focus on if you want your site to rank high. Whether it’s obtaining them naturally by creating amazing content, or by doing manual outreach, more links typically means higher rankings. We did an experiment with 200 websites to figure out the types of links Google prefers. If you haven’t read it, you should check it out as some of the results are fascinating.
Jane Friedman
FEBRUARY 22, 2023
Photo by Ksenia Chernaya This article first appeared in my paid newsletter, The Hot Sheet. It touches on issues of literary citizenship, which is the focus of my upcoming class on March 1. If you want your book to be carried by independent bookstores, the most important thing to remember is that every store is different; you need to carefully research each store before you make an approach.
Contently
FEBRUARY 8, 2023
Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. And then there are times when you just want someone to tell you what to whip up because you’re flat out of ideas. Another challenge? Your creation has to satiate even the most finicky eaters. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
FEBRUARY 22, 2023
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
CopyBlogger
FEBRUARY 16, 2023
If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI. Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger.
Animalz
FEBRUARY 13, 2023
Content marketing never ends. As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. And the problem with being on an infinite treadmill is that, at some point, you’re going to get so tired that you will fall off.
Grammarly
FEBRUARY 24, 2023
The passive voice is often maligned by teachers and professors as a bad writing habit. Or, to put that in the active voice: Teachers and professors across the English-speaking world malign the passive voice as a bad writing habit. What is the passive voice? In general, the active voice makes your writing stronger, more direct, and, you guessed it, more active.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jane Friedman
FEBRUARY 16, 2023
Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. Learn more. While book sales were down in 2022 compared to 2021, they’d be down much further if it weren’t for TikTok. In fact, the growing sales of adult fiction since 2020 can be credited partly to TikTok’s influence as well as to Colleen Hoover, who is active there.
Contently
FEBRUARY 16, 2023
A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.
Content Marketing Institute
FEBRUARY 16, 2023
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
Quick Sprout
FEBRUARY 25, 2023
Transfer your domain easily by signing up with GoDaddy and centralize all your domains in one place. Right now, you can transfer a domain for as low as $9.99 and get free registration for a year. Get started today. There are many reasons you might want to transfer a domain. Maybe your web hosting plan has gone up, or you don’t like the support your host is giving.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
CopyBlogger
FEBRUARY 9, 2023
Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face, Continue Reading The post What Is a Content Calendar? Get Serious About Publishing Your Ideas appeared first on Copyblogger.
Grammarly
FEBRUARY 22, 2023
Whom is used to refer to the object of a verb or preposition. When in doubt, try this simple trick: If you can replace the word with he or she , use who. If you can replace it with him or her , use whom. Who should be used to refer to the subject of a sentence. Whom should be used to refer to the object of a verb or preposition. Who or whom ?
Jane Friedman
FEBRUARY 28, 2023
Photo by Markus Spiske on Unsplash Today’s post comes from Book Architecture ’s Stuart Horwitz and Madison Utley, the team behind the Independent Editor Podcast. There, they provide concise, experience-based answers to the most pressing questions around making a living as a freelance editor. There are only three things you need to be a great independent editor: talent, effort, and experience.
Contently
FEBRUARY 22, 2023
Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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