Enchanting Marketing
MARCH 7, 2023
Sometimes, I savor a book slowly. I pick the book up, read a few pages, then put it down again. I highlight ideas and sentences that attract my attention. Later, I treat myself to rereading those highlights. What makes writing worth savoring like that? At school, you probably learned that good writing is coherent, focused, and correct. But isn’t that like suggesting a good bicycle has two wheels, a saddle, and handlebars?
Blogging Wizard
MARCH 21, 2023
Do you work on your products and services as well as your landing page designs only to receive low conversions when you launch? Or maybe you’re unsure of what your.
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Kayleigh Moore
MARCH 9, 2023
So often, we tend to take advice from the noisy marketers on social media (disguising themselves as expert writers) who really just want you to buy their course or training or whatever-the-hell. That's why today, I wanted to bring you some advice from someone who is truly *in it* every single day. No ulterior motive involved. No course to sell. No lead magnet to promote.
Neil Patel
MARCH 28, 2023
Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads? These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Ahrefs
MARCH 8, 2023
If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.
Jane Friedman
MARCH 28, 2023
Today’s post is by literary agent and podcast host Carly Watters ( @carlywatters ). Ask five different industry members and you’ll get five different answers. But what really is “upmarket” fiction? I’ve spent the last thirteen years helping writers get book deals and the last two years on our podcast The S**t No One Tells You About Writing helping unpublished writers learn how to categorize their work and I have an answer to this.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogging Wizard
MARCH 9, 2023
Are you in search of a few About Me page examples to use as inspiration for your own personal brand and business website? Most bloggers and businesses add an image.
Grammarly
MARCH 28, 2023
To is a preposition with several meanings, including “toward” and “until.” Too is an adverb that can mean “excessively” or “also.” Just to be clear: Two is also pronounced the same as to and too , but because it refers to a number, it’s not as easy to confuse for one of the other words. In the hierarchy of things that drive grammar sticklers mad, to and too are near the top.
Neil Patel
MARCH 13, 2023
Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.
Ahrefs
MARCH 15, 2023
Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
MARCH 2, 2023
Photo by Giulia Bertelli on Unsplash Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Join us on March 8 for the online class The Heart of Story. The great Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.
Content Marketing Institute
MARCH 22, 2023
Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
Blogging From Paradise
MARCH 21, 2023
(Updated 3-21-23) Blogging part time while working a full time job requires careful planning, a desire to succeed and a willingness to exit […]
CopyBlogger
MARCH 23, 2023
I’m a “go big or go home” kind of gal. And when it comes to content marketing today that translates. Continue Reading The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Contently
MARCH 9, 2023
The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012. A lot has changed since then—namely, the arrival of two new user privacy laws ( GDPR and CCPA ), increased use of mobile apps, and the phasing out of third-party cookies. To adapt, GA4 is an overhaul of the current version (Universal Analytics or UA) and is designed for the world we live in now.
Ahrefs
MARCH 30, 2023
But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post.
Jane Friedman
MARCH 8, 2023
Photo by Kristopher Roller on Unsplash Today’s guest post is by Gemma Whelan , author of Painting Through the Dark. It began with that heart-fluttering feeling of acceptance after so many rejections. My second novel was going to be published! It was the end of August 2020. The world as we knew it had been upended. We were getting deeper into the pandemic, with fear, illness, death, and uncertainty ravaging the world.
Content Marketing Institute
MARCH 9, 2023
You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The Write Life
MARCH 20, 2023
Since more people than ever before are interested in true crime stories, you might have wondered how to write true crime and what it takes to be successful. Out of all the book genres in the world, true crime requires a lot of research and a committed writer who is ready to tell the story behind a gruesome or other type of crime. It is certainly not a genre for the faint of heart, but for many writers it is certainly worth it.
CopyBlogger
MARCH 30, 2023
I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern about the. Continue Reading The post The 5-Step Writing Process That Solves 3 Painful Problems appeared first on Copyblogger.
Contently
MARCH 3, 2023
Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. That’s according to the 206 marketing leaders who responded to the survey.
Ahrefs
MARCH 19, 2023
To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. Are you wondering what people around the world are searching for the most?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jane Friedman
MARCH 31, 2023
Photo by Karolina Grabowska Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join us on April 5 for the online class Write Better With Social Media. Social media doesn’t sell books in any provable way. No one strolls into their local independent bookstore to ask for “This book I saw in a tweet!” We don’t check a box marked “Found it on Instagram” on our Bookshop order.
Content Marketing Institute
MARCH 2, 2023
Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?
Smart Blogger
MARCH 10, 2023
Think it’s impossible to find profitable freelance writing niches in 2023? Here’s the truth: While some niches, like travel, were hit hard by the coronavirus pandemic, other industries are still doing well. In this post, we’ll cover the different niches available to freelance writers, and give you guidance on how to choose the right one for you. Now, before we begin, here’s a warning: Don’t get hung up on the perfect freelance niche for you.
Blogging From Paradise
MARCH 22, 2023
(Updated 3-22-2023) Getting clear on promoting your products and services increases blogging income. Blogging business struggles arise if you lack clarity.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Contently
MARCH 30, 2023
This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business.
Ahrefs
MARCH 9, 2023
After working with a number of SEO agencies and as a freelancer, I’ve found that asking the right questions at the start of a (potential) cooperation is key to getting started with a successful campaign quickly and easily.
Jane Friedman
MARCH 23, 2023
Photo by Mr Cup / Fabien Barral on Unsplash Today’s post is by author and book coach Susanne Dunlap ( @susanne_dunlap ). At first glimpse, memoir and historical fiction may seem worlds apart. But many of the decisions historical novelists have to make to create a compelling narrative overlap with memoir more than you’d think—especially for writers of biographical historical fiction.
Content Marketing Institute
MARCH 29, 2023
Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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