March, 2023

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What Is Good Writing?

Enchanting Marketing

Sometimes, I savor a book slowly. I pick the book up, read a few pages, then put it down again. I highlight ideas and sentences that attract my attention. Later, I treat myself to rereading those highlights. What makes writing worth savoring like that? At school, you probably learned that good writing is coherent, focused, and correct. But isn’t that like suggesting a good bicycle has two wheels, a saddle, and handlebars?

Writing 268
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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. Over time we might build up a subscriber base of a thousand, five thousand or even twenty thousand or more people. These are people who read our articles, our blog posts or even our Tweets.

Audience 202
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Can you use ChatGPT for content writing?

Credible Content

Using ChatGPT for writing content The simple answer is, yes you can. Can you really? It depends. First, what is ChatGPT? It is a simple online AI chatbot created by OpenAI. It answers the questions you ask. It is an AI language model. It generates human-like text based on the prompt that you give to it. It can generate responses to questions, write stories and poems, and generate Twitter threads.

Writing 130
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25 Latest Conversion Rate Optimization Statistics For 2023

Blogging Wizard

Do you work on your products and services as well as your landing page designs only to receive low conversions when you launch? Or maybe you’re unsure of what your.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Writing Tips From a College Professor

Kayleigh Moore

So often, we tend to take advice from the noisy marketers on social media (disguising themselves as expert writers) who really just want you to buy their course or training or whatever-the-hell. That's why today, I wanted to bring you some advice from someone who is truly *in it* every single day. No ulterior motive involved. No course to sell. No lead magnet to promote.

Writing 244
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Is Freelance Writing Safe from AI of the Future? The Impact of Technology, Opportunities & Challenges

Elna Cain

Right now, you’re probably feeling threatened. Maybe you want to give up freelance writing before you even start. Why this feeling? It’s all about generative AI, and you are worried if freelance writing is safe from AI now and in the future. I hear ya! The impact of the new technological advancement is a central focus for many new freelance writers and copywriters – and it should be.

Freelance 188

More Trending

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Why I don’t compete with other freelancers or solo professionals.

Nick Ursborne

Maybe you think I’m wrong. Maybe you think we all have to compete with other freelancers. Certainly, we live and work in a competitive landscape. It’s a rare thing to have a client who is never going to be approached by other freelancers. And those companies hiring freelancers are always comparing freelancers, by skill set and by price. Even so, I don’t compete with other freelancers.

Freelance 216
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Microsoft Discusses GPT-4, AI Disruption at AI in Focus Digital Kickoff Event

Kristi Hines

According to a report from Heise Online , an executive from Microsoft Germany casually mentioned the upcoming release of GPT-4 at the KI im Fokus (AI in Focus) Digital Kickoff event. The event was designed to answer questions about large language models, including Dall-E 2, GPT-3.5, and Codex, available as a part of the ChatGPT preview in Azure OpenAI Service , used by over 1,000 customers.

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7 Best About Me Page Examples (+ How To Write Your Own)

Blogging Wizard

Are you in search of a few About Me page examples to use as inspiration for your own personal brand and business website? Most bloggers and businesses add an image.

Writing 266
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads? These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer.

Ads 145
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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10 Websites That Tried to Fool Google (And Failed)

Ahrefs

Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings.

Website 145
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How to Get Featured on World Famous Blogs

Blogging From Paradise

Being seen on world famous blogs increases your exposure quickly.

Blogging 145
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Don’t set your fees based on the “morning you” you see in the bathroom mirror.

Nick Ursborne

If you’re anything like me, you’re not at your most impressive when you look in the mirror each morning. This is all fine and normal, so long as you don’t mix “morning you” with “professional you”. And yes, it matters a great deal that you create a quite separate professional persona. As a freelance writer I have gone to considerable trouble to position myself as a true expert.

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How to Get Emotion on the Page: 2 Most Critical Tactics

Jane Friedman

Photo by Giulia Bertelli on Unsplash Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Join us on March 8 for the online class The Heart of Story. The great Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.

Writer 145
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)

Content Marketing Institute

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.

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The Simplest Way to Produce Popular Content

Neil Patel

Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.

Content 143
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8 Most Important Types of Keywords for SEO

Ahrefs

If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.

Keywords 145
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7 Part Time Blogging Tips for Full Time Employees

Blogging From Paradise

(Updated 3-21-23) Blogging part time while working a full time job requires careful planning, a desire to succeed and a willingness to exit […]

Blogging 140
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Job #1 – Is it to pay this month’s bills, or to build your long-term business?

Nick Ursborne

In this post I want to take a look at a simple way to balance your immediate needs and your long-term plans. Here’s what I do with my own business… At the beginning of each week I start a new page in a Word document with two columns. In the left side column I make a list of the work I need to get done in order to pay the bills and meet any other short-term deadlines or commitments.

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What Is Upmarket Fiction?

Jane Friedman

Today’s post is by literary agent and podcast host Carly Watters ( @carlywatters ). Ask five different industry members and you’ll get five different answers. But what really is “upmarket” fiction? I’ve spent the last thirteen years helping writers get book deals and the last two years on our podcast The S**t No One Tells You About Writing helping unpublished writers learn how to categorize their work and I have an answer to this.

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How To Combine Machine and Human Input for More Effective Content in 2023

Content Marketing Institute

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.

Content 135
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7 Productivity Tips for Busy Business Owners

Ashleyn Writes

Time is money, especially when you’re an entrepreneur. But as I was journaling the other day, I had a realization — time is more precious than money. Yeah, yeah, you probably already know that. We’ve all heard that “Time is precious,” but it’s so true! You can make more money, but you can’t make more time. You can replace money but you can’t replace lost time.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO

Ahrefs

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post.

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The Unconventional Guide to Blogging Success with Pinterest

Blogging From Paradise

(Updated 3-23-2023) The following is a guest post by Julie Syl Kalungi… Unlike Ryan here, you may be new to the blogging […]

Blogging 140
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If You’re an Artisan, Write about it! — Artisan Book Editing

Melanie Saxton

Consider writing your arts-themed book, and count on me to assist with the artisan book editing process. As I wrote this cover feature for The Woodlands City Lifestyle , I thought about the talented Texas artists, national artists, and international artists who participated in The Woodlands Waterway Arts Festival, an annual event that rivals the largest festivals in the U.S.

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How Bad Publishers Hurt Authors

Jane Friedman

Photo by Kristopher Roller on Unsplash Today’s guest post is by Gemma Whelan , author of Painting Through the Dark. It began with that heart-fluttering feeling of acceptance after so many rejections. My second novel was going to be published! It was the end of August 2020. The world as we knew it had been upended. We were getting deeper into the pandemic, with fear, illness, death, and uncertainty ravaging the world.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Surprising and Expected Results From Tech Content Marketers [New Research]

Content Marketing Institute

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.

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How to use Sonder to be a better copywriter

Credible Content

Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. First of all, is sonder even a word? You don’t find it in regular dictionary. But you find it in a book called “Dictionary of Obscure Sorrows”, written by John Koenig. The author was put in a situation where he couldn’t find the right words to express certain emotions and situations.

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20 Lesser-Known (Yet Powerful) Ahrefs Hacks

Ahrefs

To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. Are you wondering what people around the world are searching for the most?

SEO 140
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Is Blogging Easy to Do?

Blogging From Paradise

(Updated 3-3-2023) Blogging confuses many aspiring bloggers.

Blogging 137
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.