March, 2023

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What Is Good Writing?

Enchanting Marketing

Sometimes, I savor a book slowly. I pick the book up, read a few pages, then put it down again. I highlight ideas and sentences that attract my attention. Later, I treat myself to rereading those highlights. What makes writing worth savoring like that? At school, you probably learned that good writing is coherent, focused, and correct. But isn’t that like suggesting a good bicycle has two wheels, a saddle, and handlebars?

Writing 269
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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. Over time we might build up a subscriber base of a thousand, five thousand or even twenty thousand or more people. These are people who read our articles, our blog posts or even our Tweets.

Audience 201
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Can you use ChatGPT for content writing?

Credible Content

Using ChatGPT for writing content The simple answer is, yes you can. Can you really? It depends. First, what is ChatGPT? It is a simple online AI chatbot created by OpenAI. It answers the questions you ask. It is an AI language model. It generates human-like text based on the prompt that you give to it. It can generate responses to questions, write stories and poems, and generate Twitter threads.

Writing 130
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25 Latest Conversion Rate Optimization Statistics For 2023

Blogging Wizard

Do you work on your products and services as well as your landing page designs only to receive low conversions when you launch? Or maybe you’re unsure of what your.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Writing Tips From a College Professor

Kayleigh Moore

So often, we tend to take advice from the noisy marketers on social media (disguising themselves as expert writers) who really just want you to buy their course or training or whatever-the-hell. That's why today, I wanted to bring you some advice from someone who is truly *in it* every single day. No ulterior motive involved. No course to sell. No lead magnet to promote.

Writing 244
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Is Freelance Writing Safe from AI of the Future? The Impact of Technology, Opportunities & Challenges

Elna Cain

Right now, you’re probably feeling threatened. Maybe you want to give up freelance writing before you even start. Why this feeling? It’s all about generative AI, and you are worried if freelance writing is safe from AI now and in the future. I hear ya! The impact of the new technological advancement is a central focus for many new freelance writers and copywriters – and it should be.

Freelance 189

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Why I don’t compete with other freelancers or solo professionals.

Nick Ursborne

Maybe you think I’m wrong. Maybe you think we all have to compete with other freelancers. Certainly, we live and work in a competitive landscape. It’s a rare thing to have a client who is never going to be approached by other freelancers. And those companies hiring freelancers are always comparing freelancers, by skill set and by price. Even so, I don’t compete with other freelancers.

Freelance 216
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Microsoft Discusses GPT-4, AI Disruption at AI in Focus Digital Kickoff Event

Kristi Hines

According to a report from Heise Online , an executive from Microsoft Germany casually mentioned the upcoming release of GPT-4 at the KI im Fokus (AI in Focus) Digital Kickoff event. The event was designed to answer questions about large language models, including Dall-E 2, GPT-3.5, and Codex, available as a part of the ChatGPT preview in Azure OpenAI Service , used by over 1,000 customers.

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7 Best About Me Page Examples (+ How To Write Your Own)

Blogging Wizard

Are you in search of a few About Me page examples to use as inspiration for your own personal brand and business website? Most bloggers and businesses add an image.

Writing 266
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads? These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer.

Ads 145
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Why You Should Be Writing on Social Media

Jane Friedman

Photo by Karolina Grabowska Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join us on April 5 for the online class Write Better With Social Media. Social media doesn’t sell books in any provable way. No one strolls into their local independent bookstore to ask for “This book I saw in a tweet!” We don’t check a box marked “Found it on Instagram” on our Bookshop order.

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How to Get Featured on World Famous Blogs

Blogging From Paradise

Being seen on world famous blogs increases your exposure quickly.

Blog 145
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Don’t set your fees based on the “morning you” you see in the bathroom mirror.

Nick Ursborne

If you’re anything like me, you’re not at your most impressive when you look in the mirror each morning. This is all fine and normal, so long as you don’t mix “morning you” with “professional you”. And yes, it matters a great deal that you create a quite separate professional persona. As a freelance writer I have gone to considerable trouble to position myself as a true expert.

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10 Websites That Tried to Fool Google (And Failed)

Ahrefs

Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Surprising and Expected Results From Tech Content Marketers [New Research]

Content Marketing Institute

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.

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The Simplest Way to Produce Popular Content

Neil Patel

Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.

Content 143
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What Is Upmarket Fiction?

Jane Friedman

Today’s post is by literary agent and podcast host Carly Watters ( @carlywatters ). Ask five different industry members and you’ll get five different answers. But what really is “upmarket” fiction? I’ve spent the last thirteen years helping writers get book deals and the last two years on our podcast The S**t No One Tells You About Writing helping unpublished writers learn how to categorize their work and I have an answer to this.

Concept 145
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10 Tips to Get Over the Fear of Promoting Your Products and Services

Blogging From Paradise

(Updated 3-22-2023) Getting clear on promoting your products and services increases blogging income. Blogging business struggles arise if you lack clarity.

Promotion 144
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Job #1 – Is it to pay this month’s bills, or to build your long-term business?

Nick Ursborne

In this post I want to take a look at a simple way to balance your immediate needs and your long-term plans. Here’s what I do with my own business… At the beginning of each week I start a new page in a Word document with two columns. In the left side column I make a list of the work I need to get done in order to pay the bills and meet any other short-term deadlines or commitments.

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8 Most Important Types of Keywords for SEO

Ahrefs

If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.

Keywords 145
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Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)

Content Marketing Institute

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.

Keywords 142
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What is Blog Marketing? How Can It Work for Your Business?

Neal Schaffer

Today, writing blogs is one of the most commonly used marketing strategies to give a boost to your website traffic. But it was not the case earlier as blogs came into existence some years back in the early 1990s. In the beginning, people mostly used blogs as online diaries to share their day-to-day experiences. However, in later years, blogs came to be used as a platform for writing about food, music, news, politics, and even business.

IT 132
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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What Memoirists Can Learn from Historical Novelists

Jane Friedman

Photo by Mr Cup / Fabien Barral on Unsplash Today’s post is by author and book coach Susanne Dunlap ( @susanne_dunlap ). At first glimpse, memoir and historical fiction may seem worlds apart. But many of the decisions historical novelists have to make to create a compelling narrative overlap with memoir more than you’d think—especially for writers of biographical historical fiction.

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How to Optimize Blog Posts for SEO: 7 Tips

Blogging From Paradise

(Updated 3-30-2023) Before gaining traffic from search engines you need to know how to properly optimize blog posts for SEO.

Blog Post 143
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7 Productivity Tips for Busy Business Owners

Ashleyn Writes

Time is money, especially when you’re an entrepreneur. But as I was journaling the other day, I had a realization — time is more precious than money. Yeah, yeah, you probably already know that. We’ve all heard that “Time is precious,” but it’s so true! You can make more money, but you can’t make more time. You can replace money but you can’t replace lost time.

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11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO

Ahrefs

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post.

Blog Post 143
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How To Combine Machine and Human Input for More Effective Content in 2023

Content Marketing Institute

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.

Content 139
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If You’re an Artisan, Write about it! — Artisan Book Editing

Melanie Saxton

Consider writing your arts-themed book, and count on me to assist with the artisan book editing process. As I wrote this cover feature for The Woodlands City Lifestyle , I thought about the talented Texas artists, national artists, and international artists who participated in The Woodlands Waterway Arts Festival, an annual event that rivals the largest festivals in the U.S.

IT 130
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How Bad Publishers Hurt Authors

Jane Friedman

Photo by Kristopher Roller on Unsplash Today’s guest post is by Gemma Whelan , author of Painting Through the Dark. It began with that heart-fluttering feeling of acceptance after so many rejections. My second novel was going to be published! It was the end of August 2020. The world as we knew it had been upended. We were getting deeper into the pandemic, with fear, illness, death, and uncertainty ravaging the world.

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3 Ways to Address Plagiarism and Imposter Fears for Bloggers

Blogging From Paradise

Literally, it is impossible to be plagiarized or impersonated in an abundant world. No shortage exists save in the ego mind.

Blogger 143
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.