Buffer

JUNE 28, 2016

Millions of blog posts are published every day. A small percentage gain traction and attract readers. And among those readers, 55% will read the blog post for 15 seconds or less. (If you’re still reading, thanks for sticking with this one!) The internet is a daily battle for attention. Everywhere you turn, people are trying to share the latest marketing hacks with many of the same points echoed repeatedly.

Promotion 52

Promotion Publisher Publishing Publishing 52

ThemeIsle

JUNE 14, 2016

WordPress vs Ghost vs Medium? There are numerous blogging tools out there, of which WordPress, Ghost and Medium are the most popular ones. Anyone looking to start a new blog can be spoiled for choice here: which one is the better option, after all? Simply put, all three of these options – WordPress, Ghost, and. The post WordPress vs Ghost vs Medium – Which Is Best for Blogging?

Blog 52

Blog Blogging Post 52

Contented

JUNE 7, 2016

If you've worked on a fairly large web project, this story will be familiar. First the executive announces its strategy. The Executive announces its new business strategy: we must improve our online customer experience. A fancy report says the current website is terrible: it's not mobile responsive, no one can find anything, and the content is rubbish.

Government 52

Government Recruitment Web Content Projects 52

Huffpost

JUNE 3, 2016

Publisher 52

Publisher Publishing Publishing 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

ProBlogger

JUNE 14, 2016

By ProBlogger Writing Expert Ali Luke. Has your blog got a grand total of three subscribers? (You, your test account, and your mum?). Maybe you’ve got a little bit further than that. You’ve got 10 or 20 or 50 readers signed up to read your posts or your newsletter. But you don’t know where to go next. I’m going to assume that your blog is currently in reasonably good shape.

Construction 37

Construction Blogger Social Media Landing Page 37

ThemeIsle

JUNE 6, 2016

Have you been putting off moving your WordPress blog to a better host because you find the idea of migrating servers so daunting? If so, you are not alone; this is a common concern. Fortunately, as long as you can follow directions, moving your WordPress blog to a new host can be as simple as. The post Moving Your WordPress Blog to a New Host – Beginner’s Guide appeared first on Themeisle Blog.

Blog 52

Blog Blogging Post 52

ProBlogger

JUNE 13, 2016

This is a guest contribution from writer Rose Scott. If you spend days and nights creating the most outstanding content ever, this post is for you. You know how exhausting writing can be at times, right? With all the effort you put into attracting readers and keeping them glued to your articles, stories, or posts, you’ll definitely want to take some proven steps to safeguard your work.

Blog 37

Blog Blogging Content Social Media 37

ProBlogger

JUNE 27, 2016

Writing That Develops a Personal Connection With Your Readers. Have you ever felt a personal connection with a blogger who you’ve never met and have no real reason to feel a connection with? . You read their blog day after day and in time come to feel like you know them—as if their blog posts are almost written as private messages to you. This has happened to me numerous times over the years.

Engagement 37

Engagement Writing Blogger Writer 37

ProBlogger

JUNE 27, 2016

Writing That Develops a Personal Connection With Your Readers. Have you ever felt a personal connection with a blogger who you’ve never met and have no real reason to feel a connection with? . You read their blog day after day and in time come to feel like you know them—as if their blog posts are almost written as private messages to you. This has happened to me numerous times over the years.

Engagement 37

Engagement Writing Blogger Writer 37

ProBlogger

JUNE 1, 2016

This is a guest contribution from Larry Alton. Facebook is an incredibly powerful tool for bloggers. However, if you were to poll 100 bloggers in different niches, you’d likely discover that well over half of them aren’t maximizing the potential of the world’s largest social networking site. Would you count yourself among this contingency? If so, it’s time that you reevaluate your situation and take a more aggressive approach.

Blog 37

Blog Blogging Utilities Advertising 37

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

ProBlogger

JUNE 29, 2016

By Emilie Wapnick of Puttylike. If you’re like most bloggers, you probably have a message that you want to share with the world. Speaking is a great way to expand your reach and connect with people on an emotional level. It can help you grow your community and customer base and lead to incredible career opportunities. Speaking engagements can also pay exceptionally well(!

Creative Director 37

Creative Director Promotion Creativity Social Media 37

ProBlogger

JUNE 20, 2016

By ProBlogger Productivity Expert Nicole Avery. As bloggers we spend much of our work time online as that is where our home base is, but a key drawback to being online is that there is so many distractions so close at hand. Combine this with the fast pace of blogging where there are many things to check, update, write and read, you can easily feel overwhelmed.

Writing 37

Writing Blog Blogging Copy 37

ProBlogger

JUNE 27, 2016

By digital marketing expert Jim Stewart of StewART Media. We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was to tell you that you can now climb higher than number one ? – because you can!

Blogger 37

Blogger Brand Awareness Digital Marketing Keywords 37

ProBlogger

JUNE 26, 2016

By Natalie Sisson. Imagine watching the setting sun silhouetting the Eiffel tower, while you’re sipping your cappuccino at the quaint little cafe on the street corner. Suddenly you decide to take out your iPhone, capture the magical sunset, and send it out to your followers on Instagram with an inspiring quote. And while you’re at it, you decide to make it the header image for your next blog post too.

Publisher 37

Publisher Publishing Publishing Editorial 37

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

ProBlogger

JUNE 16, 2016

By Jerry Low. Does your website have a high bounce rate? What is it about your blog that makes them want to press the back button? The truth is that if your bounce rate is high, then there is something that is causing people to discredit your blog and leave quickly. Bounce rate, at least by Google’s standards, is measured in single page visits and how much time visitors spend on a landing page.

Blog 37

Blog Blogging Entertainment Advertising 37

ProBlogger

JUNE 30, 2016

By Sarah Moore of social media agency Eleven Lights Media. Contrary to popular belief, Snapchat isn’t just for the teen population trying to escape their Facebook-friending parents. As of May 2015 there were 100M active users daily and over 77% of them are above the age of 18. As well as this, Snapchat is now boasting 8M daily views equaling that of Facebook (who has a much larger user base).

Storytelling 36

Storytelling Social Media Agency Communication 36

ProBlogger

JUNE 2, 2016

Note: this episode can be listened to in the player above or on iTunes or Stitcher. 22 Indicators to Help Determine If You’re Suited for Starting a Blog. Today I want to talk about the characteristics and qualities of professional bloggers. Lately on ProBlogger we’ve noticed a bit of a surge of readers who are what I would call ‘PreBloggers’. People asking questions about how to start a blog and even wondering if they should.

Blog 36

Blog Blogging Blogger Construction 36

ProBlogger

JUNE 6, 2016

Note: this episode can be listened to in the player above or on iTunes or Stitcher. Strategies for Overcoming Imposter Syndrome. Today I’m going to talk about an issue I see a lot of bloggers struggling with. In fact, I see a lot of blogger’s really crippled by this. I am talking about imposter syndrome. This is something I have suffered with quite a bit over the years.

Blogger 36

Blogger Audience Blog Blogging 36

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

ProBlogger

JUNE 15, 2016

By ProBlogger Design Expert Kelly Exeter. When it comes to the readability of your blog, font choice (along with font size and line spacing) is crucial. Unfortunately, this is an area where may bloggers are getting their blog design horribly wrong. Fancy script heading fonts. Tiny text. Lines all squished together. These all make life hard for the reader.

Script 36

Script Text Website Blogger 36

ProBlogger

JUNE 2, 2016

You’ve heard it everywhere – Snapchat is making a comeback and if you’re not on it, you’re missing the boat. I’ve covered over the last few months in the Reading Roundups , and the vibe I’ve been getting is that it’s confusing, it’s for the younger set, it’s not worth it for traffic to the blog or building your brand, and you don’t know how to work it.

Blogger 36

Blogger Food Social Media Projects 36

ProBlogger

JUNE 8, 2016

This is a guest contribution from Kathy Wilson of Elite Reputations. For most bloggers starting out, one of the very first tasks in stepping into the online arena is to upload a photo of themselves. For some, putting a profile picture online is a way of creating an authentic connection with their readers. For others, it is the equivalent of Neil Armstrong planting the American flag on the moon: “This is my space,” it says.

Text 35

Text Blogger Consulting Management 35

ProBlogger

JUNE 19, 2016

By ProBlogger SME Samantha Jockel. When I think back over the past six years I have been using Facebook as a business tool, there have been moments of exhilaration and despair. In the early days, we experienced incredible growth on some of our Facebook pages – growing thousands of people overnight without a dollar spent. And then there was this word algorithm that started to pop up, which is when dread began to set in.

Post 35

Post Content Creation Engagement Social Media 35

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

ProBlogger

JUNE 13, 2016

When is a Good Time to Monetize Your Blog. Welcome to episode 123. Today I am answering a question that I get asked a lot. The question is how early should I monetize my blog? I know a lot of you are starting or relaunching blogs or starting second blogs. I want to outline a couple of different approaches that I see bloggers taking, and then give you some suggestions on how I would start to monetize my blog if I was starting again today.

Blog 34

Blog Blogging Advertising Blogger 34

ProBlogger

JUNE 7, 2016

This is a guest contribution from writer Sarah Blanchard. LinkedIn is a social media network that, like Facebook, gives users a personal and business profile to highlight their accomplishments, and connect professionals across various industries. Unlike Facebook, however, LinkedIn also has additional features which allow for long form content which provides a unique opportunity to attract additional attention to individuals, businesses and bloggers who use this feature effectively.

Long Form Content 34

Long Form Content Blog Blogging Social Media 34

ProBlogger

JUNE 21, 2016

By ProBlogger Facebook and Instagram Ad Expert Angela Ponsford. With over 400 million active users and a higher engagement rate than Facebook & Twitter, Instagram has quickly become one of the most popular social networks. And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March.

Ads 34

Ads Ad Copy Management Advertising 34

ProBlogger

JUNE 28, 2016

by Craig Hewitt of PodcastMotor. If it seems like everyone’s on their phones these days, it’s because it’s true. The Pew Research Center says that in 2015, 64% of adults between the ages of 18–29 used their phones at one time or another to listen to music or podcasts. The podcast hosting service Libsyn confirmed this steady rise. They claim that “of their 2.6 billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012.

Website 34

Website Social Media Promotion Consulting 34

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

JUNE 5, 2016

One way to monetise your blog is through working with brand partners. This could be anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand.

Brand 33

Brand Blog Blogging Blogger 33

ProBlogger

JUNE 22, 2016

By ProBlogger Podcast Expert Colin Gray. Fans. That’s what it’s all about really. Fans are why we write blog posts. They’re why we rave about our subject – week in, week out – giving out oodles of value for the sum total of zero pennies. Whether you blog, vlog or alog (I just made that up…), it’s all about creating fans of your brand.

Consulting 33

Consulting Engagement Writer Brand 33

ProBlogger

JUNE 30, 2016

Getting Started With Your Own Podcast. Today is this podcasts first birthday! That’s right – I launched this thing with those first 31 daily episodes back at the end of June 2015 and while we quickly scaled things back to twice a week, I managed to keep things running for a whole year thanks to the support of my team! I’ve completely fallen in love with podcasting as a medium and thought about making this a show about the lessons I’ve learned podcasting in the last year but given that I di

Education 33

Education Advertising Entertainment Publisher 33

ProBlogger

JUNE 30, 2016

Getting Started With Your Own Podcast. Today is this podcasts first birthday! That’s right – I launched this thing with those first 31 daily episodes back at the end of June 2015 and while we quickly scaled things back to twice a week, I managed to keep things running for a whole year thanks to the support of my team! I’ve completely fallen in love with podcasting as a medium and thought about making this a show about the lessons I’ve learned podcasting in the last year but given that I di

Education 33

Education Advertising Entertainment Publisher 33

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing