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I’m excited to announce Kristy Cambron has joined Gardner Literary as our newest agent! Kristy has been a published author since 2014 with numerous books for HarperCollins including historical fiction, Bible studies, Bibles, a Bible study journal, and a gift book anthology for Dayspring. She has also served as a Women’s Ministry Leader for one of the nation’s largest churches, and spent fifteen years in enterprise learning and leadership development for a Fortune 100 corporation.
Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.
It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading → The post 4 User-Generated Content Ideas (and Tools To Check If They Work) appeared first on Content Marketing Institute.
When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Maybe you have heard of Google Trends before and know a thing or two about how it works. What you might be missing, however, is some actionable tips on how to actually use it to your site's benefit. That's why we're here! What you'll read next is a guide on how to use Google Trends for a variety of purposes. The post How to Use Google Trends: 9 Tips to Improve Your SEO and Rank Higher appeared first on ThemeIsle Blog.
#1 BusinessExits.com – Best For High End Ecommerce Businesses – Over $300k in profit. Business Exits is our #1 recommended ecommerce business broker. They represent websites making $300k – $20m a year in profit. They are best if you have an established business over 2 years old making at least $300,000 per year. #2 Flippa.com – Best for both Startups, Sites, Ecommerce Sites and SaaS businesses.
WordPress is a popular blogging platform that runs full-fledged websites. WordPress was designed with non-technical users in mind, so many features are easy to configure without programming knowledge or server-level configuration. If you’re considering WordPress for your website or blog, this guide will provide you with an introduction to WordPress which, can be used to launch your new website.
WordPress is a popular blogging platform that runs full-fledged websites. WordPress was designed with non-technical users in mind, so many features are easy to configure without programming knowledge or server-level configuration. If you’re considering WordPress for your website or blog, this guide will provide you with an introduction to WordPress which, can be used to launch your new website.
When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .
The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary. Continue reading → The post 5 Reminders About Creativity From The Beatles: Get Back appeared first on Content Marketing Institute.
The way most marketers operate is by making stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But a focus on buyer personas helps eliminate this behavior.
Do you want more traffic to your blog? For many of us, getting more eyeballs is a major goal. After all, writing is hard work, and it’s always great to have those efforts pay off in a big way. I have increased traffic to my blog by 60.2% for the period January 1 to November 30 of this year compared to the previous year. Let me share with you the steps I took to do this so that you can increase your blog traffic too. 60.2% might not seem like a big number, but when you already have a lot…. 19 Qui
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Google Search Console gives you access to a broad range of search engine optimization (SEO) tools. However, before you can use Search Console, you'll need to do a Google site verification for your WordPress website. The post Google Site Verification (for WordPress): 5 Ways to Do It appeared first on Themeisle Blog.
So you want to blog don’t know where to start? This article will help you choose your blogging platform. There are many platforms out there, and each one has its benefits and drawbacks. This article should help you decide which platform will best serve your needs. Choosing your blogging platform can be one of the most crucial decisions you make in your entire blogging career.
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that. Continue reading → The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
As we move from 2021 into 2022, many people are contemplating a life change or a major business project. Perhaps you are considering a career transition such as going freelance or starting your own company. Maybe you’re weighing a personal decision such as moving from the city to the countryside. Or you might be considering writing a book or starting a podcast.
Why Choose WordPress Over Other CMS Platforms? Beginning out, WordPress was a well-known blogging platform. Now, not only used for blogging, it is a great content management system (CMS) to consider for your business website. There are other free and paid CMS options out there, but WordPress solutions can help improve your user’s online experience […].
According to Upwork, 10 million people are considering freelancing after the COVID-19 pandemic. This would be a 17% increase in the total freelance workforce compared to the 57 million people that freelanced in 2019. For employers, this is a great opportunity to prepare and build their freelance network. In the coming future, it will become harder and harder to find talented people who are willing to work full-time.
Choosing a profitable blog topic is not an easy task. Factors need to be considered, such as your audience, how much you know about the subject, how competitive your topic area is. As long as you follow the factors discussed below and have a well-thought-out plan for your blog, choosing a profitable blog topic becomes a lot easier. Some guidelines can help you decide which topics to write about, but it’s important to remember that every blogger has different strengths and weaknesses.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not). Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.
There are fans. There are super fans. And then there are the most ardent and extreme fans who live their life looking for opportunities to engage with what they love. Yes, I admit I am one of them. I love the Grateful Dead.
According to a study by SEMrush, over 91% of businesses use content marketing. Content marketing is a great way to attract new customers and to improve your rankings on Google. However, it can be difficult to do on your own as a beginner. Something that can help you meet your content goals is finding the best content writing services to provide you with affordable, high-quality content.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Publishing high-quality content requires a lot of work. Whether you run a busy blog or manage multiple social media accounts, you may be struggling to keep your platforms fresh with new posts. Therefore, you might be looking for an effective way to repurpose content and save yourself some time. The post 10 Actually Useful Ways to Repurpose Content appeared first on Themeisle Blog.
Identifying and understanding your Target Readers is one of the most important things you can do as a writer. It’s not enough to write for yourself or even for an audience that shares your interests. You need to understand who will be reading what you’re writing and then tailor it to them as much as possible. You should know their problems, wants, needs fears, and desires before they do!
If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer estimated that digital ad spending will grow to $191.01 billion which is a 25.5 percent increase from last year.
If you didn't get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading → The post 10 Content Marketing Articles Readers (Like You) Loved This Year appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
We all have doubts. In an article I wrote some years ago, I mentioned one reason writers might feel self-doubt more than others. Everyone experiences self-doubt now and then. It’s part of being human, and writers are not exempt from this. In fact, I would go as far as to say that writers probably experience self-doubt more than other people. This is because we create things by transforming abstract ideas into concrete, readable words; and this makes us prone to criticism – whether constructive o
Did you know that 57% of B2B marketers are struggling to engage target prospects? Content is a powerful marketing tool. However, to generate more leads and attract traffic, marketers need to do more than just use it. Marketers spend several hours or even days creating quality content. It can be discouraging if no one reads the content after all that effort.
I’d prefer you not follow me around. But, if you were to disobey this preference, I’m afraid you wouldn’t find my life terribly interesting. There is nothing entertaining about watching someone write. I’d say the same for reading. But, I do find it difficult to pull my eyes off of a person enraptured in a book. Perhaps, this is because I’m a writer with ambitions of one day writing books that demand this level of obsession.
When it comes to email copywriting, most people have it all wrong. They focus on the message and not on the reader. That’s like asking a boring person to your party. You know they are only going to talk about themselves, right? The truth is simple. When people look at their inbox, they want novelty not marketing. Four Pillars of Email Copywriting. 21 proven ways for getting your emails opened and read….
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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