Neil Patel
APRIL 30, 2019
There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.
Content Marketing Institute
APRIL 26, 2019
Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading → The post Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples] appeared first on Content Marketing Institute.
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Jeff Goins
APRIL 28, 2019
In life, there are so many decisions to make. And so it is with creative work. As is often the case, art imitates life (and vice versa). We are constantly choosing one thing over another. And this can be a real struggle for many of us.
Moz
APRIL 5, 2019
Posted by randfish We've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. If you missed them, check out the other episodes in the series so far: The One-Hour Guide to SEO, Part 1: SEO Strategy The One-Hour Guide to SEO, Part 2: Keyword Research Th
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
ThemeIsle
APRIL 30, 2019
WordPress makes the process of setting up and running a website simple. However, keeping it active – i.e. publishing new content – is all up to you. It can be a lot of pressure to constantly post new articles, and learning how to curate content can help lighten the load. Curating content simply means sharing. The post How to Curate Content on Your WordPress Website (Automatically) appeared first on Themeisle Blog.
ProBlogger
APRIL 11, 2019
The post Why You Should Revisit Your Old Content – Regularly appeared first on ProBlogger. This post is based on episode 145 of the ProBlogger podcast. Is your obsession with new content hurting your blog? As bloggers, we tend to focus on what we’re creating now rather than what we created months or even years ago. Of course, it’s important to put time and effort into creating new content for our blogs.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 25, 2019
Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading → The post Get Rid of These 25 Phrases and Words From Your Content appeared first on Content Marketing Institute.
Jeff Goins
APRIL 18, 2019
How do you get busy, important people to notice you? In this age of connectedness, it’s easier than ever to meet your heroes and even partner with them—as long as you know how to do it.
Moz
APRIL 18, 2019
Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab!
ThemeIsle
APRIL 24, 2019
If you don’t clean your house from time to time, it’ll transform into a mess. The same thing goes for websites (even if it’s not as evident). Over time, posts become outdated, images stop loading, links get broken, and much more. If you don’t carry out a website content audit from time to time, things. The post 4 Steps to Performing an Effective Website Content Audit (2023) appeared first on Themeisle Blog.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ProBlogger
APRIL 25, 2019
The post How to Build Trust with Your Blog appeared first on ProBlogger. This post is based on episode 151 of the ProBlogger podcast. “All things being equal, people will do business with and refer business to those people that they know, like, and trust.” – Bob Burg. A big reason many businesses start blogs is to build trust with customers so they can drive sales.
Neil Patel
APRIL 17, 2019
Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more). I decided to call it Backlinks. And, as you may have guessed, I integrated it within Ubersuggest so that way you can do more within one simple tool.
Content Marketing Institute
APRIL 23, 2019
Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading → The post Why You Shouldn’t Ignore Search Intent Optimization appeared first on Content Marketing Institute.
Jeff Goins
APRIL 16, 2019
How do you sell 1.7 million copies of a self-published book? You demonstrate unwavering faith and extraordinary effort. Hal Elrod knows a thing or two about that. A cancer survivor, bestselling author, and successful entrepreneur, Hal has been inspiring people for years to tackle their days with his Miracle Morning book and process.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
APRIL 11, 2019
Posted by randfish We've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! Click on the whiteboard image above to open a high resolution version in a new tab!
ThemeIsle
APRIL 9, 2019
Engaging content is the cornerstone of every successful website. The problem is, you may be a fantastic writer, but a lot of times people won’t click on your articles unless your headline sells them on the idea first. If you don’t know how to write a headline that sparks interest, your road to success will. The post How to Write a Headline That Gets Results: 3 Key Strategies appeared first on Themeisle Blog.
ProBlogger
APRIL 18, 2019
The post How Being a Good Listener Can Help You Write Effective Sales Copy appeared first on ProBlogger. This post is based on episode 146 of the ProBlogger podcast. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to do something else. You need to listen. I first came across this advice many years ago, and since then I’ve heard from numerous people.
Neil Patel
APRIL 9, 2019
Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
APRIL 19, 2019
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading → The post 22 Things You Wish Marketers Would Stop Doing on Social Media appeared first on Content Marketing Institute.
Jeff Goins
APRIL 7, 2019
The point of marketing is not to convince people to buy your stuff. It’s to help you find the people who need your work. Don’t create something for everyone. Create something for someone.
Moz
APRIL 3, 2019
Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers? How do you really know what to do? But before you do anything else, you need to define what goals you want to accomplish with your content.
ThemeIsle
APRIL 8, 2019
On the hunt for the best social media management tools to help you save time while managing your social media marketing efforts? In this post, we’ve collected 11 great social media management tools that can help you with everything from scheduling to automatically sharing old content, creating social media images, analyzing performance, and more. 11.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
ProBlogger
APRIL 4, 2019
The post Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke. You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging? It’s an important issue, and one bloggers don’t always think about.
Neil Patel
APRIL 2, 2019
You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. But the reality is you can’t ignore platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube or any other new contender that comes out and gains traction.
Content Marketing Institute
APRIL 16, 2019
Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help. Continue reading → The post Make Your Blog More Attractive With These 12 Visuals appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 12, 2019
Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading → The post How to Use the 4 Most Helpful Reports in Google Analytics appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
APRIL 8, 2019
Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them. Continue reading → The post 24 Big Mistakes You Should Avoid in Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 1, 2019
April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading → The post Is April Fools’ Day Worth the Risk for Brands? appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 4, 2019
If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google. Continue reading → The post How to Find and Fill a Content Gap for SEO and UX appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 15, 2019
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading → The post How to Create Content in a World With Bots appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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