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Click here to read the full article →Another rocking post from Men With Pens! Are you making these capitalization mistakes? first appeared on Men With Pens Copyright 2006 — 2015, [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
The longer I blog, the more I hear of bloggers trying to go viral. I’m sure on top of posting consistently, using social media strategically, and generally providing interesting, useful, and inspiring content on the internet, it would be a little help if that content was seen by as many people as possible. Even better if those people hang around and provide ongoing traffic.
To celebrate Global Accessibility Awareness Day 2015, FixTheWeb has produced an excellent animated video on web accessibility. Of course, the video is itself a model of accessible media. If you need to explain to top management why your website or intranet needs an accessibility overhaul, why not show this clear, calm, friendly little video? It's so non-threatening!
Click here to read the full article →Another rocking post from Men With Pens! How to Stand Out in a Sea of Content first appeared on Men With Pens Copyright 2006 — 2015, All Rights. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Click here to read the full article →Another rocking post from Men With Pens! How Maslow Can Help Your Marketing first appeared on Men With Pens Copyright 2006 — 2015, All Rights. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Click here to read the full article →Another rocking post from Men With Pens! Why You Should Create a Series on your Blog first appeared on Men With Pens Copyright 2006 — 2015, All. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
This is a guest contribution from Chris Crawfurd of sovrn. You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on hiring a graphic designer to make your work look even better. But what good is a solid piece of content if it’s not being put in front of the right audience? These four blogger tools are must-haves for any publisher looking to increase the reach of their online content: 1.
This is a guest contribution from Chris Crawfurd of sovrn. You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on hiring a graphic designer to make your work look even better. But what good is a solid piece of content if it’s not being put in front of the right audience? These four blogger tools are must-haves for any publisher looking to increase the reach of their online content: 1.
This is a guest contribution from Damion Wasylow. You have things to say, ideas to spread and concepts to share. That’s why you’re a blogger. But, if you’re like most bloggers, you’re much better with words than visuals. As a result, many bloggers’ sites are poorly designed or rely on simple templates. Your content may bring people to your blog, but poor design and usability can seriously limit your readership.
This is a guest contribution from Jawad Khan. Who doesn’t like more traffic? Not matter how many monthly blog visitors you have, you still want more. Because more traffic means more opportunities to build relationships, generate leads, close deals and make money. However, the problem with most of the conventional traffic generation advice is that it’s either too expensive or it’s just simply outdated, ineffective and useless.
Blogging has been very good to me over the last twelve and a half years, but it’s come at a personal cost that I’m sure many can relate to. Gradually over that time I’ve allowed myself to become more and more inactive. Gradually over time I became less and less fit and gained more and more weight. Along with the weight gain and loss of fitness came a loss of energy and mental alertness.
This is a guest contribution from Pooja Lohana. Ever get mad at yourself? Because your blog is not going the way you’d like it to? You come to your desk, stare at the computer and realize there’s so much to be done. You’re tired before you’ve begun your day. But blogging is supposed to be fun. At least that’s what you were told, right? Thankfully, you can prevent that feeling of dread and overwhelm from the bulk of everyday tasks in business.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
This is a guest contribution from Mike Canarelli. For bloggers looking to refresh or repurpose old content, the April 21 release of Google’s “mobile-friendly” update comes at the perfect time and offers tremendous benefits. Gloomier prognosticators have nicknamed the update “MOBILEGEDDON” (yes, typically in all caps) because of its potential to disrupt 40% of all online searches—specifically those queried from mobile devices.
When there’s more than 284 million registered domain names online, you’re going to want yours to stand out. But you also want to be easily remembered, have a URL that accurately describes your business, and it would help if it ranks well in Google. Right? Right. It’s very easy to buy a domain name that you come to regret later. What was useful and fashionable years ago suddenly is unwieldy and a pain in the butt to describe now.
This is a guest contribution from Nick Rojas. The world of web promotion and search engine optimization has never been a consistent one. Constantly changing Google results algorithms compete with tricky marketers in what is essentially an arms race, with each side trying to gain a lasting advantage against the other. However, though the tools change constantly, the battleground stays the same.
This is a guest contribution from Nick Chowdrey. Google takes webspam very seriously. The search giant currently sends over 400,000 messages a month to webmasters, warning them that their site performance could be at risk due to a manual Google penalty. But what exactly are these manual penalties, and what can you do should you receive one of these notifications?
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
This is a guest contribution from Jeff Foster. Blogger outreach is one of the most effective ways to build your brand. It’s a great way to connect with potential customers – the blogosphere gives you a ready-made audience who are already interested in your type of product or service. But if you’re going to succeed, you need to build strong relationships with bloggers who want to be your brand ambassadors.
Many bloggers write drafts and then ‘edit’ their writing – but ‘revising’ is a little different and is definitely a good exercise. Today I came across a great short video by Beth Dunn from Hubspot that was recorded earlier in the year at the Inbound conference. In the video Beth talks about ‘fixing your writing’ by learning to ‘revise’ your work.
This is a guest contribution from Kirsty Sharman. There are a million and one articles online that talk about how to earn money blogging. They all have the same tips, talk about the same things and usually just teach us things we already know. The truth is: people like you and me (I’m assuming you’re a blogger if you’re reading this) didn’t start blogging because we wanted to be bac link experts, banner ad salesmen or tech gurus.
. Since April 21, Google has expanded its use of mobile-friendliness as a ranking signal. On Google's Webmaster Central blog: . This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. . Wow. Triple wow. The implications for web designers, content managers, content strategists and web writers are huge. .
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
We all hope and trust that our content authors are creating findable, usable, valuable content for both web and mobile. But how can we be sure? Here's a quick way to spot-check your own web content without user-testing. . Can you answer 'yes' to these three questions? Do your key pages appear high in search results? . Can people make sense of links to your content in search results?
This is a guest contribution from Luke Moulton. If you’ve spent even a small about of time in the blogging world, you’ll be aware of the power of building an email list. Email is still one of the cheapest and effective forms of online marketing so as a blogger it should be high on your priority list. But how do we build a list quickly if we aren’t getting a whole lot of traffic to our blog?
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