Neal Schaffer

SEPTEMBER 11, 2024

Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could be set up for free through services like Blogger. These types of blogs still exist […] How Might a Business Use a Blog: 9 Huge Benefits of Business Blogging appeared first on NealSchaffer.

Blog 115

Blog Blogging Blogger Website 115

Ahrefs

SEPTEMBER 17, 2024

In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There are many ways to find them.

Keywords 140

Keywords Post SEO 140

Blogging Wizard

SEPTEMBER 10, 2024

Looking for fresh blog post ideas? I’ve got you covered. I’ve been blogging for over a decade now. In that time, I’ve had to come up with hundreds of ideas.

Blog Post 276

Blog Post Post Blog Blogging 276

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. One paragraph, two paragraphs, three paragraphs, and onwards. She feels a butterfly fluttering in her stomach as she pictures a better life in front of her. Eagerly, she clicks the Buy button. Another web visitor arrives, reads, clicks. And another, and another, and another. And you? Ka-ching. You hear the tills ringing.

Persuasion 254

Persuasion Sales Copy Script Transportation 254

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Kristi Hines

SEPTEMBER 25, 2024

I uploaded 12 reports with over 600 pages of data and trends on the impact of AI on our professional lives to NotebookLM on Google Labs, powered by Gemini 1.5 Pro. It created a 24-minute audio overview that simulates two podcast hosts discussing the insights in these reports from Microsoft, LinkedIn, Google, Thomson Reuters, PwC, Accenture, Cisco, McKinsey Global Institute, and others.

Professional Services 130

Professional Services Freelance Engineering Writer 130

Arrant Pedantry

SEPTEMBER 23, 2024

After years of waiting, the 18th edition of The Chicago Manual of Style is here, and it brings some big changes, starting with the electric yellow cover. But don’t worry—the familiar orange is still there on the spine. (Though Carol Fisher Saller once informed me that the official Pantone color is technically called “warm red.”) Inside, you’ll find new guidance on inclusive language, electronic publishing, self-publishing, editing fiction, AI, new media, and more.

Prose 325

Prose Electronics Concept Publishing 325

Kayleigh Moore

SEPTEMBER 23, 2024

This fall, I signed up for a Philosophy and Ethics class. And now that I’m a few weeks in, I think it’s safe to say: Studying Philosophy can (and will!) make you a better writer. Why? I have a few thoughts on this. Let’s start at a high level, though. Writing serves as a bridge between internal thoughts and external communication. It transforms our internal dialogues into something others can access and understand.

Writer 130

Writer Persuasion Concept Communication 130

Blogging Wizard

SEPTEMBER 11, 2024

Guest posting is hard, right? It’s getting harder to find guest blogging opportunities and it feels like audiences are less engaged than ever. But it doesn’t have to be that.

Blog 254

Blog Blogging Engagement Audience 254

Enchanting Marketing

SEPTEMBER 24, 2024

Uh oh. Does telling stories about yourself make you cringe, too? Part of me is always afraid of oversharing. But I also know that personal stories help me connect. In an ocean of bland content, it’s the personal stories that are most memorable. So, what to do? You know about braiding hair? In writing, you have a braiding technique, too. By interlacing two or more topics, you can write about yourself without sounding self-indulgent.

Storytelling 130

Storytelling Projects Construction Creativity 130

Rachelle Gardner

SEPTEMBER 17, 2024

Happy release day to Adaeze and Chad Brinkman! WHITE BOY/BLACK GIRL is a captivating and vulnerable conversation about how we’re different and how we’re the same, and how to talk about it all even when it’s terrifying. Adaeze and Chad let us into tough discussions that eventually let them discover the trust and respect they could have in each other.

IT 130

IT Post 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Melanie Saxton

SEPTEMBER 16, 2024

It’s an honor to be a book editor for lawyers and provide website and blog content as well. Over the years, I’ve worked with attorneys — not as an employee but as a wordsmith. My involvement in the Pre-Law Society at Blinn College and my training at Southwest Paralegal Institute in the early 1980s opened up a whole new world of complex human drama.

Copy 130

Copy Projects Writer Website 130

Freelance Magic

SEPTEMBER 9, 2024

10 important strategies for managing client expectations as a freelance writer I’ve worked with more than 100 clients over the past 10 years—I’ve seen it all. But there’s one thing I truly believe is absolutely critical to successful working relationships: managing client expectations. It’s so easy to bow down to everything a client asks for, but you end up burning yourself and the client when you do this.

Management 130

Management Freelance Writer Projects 130

Jane Friedman

SEPTEMBER 17, 2024

Today’s post is by author Cynthia Swanson. My debut psychological suspense novel, The Bookseller , sold to Harper in 2013 in a pre-empt. I’m not going to lie—it was an amazing deal. The type of deal that compelled me to ask my husband, when I called to break the news, “Are you sitting down?” Amazon • Bookshop By the time The Bookseller released in 2015, Harper had been throwing around the marketing and PR muscle that every author dreams of.

Publishing 143

Publishing Publishing Publisher Editorial 143

Blogging Wizard

SEPTEMBER 17, 2024

Are you a new blogger curious about the writing process from start to finish? Writing a blog post can be a daunting process, especially if it’s been awhile since you’ve.

Blog Post 216

Blog Post Post Writing Blog 216

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Ahrefs

SEPTEMBER 17, 2024

But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift.

IT 138

IT Keywords Website SEO 138

Rachelle Gardner

SEPTEMBER 12, 2024

Congrats to the following authors, whose Gardner Literary titles are finalists in the 2024 ECPA Christy Awards: — Of Love and Treason, by Jamie Ogle (historical romance) — An American Immigrant by Johanna Rojas Vann (first novel category) — Beauty Bright by Cara Putman (short form category) Winners will be announced at The Christy Award Gala on Thursday, November 14th.

Post 130

Post 130

Content Marketing Institute

SEPTEMBER 11, 2024

Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.

Content 123

Content Engagement Audience Marketing 123

ContentWriters

SEPTEMBER 25, 2024

Producing high-quality content consistently is crucial for maintaining a competitive edge. However, many companies struggle to keep up with the demand. This is where a ghostwriter can be invaluable. So, what is a ghostwriter, exactly? A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name.

Content Creation 111

Content Creation Communication Finance Portfolio 111

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Jane Friedman

SEPTEMBER 11, 2024

Photo by Nataliya Vaitkevich Today’s post is by author Joni B. Cole. As a long-time workshop leader, I’m in awe of how some writers are masters at putting themselves on a path of creative self-destruction. In a way, it’s a beautiful, albeit demented, thing to behold—sort of like watching Glen Powell wrangling that F-5 tornado in Twisters. As a writer myself, I watch them and think, Wow.

Writer 121

Writer Creativity Collaboration Communication 121

Blogging Wizard

SEPTEMBER 2, 2024

Experience is a great teacher. Over the course of my 10+ years as a blogger, I have learned a lot of important lessons. Some were easy to learn. Others weren’t.

Blogging 216

Blogging Blog Blogger 216

Ahrefs

SEPTEMBER 3, 2024

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap.

Education 123

Education Marketing Engineering Brand 123

Rachelle Gardner

SEPTEMBER 10, 2024

Huge congratulations to our star agent and VP of Gardner Literary, Kristy Cambron. Kristy is an incredible advocate for all her clients – responsive, forward thinking, and dedicated. We are so proud of her and we know this is a well-deserved honor. Congratulations, Kristy! Congratulations to author Becca Kinzer on winning the Carol Award for your debut novel, “Dear Henry, Love Edith.” I’ve loved this novel from the very beginning and I’m excited it’s receiving the r

IT 130

IT Post 130

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Content Marketing Institute

SEPTEMBER 26, 2024

Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.

Marketing 120

Marketing Management Content Marketing Content 120

Freelance Union

SEPTEMBER 16, 2024

Did you file an extension for your 2023 federal tax return? If so, the six-month grace period to get your taxes filed without additional failure to file and late payment penalties is rapidly closing. In fact, October 15, 2024 is just around the corner, so now is the time to make sure that you do file your return by this date. Doing so will take it off your to-do list and reduce your tax penalty burden if you already have one to contend with.

Freelance 112

Freelance Agency Management Finance 112

Grammarly

SEPTEMBER 9, 2024

You wouldn’t use street slang in a financial report, nor would you use work jargon while you’re out with friends. That’s what formal vs. informal writing is all about: adapting your language for different situations. Below, we talk about adapting writing styles to fit the setting and audience for more effective email communication and stronger writing for any occasion.

Writing 111

Writing Medical Writing Style Persuasion 111

Blogging Wizard

SEPTEMBER 10, 2024

Are you struggling to earn engagements as a blogger on social media? Making the crossover from your blog to social media can be an intimidating process and a difficult one.

Social Media 198

Social Media Media Promotion Blog 198

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ahrefs

SEPTEMBER 5, 2024

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO).

SEO 121

SEO Brand Marketing IT 121

Rachelle Gardner

SEPTEMBER 3, 2024

Enemies falling in love? A mystery brewing at a Bridgerton-era house party? A counterfeit art scandal? Yes, please! Happy release day to author Sarah Ladd! In “The Cloverton Charade,” a long-held family feud reignites when two rival antiquities brokers arrive at the same house party in Regency England to secretly assess the art collection.

Post 130

Post 130

Content Marketing Institute

SEPTEMBER 12, 2024

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

Content 118

Content Engagement Content Marketing Marketing 118

Contently

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on soci

Social Media 107

Social Media Media Brand Telecommunication 107

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing