Neal Schaffer

SEPTEMBER 11, 2024

Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could be set up for free through services like Blogger. These types of blogs still exist […] How Might a Business Use a Blog: 9 Huge Benefits of Business Blogging appeared first on NealSchaffer.

Blog 123

Blog Blogging Blogger Website 123

Ahrefs

SEPTEMBER 17, 2024

In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There are many ways to find them.

Keywords 142

Keywords Post SEO 142

Blogging Wizard

SEPTEMBER 10, 2024

Looking for fresh blog post ideas? I’ve got you covered. I’ve been blogging for over a decade now. In that time, I’ve had to come up with hundreds of ideas.

Blog Post 276

Blog Post Post Blog Blogging 276

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. One paragraph, two paragraphs, three paragraphs, and onwards. She feels a butterfly fluttering in her stomach as she pictures a better life in front of her. Eagerly, she clicks the Buy button. Another web visitor arrives, reads, clicks. And another, and another, and another. And you? Ka-ching. You hear the tills ringing.

Persuasion 226

Persuasion Sales Copy Script Transportation 226

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Kristi Hines

SEPTEMBER 25, 2024

I uploaded 12 reports with over 600 pages of data and trends on the impact of AI on our professional lives to NotebookLM on Google Labs, powered by Gemini 1.5 Pro. It created a 24-minute audio overview that simulates two podcast hosts discussing the insights in these reports from Microsoft, LinkedIn, Google, Thomson Reuters, PwC, Accenture, Cisco, McKinsey Global Institute, and others.

Professional Services 130

Professional Services Freelance Engineering Writer 130

Arrant Pedantry

SEPTEMBER 23, 2024

After years of waiting, the 18th edition of The Chicago Manual of Style is here, and it brings some big changes, starting with the electric yellow cover. But don’t worry—the familiar orange is still there on the spine. (Though Carol Fisher Saller once informed me that the official Pantone color is technically called “warm red.”) Inside, you’ll find new guidance on inclusive language, electronic publishing, self-publishing, editing fiction, AI, new media, and more.

Prose 325

Prose Electronics Concept Publishing 325

Ahrefs

SEPTEMBER 17, 2024

But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift.

IT 141

IT Keywords Website SEO 141

Blogging Wizard

SEPTEMBER 11, 2024

Guest posting is hard, right? It’s getting harder to find guest blogging opportunities and it feels like audiences are less engaged than ever. But it doesn’t have to be that.

Blog 254

Blog Blogging Engagement Audience 254

Jane Friedman

SEPTEMBER 17, 2024

Today’s post is by author Cynthia Swanson. My debut psychological suspense novel, The Bookseller , sold to Harper in 2013 in a pre-empt. I’m not going to lie—it was an amazing deal. The type of deal that compelled me to ask my husband, when I called to break the news, “Are you sitting down?” Amazon • Bookshop By the time The Bookseller released in 2015, Harper had been throwing around the marketing and PR muscle that every author dreams of.

Publisher 140

Publisher Publishing Publishing Editorial 140

Backlinko

SEPTEMBER 6, 2024

You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow.

SEO 104

SEO Keywords Engineering Website 104

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Enchanting Marketing

SEPTEMBER 24, 2024

Uh oh. Does telling stories about yourself make you cringe, too? Part of me is always afraid of oversharing. But I also know that personal stories help me connect. In an ocean of bland content, it’s the personal stories that are most memorable. So, what to do? You know about braiding hair? In writing, you have a braiding technique, too. By interlacing two or more topics, you can write about yourself without sounding self-indulgent.

Storytelling 130

Storytelling Projects Construction Creativity 130

Freelance Magic

SEPTEMBER 23, 2024

Starting a freelance writing career can be an exciting yet daunting journey, especially if you’re starting with little to no experience. Trust me, I’ve been there. In fact, my dad took me out for lunch and told me I was making the biggest mistake of my life when I quit my job to move to Spain and start my career as a freelancer. I had a background in marketing, but I’d never worked with clients before.

Freelance 130

Freelance Portfolio Writing Storytelling 130

Ahrefs

SEPTEMBER 9, 2024

…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year.

Blog 131

Blog Blogging 131

Blogging Wizard

SEPTEMBER 17, 2024

Are you a new blogger curious about the writing process from start to finish? Writing a blog post can be a daunting process, especially if it’s been awhile since you’ve.

Blog Post 222

Blog Post Post Writing Blog 222

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Kayleigh Moore

SEPTEMBER 23, 2024

This fall, I signed up for a Philosophy and Ethics class. And now that I’m a few weeks in, I think it’s safe to say: Studying Philosophy can (and will!) make you a better writer. Why? I have a few thoughts on this. Let’s start at a high level, though. Writing serves as a bridge between internal thoughts and external communication. It transforms our internal dialogues into something others can access and understand.

Writer 130

Writer Persuasion Concept Communication 130

Content Marketing Institute

SEPTEMBER 11, 2024

Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.

Content 131

Content Engagement Audience Marketing 131

Rachelle Gardner

SEPTEMBER 17, 2024

Happy release day to Adaeze and Chad Brinkman! WHITE BOY/BLACK GIRL is a captivating and vulnerable conversation about how we’re different and how we’re the same, and how to talk about it all even when it’s terrifying. Adaeze and Chad let us into tough discussions that eventually let them discover the trust and respect they could have in each other.

IT 130

IT Post 130

Melanie Saxton

SEPTEMBER 16, 2024

It’s an honor to be a book editor for lawyers and provide website and blog content as well. Over the years, I’ve worked with attorneys — not as an employee but as a wordsmith. My involvement in the Pre-Law Society at Blinn College and my training at Southwest Paralegal Institute in the early 1980s opened up a whole new world of complex human drama.

Copy 130

Copy Projects Writer Website 130

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  And it's not about having a ton of followers or decoding a complex algorithm. Instead, it all boils down to your opening words. Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

Social Media 105

Social Media Media Writing Storytelling 105

Blogging Wizard

SEPTEMBER 2, 2024

Experience is a great teacher. Over the course of my 10+ years as a blogger, I have learned a lot of important lessons. Some were easy to learn. Others weren’t.

Blog 221

Blog Blogging Blogger 221

Freelance Magic

SEPTEMBER 9, 2024

10 important strategies for managing client expectations as a freelance writer I’ve worked with more than 100 clients over the past 10 years—I’ve seen it all. But there’s one thing I truly believe is absolutely critical to successful working relationships: managing client expectations. It’s so easy to bow down to everything a client asks for, but you end up burning yourself and the client when you do this.

Management 130

Management Freelance Writer Projects 130

Content Marketing Institute

SEPTEMBER 26, 2024

Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.

Marketing 128

Marketing Management Content Marketing Content 128

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Rachelle Gardner

SEPTEMBER 12, 2024

Congrats to the following authors, whose Gardner Literary titles are finalists in the 2024 ECPA Christy Awards: — Of Love and Treason, by Jamie Ogle (historical romance) — An American Immigrant by Johanna Rojas Vann (first novel category) — Beauty Bright by Cara Putman (short form category) Winners will be announced at The Christy Award Gala on Thursday, November 14th.

Post 130

Post 130

Contently

SEPTEMBER 18, 2024

A woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test. Plane crash survivors on a remote island grapple with their new circumstances. Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create.

Creativity 98

Creativity Content Marketing Marketing Content 98

Ahrefs

SEPTEMBER 3, 2024

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap.

Education 127

Education Marketing Engineering Brand 127

Blogging Wizard

SEPTEMBER 10, 2024

Are you struggling to earn engagements as a blogger on social media? Making the crossover from your blog to social media can be an intimidating process and a difficult one.

Social Media 202

Social Media Media Promotion Blog 202

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Buffer

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.

Social Media 100

Social Media Media Post Engagement 100

Content Marketing Institute

SEPTEMBER 12, 2024

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

Content 126

Content Engagement Content Marketing Marketing 126

Rachelle Gardner

SEPTEMBER 10, 2024

Huge congratulations to our star agent and VP of Gardner Literary, Kristy Cambron. Kristy is an incredible advocate for all her clients – responsive, forward thinking, and dedicated. We are so proud of her and we know this is a well-deserved honor. Congratulations, Kristy! Congratulations to author Becca Kinzer on winning the Carol Award for your debut novel, “Dear Henry, Love Edith.” I’ve loved this novel from the very beginning and I’m excited it’s receiving the r

IT 130

IT Post 130

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing