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“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing? Can one word change the way you feel about a button? In my experience, yes.
Karlee Prior is the kitchen whiz behind Karlee’s Kupcakes : a one-girl band creating bespoke cakes and sweet treats for the lucky folk of Brisbane, Australia, and surrounds. Karlee’s small business relies almost solely on Instagram to help get the word out about her gourmet goodies, both by posting on her own account , being featured on huge accounts in the baking trade, and her (often famous) clientele’s personal IG feeds.
It’s been a few years since I did an income report here on ProBlogger for my business, and so while I was pulling together some reports for the end of our financial year I thought it might be good to give a little insight into where the income on my blogs comes from. As in previous years I don’t want to get into specifics of exact dollar amounts, and instead will keep this to be a percentage-based report to give a feel for the income streams that have been worthwhile for us.
By Lisa Corduff. I remember the deadlines at work. Meticulously making sure what I passed to my boss was of the highest quality. I remember expecting so much from myself and my output because there was judgement coming. A “good job” or “fix this up” or “rewrite please”. Working to KPI’s and other people’s expectations means you are always striving to over-deliver.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
A common question from new bloggers is “How big do I have to be before I can start working with brands?”. It’s a question that reveals how often emphasis is put on audience size when it comes to marketing spend in the influencer space. There are definitely ways you can change this emphasis to work for, rather than against you. It’s important to understand that audience size is a carryover from traditional advertising and media buying – the more eyeballs the better!
Three Types of Ads to Consider When Creating Facebook Advertising. Today we are talking about Facebook advertising. If you are all about organic, we also have a podcast about organic Facebook reach coming up. Facebook has been putting more emphasis on advertising, and I know it something that many of you grapple with. A nice thing about Facebook advertising is that you don’t have to invest a lot, and it can have immediate results.
This is a guest contribution from Matthew Oleniuk. Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore. You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.
This is a guest contribution from Matthew Oleniuk. Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore. You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.
By Karly Nimmo of Radcasters Podcasting S’cool. Which mic is best? This is a question I get asked, as a voice over artist, podcaster and podcast teacher/mentor, over and over and over again. Here’s the thing, it’s an inherently flawed question. There are way to many variables to be able to flat out answer this question correctly. where are you recording?
By ProBlogger Expert Nicole Avery. Batching is not a new idea, Darren wrote about how batch processing made him 10 times more productive back in 2008, but it is still a very powerful technique to improve your productivity. Batching refers to the process of using blocks of time for specific repetitive tasks where there is sole focus and distractions are minimised.
By ProBlogger expert Sam Nordberg. Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now: 1. Not thinking about who they are writing for. When you are creating a course, you need to think really carefully about the end user.
This is a guest contribution from Matthew Oleniuk. Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore. You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
It’s been a few years since I did an income report here on ProBlogger for my business, and so while I was pulling together some reports for the end of our financial year I thought it might be good to give a little insight into where the income on my blogs comes from. As in previous years I don’t want to get into specifics of exact dollar amounts, and instead will keep this to be a percentage-based report to give a feel for the income streams that have been worthwhile for us.
By ProBlogger Marketing Expert Alita Harvey-Rodriguez. You might have read my post on ProBlogger about how automation could be hurting your blog. It was a negative, thinker of a title on purpose, for the result of a positive outcome… and it worked! It got readers thinking about how automation can make the day of the life of a blogger easier and make your readers happier, most importantly feeling like they have a deeper relationship with you.
One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. If you have a blog or online following, and you want to take it to the next level, it’s having an engaged audience that will do it. And challenges are one of the ways you can get that audience engaged.
Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” I was asked this question while on a Q&A panel back in 2007 while at a conference in Las Vegas. It’s a question that I go back to again and again, and the answer hasn’t changed a bit.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” I was asked this question while on a Q&A panel back in 2007 while at a conference in Las Vegas. It’s a question that I go back to again and again, and the answer hasn’t changed a bit.
How to Use Subheadings to Add Structure to Your Blog Posts. Today we are talking about written content. I have one of our regular contributors Ali Luke, from Aliventures.com on the show today to talk about subheadings. I haven’t talked much about using subheadings, but as I was listening to Ali it struck me that it is one of the most important techniques we can use when writing content today.
The Seven Secrets of Making Money Blogging. Today, I am traveling back in time and playing for you the audio of a video I made back in 2010. This video is called The Secrets of Making Money Blogging, and I share seven different secrets on how to make money blogging. Of course, these aren’t secrets at all since I shared them in 2010. A lot of this may be stuff that you have heard before, but I put it together for a friend that was really struggling and grappling with whether he should continue t
By Karly Nimmo of Radcasters Podcasting S’cool. Which mic is best? This is a question I get asked, as a voice over artist, podcaster and podcast teacher/mentor, over and over and over again. Here’s the thing, it’s an inherently flawed question. There are way to many variables to be able to flat out answer this question correctly. where are you recording?
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
By ProBlogger expert Sam Nordberg. Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now: 1. Not thinking about who they are writing for. When you are creating a course, you need to think really carefully about the end user.
Honestly, blogging and online marketing is just the business that never sleeps – every single week I’m almost overwhelmed with information about how to do this and raise that and create this and monetize everything else. Sometimes you just have to get a bit of tunnel vision and only pay attention to the things that will be useful to you today – I hope this post helps you do just that!
By ProBlogger Expert Ellen Jackson. Believe you can and you’re half way there. Theodore Roosevelt, allegedly. Once upon a time I decided to write and publish a book. I wasn’t a writer. I had no experience. I had no contacts in publishing. I had no idea really. I just really thought it would be great to write a book. Fast forward two years and I held in my hand not one copy of my co-authored self-improvement book, but three.
How to Decide if a New Social Network or Medium is Right for You. Today I’m going to help you decide if you should start on that new social network or that new medium like a podcast or a YouTube channel. As bloggers, we are constantly bombarded with choice as to how we can spend our time. There is an unlimited amount of things we could be doing to support our blogs, but not all of them are right for us.
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When Should You Publish Your Blog Posts. Today I am talking about when you should publish your blog post. What day of the week? What time of the day? For what timezone? Does it really matter at all? In the past when RSS feeds were popular, timing did seem to matter more. It matters when you publish social media, but I’m not sure if it matters with blog posts that much anymore.
Karlee Prior is the kitchen whiz behind Karlee’s Kupcakes : a one-girl band creating bespoke cakes and sweet treats for the lucky folk of Brisbane, Australia, and surrounds. Karlee’s small business relies almost solely on Instagram to help get the word out about her gourmet goodies, both by posting on her own account , being featured on huge accounts in the baking trade, and her (often famous) clientele’s personal IG feeds.
I almost squealed with glee this week reading this stuff – my notebook is packed with awesome tips. Enjoy! New Feature Alert: Facebook’s Latest Live Video Upgrades | Edgar. Targeting! *applauds*. So You Think You Chose to Read This Article? | BBC. Holy cow. The technology keeping up with social media trends and spitting out such specific information about what will work at what time for your audience is amazing.
Still shaking my head over that WordPress tip I HAD NO IDEA EXISTED. This changes everything – and means my workload is lighter. AWESOME. Have a great week! How to Discover Your Customer’s Favourite Social Media Platforms | Copyblogger. We say be where your audience is, and these are some great tips to help you figure it out – even for bloggers who don’t have “customers”, necessarily.
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Seven Areas on How to Conduct a Half Yearly Blog Review. Many bloggers do an end of year review. It’s a logical time to do an audit of your blog and set goals. I also think that periodically checking in on those goals and setting new ones is a good idea. This being halfway through the year it is a logical time to do just that. This is a good time to just stop blogging for a day or just spend a few hours and do some analysis of your blog.
The sun is shining in Melbourne, and productivity/spirits/motivation is high. I hope you’re feeling the same wherever you are, and you kick some pro blogging goals this week! Facebook Now Lets Broadcasters Restrict Their Live Audiences By Age, Location, Gender | Marketing Land. Specific targeting can only be a good thing – particularly if you want views over reach. 4 Ways to Engage Your Followers on Snapchat | Entrepreneur.
Setting Goals to Grow Your Traffic and Income. Today’s podcast is about setting goals to grow your traffic and income. Pamela, one of our readers asked this question: “ Darren I’ve been blogging now for 12 months and I’ve seen some growth in my traffic and more recently income – but I’m finding it hard to know whether I’m going well or not because I don’t know where a 12 month old blog should be at?
By ProBlogger Marketing Expert Alita Harvey-Rodriguez. You might have read my post on ProBlogger about how automation could be hurting your blog. It was a negative, thinker of a title on purpose, for the result of a positive outcome… and it worked! It got readers thinking about how automation can make the day of the life of a blogger easier and make your readers happier, and most importantly feeling like they have a deeper relationship with you.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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