Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.

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Jeff Goins

JULY 27, 2018

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ThemeIsle

JULY 5, 2018

Smitten by wanderlust? Want to see the world? Why not start a travel blog to share your experiences with others? Beyond it just plain being fun to write about your adventures, creating a travel blog might even be able to help you make enough money to fund even more fun adventures. The 5 things you’ll need. The post How to Start a Travel Blog and Make Money: Step-by-Step Tutorial appeared first on Themeisle Blog.

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Contented

JULY 30, 2018

Producing a big website is like running a marathon, culminating in a frantic sprint over the finish line. Business-as-usual slowly returns and change requests come in. At first, you’re thankful for the quieter pace. But a fter the mad dash of go-live, it is easy to forget that the real race begins — that is, the race to top search rankings and engage customers. .

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Neal Schaffer

JULY 9, 2018

Blogging is one of the best ways to showcase your expertise and spread the word about your business. It is a great way to connect with your target audience and engage them in what you do, creating strong relationships with them and effectively converting them into loyal customers. If you blog on a website you […] 5 Things to Keep in Mind to Use LinkedIn as a Blogging Platform appeared first on NealSchaffer.

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ProBlogger

JULY 4, 2018

The post How Often Should You Email Your Newsletter List? appeared first on ProBlogger. In the past we’ve taken a look at why your blog needs an email newsletter and what you should include in your email newsletter. But people have been asking for more detail on how often you should send emails to your newsletter subscribers. So we’re adding this post to round out our series on Newsletters.

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Jeff Goins

JULY 23, 2018

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ThemeIsle

JULY 2, 2018

You put a lot of work into creating your website, so it certainly makes sense that you’d want to protect it from content thieves and duplicators. That urge might have driven you to wonder, “how do I copyright my website?” And what about all of the individual elements on the site? It would definitely make. The post Can I Copyright My Website?

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Content Marketing Institute

JULY 10, 2018

In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your favorite social media platform decides it will deliver content differently?

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Content Marketing Institute

JULY 5, 2018

It was probably 4 in the morning, following a wake-up call from our infant son, when the thought occurred to me: The 10-year anniversary of the start of the Great Recession loomed. As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times. This light bulb turned on when the neighborhood’s lights were off.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Content Marketing Institute

JULY 2, 2018

My professor told me I would never have a career in writing. He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment. The only problem was my story lacked any substance. It was a four-page pile of crap. As my friend Shakespeare would say, “It is a tale.

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Content Marketing Institute

JULY 6, 2018

Leadership. It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than in

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? What could you do with an additional $1,000? $50,000? $100,000? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No matter what the budget would be, I would start with a list of everything we wanted to accomplish, then plot them on a grid that ranks efforts from low to high effort

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Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. However, a gap exists between what brands are doing and what they need to do to achieve authority status, cut through the clutter, and better define their space or special sauce.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Content Marketing Institute

JULY 23, 2018

If you only optimize your website to get views, you’re in trouble. You must optimize for audio too if your brand wants to keep up with the growth in voice-activated searches. About 20% of Google searches are voice searches, its CEO shared in 2016. By 2020, ComScore predicts that 50% of all searches will be done by voice. (And Gartner predicts that 30% of web-browsing sessions will be done without a screen by 2020.).

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Content Marketing Institute

JULY 4, 2018

This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. And, if you’re not one of the privileged few with creative skill in your genes, there’s not much you can do to change that.

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Content Marketing Institute

JULY 17, 2018

Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan led to confusion. In a series of tweets , Google touched on everything from a problem showing cached pages with mobile-first results to clarifying that “hamburger” menus are fine to use.

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Content Marketing Institute

JULY 31, 2018

Marketers have used psychology to influence the behavior of customers for years – often with great success. Being aware of psychological principles is helpful whether you’re building a website, composing a tweet, or writing a blog post. Psychology indicates what colors are most likely to draw the attention of prospects or how long someone is likely to maintain interest in your message.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Jeff Goins

JULY 20, 2018

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Jeff Goins

JULY 17, 2018

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Jeff Goins

JULY 12, 2018

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Jeff Goins

JULY 5, 2018

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Content Marketing Institute

JULY 18, 2018

The pizza was delicious. It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. By all accounts, every goal had been met. It launched on time and only slightly over budget. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced.

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Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. A few hours later that enthusiasm turned to panic, as my focus completely shifted to a sudden, sharp pain that woke me in the middle of the night in my hotel room. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers.

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Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. We’re sharing insights from all CMY finalists in this blog before the winner is announced at Content Marketing World this September. Know your audience. That mantra is repeated in nearly every content and marketing discipline. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected.

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Content Marketing Institute

JULY 26, 2018

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from 20-year Pixar Animation Studios animator – and recent winner of the Brand Personality Award in Animation from The Asia Pacific Brands Foundation – Andrew Gordon. What does the co-creator of such movies as Finding Nemo, Monsters Inc., The Incredibles, and Toy Story 3 have to say to marketers?

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

JULY 2, 2018

The post 254: Blogging Breakthroughs – Your Invitation to Be on the ProBlogger Podcast appeared first on ProBlogger. Share Your Blogging Breakthrough on the ProBlogger Podcast. Do you have a blog? Why not? It’s time to get started. Imagine the breakthroughs you could experience. And if you do already have a blog, have you had a breakthrough? You have?

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ProBlogger

JULY 12, 2018

The post Facebook Group Hacks with Pat Flynn appeared first on ProBlogger. Our team has just finished watching this video of Pat Flynn’s from earlier this year. It’s all about using Facebook groups, and he shares 27 different tips and hacks for Facebook marketing within your groups. We think it will give you a lot of great ideas for your own Facebook group.

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ProBlogger

JULY 2, 2018

The post 254: Blogging Breakthroughs – Your Invitation to Be on the ProBlogger Podcast appeared first on ProBlogger. Share Your Blogging Breakthrough on the ProBlogger Podcast. Do you have a blog? Why not? It’s time to get started. Imagine the breakthroughs you could experience. If you already have a blog, have you had a breakthrough? Tell us about it.

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ProBlogger

JULY 31, 2018

The post Everything You Need to Know About Inserting and Editing Images in WordPress appeared first on ProBlogger. Do you feel confident using images in your blog posts? While there’s no absolute rule that bloggers need to include images, most bloggers will include at least one eye-catching image in each post (normally at or very near the start). However, it’s easy to make mistakes with images.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing