Neil Patel

APRIL 29, 2021

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ). These days, Google has more systems to identify the true meaning of keyword searches and queries.

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SEO Search Engine Optimization Concept Keywords 145

Content Marketing Institute

APRIL 29, 2021

Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading → The post 15 Engaging Ways to End Your Next Blog Post appeared first on Content Marketing Institute.

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Blog Post Engagement Post Blog 145

Kayleigh Moore

APRIL 26, 2021

The more time I spend with words, the more I realize that they’re not just flat characters that live on the page (or the screen.) Instead, words create three-dimensional objects and settings that can be viewed from different angles, perspectives, and through various lenses. Translation : What you write might look/sound/feel one way to you, but could, in fact, come across totally different to your readers.

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Writing Concept Writer Communication 130

Buffer

APRIL 22, 2021

Today's youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Their main catalyst of change? Social media. This is the driving notion at Sustainable Energy for All (SEforALL), a young, vibrant, and growing organization that is pushing for bolder actions to

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Social Media Media Government Communication 98

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Moz

APRIL 28, 2021

It’s been nearly nine years since Google rolled out its Disavow Tool. This guide covers how and when to use it, and the potential risks and benefits.

IT 83

IT 83

ThemeIsle

APRIL 6, 2021

Canva revolutionized the design world by providing simple tools for all experience levels to make beautiful designs. However, it does have some downsides, making some users opt for Canva alternatives. In general, Canva provides a wonderful space for designing things like presentations and blog images, but since it was acquired by Atlassian we’ve seen price changes, feature restrictions, and attempts to upsell customers.

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Blog Blogging IT Post 57

Content Marketing Institute

APRIL 19, 2021

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute.

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Landing Page Content Marketing Marketing Content 145

Grammar Underground

APRIL 26, 2021

Both healthcare and health care are correct, depending on which editing style you're following. The post Healthcare, Health Care, Health-Care? first appeared on Grammar Underground with June Casagrande.

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Healthcare Copy Post 52

Neal Schaffer

APRIL 22, 2021

Is your creativity fizzling rather than sizzling? Hate that feeling. Your creative spark can be an elusive thing. You can be on a roll, writing like there’s no tomorrow with ideas flowing all over the place. Or, creative ideas are non-existent and you’re just…uninspired. This can be especially true when it comes to writing a blog post. It’s easy to fall into a formulaic routine, without thinking of how to approach it in a different, super creative way.

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Creativity Blog Post Post Blog 52

Moz

APRIL 27, 2021

In this article, learn how to successfully execute an SEO clean-up strategy to ensure your site aligns with your business goals, keeps you in Google’s good books, and yields an excellent user experience for visitors and customers.

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SEO 80

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

ThemeIsle

APRIL 28, 2021

Finding the best free grammar checker tool is quite a daunting task. As someone with a huge workload, you cannot possibly manually check things like emails, long blog posts, and so forth. The post 8 Best “Grammar Checker” Free Tools for Easier Editing appeared first on ThemeIsle Blog.

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Blog Post Blog Blogging Post 52

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image.

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Management Social Media Food Healthcare 145

Content Marketing Institute

APRIL 12, 2021

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading → The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 145

Grammar Underground

APRIL 19, 2021

For a tiny word, “of” causes a lot of trouble. It pops up where it doesn’t belong in sentences like “I should of known.” It baffles even word-savvy users in expressions like “too big of a deal.” And it has an uncanny power to promote wordy, inefficient prose. If you grew up speaking English, you never really had to learn “of.” Unlike “photosynthesis” or “gerrymander” or “noun” or any other word that teachers actively teach, “of” is so fundamental to the language that we can use it intuitively al

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Prose Promotion Copy IT 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

The Subversive Copy Editor

APRIL 13, 2021

Do you sometimes dither over whether to put a comma between two or more adjectives? a polished, spherical stone  or  a polished spherical stone? a nice, big check  or  a nice big check? Although the guidelines for deciding at  CMOS  5.91  and  CMOS  6.36–37  work well for any kind of writing, there are times when creative writers prefer to ignore them.

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Creativity Writing Writer Freelance 52

Moz

APRIL 21, 2021

Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.

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IT SEO 78

ThemeIsle

APRIL 15, 2021

What is keyword stuffing? In a nutshell, it's packing your content full of an excessive number of keywords with the goal of making it rank higher in Google. The post What Is Keyword Stuffing? How to Use Keywords Properly appeared first on Themeisle Blog.

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Keywords Blog Blogging Content 52

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.

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Marketing Brand Awareness Retail Social Media 145

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Content Marketing Institute

APRIL 13, 2021

Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading → The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute.

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Social Media Content Marketing Website Media 145

Pronto Marketing

APRIL 12, 2021

So, you want more sales leads. Obviously, getting someone to give up their contact information requires more than just saying, “Hey! Give me your email address so I can try to sell you something!”. People don’t want more sales emails. You need to give them something that makes the exchange of information feel worth it. What can you give them? A lead magnet.

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Ads IT Advertising Sales 52

Neal Schaffer

APRIL 12, 2021

Many people believe that while writing a blog is easy, knowing what to blog about is hard. After all, most of us have a wealth of knowledge in our heads, and would love to share it with the world. One of the perks of being a blogger is the ability to do this. However, the difficult part is knowing what to say and when to say it. Most experienced bloggers go through this phase, but they also learn how to overcome these obstacles.

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Blog Blogging Content Blogger 52

Moz

APRIL 19, 2021

Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.

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Content Marketing 77

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

ThemeIsle

APRIL 13, 2021

Freelance content marketing is gaining interest as more people find themselves in need of remote work. However, making a living in this field can be difficult without prior connections. Fortunately, there are many sites that can help you get started if you’re willing to hustle. The post Freelance Content Marketing: 10 Sites to Get You Started appeared first on Themeisle Blog.

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Freelance Content Marketing Marketing Content 52

Neil Patel

APRIL 16, 2021

It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look at the way the content marketing industry has exploded in recent years. In this article, I’m not just going to sing the praises of content marketing. Instead, I’m going to take a deep dive into something that most people don’t talk about: a tiny slice of content marketing called H1 tags.

SEO 145

SEO Search Engine Optimization Keywords Engineering 145

Content Marketing Institute

APRIL 1, 2021

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading → The post How to Measure Content Marketing: The (Updated) Essential Guide appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 145

The Subversive Copy Editor

APRIL 12, 2021

When you write a book to send to an agent or editor, you are preparing a  manuscript. And even if your ideas, characters, and plot twists are colorful and creative, your manuscript format should not be. Agents and editors almost always require submitted pages to be in a standard format free of images and color and anything flashy. Many agents and editors post the format they prefer (or demand) on a “Submissions” page at their website.

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Electronics Text Publisher Publishing 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

APRIL 29, 2021

The post What Every Blogger Needs to Know about Email appeared first on ProBlogger. This post is based on episode 251 of the ProBlogger podcast. I’ve said it before and I’ll say it again: email is one of the best ways (if not the best way) to connect with your blog’s readers. You might think email is outdated, and that communicating on social media will give you the best chance of attracting readers.

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Blogger Communication Social Media Copy 49

Moz

APRIL 29, 2021

Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. See how you can utilize surveys to add value to conversations, and earn the interest of writers at top publications.

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Utilities Writer Brand 75

Grammar Underground

APRIL 26, 2021

Here's a mistake I've seen several times lately; using a semicolon instead of a colon in a sentence like this. Colons can introduce information, sort of like a drumroll. I saw what you were doing: nothing at all. Semicolons separate complete clauses — units that could stand alone as sentences. Joe has many fine qualities; courage isn't one of them. You could just as easily break those two clauses into separate sentences.

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Blog Post Blog Blogging Copy 40

Neil Patel

APRIL 22, 2021

Sign up. Buy now. Learn more. None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind.

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Landing Page Lead Generation Persuasion Telecommunication 145

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing