Tina Dubinsky
DECEMBER 12, 2017
To write product descriptions well, you need to differentiate your product. Typing the same descriptive words used by your competitors lacks originality. And writing unoriginal text is boring. Your customers have read it before. Do you copy the text from packaging and supplier’s product brochures directly onto your website? Well you’re probably shooting yourself in.
Content Marketing Institute
DECEMBER 28, 2017
Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. (Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert’s thoughts to even more subscribers.).
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ThemeIsle
DECEMBER 22, 2017
Working with freelance writers can do a lot for your blog over the long haul. It’s how you can produce a steady stream of content for your readers. If you want to, you can publish even every day without sacrificing the quality of a single article. Plus, this is one of the easiest strategies to. The post When and How to Hire Freelance Writers to Boost Your Blogging Success appeared first on Themeisle Blog.
ProBlogger
DECEMBER 18, 2017
Today is the first episode in a 12-part series we’re running on the ProBlogger podcast over the next few weeks. We’re handing the podcast over to you – the listeners and readers of ProBlogger – to tell your story of how you started your blog and what’s happened since. As I said a couple of weeks ago, in the second week of January we’ll be releasing a brand new (and completely free) course on how to start a blog.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
DECEMBER 20, 2017
After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. As I review the blog posts I’ve written this year about the talks at those conferences, I’m struck by one big takeaway: Marketers need to expand their view of their role and their sense of how th
Content Marketing Institute
DECEMBER 29, 2017
You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it? Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso. A quick Google search shows variations attributed to many thinkers of varying levels of fame, including: Igor Stravinsky – “A good composer does not imitate; he steals.”.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 18, 2017
This is my last article for a while, so I really wanted this one to make an impact and stay with you. Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). Occasionally, I’ll do an interview where someone will ask: “What’s the one thing you did that made the greatest impact to where you are at now?”.
Content Marketing Institute
DECEMBER 14, 2017
In my corporate days, I asked this question of the marketing team on a weekly basis: “Who are these 20,000 people in our email newsletter database? Do they even fit our ideal client profile?”. I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring one staffer blog post, two curated industry articles, and one marketing meme.
Content Marketing Institute
DECEMBER 6, 2017
We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. The organizational pressure to do more too often outpaces the team’s ability to keep up. B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research.
Content Marketing Institute
DECEMBER 5, 2017
Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
DECEMBER 1, 2017
How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you. Before I joined the CMI editorial team in September, the same was true for me. The daily alert went to my work inbox, which I monitored on the weekend only for urgent communications. Most of the time, as valuable as the CMI articles are, they didn’t qualify as urgent.
Content Marketing Institute
DECEMBER 15, 2017
Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle.
Content Marketing Institute
DECEMBER 19, 2017
Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of madness, you’ve at least considered the idea of re-gifting. After all, that expensive orange scarf that sadly clashes with your skin tone, the never-opened kitchen mixer you got for your bridal shower, or that trendy toy your child never got around to playing with are all lovely gifts.
Content Marketing Institute
DECEMBER 26, 2017
Have you hit that moment in the holiday season yet? You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats, and the hair of the dog that may or may not have bitten you (but almost certainly needs a walk). I tend to get that bah-humbug feeling a couple of days before the new year brightens things again.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
DECEMBER 4, 2017
Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.
Content Marketing Institute
DECEMBER 7, 2017
No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. How does a business cure itself of a case of the zombies? That’s the question that content strategist and UX specialist Melissa Eggleston answers in her Content Marketing World talk, Zombies All Look the Same: Using Identity-based Content Strategy
Content Marketing Institute
DECEMBER 25, 2017
2017 will go down as the year contributors to the magazine repeatedly blew my mind. Most editors like to think they have at least a modest (if not better) grasp of the industry they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or delight your readers most – and identifying those requires a baseline of subject matter expertise.
Content Marketing Institute
DECEMBER 12, 2017
SPONSORED BY STORYBLOCKS. Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. The film has a 10% rating on RottenTomatoes.com, so don’t worry if you never saw it. The faux stock photos were the best part anyway. This series of images inserted the three actors’ heads into existing photos, creating a hilarious mockery of the genre.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
DECEMBER 11, 2017
I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the world of documentaries. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. I worked on films about terrorism in Europe, Abu Ghraib, Americans preparing for the apocalypse, and more.
Content Marketing Institute
DECEMBER 22, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. . In our grand finale episode, Robert kicks things off by pondering the decision to end something, so that something else can begin. We answer listener-submitted queries, and ask a few of our own; then we sign off with a final farewell inspired by a few of the greats.
Content Marketing Institute
DECEMBER 24, 2017
Today's students have to learn to shift their writing styles to meet different real-life purposes, says ELA teacher-author Jeremy Hyler. Teachers should understand the different contexts (school, work, and personal) and help students learn to "code switch" as needed.
ThemeIsle
DECEMBER 8, 2017
As your blog’s audience grows, you’ll often need to start publishing more content if you want to keep your visitors engaged. The problem is that there’s only so much a single person can do. To remedy that problem, you could add new authors to your staff, which can be a complex process, or you could. The post How to Find Guest Writers for Your Blog Even if It’s Brand New appeared first on Themeisle Blog.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
ProBlogger
DECEMBER 26, 2017
When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect.
ProBlogger
DECEMBER 11, 2017
What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). Do you email your blog readers regularly? Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. You might think it’s optional – something you can do once you’ve finished everything else on your to-do list.
ProBlogger
DECEMBER 5, 2017
I expect you’re already familiar with the ‘list post’. Even if you’ve never written one, you’ll have read plenty – such as Nicole Avery’s recent post on 5 Tips to Help You Consume Content More Productively. Some sites, including List 25 , publish nothing but list posts. But lists can be useful in any post. Even if they form only a small part of the post, they can still be a crucial tool in making your post more readable and conveying information more effectively.
Content Marketing Institute
DECEMBER 28, 2017
Estimation is pretentious rationalism, where rationalism does not serve us well (extremistan)(sic) Take only risks you can survive. Pretentious rationalism is defined as a type of ultimate explanation—announced at one time as final truth—which is termed a system. This is a term used by Taleb in the context of macroeconomic models. The use of estimating in software development project mandates those estimates be updated with actual performance data to have any credibility in the construction of
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
DECEMBER 12, 2017
You’re a blogger, so hopefully you feel confident working with words. But words alone aren’t enough. Even if you haven’t been blogging for long (or are yet to start), you’ve probably noticed numbers coming up a lot in other people’s posts. You often find numbers in post titles such as: How I Made over $500,000 with the Amazon Affiliate Program (ProBlogger).
ProBlogger
DECEMBER 22, 2017
How One Nutritionist Uses Her Blog to Help Grow Her Business. Here’s another episode where I hand the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs. In today’s episode I’ve got Aussie blogger Nina—one of the attendees from our recent events in Australia. She came to our mastermind day, and I really enjoyed getting to hear a little bit of her story there.
ProBlogger
DECEMBER 20, 2017
From 0 to Six Figures in Two Years – A Recipe Blogger Shares Her Story. In today’s episode we continue our series of blogger stories where I hand the podcast over to you listeners to tell your stories and tips about starting and growing your blogs. We kicked off the series three episodes back with a DIY blogger, and yesterday we featured two tech/Microsoft bloggers.
ProBlogger
DECEMBER 21, 2017
From 5 to Over 1,000,000 Monthly Readers – A Finance Blogger Shares His Story. Once again I’m handing the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs. In today’s episode you’ll hear the story of Robert Farrington, a finance blogger. After a couple of fairly unfocused years where he made no money from his blog, Robert managed to turn things around through storytelling and taking his readers on a journey.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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