Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. The sentiment I hear a lot is, “Sure, AI can write, but it won’t write well.” Here’s the thing… dismissing or ignoring AI writing tools outright because of their current limitations is a mistake.

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Copywriter Copywriting Writing Storytelling 227

Elna Cain

FEBRUARY 1, 2024

When I started using LinkedIn as a freelance writer, I thought of it as a resume platform. Fill in your information, where you worked, and there you go – freelance jobs would come to me. I soon learned there was more to optimizing your profile than just listing your past work. If I switched up my LinkedIn profile to align with my new career as a freelance writer, I would be getting leads on tap.

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Freelance Writer Copywriter Copywriting 239

Enchanting Marketing

FEBRUARY 13, 2024

Let’s talk for a sec. Just you and me. What do you like to read? I devour a lot of fiction. And I know it’s frowned upon in some business quarters. And yes, I do understand. If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? How does it take away your objections to buying?

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Sales Copy Writing Copywriter Copywriting 223

Write Out Loud

FEBRUARY 29, 2024

As brands, digital media, and social media continue to evolve, one question that keeps coming up is whether blogging is still relevant in… Continue reading on Write Out Loud »

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Blog Blogging Digital Media Social Media 130

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Elna Cain

FEBRUARY 12, 2024

So, lately, whenever I check different job boards and platforms, I’ve been noticing something shifting with freelance writing jobs. At first, I only saw one or two jobs, but then as the months rolled by, it seemed like whole job boards are dedicated to these seemingly-looking freelance writing jobs. Yes, they even lean on being fake freelance writing jobs.

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Freelance Portfolio Writing Writer 217

Rachelle Gardner

FEBRUARY 28, 2024

We are excited to announce the newest member of our team! Candice Marie Benbow is a writer who has written for various outlets including ESSENCE, Glamour, Religion News Service, VICE, Andscape at ESPN and the Me Too Movement. Her first book, Red Lip Theology: For Church Girls Who’ve Considered Tithing to the Beauty Supply Store When Sunday Morning Isn’t Enough, was released in 2022.

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Writer Publisher Publishing Publishing 189

Ahrefs

FEBRUARY 6, 2024

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

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Content Publisher Publishing Publishing 144

Content Marketing Institute

FEBRUARY 15, 2024

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.

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Content Marketing 134

Jane Friedman

FEBRUARY 13, 2024

Photo by Alice Dietrich on Unsplash Today’s post is excerpted from Ten Easy Steps to Becoming a Writer by Randall Silvis. I despise rules. Always have. Rules are for accountants and architects, assembly line workers and neurosurgeons. In order to be successful in those professions, there are procedures that must always be followed, variations that must never be employed.

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Writing Storytelling Writer Creativity 134

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. Maybe you’re interested in this writing niche and want to see what it’s all about. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies.

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Content Writer Writer Content Writing 237

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jasper

FEBRUARY 22, 2024

Jasper enters the European market through acquisition, joins vibrant AI community in Paris

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Marketing 131

Nick Ursborne

FEBRUARY 5, 2024

This year we’ll see some significant advances in the field of AI. And yes, some of those advances will impact our work as freelance copywriters. It’s time to lean in and get ahead of the curve. You need a plan. And that plan can’t be “Sit tight and do nothing”. The way things are, you can get ahead and profit from the rise of AI. Or you can fall behind.

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Copywriter Copywriting Freelance Copywriting Content Creation 224

Ahrefs

FEBRUARY 28, 2024

But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them.

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SEO 143

Write Out Loud

FEBRUARY 29, 2024

What is your purpose?

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Writing 130

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Jane Friedman

FEBRUARY 1, 2024

Photo by Daniel Richard Today’s post is by author Liz Alterman. While querying agents and surviving submission, one thing that may keep you going is visualizing your story out in the world, hopefully, loved by the masses. Along with that, you may imagine hosting a reading before a packed house or even a small crowd of well-wishers huddled inside your favorite bookstore.

Writing 134

Writing Social Media Copy Advertising 134

Elna Cain

FEBRUARY 21, 2024

My portfolio is dwindling. At first, I noticed only a few writing samples on my portfolio page didn’t go to my post. I would click the link and it went to someone else’s post on a similar topic. Weird, but that’s the facts about writing for online clients for almost a decade. Businesses shut down and blogs get updated or completely removed.

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Portfolio Blog Blogging Freelance 223

Freelance Magic

FEBRUARY 27, 2024

If you’re reading this, chances are you’re intrigued by the idea of earning a comfortable income as a freelance blogger. Over the past 10 years, I’ve worked with all sorts of companies in all sorts of industries. I’ve written about short spine syndrome in dogs, bald eagles, real estate in Puerto Rico, and bamboo water bottles. I’ve written it all.

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Freelance Blogger Portfolio Marketing Copy 130

Nick Ursborne

FEBRUARY 14, 2024

As a freelancer, I am my brand. I’m me… the good, the bad and the less-than-perfect. Human, through and through. I do my best to keep the less-than-perfect parts to myself. But even if they peek out from behind the curtain from time to time, that’s not so bad. It just shows I’m real. More specifically, it shows I’m not an Artificial Intelligence. It’s time to be more human.

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Copywriter Copywriting Freelance Copy 207

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Ahrefs

FEBRUARY 1, 2024

Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t).

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SEO Content IT 144

Write Out Loud

FEBRUARY 29, 2024

Did you know that 81% of people have said they would like to write a book?

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Writing 130

Jane Friedman

FEBRUARY 8, 2024

Recently an article was published at Vox titled “Everyone’s a sellout now.” The subtitle: “So you want to be an artist. Do you have to start a TikTok?” The dour conclusion, probably the writer’s predetermined conclusion when she began her research: more or less. This article makes the classic mistake of conflating all kinds of artists and creative industries and painting them all with the same brush.

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Social Media Publisher Publishing Publishing 131

Rachelle Gardner

FEBRUARY 20, 2024

Happy release day to Sarah Bessey! For anyone who has doubted and questioned their faith, done some deconstructing, and landed in a place where they want to reimagine what faith can be rather than walk away… the ultimate handbook is here. Field Notes for the Wilderness: Practices for an Evolving Faith shows us a way to reconstruct a faith centered on compassion, truth, and inclusion.

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Post 130

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Content Marketing Institute

FEBRUARY 14, 2024

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

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Marketing Content SEO Audience 126

Grammarly

FEBRUARY 22, 2024

Whether you’re researching, searching for sources, or summing up your own writing, AI summarization can make the work go faster. Below we talk about how to summarize with AI: why it’s useful, when it comes in handy, and how to do it yourself. But first let’s talk about what AI and data summarization is and how automated summarization technology works.

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Text Copy Communication Writing 124

Ahrefs

FEBRUARY 27, 2024

Here are ten that won’t cost a dime.

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SEO Keywords 141

Write Out Loud

FEBRUARY 29, 2024

I think we can leave my gender out of my job title.

Writing 130

Writing 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jane Friedman

FEBRUARY 28, 2024

Photo by Daisa TJ Today’s post is by romance author and book coach Trisha Jenn Loehr ( @trishajennreads ). Tropes are a staple of genre fiction. Some folks love to hate them; they even use “tropey” as a derogatory term. And yet, writers still use them. And many readers still celebrate them. Why? Because tropes, simply put, are things like themes, plot devices, archetypes, and structures that pop up regularly in stories, especially stories within distinct genre categories.

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Storytelling Food Retail Writer 128

Freelance Union

FEBRUARY 8, 2024

We have some exciting news! Just last week California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.

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Freelance Writer Publisher Publishing 120

Content Marketing Institute

FEBRUARY 23, 2024

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?

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IT Marketing 125

Grammarly

FEBRUARY 1, 2024

At Grammarly, we believe great writing gets work done. Clear communication fuels results, whether that’s a perfect sales email, an essay that makes the grade, or an entire team collaborating with breathtaking ease. For nearly 15 years, Grammarly has transformed how millions of people write. Our mission has been unwavering: to improve lives by improving communication.

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Communication Brand Collaboration Creativity 124

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing