Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. The sentiment I hear a lot is, “Sure, AI can write, but it won’t write well.” Here’s the thing… dismissing or ignoring AI writing tools outright because of their current limitations is a mistake.

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Copywriting Copywriter Writing Storytelling 229

Elna Cain

FEBRUARY 1, 2024

When I started using LinkedIn as a freelance writer, I thought of it as a resume platform. Fill in your information, where you worked, and there you go – freelance jobs would come to me. I soon learned there was more to optimizing your profile than just listing your past work. If I switched up my LinkedIn profile to align with my new career as a freelance writer, I would be getting leads on tap.

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Enchanting Marketing

FEBRUARY 13, 2024

Let’s talk for a sec. Just you and me. What do you like to read? I devour a lot of fiction. And I know it’s frowned upon in some business quarters. And yes, I do understand. If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? How does it take away your objections to buying?

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Sales Copy Writing Copywriting Copywriter 218

Write Out Loud

FEBRUARY 29, 2024

As brands, digital media, and social media continue to evolve, one question that keeps coming up is whether blogging is still relevant in… Continue reading on Write Out Loud »

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Elna Cain

FEBRUARY 12, 2024

So, lately, whenever I check different job boards and platforms, I’ve been noticing something shifting with freelance writing jobs. At first, I only saw one or two jobs, but then as the months rolled by, it seemed like whole job boards are dedicated to these seemingly-looking freelance writing jobs. Yes, they even lean on being fake freelance writing jobs.

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Freelance Portfolio Writing Writer 217

Rachelle Gardner

FEBRUARY 28, 2024

We are excited to announce the newest member of our team! Candice Marie Benbow is a writer who has written for various outlets including ESSENCE, Glamour, Religion News Service, VICE, Andscape at ESPN and the Me Too Movement. Her first book, Red Lip Theology: For Church Girls Who’ve Considered Tithing to the Beauty Supply Store When Sunday Morning Isn’t Enough, was released in 2022.

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Writer Publishing Publishing Publisher 189

Freelance Magic

FEBRUARY 27, 2024

If you’re reading this, chances are you’re intrigued by the idea of earning a comfortable income as a freelance blogger. Over the past 10 years, I’ve worked with all sorts of companies in all sorts of industries. I’ve written about short spine syndrome in dogs, bald eagles, real estate in Puerto Rico, and bamboo water bottles. I’ve written it all.

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Ahrefs

FEBRUARY 6, 2024

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

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Content Publishing Publishing Publisher 143

Write Out Loud

FEBRUARY 29, 2024

A stranger recently asked me what I do for a living. I told him, “I’m a writer and editor, and I do some sales consulting, what about you?

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Writing Consulting Writer Sales 130

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. Maybe you’re interested in this writing niche and want to see what it’s all about. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies.

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Content Writer Writer Content Writing 237

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Rachelle Gardner

FEBRUARY 20, 2024

Happy release day to Sarah Bessey! For anyone who has doubted and questioned their faith, done some deconstructing, and landed in a place where they want to reimagine what faith can be rather than walk away… the ultimate handbook is here. Field Notes for the Wilderness: Practices for an Evolving Faith shows us a way to reconstruct a faith centered on compassion, truth, and inclusion.

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Post 130

Nick Ursborne

FEBRUARY 5, 2024

This year we’ll see some significant advances in the field of AI. And yes, some of those advances will impact our work as freelance copywriters. It’s time to lean in and get ahead of the curve. You need a plan. And that plan can’t be “Sit tight and do nothing”. The way things are, you can get ahead and profit from the rise of AI. Or you can fall behind.

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Copywriting Copywriter Freelance Copywriting Content Creation 225

Jane Friedman

FEBRUARY 13, 2024

Photo by Alice Dietrich on Unsplash Today’s post is excerpted from Ten Easy Steps to Becoming a Writer by Randall Silvis. I despise rules. Always have. Rules are for accountants and architects, assembly line workers and neurosurgeons. In order to be successful in those professions, there are procedures that must always be followed, variations that must never be employed.

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Writing Storytelling Writer Creativity 138

Ahrefs

FEBRUARY 7, 2024

We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add.

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Ads Writing IT SEO 136

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Write Out Loud

FEBRUARY 29, 2024

This is something you’ll see all over the world. Companies say “no experience required!

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Writing 130

Elna Cain

FEBRUARY 21, 2024

My portfolio is dwindling. At first, I noticed only a few writing samples on my portfolio page didn’t go to my post. I would click the link and it went to someone else’s post on a similar topic. Weird, but that’s the facts about writing for online clients for almost a decade. Businesses shut down and blogs get updated or completely removed.

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Content Marketing Institute

FEBRUARY 15, 2024

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.

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Content Marketing 127

Nick Ursborne

FEBRUARY 14, 2024

As a freelancer, I am my brand. I’m me… the good, the bad and the less-than-perfect. Human, through and through. I do my best to keep the less-than-perfect parts to myself. But even if they peek out from behind the curtain from time to time, that’s not so bad. It just shows I’m real. More specifically, it shows I’m not an Artificial Intelligence. It’s time to be more human.

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Copywriting Copywriter Freelance Copy 208

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Jane Friedman

FEBRUARY 1, 2024

Photo by Daniel Richard Today’s post is by author Liz Alterman. While querying agents and surviving submission, one thing that may keep you going is visualizing your story out in the world, hopefully, loved by the masses. Along with that, you may imagine hosting a reading before a packed house or even a small crowd of well-wishers huddled inside your favorite bookstore.

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Writing Social Media Copy Advertising 138

Ahrefs

FEBRUARY 2, 2024

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

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Marketing SEO Content Marketing Audience 139

Grammarly

FEBRUARY 22, 2024

Whether you’re researching, searching for sources, or summing up your own writing, AI summarization can make the work go faster. Below we talk about how to summarize with AI: why it’s useful, when it comes in handy, and how to do it yourself. But first let’s talk about what AI and data summarization is and how automated summarization technology works.

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Text Copy Communication Writing 124

Freelance Union

FEBRUARY 8, 2024

We have some exciting news! Just last week California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Content Marketing Institute

FEBRUARY 14, 2024

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

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Marketing Content SEO Audience 119

Write Out Loud

FEBRUARY 29, 2024

Did you know that 81% of people have said they would like to write a book?

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Writing 130

Jane Friedman

FEBRUARY 8, 2024

Recently an article was published at Vox titled “Everyone’s a sellout now.” The subtitle: “So you want to be an artist. Do you have to start a TikTok?” The dour conclusion, probably the writer’s predetermined conclusion when she began her research: more or less. This article makes the classic mistake of conflating all kinds of artists and creative industries and painting them all with the same brush.

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Social Media Publishing Publishing Publisher 135

Ahrefs

FEBRUARY 1, 2024

Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t).

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SEO Content IT 142

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammarly

FEBRUARY 1, 2024

Writers everywhere naturally want to know about AI story writing and also have some questions. How does storytelling technology work? Is creative writing with AI really creative writing? What are the best methods for using AI in fiction writing? The truth is that generative AI offers many benefits to writers—as long as you understand its limitations.

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CopyBlogger

FEBRUARY 22, 2024

There are plenty of multi-millionaires that have built their wealth from their social media following, and most of them are. Continue Reading The post How To Make (Substantial) Money On Social Media appeared first on Copyblogger.

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Social Media Media Post Marketing 111

Content Marketing Institute

FEBRUARY 23, 2024

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?

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IT Marketing 118

AIIP

FEBRUARY 6, 2024

By Mary Ellen Bates “Hi. I’m Mary Ellen and I’m faking it.” No, I’m not putting that on my name badge at the AIIP 2024 Symposium, but if I did, I know that many people would sidle up to me and admit they are faking it, too. We’re the people who suffer from Impostor Syndrome… Read More » The post Impostor Syndrome? Don’t Sabotage Your Hard Work appeared first on AIIP Connections Blog.

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Blogging Blog IT Post 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing