Enchanting Marketing
OCTOBER 8, 2024
What makes your content popular? Well-written posts? Useful information? Good formatting with plenty of white space? Those are all important, but there is something else … Something we don’t talk about enough. Because it’s so hard to put your finger on. Let me explain by telling you about a dream I used to have. My imaginary little restaurant I used to dream about opening my own restaurant.
Blogging Wizard
OCTOBER 15, 2024
Are you interested in improving the readability of your content? This is an aspect of blog optimization that’s mostly for your readers rather than search engine optimization (SEO). In this.
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Nick Ursborne
OCTOBER 11, 2024
OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. You also bump into something else at my age… ageism. Yup… there is a fear among some prospective clients that I’m too old. I’m not sure what I’m too old for – or why – and so far I’ve been too polite to ask.
Melanie Saxton
OCTOBER 29, 2024
Hire your very own AI humanizer! Yes, you can enhance your AI content with the help of a professional and highly experienced book editor! Hire me to add an authentic human touch to your book project with nuance, emotion, empathy, humor, colloquialisms, genuine cultural references, and imagination. You have probably seen comments like, “ If something is AI generated, it’s fake.” In my opinion, books written with AI technology aren’t necessarily “fake,” but they
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Freelance Magic
OCTOBER 21, 2024
It’s a vicious cycle: you need to prove you can do the work to get the work in the first place. It can be incredibly disheartening when you’re starting out as a freelance writer to come up against the roadblock of having no freelance writing samples. I struggled with this a lot when I started my freelance writing business. The key is to get creative.
AIIP
OCTOBER 31, 2024
By Arthur Weiss Every 25-30 years, a new technology emerges that transforms infopreneurship. In the late 1960s and early 1970s, online databases such as Dialog, LexisNexis, and CompuServe emerged. Twenty-five years later, in the late 1990s, the Internet, particularly the World Wide Web, transformed the landscape – and to be successful, infopreneurs had to become… Read More » The post AI Apps for Infopreneurs appeared first on AIIP Connections Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Backlinko
OCTOBER 23, 2024
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. 1. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy.
Grammarly
OCTOBER 30, 2024
In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. The trick is effectively integrating AI into the workplace.
Contently
OCTOBER 29, 2024
Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.
Freelance Union
OCTOBER 29, 2024
Freelancing is an enticing career path that offers flexibility and independence, allowing individuals to choose their projects and set their schedules. However, this freedom can also lead to the temptation of overcommitting, resulting in stress and burnout. As a freelancer, finding a balance between attracting new clients and managing your workload effectively is essential.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Blogging Wizard
OCTOBER 2, 2024
You may be familiar with the benefits of blogging for your business, but what are the benefits of blogging on the side as a hobby? In this post, we examine.
ContentWriters
OCTOBER 31, 2024
What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. The rise of AI-driven algorithms , voice search, and visual search capabilities is reshaping the landscape.
Backlinko
OCTOBER 21, 2024
Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query.
Grammarly
OCTOBER 28, 2024
At Grammarly, we regularly talk about how responsible AI involves building and deploying AI in a way that aligns with human values. Responsible AI practices prioritize putting the power squarely in the hands of the user by ensuring that they understand how a product works and have the ability to control it. Products that foster user agency also lead to better business outcomes.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Contently
OCTOBER 24, 2024
Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting p
Income Diary
OCTOBER 30, 2024
Recently, YouTube announced a change to its short-form videos: they can now be up to three minutes long. Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. Knowing how to create YouTube Shorts that are three minutes long is a great way to drive more viewers and retain loyal subscribers.
Enchanting Marketing
OCTOBER 22, 2024
Just between you and me … How often do you get bored when reading? I often scroll past social media posts, and if a book bores me, I stop reading it. Life is too short to plow through boring texts. Don’t you think so? Fortunately, bright spots exists. I recently stumbled upon a weirdly wonderful book … Extraordinary Insects by Anne Sverdrup-Thygeson.
Jane Friedman
OCTOBER 17, 2024
Photo by Ron Lach Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. On Thursday, Oct. 31, she’s offering a free masterclass on plot, The Bones of the Thing: The Truth About Plot (and the Most Common Plot Problems Writers Face). I’ve said elsewhere on this blog that plot issues are the number one reason people come to me—and people like me—for help with their creative work.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
OCTOBER 10, 2024
Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.
Grammarly
OCTOBER 29, 2024
Machine learning (ML) has quickly become one of the most important technologies of our time. It underlies products like ChatGPT , Netflix recommendations, self-driving cars, and email spam filters. To help you understand this pervasive technology, this guide covers what ML is (and what it isn’t), how it works, and its impact. Table of contents What is machine learning?
Contently
OCTOBER 3, 2024
For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the differenc
Freelance Union
OCTOBER 1, 2024
The Freelance Worker Protection Act, an iteration of “Freelance Isn’t Free”, was signed into law by Governor Gavin Newsom on September 28th, 2024. This legislation, which was authored by Senator Scott Wiener, provides protections for independent contractors who work for a hiring entity located in California. Though freelancing represents a crucial part of California’s economy, the prevalent issue of non-payment remains, reflecting a growing need to protect this
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Freelance Magic
OCTOBER 21, 2024
If you’ve already got a client or two but are keen to sign your next client, this guide is for you. Over the past 10 years, I’ve booked more than 100 clients. And let me tell you, the process gets easier and easier the more clients you work with (duh). This is all well and good if you’re a seasoned pro, but what if you’re not sure how to bridge the gap in your schedule?
Jane Friedman
OCTOBER 15, 2024
Photo by Filip Mroz on Unsplash Today’s post is by author and book coach Kristin Melville. Story structure promotes the concept that every scene of your story should serve a larger purpose—e.g., the inciting incident sparks the problem, and the climax eventually brings everything to a head. Your plot should act like a Rube Goldberg machine: an intricate design of turning points that need to be hit correctly.
Content Marketing Institute
OCTOBER 23, 2024
In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?
Rachelle Gardner
OCTOBER 15, 2024
Podcaster, author, and confidence coach Ashley Henriott knows what it’s like to live a life dictated by what others thought of her. It was her determination to break free from those shackles that led to a profound realization: True confidence is an inside job that begins with a woman embracing her own uniqueness and worthiness. In her debut book, Confidence Is an Inside Job: Conquer Self-Doubt and Embrace God’s View of You , Ashley uses inspirational stories and her trademark humor to tea
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Contently
OCTOBER 31, 2024
You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that all humans have, no matter their age. Tie that same concept into content marketing, and you’ve got gamified content.
Susan Greene
OCTOBER 14, 2024
This post picks up the story of Annette Haynes, a pseudonym for an overseas group of scammers. If you haven’t read Part 1, take a look at The Copywriting Con: How I Almost Fell for a Freelancer Scam. Since publishing Part 1, I’ve had 17 people write me to say they’d found my article about Annette and had therefore not been scammed. Score one for the good guys!
Ahrefs
OCTOBER 31, 2024
For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.
Jane Friedman
OCTOBER 2, 2024
Photo by Book Hut Today’s post is by book coach Robin Henry. As noted in a previous post , 2025 is the 250th anniversary of Jane Austen’s birth. It’s worth taking a moment to think about what makes her novels stand the test of time. In my work with writers who are revising, we focus on six pillars of revision: Story Question, Structure, Cause and Effect, Character, Curiosity, and Language.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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