Enchanting Marketing
OCTOBER 8, 2024
What makes your content popular? Well-written posts? Useful information? Good formatting with plenty of white space? Those are all important, but there is something else … Something we don’t talk about enough. Because it’s so hard to put your finger on. Let me explain by telling you about a dream I used to have. My imaginary little restaurant I used to dream about opening my own restaurant.
Blogging Wizard
OCTOBER 15, 2024
Are you interested in improving the readability of your content? This is an aspect of blog optimization that’s mostly for your readers rather than search engine optimization (SEO). In this.
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Nick Ursborne
OCTOBER 11, 2024
OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. You also bump into something else at my age… ageism. Yup… there is a fear among some prospective clients that I’m too old. I’m not sure what I’m too old for – or why – and so far I’ve been too polite to ask.
Melanie Saxton
OCTOBER 29, 2024
Hire your very own AI humanizer! Yes, you can enhance your AI content with the help of a professional and highly experienced book editor! Hire me to add an authentic human touch to your book project with nuance, emotion, empathy, humor, colloquialisms, genuine cultural references, and imagination. You have probably seen comments like, “ If something is AI generated, it’s fake.” In my opinion, books written with AI technology aren’t necessarily “fake,” but they
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Freelance Magic
OCTOBER 21, 2024
It’s a vicious cycle: you need to prove you can do the work to get the work in the first place. It can be incredibly disheartening when you’re starting out as a freelance writer to come up against the roadblock of having no freelance writing samples. I struggled with this a lot when I started my freelance writing business. The key is to get creative.
AIIP
OCTOBER 31, 2024
By Arthur Weiss Every 25-30 years, a new technology emerges that transforms infopreneurship. In the late 1960s and early 1970s, online databases such as Dialog, LexisNexis, and CompuServe emerged. Twenty-five years later, in the late 1990s, the Internet, particularly the World Wide Web, transformed the landscape – and to be successful, infopreneurs had to become… Read More » The post AI Apps for Infopreneurs appeared first on AIIP Connections Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogging Wizard
OCTOBER 2, 2024
You may be familiar with the benefits of blogging for your business, but what are the benefits of blogging on the side as a hobby? In this post, we examine.
Rachelle Gardner
OCTOBER 29, 2024
Happy release day to debut author Amber Wardell ! BEYOND SELF CARE POTATO CHIPS addresses the toxic self-care culture that tells women bubble baths and Botox are the route to happiness and fulfillment. Though these types of self-care can fill us up in the moment, they cannot provide long-lasting nourishment. They are empty calories—the potato chips of self-care.
Susan Greene
OCTOBER 14, 2024
This post picks up the story of Annette Haynes, a pseudonym for an overseas group of scammers. If you haven’t read Part 1, take a look at The Copywriting Con: How I Almost Fell for a Freelancer Scam. Since publishing Part 1, I’ve had 17 people write me to say they’d found my article about Annette and had therefore not been scammed. Score one for the good guys!
Freelance Magic
OCTOBER 21, 2024
If you’ve already got a client or two but are keen to sign your next client, this guide is for you. Over the past 10 years, I’ve booked more than 100 clients. And let me tell you, the process gets easier and easier the more clients you work with (duh). This is all well and good if you’re a seasoned pro, but what if you’re not sure how to bridge the gap in your schedule?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Freelance Union
OCTOBER 1, 2024
The Freelance Worker Protection Act, an iteration of “Freelance Isn’t Free”, was signed into law by Governor Gavin Newsom on September 28th, 2024. This legislation, which was authored by Senator Scott Wiener, provides protections for independent contractors who work for a hiring entity located in California. Though freelancing represents a crucial part of California’s economy, the prevalent issue of non-payment remains, reflecting a growing need to protect this
Content Marketing Institute
OCTOBER 10, 2024
Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.
ThemeIsle
OCTOBER 15, 2024
If you’re ready to start making money from your blog, you’re on the right track! The fact that you believe in the value of your content is a huge step – one that many struggle with. Now that you have the right mindset, it’s time to turn that confidence into income by landing your first sponsored post! The post How to Get Sponsored Blog Posts: 10 Steps to Find Your First Sponsor appeared first on Themeisle Blog.
Rachelle Gardner
OCTOBER 15, 2024
Podcaster, author, and confidence coach Ashley Henriott knows what it’s like to live a life dictated by what others thought of her. It was her determination to break free from those shackles that led to a profound realization: True confidence is an inside job that begins with a woman embracing her own uniqueness and worthiness. In her debut book, Confidence Is an Inside Job: Conquer Self-Doubt and Embrace God’s View of You , Ashley uses inspirational stories and her trademark humor to tea
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ahrefs
OCTOBER 14, 2024
Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences.
Neal Schaffer
OCTOBER 22, 2024
When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s online presence as a whole? Although blogging and social platforms often cross paths, there are […] Blogging vs Social Media: Learn Their Differences and How to Best Use Them Together appeared first on NealSchaffer.
Jane Friedman
OCTOBER 15, 2024
Photo by Filip Mroz on Unsplash Today’s post is by author and book coach Kristin Melville. Story structure promotes the concept that every scene of your story should serve a larger purpose—e.g., the inciting incident sparks the problem, and the climax eventually brings everything to a head. Your plot should act like a Rube Goldberg machine: an intricate design of turning points that need to be hit correctly.
Content Marketing Institute
OCTOBER 31, 2024
Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Smart Blogger
OCTOBER 16, 2024
You want to make money as a writer, right? You’ve told everyone on Facebook (including your weird aunt) that you’re available to write. You’ve been writing guest post after guest post to showcase your talent and get your name out there. Maybe you’ve even landed a few freelance writing jobs already. (Good for you!) But then a prospective client emails you with the question, “Do you offer ghostwriting services?
Rachelle Gardner
OCTOBER 14, 2024
Have you ever thought a one-on-one conversation with a publishing professional could get you unstuck and move your writing career forward? Maybe you just have a few questions about the querying process or how to get an agent or find a publisher. I offer publishing coaching for any phase of your career, focused on your area of need. If you don’t have a literary agent but could benefit from professional insight and feedback, consider a coaching session.
Ahrefs
OCTOBER 29, 2024
Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in.
ContentWriters
OCTOBER 16, 2024
Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. The importance of research weighs heavily on the writers who must create content quickly while positively impacting a brand’s content performance and trustworthiness.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jane Friedman
OCTOBER 24, 2024
Photo by Jean-Paul Wettstein Today’s post is by editor Tiffany Yates Martin. Join her on Wednesday, October 30, for the online class Irresistible First Chapters. Studies show people make judgments about others in a tenth of a second. And it often seems like readers, agents, and editors may decide almost as quickly whether to keep reading your story.
Content Marketing Institute
OCTOBER 11, 2024
Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?
Freelance Union
OCTOBER 21, 2024
We’re proud to announce that we’ve joined forces with benefits platform Catch to provide access to high-quality, affordable plans designed for the 60M+ independent workers nationwide. With this partnership, we hope to bridge the gap for freelancers who have historically struggled with finding affordable and tailored insurance options. Catch's role as an official partner of Healthcare.gov means independent workers will have access to high-quality, affordable plans on the health
Contently
OCTOBER 9, 2024
When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ahrefs
OCTOBER 31, 2024
For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.
Grammarly
OCTOBER 10, 2024
Sentences are a cornerstone of communication in every language. How you craft sentences influences your message, not to mention that it reflects on you as the writer. Luckily, generative AI (gen AI) writing has a good handle on composing sentences grammatically and stylistically. AI sentences are now at the level where they can improve your message and help you say what you want to say—but you have to know how to use an AI writing assistant to get the most out of them.
Jane Friedman
OCTOBER 17, 2024
Photo by Ron Lach Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. On Thursday, Oct. 31, she’s offering a free masterclass on plot, The Bones of the Thing: The Truth About Plot (and the Most Common Plot Problems Writers Face). I’ve said elsewhere on this blog that plot issues are the number one reason people come to me—and people like me—for help with their creative work.
Content Marketing Institute
OCTOBER 23, 2024
In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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