Positive Writer
MAY 19, 2022
For the longest while, I thought I knew the answer to the question: How to stand out? I thought it meant being better than everyone else, more talented, and brilliant,… The post Your Ideas Matter: Here’s 3 Reasons Why first appeared on Positive Writer.
Content Marketing Institute
MAY 26, 2022
Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold.
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CopyBlogger
MAY 5, 2022
Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, Continue Reading. The post 10 Timeless Persuasive Writing Techniques appeared first on Copyblogger.
David Meerman Scott
MAY 9, 2022
The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Ashleyn Writes
MAY 26, 2022
* This post contains affiliate links. I may receive a commission if you purchase this tool, but it will not cost you anything additional. Instagram has changed A LOT over the last few years — so much so that change is one of the only constants. The result? It gets difficult to navigate the app and figure out the best way to appeal to and connect with your target audience.
Write Out Loud
MAY 17, 2022
Especially for women and freelancers. Continue reading on Write Out Loud ».
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 23, 2022
Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good.
CopyBlogger
MAY 19, 2022
When you’re learning how to overcome writer’s block, it can be helpful to keep in mind that there are approximately. Continue Reading. The post How to Overcome Writer’s Block with Neuroscience appeared first on Copyblogger.
Kayleigh Moore
MAY 6, 2022
Can you put out quality content without a documented style guide? The answer, as always, is: It depends. BUT : I will say that if you’re hiring freelance writers who are external to your organization (or if you’re having people across various departments write for a company), it is hard. Consistency is often lacking across voice/tone/formatting, and the result is that the organization communicates in a way that’s all over the place (which cuts away at its ethos.
Blogging Wizard
MAY 5, 2022
How do you reduce PDF size without degrading quality? You’ve probably compressed a few images and videos here and there as a way to save on space. What you may.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Write Out Loud
MAY 10, 2022
By publishing my first hardcover journal Continue reading on Write Out Loud ».
Rachelle Gardner
MAY 3, 2022
Happy book release to Kirsten Watson ! As a mom of seven kids, wife of a professional athlete and cohost of a popular podcast, Kirsten is often asked by other women, “How do you do it?” They see her with her hands full and wonder, What keeps her going—and smiling—with everything she’s juggling? Kirsten’s answer begins with a simple first step: take a breath.
Content Marketing Institute
MAY 19, 2022
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
CopyBlogger
MAY 26, 2022
Need a refresher on how to use a comma? You’re not alone … A comma is the brave little toaster. Continue Reading. The post Quit Trashing Your Writing Voice with This Rookie Mistake appeared first on Copyblogger.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
AIIP
MAY 17, 2022
By Ulla de Stricker The 2022 AIIP awards were given out at our annual conference on April 27th by Awards Chair Arthur Weiss to deserving individuals who have helped strengthen AIIP. It was his special task to give himself one of the awards! Many thanks are due to those who took part in the nominating… Read More » The post 2022 Annual Conference: AIIP Awards Ceremony appeared first on AIIP Connections Blog.
David Meerman Scott
MAY 25, 2022
Successful sales and marketing no longer follow the playbooks that worked even just a few years ago. The rules have changed, yet most organizations and the sales and marketing professionals they employ haven't made the transition.
Pronto Marketing
MAY 31, 2022
Your brand is the focus of your marketing efforts, but should it be the primary focus of your website? It’s important to ask this question because most businesses believe that their customers are interested in the company’s story. However, the reality is that businesses need to frame their marketing message around the customer’s needs because that’s why they ultimately turn to a business: to fulfill their needs.
411 Writers
MAY 31, 2022
When brands or clients hire you to create content for their website or social media, they expect you to deliver unique content that also performs well. It is important to note, however, that if you aren’t getting the expected results from the content, then you are creating for no other reason. You need to fix this or else the brand or client may stop using your services.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
MAY 27, 2022
Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains.
CopyBlogger
MAY 12, 2022
If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog. Continue Reading. The post What Is Writer’s Block? appeared first on Copyblogger.
Copify
MAY 30, 2022
We all have to start somewhere, and your about page is still important even if you're a new company. The post How to write an about us for a new company appeared first on Copify Blog.
Content Powered
MAY 29, 2022
You're done! You've spent hours upon hours over the last few days creating a fantastic, top-tier blog post. You've got the writing optimized and packed with value. You've added in a dozen great, unique images. You've filled out all the meta fields and even implemented relevant Schema. There's just one thing left to do: hit publish. There's just one problem.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Uni Square Concepts
MAY 28, 2022
Students are only focused on listening and speaking English in academics. The idea behind this effort is the belief that English speaking and listening skills may help them communicate better in real life. This article will help you understand the importance of English writing. We have also shared a few practical tips that will help […].
Article Writing
MAY 28, 2022
Why SEO Should Be a Cloud Computing Brand’s Best Friend. If Google isn’t your best friend as a brand, then what’s the point of marketing yourselves, to begin with? For a brand to become recognizable and stand out among its competitors, having a strong presence on Google is a must. Search engine optimization (SEO) is the way to get you ranked highly on the top search engines and ensure you’re thanked by countless customers who have discovered your brand for the first time in their quest for top-q
Content Marketing Institute
MAY 20, 2022
Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too.
The Write Life
MAY 27, 2022
. You created a blog — now what? I teach a lot about the importance of social media and platform and networking. I talk about values of self-marketing and using tools such as a blog to meet people and make connections. But then sometimes, a conference attendee will raise their hand and stop me, saying, “That’s all well and good, but how do we get people to actually read our blog?”.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Copify
MAY 27, 2022
Body copy doesn't mean filler text - every word should build and sustain an argument your reader can't refuse. The post The importance of body copy in advertising (and why it should be as compelling as possible) appeared first on Copify Blog.
iWriter
MAY 24, 2022
Over 80% of marketers are actively investing in content marketing. In fact, 60% say content helps generate demand and leads. Over 80% view content as a core business strategy. If you’re struggling to create content for your own business, consider hiring a freelance writer this year. Their freelance services can help you generate unique, branded content.
411 Writers
MAY 20, 2022
Blog Content Writing Service: 5 Steps to Drive Organic Traffic. According to a study, organic search drives 51% of traffic for B2C and B2B websites. This indicates that you need to ensure that your blog SEO is powerful enough to draw a maximum number of visitors from the search engines like Google, Yahoo, or Bing. Let’s take a look at the five steps that will improve organic traffic for your blog: 1.
Article Writing
MAY 26, 2022
How Cloud Computing Brands Can Best Leverage Blog Content. Cloud computing is a space that prioritizes fast innovation, the improved flexibility of resources, and economies of scale by delivering a wide range of computing services. Cloud computing is an intricate yet intriguing field that requires a bit of walking through to help new clients understand how cloud computing works. .
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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