Positive Writer
MAY 19, 2022
For the longest while, I thought I knew the answer to the question: How to stand out? I thought it meant being better than everyone else, more talented, and brilliant,… The post Your Ideas Matter: Here’s 3 Reasons Why first appeared on Positive Writer.
Content Marketing Institute
MAY 26, 2022
Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CopyBlogger
MAY 5, 2022
Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, Continue Reading. The post 10 Timeless Persuasive Writing Techniques appeared first on Copyblogger.
David Meerman Scott
MAY 9, 2022
The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ashleyn Writes
MAY 26, 2022
* This post contains affiliate links. I may receive a commission if you purchase this tool, but it will not cost you anything additional. Instagram has changed A LOT over the last few years — so much so that change is one of the only constants. The result? It gets difficult to navigate the app and figure out the best way to appeal to and connect with your target audience.
Write Out Loud
MAY 17, 2022
Especially for women and freelancers. Continue reading on Write Out Loud ».
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 23, 2022
Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good.
CopyBlogger
MAY 19, 2022
When you’re learning how to overcome writer’s block, it can be helpful to keep in mind that there are approximately. Continue Reading. The post How to Overcome Writer’s Block with Neuroscience appeared first on Copyblogger.
Kayleigh Moore
MAY 6, 2022
Can you put out quality content without a documented style guide? The answer, as always, is: It depends. BUT : I will say that if you’re hiring freelance writers who are external to your organization (or if you’re having people across various departments write for a company), it is hard. Consistency is often lacking across voice/tone/formatting, and the result is that the organization communicates in a way that’s all over the place (which cuts away at its ethos.
Blogging Wizard
MAY 5, 2022
How do you reduce PDF size without degrading quality? You’ve probably compressed a few images and videos here and there as a way to save on space. What you may.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Write Out Loud
MAY 10, 2022
By publishing my first hardcover journal Continue reading on Write Out Loud ».
Rachelle Gardner
MAY 3, 2022
Happy book release to Kirsten Watson ! As a mom of seven kids, wife of a professional athlete and cohost of a popular podcast, Kirsten is often asked by other women, “How do you do it?” They see her with her hands full and wonder, What keeps her going—and smiling—with everything she’s juggling? Kirsten’s answer begins with a simple first step: take a breath.
Content Marketing Institute
MAY 19, 2022
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
CopyBlogger
MAY 26, 2022
Need a refresher on how to use a comma? You’re not alone … A comma is the brave little toaster. Continue Reading. The post Quit Trashing Your Writing Voice with This Rookie Mistake appeared first on Copyblogger.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
AIIP
MAY 17, 2022
By Ulla de Stricker The 2022 AIIP awards were given out at our annual conference on April 27th by Awards Chair Arthur Weiss to deserving individuals who have helped strengthen AIIP. It was his special task to give himself one of the awards! Many thanks are due to those who took part in the nominating… Read More » The post 2022 Annual Conference: AIIP Awards Ceremony appeared first on AIIP Connections Blog.
David Meerman Scott
MAY 3, 2022
I’m super excited! Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other countries. An audiobook version is coming by mid-Summer.
Pronto Marketing
MAY 31, 2022
Your brand is the focus of your marketing efforts, but should it be the primary focus of your website? It’s important to ask this question because most businesses believe that their customers are interested in the company’s story. However, the reality is that businesses need to frame their marketing message around the customer’s needs because that’s why they ultimately turn to a business: to fulfill their needs.
411 Writers
MAY 31, 2022
When brands or clients hire you to create content for their website or social media, they expect you to deliver unique content that also performs well. It is important to note, however, that if you aren’t getting the expected results from the content, then you are creating for no other reason. You need to fix this or else the brand or client may stop using your services.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
MAY 27, 2022
Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains.
CopyBlogger
MAY 12, 2022
If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog. Continue Reading. The post What Is Writer’s Block? appeared first on Copyblogger.
Copify
MAY 30, 2022
We all have to start somewhere, and your about page is still important even if you're a new company. The post How to write an about us for a new company appeared first on Copify Blog.
David Meerman Scott
MAY 25, 2022
Successful sales and marketing no longer follow the playbooks that worked even just a few years ago. The rules have changed, yet most organizations and the sales and marketing professionals they employ haven't made the transition.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Content Powered
MAY 29, 2022
You're done! You've spent hours upon hours over the last few days creating a fantastic, top-tier blog post. You've got the writing optimized and packed with value. You've added in a dozen great, unique images. You've filled out all the meta fields and even implemented relevant Schema. There's just one thing left to do: hit publish. There's just one problem.
Uni Square Concepts
MAY 28, 2022
Students are only focused on listening and speaking English in academics. The idea behind this effort is the belief that English speaking and listening skills may help them communicate better in real life. This article will help you understand the importance of English writing. We have also shared a few practical tips that will help […].
Content Marketing Institute
MAY 20, 2022
Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too.
Article Writing
MAY 28, 2022
Why SEO Should Be a Cloud Computing Brand’s Best Friend. If Google isn’t your best friend as a brand, then what’s the point of marketing yourselves, to begin with? For a brand to become recognizable and stand out among its competitors, having a strong presence on Google is a must. Search engine optimization (SEO) is the way to get you ranked highly on the top search engines and ensure you’re thanked by countless customers who have discovered your brand for the first time in their quest for top-q
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Copify
MAY 27, 2022
Body copy doesn't mean filler text - every word should build and sustain an argument your reader can't refuse. The post The importance of body copy in advertising (and why it should be as compelling as possible) appeared first on Copify Blog.
The Write Life
MAY 27, 2022
. You created a blog — now what? I teach a lot about the importance of social media and platform and networking. I talk about values of self-marketing and using tools such as a blog to meet people and make connections. But then sometimes, a conference attendee will raise their hand and stop me, saying, “That’s all well and good, but how do we get people to actually read our blog?”.
iWriter
MAY 24, 2022
Over 80% of marketers are actively investing in content marketing. In fact, 60% say content helps generate demand and leads. Over 80% view content as a core business strategy. If you’re struggling to create content for your own business, consider hiring a freelance writer this year. Their freelance services can help you generate unique, branded content.
411 Writers
MAY 20, 2022
Blog Content Writing Service: 5 Steps to Drive Organic Traffic. According to a study, organic search drives 51% of traffic for B2C and B2B websites. This indicates that you need to ensure that your blog SEO is powerful enough to draw a maximum number of visitors from the search engines like Google, Yahoo, or Bing. Let’s take a look at the five steps that will improve organic traffic for your blog: 1.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Expert insights. Personalized for you.
162 
Let's personalize your content