Enchanting Marketing
NOVEMBER 29, 2022
What’s the foundation of good writing? I used to think structure was the most important. And it’s true that a simple structure helps communicate your message best. But … In so-so content, perhaps an even bigger problem are bad sentences: Sloppy sentences that lack rhythm and bury ideas. Filler sentences that take up space without furthering an argument.
The Idea Logical Company
NOVEMBER 1, 2022
Judge Florence Y. Pan ruled today that the acquisition of Simon & Schuster by Penguin Random House could not go forward. The ruling was explicitly to protect the “competition” for the “anticipated top-selling books” In other words, the big books by big authors for which only the Big Five can compete regularly (with occasional bids coming in from a couple of other next-tier houses) will continue to have five well-funded suitors.
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CopyBlogger
NOVEMBER 10, 2022
We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.
Jane Friedman
NOVEMBER 30, 2022
Photo by Tingey Injury Law Firm on Unsplash. Today’s post is by writer and literary consultant Grace Bialecki ( @GraceBialecki ). My second novel started on a train to Paris and had a locomotive momentum—for months, all I did was put its words down on the page. Then the expat community led me to a drop-in workshop at Shakespeare & Company. Even though I was writing daily, it’d been years since I’d received formal feedback, but a man there appreciated my edits on his novel’s opening and offer
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Quick Sprout
NOVEMBER 21, 2022
Want to jump straight to the answer? The best medical transcription service for most people is GoTranscript. Transcribing exam notes is crucial for running a medical office, even after a long day of seeing patients. Unfortunately for small practices, hiring an on-site transcriptionist may not be practical—especially when needs change each day. The best (and most affordable) option for these situations is to outsource medical transcription needs to a third party.
Content Marketing Institute
NOVEMBER 30, 2022
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Grammarly
NOVEMBER 22, 2022
The English language has many words that are spelled or pronounced similarly. Accept and except are on the list of commonly confused words that have two very different meanings. Below, we’ll learn their definitions and explain how to use accept and except in a sentence, to ensure you’re using the correct word in the right context. Give your writing extra polish.
ThemeIsle
NOVEMBER 29, 2022
Curious to know what a website title is and how to write a flawless one? Then you are in the right place! This straightforward guide will define a website title and show you how to write the perfect one. Let's jump right in! The post What Is a Website Title and How to Write the Perfect One? appeared first on ThemeIsle Blog.
Jane Friedman
NOVEMBER 21, 2022
Photo by Monstera. Today’s post is by author Matthew Duffus ( @DuffusMatthew ). When I finished my MFA in 2005, I didn’t write for a year. Between exhaustion from completing a readable draft of a novel on deadline and the confusion caused by having too many critical voices in my head (thanks, workshop), I didn’t know where to begin, let alone how to get to The End of something.
CopyBlogger
NOVEMBER 22, 2022
Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content. Continue Reading. The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
NOVEMBER 4, 2022
Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.
Enchanting Marketing
NOVEMBER 15, 2022
Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.
Blogging From Paradise
NOVEMBER 12, 2022
(Updated 11-12-2022) “Ping Pong Show!” “Ping Pong Show!” Hawkers shouted the words in Patong in Phuket, Thailand, as if blaring the […].
Grammarly
NOVEMBER 10, 2022
Have you ever mixed up its and it’s and then realized you don’t actually know for certain when the apostrophe is needed and when it is not? Don’t worry—you’re not alone. The reality of its and it’s is that these two tiny, three-letter constructions are among the most commonly confused words in the written English language, even for primary English speakers.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jane Friedman
NOVEMBER 17, 2022
Photo by Nikolaos Dimou. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by Legacy Launch Pad’s Bestselling Book Bulletin.
CopyBlogger
NOVEMBER 1, 2022
You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.
Content Marketing Institute
NOVEMBER 16, 2022
Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
Quick Sprout
NOVEMBER 21, 2022
We recommend ZenBusiness for most business owners because it makes forming a business as simple as possible. Set up your LLC in just a few minutes. Coming up with a business idea is just one part of the business creation process. Forming a business can be a little trickier without the right support, but the best business formation services can take the confusion out of the equation.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
NOVEMBER 9, 2022
As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions.
Smart Blogger
NOVEMBER 15, 2022
Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in. If you’re a copywriter, blogger, or any type of freelance writer who wants to earn a full-time or part-time income doing what you love, this definitive, A-to-Z guide will he
Jane Friedman
NOVEMBER 16, 2022
Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). In preparing to tell you that you don’t need a huge personal “platform” to get a publishing deal, I feel like a missionary about to knock on your front door, all aquiver with zeal and broad-shouldered with conviction. Like, Hi there, friend! Have you heard the good news? It’s true.
Grammarly
NOVEMBER 4, 2022
The English language is filled with words that have similar spellings or root words, but that mean completely different things. Take nowhere , somewhere , everywhere , and anywhere , for example. These words refer to place (or a lack of place), but they each mean different things. Your writing, at its best. Grammarly helps you communicate confidently.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
NOVEMBER 17, 2022
The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.
Quick Sprout
NOVEMBER 6, 2022
Our recommendation for the best technical SEO audit tool is Screaming Frog SEO Spider because it offers several technical audit-specific features to monitor the health of your SEO strategy accurately. Download the free version to get started. Performing a technical SEO audit of your website involves making specific changes and optimizations to make your site easier for search engines to crawl, thereby improving search engine ranking.
Ahrefs
NOVEMBER 27, 2022
This SEO tutorial should get you on the right track. We’ll go through seven essential steps to help you increase organic traffic and ensure you have the right foundation to advance your SEO skills further. Let’s dive into it.
Freelance Union
NOVEMBER 10, 2022
With 59 million freelancers in 2020 in the US and experts claiming that by 2027, the majority of the workforce in the US will be freelancers , we know freelancing is getting increasingly popular each year. Nowadays, independent workers have a plethora of helpful tools to increase productivity: planning apps, communication tools, paperwork and contracting managers, social media planners, etc.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Jane Friedman
NOVEMBER 14, 2022
Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Nov. 30, for the online class Powerful Prologues. “Always avoid prologues!”. “Agents hate prologues.”. “Readers won’t read a prologue.”. The advice in the writerly ether concerning prologues is vast and … well, not varied. Most of it revolves around telling authors simply, “Don’t.”.
Grammarly
NOVEMBER 17, 2022
The holidays are upon us, which means it’s time to write a holiday card or end-of-year note to your family, friends, and colleagues. You’ve picked the perfect design or photo and created your mailing list, but now you’re stuck on what to write. Maybe you’re overthinking it or wondering about proper holiday card etiquette. Even though they don’t need to be long, these holiday messages can sometimes be challenging.
Content Marketing Institute
NOVEMBER 1, 2022
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
Quick Sprout
NOVEMBER 7, 2022
A website’s backlink profile plays an important role in driving organic traffic from search engines. Effective link-building strategies are crucial for SEO, domain authority, and brand awareness. Whether you’re starting a new website from scratch or you’re trying to improve a well-established site, this ultimate guide will explain everything you need to know about link building for SEO.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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