Enchanting Marketing
NOVEMBER 29, 2022
What’s the foundation of good writing? I used to think structure was the most important. And it’s true that a simple structure helps communicate your message best. But … In so-so content, perhaps an even bigger problem are bad sentences: Sloppy sentences that lack rhythm and bury ideas. Filler sentences that take up space without furthering an argument.
The Idea Logical Company
NOVEMBER 1, 2022
Judge Florence Y. Pan ruled today that the acquisition of Simon & Schuster by Penguin Random House could not go forward. The ruling was explicitly to protect the “competition” for the “anticipated top-selling books” In other words, the big books by big authors for which only the Big Five can compete regularly (with occasional bids coming in from a couple of other next-tier houses) will continue to have five well-funded suitors.
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Elna Cain
NOVEMBER 8, 2022
“Man, that came out of nowhere!” One of your oldest clients suddenly tells you via email that they are pivoting to more videos and podcasting and doesn’t need your services anymore. Of course you fight for your job and let them know you are more than happy to transcribe videos and podcasts, but they don’t budge. $1,500/month gone like that.
Freelance Magic
NOVEMBER 25, 2022
You’ve heard it multiple times now—”The riches are in the niches.”. But are they REALLY? While selecting your niche , you have to be extremely strategic and consider the future growth potential. At the same time, you need to make sure that you have some interest in the niche or prior knowledge to continue the work long-term. Imagine writing about something that bores the heck out of you for the rest of eternity.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Jane Friedman
NOVEMBER 30, 2022
Photo by Tingey Injury Law Firm on Unsplash. Today’s post is by writer and literary consultant Grace Bialecki ( @GraceBialecki ). My second novel started on a train to Paris and had a locomotive momentum—for months, all I did was put its words down on the page. Then the expat community led me to a drop-in workshop at Shakespeare & Company. Even though I was writing daily, it’d been years since I’d received formal feedback, but a man there appreciated my edits on his novel’s opening and offer
Ahrefs
NOVEMBER 20, 2022
In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
NOVEMBER 16, 2022
Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
Elna Cain
NOVEMBER 22, 2022
With so many freelance writing terms floating around out there, you may have stumbled upon the term “on-spec writing.” I know how confusing everything can be when you’re a beginner freelance writer, so I’m here to make things easier for you! On-spec writing is a type of writing you can do to attract more clients and make more money – which is great for new freelance writers!
CopyBlogger
NOVEMBER 10, 2022
We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.
Jane Friedman
NOVEMBER 21, 2022
Photo by Monstera. Today’s post is by author Matthew Duffus ( @DuffusMatthew ). When I finished my MFA in 2005, I didn’t write for a year. Between exhaustion from completing a readable draft of a novel on deadline and the confusion caused by having too many critical voices in my head (thanks, workshop), I didn’t know where to begin, let alone how to get to The End of something.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Blogging From Paradise
NOVEMBER 12, 2022
(Updated 11-12-2022) “Ping Pong Show!” “Ping Pong Show!” Hawkers shouted the words in Patong in Phuket, Thailand, as if blaring the […].
Enchanting Marketing
NOVEMBER 15, 2022
Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.
Content Marketing Institute
NOVEMBER 30, 2022
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
Quick Sprout
NOVEMBER 21, 2022
Want to jump straight to the answer? The best medical transcription service for most people is GoTranscript. Transcribing exam notes is crucial for running a medical office, even after a long day of seeing patients. Unfortunately for small practices, hiring an on-site transcriptionist may not be practical—especially when needs change each day. The best (and most affordable) option for these situations is to outsource medical transcription needs to a third party.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ThemeIsle
NOVEMBER 29, 2022
Curious to know what a website title is and how to write a flawless one? Then you are in the right place! This straightforward guide will define a website title and show you how to write the perfect one. Let's jump right in! The post What Is a Website Title and How to Write the Perfect One? appeared first on ThemeIsle Blog.
Jane Friedman
NOVEMBER 17, 2022
Photo by Nikolaos Dimou. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by Legacy Launch Pad’s Bestselling Book Bulletin.
Grammarly
NOVEMBER 22, 2022
The English language has many words that are spelled or pronounced similarly. Accept and except are on the list of commonly confused words that have two very different meanings. Below, we’ll learn their definitions and explain how to use accept and except in a sentence, to ensure you’re using the correct word in the right context. Give your writing extra polish.
CopyBlogger
NOVEMBER 1, 2022
You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
NOVEMBER 4, 2022
Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.
Ahrefs
NOVEMBER 13, 2022
We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics.
Quick Sprout
NOVEMBER 30, 2022
The best way to form an LLC for the majority of our readers is ZenBusiness because of its low price and straightforward process. Register your LLC in any state starting at $49 plus state fees. Limited liability companies (LLCs) are a popular option for entrepreneurs nationwide. Unlike other types of business structures, LLCs can be formed in any state, regardless of your company’s physical presence.
Jane Friedman
NOVEMBER 14, 2022
Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Nov. 30, for the online class Powerful Prologues. “Always avoid prologues!”. “Agents hate prologues.”. “Readers won’t read a prologue.”. The advice in the writerly ether concerning prologues is vast and … well, not varied. Most of it revolves around telling authors simply, “Don’t.”.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammarly
NOVEMBER 10, 2022
Have you ever mixed up its and it’s and then realized you don’t actually know for certain when the apostrophe is needed and when it is not? Don’t worry—you’re not alone. The reality of its and it’s is that these two tiny, three-letter constructions are among the most commonly confused words in the written English language, even for primary English speakers.
CopyBlogger
NOVEMBER 22, 2022
Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content. Continue Reading. The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.
Content Marketing Institute
NOVEMBER 7, 2022
Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now.
Freelance Union
NOVEMBER 10, 2022
With 59 million freelancers in 2020 in the US and experts claiming that by 2027, the majority of the workforce in the US will be freelancers , we know freelancing is getting increasingly popular each year. Nowadays, independent workers have a plethora of helpful tools to increase productivity: planning apps, communication tools, paperwork and contracting managers, social media planners, etc.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Quick Sprout
NOVEMBER 21, 2022
We recommend ZenBusiness for most business owners because it makes forming a business as simple as possible. Set up your LLC in just a few minutes. Coming up with a business idea is just one part of the business creation process. Forming a business can be a little trickier without the right support, but the best business formation services can take the confusion out of the equation.
Jane Friedman
NOVEMBER 16, 2022
Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). In preparing to tell you that you don’t need a huge personal “platform” to get a publishing deal, I feel like a missionary about to knock on your front door, all aquiver with zeal and broad-shouldered with conviction. Like, Hi there, friend! Have you heard the good news? It’s true.
Ahrefs
NOVEMBER 9, 2022
As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions.
Credible Content
NOVEMBER 26, 2022
How to make your writing suck less. What does sucky writing mean? How can you make your writing less sucky? Sucking at your writing doesn’t mean you are a bad writer in terms of spelling and grammar. You may craft perfect sentences. You may give the Queen’s English a complex. As a copywriter you need to make an impact. You should be able to hook people to what you are saying.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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