The Idea Logical Company

NOVEMBER 1, 2022

Judge Florence Y. Pan ruled today that the acquisition of Simon & Schuster by Penguin Random House could not go forward. The ruling was explicitly to protect the “competition” for the “anticipated top-selling books” In other words, the big books by big authors for which only the Big Five can compete regularly (with occasional bids coming in from a couple of other next-tier houses) will continue to have five well-funded suitors.

Publisher 276

Publisher Publishing Publishing Digital Marketing 276

Enchanting Marketing

NOVEMBER 29, 2022

What’s the foundation of good writing? I used to think structure was the most important. And it’s true that a simple structure helps communicate your message best. But … In so-so content, perhaps an even bigger problem are bad sentences: Sloppy sentences that lack rhythm and bury ideas. Filler sentences that take up space without furthering an argument.

Writing 274

Writing Sales Copy Hospitality Prose 274

Elna Cain

NOVEMBER 8, 2022

“Man, that came out of nowhere!” One of your oldest clients suddenly tells you via email that they are pivoting to more videos and podcasting and doesn’t need your services anymore. Of course you fight for your job and let them know you are more than happy to transcribe videos and podcasts, but they don’t budge. $1,500/month gone like that.

Freelance 200

Freelance Writing Social Media Writer 200

Freelance Magic

NOVEMBER 25, 2022

You’ve heard it multiple times now—”The riches are in the niches.”. But are they REALLY? While selecting your niche , you have to be extremely strategic and consider the future growth potential. At the same time, you need to make sure that you have some interest in the niche or prior knowledge to continue the work long-term. Imagine writing about something that bores the heck out of you for the rest of eternity.

Freelance 162

Freelance Finance Medical Writing 162

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Ahrefs

NOVEMBER 20, 2022

In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market.

Keywords 145

Keywords SEO Marketing 145

CopyBlogger

NOVEMBER 10, 2022

We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.

Copywriter 144

Copywriter Copywriting Content Marketing Marketing 144

Enchanting Marketing

NOVEMBER 15, 2022

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

Transportation 204

Transportation Storytelling Food Text 204

Elna Cain

NOVEMBER 22, 2022

With so many freelance writing terms floating around out there, you may have stumbled upon the term “on-spec writing.” I know how confusing everything can be when you’re a beginner freelance writer, so I’m here to make things easier for you! On-spec writing is a type of writing you can do to attract more clients and make more money – which is great for new freelance writers!

Freelance 147

Freelance Writer Portfolio Writing 147

Quick Sprout

NOVEMBER 21, 2022

Want to jump straight to the answer? The best medical transcription service for most people is GoTranscript. Transcribing exam notes is crucial for running a medical office, even after a long day of seeing patients. Unfortunately for small practices, hiring an on-site transcriptionist may not be practical—especially when needs change each day. The best (and most affordable) option for these situations is to outsource medical transcription needs to a third party.

Medical 142

Medical Healthcare Insurance Text 142

Jane Friedman

NOVEMBER 30, 2022

Photo by Tingey Injury Law Firm on Unsplash. Today’s post is by writer and literary consultant Grace Bialecki ( @GraceBialecki ). My second novel started on a train to Paris and had a locomotive momentum—for months, all I did was put its words down on the page. Then the expat community led me to a drop-in workshop at Shakespeare & Company. Even though I was writing daily, it’d been years since I’d received formal feedback, but a man there appreciated my edits on his novel’s opening and offer

Prose 140

Prose Construction Medical Projects 140

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Blogging From Paradise

NOVEMBER 12, 2022

(Updated 11-12-2022) “Ping Pong Show!” “Ping Pong Show!” Hawkers shouted the words in Patong in Phuket, Thailand, as if blaring the […].

Blog 140

Blog Blogging Audience 140

Content Marketing Institute

NOVEMBER 4, 2022

Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.

Content Marketing 141

Content Marketing Marketing Content SEO 141

Enchanting Marketing

NOVEMBER 15, 2022

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

Transportation 186

Transportation Storytelling Food Text 186

Ahrefs

NOVEMBER 13, 2022

We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics.

SEO 138

SEO 138

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

ThemeIsle

NOVEMBER 29, 2022

Curious to know what a website title is and how to write a flawless one? Then you are in the right place! This straightforward guide will define a website title and show you how to write the perfect one. Let's jump right in! The post What Is a Website Title and How to Write the Perfect One? appeared first on ThemeIsle Blog.

Website 138

Website Writing Blog Blogging 138

Grammarly

NOVEMBER 22, 2022

The English language has many words that are spelled or pronounced similarly. Accept and except are on the list of commonly confused words that have two very different meanings. Below, we’ll learn their definitions and explain how to use accept and except in a sentence, to ensure you’re using the correct word in the right context. Give your writing extra polish.

Projects 137

Projects Communication Writing Blog 137

CopyBlogger

NOVEMBER 22, 2022

Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content. Continue Reading. The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.

Content 136

Content Blogger Writing Content Marketing 136

Content Marketing Institute

NOVEMBER 16, 2022

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Manufacturing 139

Manufacturing Content Marketing Marketing Content 139

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Jane Friedman

NOVEMBER 16, 2022

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). In preparing to tell you that you don’t need a huge personal “platform” to get a publishing deal, I feel like a missionary about to knock on your front door, all aquiver with zeal and broad-shouldered with conviction. Like, Hi there, friend! Have you heard the good news? It’s true.

Audience 135

Audience Social Media Publisher Publishing 135

Quick Sprout

NOVEMBER 30, 2022

The best way to form an LLC for the majority of our readers is ZenBusiness because of its low price and straightforward process. Register your LLC in any state starting at $49 plus state fees. Limited liability companies (LLCs) are a popular option for entrepreneurs nationwide. Unlike other types of business structures, LLCs can be formed in any state, regardless of your company’s physical presence.

Consulting 26

Consulting Sales Retail Website 26

Ahrefs

NOVEMBER 9, 2022

As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions.

SEO 134

SEO Website IT Marketing 134

Grammarly

NOVEMBER 10, 2022

Have you ever mixed up its and it’s and then realized you don’t actually know for certain when the apostrophe is needed and when it is not? Don’t worry—you’re not alone. The reality of its and it’s is that these two tiny, three-letter constructions are among the most commonly confused words in the written English language, even for primary English speakers.

IT 134

IT Construction Freelance Communication 134

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

CopyBlogger

NOVEMBER 1, 2022

You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.

Proofreader 136

Proofreader Blog Blogging Content Marketing 136

Content Marketing Institute

NOVEMBER 2, 2022

One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter.

Storytelling 26

Storytelling Content 26

Jane Friedman

NOVEMBER 21, 2022

Photo by Monstera. Today’s post is by author Matthew Duffus ( @DuffusMatthew ). When I finished my MFA in 2005, I didn’t write for a year. Between exhaustion from completing a readable draft of a novel on deadline and the confusion caused by having too many critical voices in my head (thanks, workshop), I didn’t know where to begin, let alone how to get to The End of something.

Writing 134

Writing Concept Writer Publisher 134

Quick Sprout

NOVEMBER 21, 2022

We recommend ZenBusiness for most business owners because it makes forming a business as simple as possible. Set up your LLC in just a few minutes. Coming up with a business idea is just one part of the business creation process. Forming a business can be a little trickier without the right support, but the best business formation services can take the confusion out of the equation.

Consulting 132

Consulting Management Utilities Electronics 132

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Credible Content

NOVEMBER 26, 2022

How to make your writing suck less. What does sucky writing mean? How can you make your writing less sucky? Sucking at your writing doesn’t mean you are a bad writer in terms of spelling and grammar. You may craft perfect sentences. You may give the Queen’s English a complex. As a copywriter you need to make an impact. You should be able to hook people to what you are saying.

Writing 130

Writing Copywriter Copywriting Projects 130

Arrant Pedantry

NOVEMBER 25, 2022

Hey, folks! Today’s the biggest sale of the year at the Arrant Pedantry Store ! Get 35 percent off on T-shirts, mugs, tote bags, stickers, and more for the language lovers in your life. Just click “Redeem” near the top of the page. The sale ends today, so check it out !

Sales 130

Sales IT 130

Melanie Saxton

NOVEMBER 16, 2022

Horton Hears a Who Photo by Chris Koehn of Chrissy Cakes & Bakes in Montgomery, TX Installed: 2013 Sculptor: Leo Rijn Book: Horton Hears a Who! Author/Illustrator: Dr. Theodor Seuss Geisel Location: Everman Park. My sister, Chris Koehn, is a baker and confection ary artist and bases a lot of her cake decorating on familiar cartoon and children’s book characters.

Writing 130

Writing Entertainment Social Media Projects 130

Content Marketing Institute

NOVEMBER 17, 2022

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.

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Audience Projects Content Marketing Marketing 134

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing