David Meerman Scott
JUNE 13, 2022
David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.
Content Marketing Institute
JUNE 21, 2022
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
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CopyBlogger
JUNE 2, 2022
Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger.
Ann Handley
JUNE 18, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, or that Etsy shop that printed it on a baby onesie.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Arrant Pedantry
JUNE 21, 2022
Sorry for the complete dearth of real posts lately! I promise something is coming in the near future. In the meantime, you can take advantage of one of the biggest sales of the year at the Arrant Pedantry Store. Today only, you can get 22 percent off all orders just by clicking on “Redeem” near the top of the store page. Check it out!
Blogging Wizard
JUNE 16, 2022
Infographics, videos, stories, snaps… the list goes on. Visual content is everywhere on the internet, and year on year, it becomes more and more popular with consumers and marketers. In.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
JUNE 1, 2022
If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how.
Quick Sprout
JUNE 23, 2022
Want to jump straight to the answer? The best PEO service provider for most people is Resourcing Edge or Paychex Oasis. Outsourcing payroll or using software to manage HR isn’t always enough to take administrative tasks off your plate. That’s where PEO (professional employer organization) service providers come in. Whether you’re interested in hiring a PEO service for the first time or looking to switch providers, we’ve reviewed the top PEO options out there.
CopyBlogger
JUNE 30, 2022
We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still, Continue Reading. The post How to Create a Content Marketing Strategy appeared first on Copyblogger.
David Meerman Scott
JUNE 1, 2022
The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “ cyberspace ” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s the metaverse.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
AIIP
JUNE 28, 2022
By Maureen Shields Sue Lacey Bryant, currently National Lead for NHS Library and Knowledge Services in England, presented an engaging and thought-provoking keynote at the recent AIIP Annual Conference. A seasoned and gifted information professional with a broad portfolio career throughout the knowledge management industry, Sue opened her talk with a short history on her… Read More » The post Embracing Technological Change: How Info-Entrepreneurs Can Prepare for the Opportunities appeared fi
The Write Life
JUNE 16, 2022
Interested in learning how to become a writer? When most people think about professional writers, they imagine someone in a cabin in the woods, typing away on an old-school typewriter. You might be surprised at all the different options available for professional writing. It’s not just books! Not only are there a wide variety of career options, there are a wide variety of styles as well.
Content Marketing Institute
JUNE 22, 2022
Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text.
ThemeIsle
JUNE 27, 2022
Google News. We all see its suggestions when using the search engine. But how do you get your articles there? Are there requirements? An application process? In this guide, we show you how to publish on Google News Publisher Center along with the types of pieces usually chosen as high-ranking results. The post How to Publish on Google News Publisher Center (Step by Step) appeared first on Themeisle Blog.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
CopyBlogger
JUNE 23, 2022
Writers are communicators, and if you’re proud of your ideas, you’ll definitely want to learn how to write better headlines. Continue Reading. The post 3 Simple Questions that Help You Write Better Headlines appeared first on Copyblogger.
David Meerman Scott
JUNE 29, 2022
Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.
AIIP
JUNE 7, 2022
by Denise Carter As I embark on any new venture, I always like to take a little time to reflect on what brought me to this point. As infopreneurs, many of us will be familiar with the knowledge management concepts of ‘lessons learnt’ and ‘peer reviews’ for projects. And we probably apply those concepts as… Read More » The post President’s Message: New beginnings and self-reflection appeared first on AIIP Connections Blog.
Content Writing
JUNE 30, 2022
Anytime vs any time ? They have a tendency to be used in the same exact contexts, however that one little space could make plenty of grammatical difference. In this article, we’ll speak about how and when to apply each form and provide an explanation for which one is an adverb and why. Don’t understand what that means? Read on to discover more about anytime vs any time!
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
JUNE 10, 2022
It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.
CoSchedule
JUNE 29, 2022
When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. A big reason for this shift is due to the COVID-19 pandemic. Read on for a full report. [table of contents]. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.
CopyBlogger
JUNE 16, 2022
Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented. Continue Reading. The post How to Write Subheadings that Hook (and Re-hook) Your Readers appeared first on Copyblogger.
David Meerman Scott
JUNE 8, 2022
Getting your organization visible on Twitter is an important way not only to reach your buyers but also to reach the mainstream media that cover your industry, because reporters and editors use Twitter for story ideas.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Article Writing
JUNE 27, 2022
What are the Best Channels for Leveraging IT Blog Content? Blog content about information technology should always focus on one word – it’s literally in the name – technology! IT blog content should always capitalize on the various technologies to help brands position themselves in the eyes of clients and prospects. From social media to email marketing, there is a bevy of ways to ensure your blog content is constantly read and evokes the sort of positive emotional response that creat
Content Powered
JUNE 25, 2022
The modern internet relies on content to function. Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.
Content Marketing Institute
JUNE 6, 2022
By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes.
CoSchedule
JUNE 29, 2022
When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. As a professional platform, users engage primarily on weekdays during business hours. According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
CopyBlogger
JUNE 9, 2022
Subheadings are your next lesson after you’ve studied how to write headlines. When you’re aiming to keep your reader’s attention, Continue Reading. The post Subheadings: The Deceptively Simple Trick to Effective Copywriting appeared first on Copyblogger.
David Meerman Scott
JUNE 22, 2022
Twenty years ago this month, I packed up the personal belongings from my desk into a box and left the corporate world. It was both scary and exciting! I’ve learned a ton over the past two decades based on my own experience as well as talking with many others who have done the same.
Article Writing
JUNE 27, 2022
If you’re on Facebook, regularly looking at other people’s hilarious statuses/posts, or on Instagram viewing an eye-catching photo or reel, you already know the benefits of social media. Social media is the ultimate connector, allowing you to reach the people you care about instantly and vice versa. It’s also the easiest way for IT brands like yours to attract eyeballs and position yourself as an industry leader that readers take seriously every time you share your latest take on software servic
Constant Content
JUNE 23, 2022
You’ve probably heard of a celebrity writing a memoir with the help – or collaboration, as it is sometimes called – of a ghost writer before. But did you know that ghost writing can be so much more than writing a book under someone else’s name? Today, the pool of ghost writers has expanded to include professional freelancers, authors, journalists, and personal assistants.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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