Content Marketing Institute
OCTOBER 8, 2021
Go behind the scenes at Service Direct and Atlassian as they reveal the results of their carefully planned content operations changes. Then, use Facebook’s accidental experiment to check your own content operations resilience. Continue reading → The post 3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 5, 2021
As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing.
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David Meerman Scott
OCTOBER 5, 2021
Yesterday Facebook suffered a massive outage across platforms including the Facebook, Instagram, and WhatsApp applications. Into the void came a bunch of people and organizations newsjacking the story.
Spectrum Net Designs
OCTOBER 8, 2021
Exploring Facebook Business Messenger Improve your customer experience by communicating with them in real time! Do you utilize Facebook Messenger for your business? If not, it is a great new way to connect with your customers and prospects on Facebook. Messenger for business pages allow you to have easier an instant one-on-one customer service experience, […].
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
OCTOBER 5, 2021
Would you like to generate more blog traffic from search engines? Would you like new visitors to read other content on your site? You can do that with this low-hanging fruit solution. Continue reading → The post Use Internal Links to Get a Better Reception from Search Engines and Readers appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 7, 2021
We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ProBlogger
OCTOBER 7, 2021
The post Tips for When You Can’t Blog appeared first on ProBlogger. Photo by Daniel Jensen on Unsplash. Have you ever come across a blog that posts more about why they don’t post than anything else? I hesitate to write about this method of ‘letting your blog go’ because I know that most bloggers do go through stages when they struggle to post to their blog due to legitimate reasons (sickness, death in family or some other life crisis).
Content Marketing Institute
OCTOBER 4, 2021
Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Even better, he details how to make measurement plans more effective. Continue reading → The post These 4 Analytics Oversights Mess With Your Content Performance Plan appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 8, 2021
You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random. A/B testing helps prevent websites from spending time and resources on developing features that turn out to be unpopular with their users.
Grammar Underground
OCTOBER 4, 2021
With phrasal verbs like "run over," you often have two options for where to put an object. The post 'Ran him over' or 'ran over him'? first appeared on Grammar Underground with June Casagrande.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ProBlogger
OCTOBER 7, 2021
The post Tips for When You Can’t Blog appeared first on ProBlogger. Photo by Daniel Jensen on Unsplash. Have you ever come across a blog that posts more about why they don’t post than anything else? I hesitate to write about this method of ‘letting your blog go’ because I know that most bloggers do go through stages when they struggle to post to their blog due to legitimate reasons (sickness, death in family or some other life crisis).
Content Marketing Institute
OCTOBER 6, 2021
Struggling to find new ideas to fill your editorial calendar? Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas? 10+ Tools to Spark Content Creation appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 5, 2021
Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. To help you do that, I’ll highlight some essential content marketers’ qualities you must look out for.
Grammar Underground
OCTOBER 4, 2021
I don’t like to talk about my job at social gatherings. When I do, some people immediately assume I’m some kind of grammar nazi and that they have to watch every word they say around me. Others think I’m their kind of grammar nazi and start talking about how they support my crusade for good grammar. I never said, mind you, that I crusade for good grammar.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ProBlogger
OCTOBER 7, 2021
The post Tips for When You Can’t Blog appeared first on ProBlogger. Photo by Daniel Jensen on Unsplash. Have you ever come across a blog that posts more about why they don’t post than anything else? I hesitate to write about this method of ‘letting your blog go’ because I know that most bloggers do go through stages when they struggle to post to their blog due to legitimate reasons (sickness, death in family or some other life crisis).
Content Marketing Institute
OCTOBER 7, 2021
As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers). Continue reading → The post Drop Great Anchor Text To Keep Your SEO Strategy Afloat appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 7, 2021
For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies?
Neil Patel
OCTOBER 4, 2021
30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. The level of competition for Black Friday e-commerce sales is off the charts, which means it pays to start preparing now.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
OCTOBER 6, 2021
D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. In many ways, this seems like an obvious choice. You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers.
Neil Patel
OCTOBER 5, 2021
As marketers, you know how valuable data is to every function of your campaign. From sending emails to optimizing landing pages , you need a full suite of analytics to help you make strategic decisions. While marketing trends may come and go, it’s inarguable that data analytics are here to stay. As our tools get smarter, we can unearth new information about user behavior.
Neil Patel
OCTOBER 6, 2021
Snapchat is an invaluable tool for growing just about any business or personal brand. To use it well, you need to get more Snapchat friends. While Instagram is awesome for showcasing products and edited “best versions,” Snapchat kills it at being completely natural. It doesn’t hurt that 293 million people are active on that platform every single day.
Neil Patel
OCTOBER 4, 2021
Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. When combined, these creative elements form a full video advertisement. YouTube ads are just another way to expand your reach. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
OCTOBER 6, 2021
Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud.
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