Content Marketing Institute
JANUARY 10, 2022
Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading → The post Is There Such a Thing as the Best Word Count for SEO? appeared first on Content Marketing Institute.
Nick Ursborne
JANUARY 14, 2022
Imagine walking into someone’s home, looking around and seeing a family photo on the wall. Not a posed family portrait. More of a goofy shot. Not terribly well composed. Maybe even a little bit out of focus. Seeing you study the picture, your host comes over and says, “Oh my goodness, let me tell you the story behind that photo!”. It isn’t the photo that has the true power… it’s the story behind the photo.
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Caroline Gibson
JANUARY 11, 2022
Ta dah – here’s my 404 notice. Pop-ups, cookie notices, 404 pages … little teeny things really, and yet a massive opportunity to demonstrate a creative tone of voice for your brand and show just how wonderful and unique it is while also demonstrating brand consistency and attention to detail. In my blog What Is Tone Of Voice In Copy And Why Does It Matter?
Kayleigh Moore
JANUARY 10, 2022
If you own a company and are interested in starting a blog, what should you know? Content creation (see also: blogging) can be overwhelming if you’ve never done it before. There are many questions to be answered, such as: Where do you start? How do you decide on what kind of content to publish? Should you write it in-house, or outsource the work? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
JANUARY 13, 2022
What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading → The post How’d You Make That Flipping Awesome B2B Content for ServiceNow?
Neil Patel
JANUARY 12, 2022
If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s actually working? Website performance metrics are the key. The problem is there are so many metrics available through Google Analytics and other tracking platforms. It can be overwhelming to determine how your site is performing — or even which metrics you should track.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
David Meerman Scott
JANUARY 10, 2022
My friend, HubSpot co-founder and Executive Chairperson Brian Halligan, who is my co-author on our book Marketing Lessons from the Grateful Dead loves the expression: “These are the Good Old Days!”.
Content Marketing Institute
JANUARY 12, 2022
It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. Continue reading → The post The Essential Content Marketing Glossary: 50+ Terms You Need To Know appeared first on Content Marketing Institute.
Neil Patel
JANUARY 13, 2022
More and more companies are throwing traditional marketing out the window. Old-school techniques are uninviting, boring, and slow. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. Chances are, you see gamification in marketing all the time without even realizing it.
ThemeIsle
JANUARY 11, 2022
As a blogger, you'll want to drive as much traffic to your website as possible. However, with evidence suggesting that millions of blogs are being published every day, you'll need to think outside of the box when it comes to how you promote your blog. The post 10 Clever Ways How to Promote Your Blog and Grow Traffic in 2022 appeared first on Themeisle Blog.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Neal Schaffer
JANUARY 13, 2022
Blogging is a very profitable online activity. There are thousands of bloggers who generate six figure income from their blogs month after month. However, they just don’t throw banners on their blogs and wait for some magic to happen. There are proper ways to monetize your blog and see beautiful results. In this post, let’s […] 7 Proven Methods How to Monetize a Blog in 2024 appeared first on NealSchaffer.
Content Marketing Institute
JANUARY 11, 2022
What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. Continue reading → The post How To Set Up a Content Scoring Process for Better Decisions appeared first on Content Marketing Institute.
Neil Patel
JANUARY 10, 2022
Do you want to migrate your website but are worried about impacting its performance and tanking its rankings? Website migrations can be useful, but they are never without risk. That’s why it’s important to follow a proven process. Below, I’ll explain what a website migration entails, draw up a checklist you can use when migrating your website, and explain each step of the process in detail.
Animalz
JANUARY 11, 2022
A writer’s biggest worry is running out of time, inspiration, or both before yet another deadline. There’s still research to do, the outline to restructure, and that perfect quote to find somewhere in a swamp of browser tabs. Oh, and then the actual writing of the piece itself. Note-taking is a necessary evil throughout this process called writing.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Neal Schaffer
JANUARY 13, 2022
Blogging is a very profitable online activity. There are thousands of bloggers who generate six figure income from their blogs month after month. However, they just don’t throw banners on their blogs and wait for some magic to happen. There are proper ways to monetize your blog and see beautiful results. In this post, let’s talk about ways to monetize your blog starting today.
Content Marketing Institute
JANUARY 14, 2022
Is it ever possible to build a new content marketing plane while you're already flying one? Maybe. But your chances of success go up dramatically when you don't try to. Robert Rose explains better options for getting a new content program off the ground. Continue reading → The post You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses] appeared first on Content Marketing Institute.
ProBlogger
JANUARY 13, 2022
The post How to Set SMART Goals for Your Blog in 2022 appeared first on ProBlogger. Photo by Ricardo Arce on Unsplash. This post is based on episode 218 of the ProBlogger podcast. It’s been a very long year, and like most people you probably can’t wait for it to be over. And with the new year just around the corner, now is a good time to set yourself some blogging goals for 2022.
Grammar Underground
JANUARY 10, 2022
Flat adverbs, which drop their "ly" endings, are actually fine — especially if they're already listed as adverbs in the dictionary. The post Drive Slow? first appeared on Grammar Underground with June Casagrande.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
JANUARY 11, 2022
Are you looking to gain an edge in SEO? If your image optimization isn’t up to snuff, you could be missing out on traffic, user engagement, and sales. Google looks at more than 200 factors when deciding which website to rank for a specific search query. While having a well-optimized image won’t help sub-par content rank number one, it can help you stand out from other sites that don’t optimize their images.
Grammar Underground
JANUARY 10, 2022
The new year is here. What better time to learn how to write New Year’s, as well as Presidents Day, Mother’s Day and a full 12 months’ worth of hard-to-write holidays? Here’s your guide to navigating the apostrophes, plurals and capitalization of holidays in 2022. New Year’s/New Year/new year. When you’re talking about the holiday, New Year, always start with capital letters.
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