Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Given the topic’s relevancy today, Susan Moeller has updated it. Competition for audience attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. WordPress users create an average of 70.5 million blog posts per month.

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Moz

OCTOBER 23, 2018

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015.

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ProBlogger

OCTOBER 25, 2018

The post What to Do When Someone Steals Your Blog Content appeared first on ProBlogger. This post is based on Episode 108 of the ProBlogger podcast. One day, you come across someone else’s blog online that has surprisingly familiar content. Very familiar content. Yours, in fact! In most cases, they’ll have taken entire posts for your blog – images, links and all – by “scraping” your blog’s RSS feed.

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Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. You are either keeping up or falling behind. Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. So, which metrics give you deeper insights to improve your SEO strategies , and which don’t?

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Moz

OCTOBER 22, 2018

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influen

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Moz

OCTOBER 21, 2018

Posted by Bill.Sebald If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets. Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads).

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ProBlogger

OCTOBER 22, 2018

The post 266: How Viral Content Grew Rachel’s Income from ‘Pay for Groceries’ to ‘Buy a House’ appeared first on ProBlogger. How a Blogger Used Viral Content to Grow Her Income Enough to Cover Her Mortgage Payments. Rachel Miller is back on ProBlogger for our Blogging Breakthroughs series, which features bloggers’ stories about traffic, income, and other parts of blogging.

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Content Marketing Institute

OCTOBER 23, 2018

? ? It’s time to put away your avocado toast jokes and shore up your social consciousness, folks. Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years.

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Content Marketing Institute

OCTOBER 25, 2018

With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your marketing efforts, or worse, cause a mass extinction of ROI. Things are changing fast and it can be hard to differentiate while maintaining a sense of trust with your audience. First, you can let out a sigh of relief because two things will remain constant: Content marketing will be important, even more so than this year.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication