Content Marketing Institute

SEPTEMBER 14, 2018

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.

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Marketing Construction Retail Sales 111

Jeff Goins

SEPTEMBER 10, 2018

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ProBlogger

SEPTEMBER 11, 2018

The post Using Templates and Checklists to Make Your Blogging Life Easier appeared first on ProBlogger. Tell me if any of these scenarios sound familiar: You sit down in front of a blank page to write a new blog post. You make a start, but you’re not sure where to go next. You often find yourself completely rewriting your draft posts because they just don’t seem to work.

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Blog Blogging Editorial Publisher 29

Content Marketing Institute

SEPTEMBER 12, 2018

The great thing about social media is you can become anyone you want to be. The bad thing – at least from a brand’s perspective – is that you may not exist at all. If your brand works with paid online influencers , you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a dilemma that occurs when paid tastemakers use artificially inflated follower numbers to increase their asking rate for engaging their audience on behalf of a brand.

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Social Media Media Marketing Retail 111

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

SEPTEMBER 11, 2018

In a recent planning meeting with a client, I was surprised to hear the sales manager complain to the marketing manager. She didn’t think marketing was producing much in the way of good content her sales team could use. In fact, she argued that a major focus for the new year should be producing better quality content. I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospe

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Content Sales Communication Management 108

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. Your head has been filled with trends, slide decks, tips, graphics, and inspiring stories. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program.

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Content Editorial Team Banking Editorial 105

ProBlogger

SEPTEMBER 10, 2018

The post 260: How One Recipe Blogger Turned Her Blog Around with a Simple Mindshift appeared first on ProBlogger. How a Mindshift Changed One Blogger’s Perspective. This episode of our Blogging Breakthroughs series features eight-year blogger Sarah Cook. Her blog Sustainable Cooks shares recipes, gardening tips, and real food for food people.

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Blogger Blog Blogging Food 27