This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The internet is flooded with headlines about Artificial Intelligence (AI)-powered writing tools and how they’re going to eventually replace writers. But…will they, though? I have a lot of thoughts on this, so let’s start at the beginning. The rise of AI-powered writing tools AI-powered writing is nothing new. In fact, the first AI-written poem dates back to 1967, when artist Alison Knowles used a programming language called FORTRAN to write poems.
Content marketing is tricky, eh? Everyone says to write helpful content. But if you’re a small company or a solo-flyer like me, you can’t outcompete the big companies on helpfulness. They have a whole team of writers, editors, social media managers, SEO experts, link builders etc., etc. And you? Like me, you might be on your own. And content marketing is only a small part of your job.
Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization.
Opinions expressed here are the author’s alone, not those of any bank, and have not been reviewed, approved or otherwise endorsed by any of these entities. Want to jump straight to the answer? The best business checking account for most people is Bluevine or Novo. Whether you’re running a large company or a side hustle, you’ll need to separate your business transactions from your personal finances.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
If your goal is to get someone to keep reading your blog post, think back to the last time you. Continue Reading. The post Want Someone to Keep Reading Your Blog Post? Get Readers Glued to the Screen with These 3 Types of Action appeared first on Copyblogger.
B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. Why? Because there are generally many stakeholders involved in purchases for businesses.
Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive.
Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive.
Back in the day, when I first started out as a freelance writer , I was excited to tell my audience all about where I was writing. It sort of started as a mini-series: Where I’m Writing and How I’m Doing It. Where I’m Writing: 10 Months as a Freelance Writer. It’s been years since I last wrote a where I’m writing blog post in this series.
If you think it’s time to learn how to write an email newsletter, you might be venturing into this type. Continue Reading. The post How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience appeared first on Copyblogger.
When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.
When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Want to jump straight to the answer? The best business loan for most people is from Bluevine or Lendio. From startups to companies that have been around for decades, it’s not uncommon for businesses to seek funding at one point or another. Loans can cover operating costs, purchase new equipment, buy inventory, help with expansion, and more. Regardless of your company size or capital needs, you can find the best loan for your business using this guide.
Are you confused about the difference between copywriting and content writing? Don’t worry; you’re not alone! Both types of writers use words used online and offline to help people better understand what a business does and help to grow the interest in a product or service. But they are slightly different. If you are considering copywriting vs. content writing for your business, this article will help you understand the key differences.
Podcasts have become quite popular over the last couple of years. They started as an experiment to bring back a radio experience online but have since been accepted as a new method to listen to people’s thoughts, news, interviews, and more. Nowadays, there are podcasts so popular that they influence their audience’s way of living; some have gotten so big that celebrities want to be a part of them.
An episodic approach to content planning keeps all the teams involved in producing content on track – and other teams’ ad hoc requests at bay. Robert Rose explains how (and why) to plan a season like a TV showrunner.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
When operating a small business or even a side hustle, having a way to manage your finances is vital. You can’t have success if you aren’t sure where you stand financially. Bluevine offers a significant number of features aimed at helping businesses keep a close eye on their finances. Running your business should be your primary focus, rather than having to deal with challenging financial situations.
The “funnel” goes by many names: conversion, consumer, keyword, sales. In the end, however, it all comes down to the idea that you want to customize your marketing strategy to match each stage of the process. . Each section of the funnel corresponds to a different level of interest and intent on the part of the consumer. . The Sales Funnel. Sales funnel.
Did you run short of time last April when the regular tax filing deadline came? Hopefully, it was a rare occurrence and you took the smart step of filing an extension for your 2021 taxes. If so, the six-month window to get your taxes filed without additional failure to file and late payment penalties is rapidly closing. It will slam shut on October 17, 2022, so if you haven’t already, now is the time to make good on your commitment to filing by this date.
Every content marketing team has strengths and weaknesses. Should you double down on those strengths? Or take steps to shore up the weaknesses? The answer isn’t always obvious, but one thing will help you decide.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Don’t let money stop you from pursuing your dreams. If you want to start your own business but don’t have the funding, you can still get it off the ground in a number of ways. Compare Quotes From The Best Business Loan Companies. Get matched up with a business loan that fits your specific needs. Compare Quotes. As an entrepreneur myself, I admire anyone who wants to create a company.
Nobody ever said that working in content marketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a content marketing specialist can be time-consuming and sometimes challenging. However, it’s also an extremely rewarding career path. There’s no better feeling than seeing your strategy develop over time and generate greater growth, leads, and exposure.
According to the 2021 U.S. Census Bureau, out of about 11 million single-parent families with children under 18 years of age, nearly 80 percent were headed by single mothers. The existential challenges they frequently encounter forbid them from comfortably providing for their loved ones. A crowd of single moms are either unemployed or employed with low wage income, not enough to sustain their families.
Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Careers & Salary: 2023 Outlook.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Want to speed up the process with an expert? The best business broker for most people is Business Exits , thanks to their ability to maximize your assets and get you the best possible sales price. Contact them now for a personalized quote. Whether you’re selling your business, looking to buy someone else’s, or you just want to know how much your business is worth, business valuation is something everyone needs at some point.
Do you want to get more reads for new blog posts? You can send out push notifications to your user's browser every time you publish a new post. This will help you stay in touch with readers and keep them coming back for more. And the best part is it will run automatically which means less admin work for you. The post How to Send Push Notifications for New Blog Posts in WordPress appeared first on Blog Tyrant.
PEOPLE. At Macmillan , CFO Dan Schwartz will leave the company on October 14. Holt VP and Executive Director of Publicity Pat Eisemann is retiring on December 2. Arriel Vinson joins Holt as Marketing Manager, having worked previously as Marketing Coordinator for Catapult / Counterpoint / Soft Skull Press. Jazz Key joins Macmillan as Associate Sales Manager, Special Markets, and Lauren McNamara joins as Coordinator, Custom Sales.
Whether your dream is for full-time writing to replace your day job, you already reached this goal and are building your business, or you’re well into freelance writing and need guidance, today we discuss business plans. Writing is, by nature, a creative process. Storytelling relies on great stories (surprise), told in an engaging manner and with quality writing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
By now, you’ve probably heard the phrase “thought leader” thrown around quite a bit. But what exactly is a thought leader? And how can you become one in your field? That’s what we talked about in this month’s #ContentWritingChat! So, if you’re ready to establish yourself as a well-known industry expert, keep reading for all the tips! #ContentWritingChat Recap: Establishing Yourself as a Thought Leader in Your Field.
As more companies enter the fintech space, competition is on the rise. It’s not enough to have an outstanding fintech app. You have to attract and retain customers in an increasingly saturated space. On the one hand, fintech utilization has never been stronger. About 65% of Americans use digital banking , a number that has been steadily rising. In 2021, there were 5.22 billion unique mobile banking users globally , with Bank of America leading the industry with 30 million.
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How are creators responding to PRH’s BookTok monetization efforts ? Do End Times-themed bestsellers speak to a prevailing mood in Christian publishing ?
If you’re not already using Instagram Stories, you’re missing out on a powerful marketing tool. Instagram Stories offer an engaging and creative way to share your content with your followers. In this blog post, we will discuss how to adapt your content for Instagram Stories to help with more efficient repurposing and growing your social.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
173 
Let's personalize your content