ContentWriters
NOVEMBER 8, 2023
What is technical writing, and how does it fit into your content marketing strategy? Businesses with specialized products and services typically need to hire technical writers to create customer-friendly documents. One motivating factor for this is that you can reduce support costs and enhance the client experience through easy-to-follow guides and manuals.
CopyBlogger
NOVEMBER 9, 2023
Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.
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Ahrefs
NOVEMBER 8, 2023
In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals.
Ben Settle
NOVEMBER 9, 2023
Here’s a fantastical story about writing ridiculously profitable ads for you: Many years ago Michael Senoff interviewed a guy (Michael Samonek) about his insanely popular (promoted all over the Food Network at the time) book about special effects recipes that move, and smoke, and do crazy stuff, that he sold primarily via direct response and media publicity.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Jane Friedman
NOVEMBER 7, 2023
Photo by Pixabay Today’s post is excerpted from How to Enjoy Being Edited: A Practical Guide for Nonfiction Authors by nonfiction writing coach and editor Hannah de Keijzer. Hillary Weiss Presswood is a powerhouse brand strategist who projects confidence like a disco ball. But in the middle of writing her first book she asked me an important, not-so-sparkly question: “Do you ever find yourself judging clients juuuust a teensy bit?
Blogging Wizard
NOVEMBER 8, 2023
Want to learn how to promote your blog and get more people reading your content? We’ve got you covered. In this post, you’ll learn 35 powerful promotional tactics you can.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Susan Greene
NOVEMBER 6, 2023
Hi Susan, I’m looking for help on improving an About page for my website promoting my bookkeeping services. I feel like what I’ve written isn’t effective. It doesn’t seem to be converting visitors into customers. I want to sound authentic but also get people’s attention. I don’t feel like I’ve included enough personal details but I’m not sure what to say.
Ahrefs
NOVEMBER 7, 2023
This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool.
Blogging Wizard
NOVEMBER 8, 2023
Are you on the lookout for examples of business blogs to inspire your next venture? You’re in luck because in this post, we’ve listed the best examples of business blogs.
Melanie Saxton
NOVEMBER 7, 2023
Why have your book edited? It’s an essential step in writing and publishing, and there are many reasons why it benefits you as an author and your manuscript as an engaging fiction or non-fiction work. Grammar and Language Refinement An editor can help improve the clarity, flow, and readability of your writing. I correct grammatical errors , punctuation mistakes, and awkward sentence structures to ensure your book is polished and professional.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Buffer
NOVEMBER 8, 2023
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me. But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential i
Ahrefs
NOVEMBER 9, 2023
In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.
Content Marketing Institute
NOVEMBER 8, 2023
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
Melanie Saxton
NOVEMBER 7, 2023
Writing a legacy book means capturing your adventures for posterity! Writing a legacy book can be a meaningful and fulfilling project. It allows you to preserve your experiences, knowledge, and values for future generations. And if writing is not your strong suit, I’m here to help. I help authors with the steps below and also ghostwrite on their behalf.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Buffer
NOVEMBER 6, 2023
When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every single post, Story, or Reel you need to grow on Instagram ? Here at Buffer, we’re a small Marketing team that doesn’t!
Grammarly
NOVEMBER 6, 2023
Does a bimonthly meeting on your work schedule occur twice a month or once every two months? Usually, we tell you it’s one or the other, but it could be either in this case. That’s right, bimonthly has two meanings, and there are times you’ll have to use context clues to determine which one is being referred to. For example, a bimonthly publication with six issues per year refers to a periodical that publishes once every two months.
Jane Friedman
NOVEMBER 6, 2023
Photo by S O C I A L. C U T on Unsplash Today’s post is by Orna Ross , the founder of The Alliance of Independent Authors (ALLi). I don’t believe in the old adage that “if you’re failing to plan, you are planning to fail.” Writers understand the subconscious mind and know you can often rely on it to deliver more elegant solutions than hard thinking.
Melanie Saxton
NOVEMBER 7, 2023
Ghostwriting a memoir means collaborating with a professional writer who remains anonymous. Ghostwriting a memoir can be a profoundly fulfilling and introspective experience. It allows you to reflect on your life’s journey, share your unique perspective, and preserve your memories for future generations — with the help of a writing assistant. Here are some steps and tips we’ll encounter as the ghostwriting commences.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Adam Connell
NOVEMBER 6, 2023
Curious about the latest SMS marketing statistics? I’ve got you covered. In this post, we’ll be looking at some eye-opening data pulled from the latest studies, surveys, and reports on SMS marketing. These stats will shed light on the current state of SMS marketing, highlight how consumers feel about marketing text messages, and reveal useful.
Grammarly
NOVEMBER 10, 2023
It’s not every day that someone you know reaches a new milestone or achieves something noteworthy. When it does happen, it’s considered kind or polite to offer your congratulations to mark their success. Whether you’re a seasoned wordsmith or someone who feels like a deer in headlights when faced with a blank card, we’re here to help you craft a congratulatory message that anyone will appreciate.
Jane Friedman
NOVEMBER 8, 2023
Today’s post is by author and book coach Susanne Dunlap ( @susanne_dunlap ). I’ve lately been on a kick of re-reading and re-watching my favorite books, movies, and TV series. This has enabled me to really dig into not just what drew me to them initially, but why I love them and how the writer achieved a result that pulled me in and kept me glued to the page or the screen.
Melanie Saxton
NOVEMBER 7, 2023
Hiring a ghostwriter simplifies your life. The benefits of hiring a ghostwriter are many, both for individuals and businesses. But how do you start the process? I provide answers below. First, Ask Questions and Look for Recommendations When Hiring a Ghostwriter Ask about my testimonials for ghostwriting. Experienced ghostwriters have author clients who have weighed in with testimonials and reviews.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
NOVEMBER 9, 2023
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
Grammarly
NOVEMBER 7, 2023
Of the four sentence structures that clauses can be combined to make, the simple sentence is the most basic. Simple sentences have just a single independent clause , with no dependent (also known as subordinate) clauses. However, even while adhering to that straightforward formula, they can vary in length and intricacy. Read on to discover how to identify simple sentences and use them in your writing.
ThemeIsle
NOVEMBER 10, 2023
Wouldn't it be great if you could access your content management system (CMS) from any location? This would give you total freedom to blog whenever and wherever you'd like. If that sounds appealing to you, then you might want to install the WordPress mobile app. However, you'll also need to learn how to use it - and that's exactly what we're going to show you in this tutorial.
The Hoth
NOVEMBER 7, 2023
Have you been struggling to gain traction on the SERPs in your niche? It seems like no matter what you do, you can’t improve your rankings for your most important keywords. While you were able to outpace websites of a similar size and stature, the big boys have you shaking in your boots. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.).
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
NOVEMBER 7, 2023
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
The Creative Penn
NOVEMBER 5, 2023
How can using Pinterest more like a search engine help you sell more books? What are some of the ways to use Pinterest most effectively for book marketing? Trona Freeman gives her tips. In the intro, KDP announce an Invite-Only KDP Beta for Audiobooks ; How to Double Down on Being Human: 5 Ways to Stand Out in an Age of AI ; Creative Planning with Orna Ross ; Pathfinders edited by JL Collins; Kickstarter fulfillment for Writing the Shadow ; In-Person Conference Tips for Introverts and Highly Sen
Grammarly
NOVEMBER 9, 2023
So you’ve been tasked with writing a one-pager. You know it’s a piece of promotional material, and you might have been given a few key points to include. But unless you’re familiar with one-pagers and their purpose, writing a one-pager off the cuff isn’t easy. Here, we’ll look at the structure of a one-pager and learn what to include, so you can write one with ease.
BKA Content
NOVEMBER 10, 2023
How To Search for Keywords on a Website: A Quick Guide Have you ever read something on a website and then a few days later needed that information but couldn’t remember where you saw it? Learning how to search for keywords on a website can help you retrieve an article or a fact on a website, but that’s not the only way it can be useful. Leveling up your keyword-finding skills helps you improve your rankings in search engines, resulting in more traffic to your website.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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