Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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What Is Technical Writing?

ContentWriters

What is technical writing, and how does it fit into your content marketing strategy? Businesses with specialized products and services typically need to hire technical writers to create customer-friendly documents. One motivating factor for this is that you can reduce support costs and enhance the client experience through easy-to-follow guides and manuals.

Writing 115
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10 Content Ideas To Create Killer Content When You’re Stuck 

CopyBlogger

Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.

Content 110
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Content Optimization: The Complete Guide

Ahrefs

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals.

Content 142
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How to crawl right into tortured souls of the damned

Ben Settle

Here’s a fantastical story about writing ridiculously profitable ads for you: Many years ago Michael Senoff interviewed a guy (Michael Samonek) about his insanely popular (promoted all over the Food Network at the time) book about special effects recipes that move, and smoke, and do crazy stuff, that he sold primarily via direct response and media publicity.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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3 Common Fears of Hiring a Freelance Editor

Jane Friedman

Photo by Pixabay Today’s post is excerpted from How to Enjoy Being Edited: A Practical Guide for Nonfiction Authors by nonfiction writing coach and editor Hannah de Keijzer. Hillary Weiss Presswood is a powerhouse brand strategist who projects confidence like a disco ball. But in the middle of writing her first book she asked me an important, not-so-sparkly question: “Do you ever find yourself judging clients juuuust a teensy bit?

Freelance 128
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How To Promote Your Blog: The Definitive 2024 Guide

Blogging Wizard

Want to learn how to promote your blog and get more people reading your content? We’ve got you covered. In this post, you’ll learn 35 powerful promotional tactics you can.

Promotion 305

More Trending

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Christian Fiction Editor — More Than Sparrows by D. A. Greiner

Melanie Saxton

What an honor to serve as the Christian fiction editor for More Than Sparrows, a novel by the talented D. A. Greiner. I believe the world needs more faith-based books, and this is definitely one worth reading. D. A. very kindly shared his impression of working with me, and I appreciate his feedback (and a look behind the scenes of what many first-time authors experience).

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Adding Personal Elements to Your About Us Page

Susan Greene

Hi Susan, I’m looking for help on improving an About page for my website promoting my bookkeeping services. I feel like what I’ve written isn’t effective. It doesn’t seem to be converting visitors into customers. I want to sound authentic but also get people’s attention. I don’t feel like I’ve included enough personal details but I’m not sure what to say.

Ads 130
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7 Best Business Blog Examples (And Key Takeaways)

Blogging Wizard

Are you on the lookout for examples of business blogs to inspire your next venture? You’re in luck because in this post, we’ve listed the best examples of business blogs.

Blog 299
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The Official Ahrefs Tutorial: How to Use Ahrefs to Improve SEO

Ahrefs

This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool.

SEO 137
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Have Your Book Edited — Here’s Why

Melanie Saxton

Why have your book edited? It’s an essential step in writing and publishing, and there are many reasons why it benefits you as an author and your manuscript as an engaging fiction or non-fiction work. Grammar and Language Refinement An editor can help improve the clarity, flow, and readability of your writing. I correct grammatical errors , punctuation mistakes, and awkward sentence structures to ensure your book is polished and professional.

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Why Most Video Content Fails To Reach Its Full Potential [New Research]

Content Marketing Institute

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

IT 127
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.  That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me.  But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential i

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What Does Bimonthly Mean? Definition and Examples

Grammarly

Does a bimonthly meeting on your work schedule occur twice a month or once every two months? Usually, we tell you it’s one or the other, but it could be either in this case. That’s right, bimonthly has two meanings, and there are times you’ll have to use context clues to determine which one is being referred to. For example, a bimonthly publication with six issues per year refers to a periodical that publishes once every two months.

Writer 116
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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All About Writing a Legacy Book and Having It Professionally Polished

Melanie Saxton

Writing a legacy book means capturing your adventures for posterity! Writing a legacy book can be a meaningful and fulfilling project. It allows you to preserve your experiences, knowledge, and values for future generations. And if writing is not your strong suit, I’m here to help. I help authors with the steps below and also ghostwrite on their behalf.

IT 130
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How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing

Content Marketing Institute

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.

Marketing 111
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11 Places to Find Scroll-stopping Instagram Templates for your Posts, Stories, and Reels

Buffer

When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every single post, Story, or Reel you need to grow on Instagram ? Here at Buffer, we’re a small Marketing team that doesn’t!

Post 126
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Simple Sentence: Meaning and Examples

Grammarly

Of the four sentence structures that clauses can be combined to make, the simple sentence is the most basic. Simple sentences have just a single independent clause , with no dependent (also known as subordinate) clauses. However, even while adhering to that straightforward formula, they can vary in length and intricacy. Read on to discover how to identify simple sentences and use them in your writing.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Ghostwriting a Memoir

Melanie Saxton

Ghostwriting a memoir means collaborating with a professional writer who remains anonymous. Ghostwriting a memoir can be a profoundly fulfilling and introspective experience. It allows you to reflect on your life’s journey, share your unique perspective, and preserve your memories for future generations — with the help of a writing assistant. Here are some steps and tips we’ll encounter as the ghostwriting commences.

Prose 130
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3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More

Content Marketing Institute

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.

Script 111
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Creative Planning for Authors and Poets

Jane Friedman

Photo by S O C I A L. C U T on Unsplash Today’s post is by Orna Ross , the founder of The Alliance of Independent Authors (ALLi). I don’t believe in the old adage that “if you’re failing to plan, you are planning to fail.” Writers understand the subconscious mind and know you can often rely on it to deliver more elegant solutions than hard thinking.

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How to Write a Congratulatory Message, With Examples

Grammarly

It’s not every day that someone you know reaches a new milestone or achieves something noteworthy. When it does happen, it’s considered kind or polite to offer your congratulations to mark their success. Whether you’re a seasoned wordsmith or someone who feels like a deer in headlights when faced with a blank card, we’re here to help you craft a congratulatory message that anyone will appreciate.

Writing 111
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Benefits of Hiring a Ghostwriter

Melanie Saxton

Hiring a ghostwriter simplifies your life. The benefits of hiring a ghostwriter are many, both for individuals and businesses. But how do you start the process? I provide answers below. First, Ask Questions and Look for Recommendations When Hiring a Ghostwriter Ask about my testimonials for ghostwriting. Experienced ghostwriters have author clients who have weighed in with testimonials and reviews.

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34 Top SMS Marketing Statistics (2023 Industry Data)

Adam Connell

Curious about the latest SMS marketing statistics? I’ve got you covered. In this post, we’ll be looking at some eye-opening data pulled from the latest studies, surveys, and reports on SMS marketing. These stats will shed light on the current state of SMS marketing, highlight how consumers feel about marketing text messages, and reveal useful.

Marketing 108
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WordPress Mobile App Explained: How to Use It (For Beginners)

ThemeIsle

Wouldn't it be great if you could access your content management system (CMS) from any location? This would give you total freedom to blog whenever and wherever you'd like. If that sounds appealing to you, then you might want to install the WordPress mobile app. However, you'll also need to learn how to use it - and that's exactly what we're going to show you in this tutorial.

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7 Things to Include in a One-Pager

Grammarly

So you’ve been tasked with writing a one-pager. You know it’s a piece of promotional material, and you might have been given a few key points to include. But unless you’re familiar with one-pagers and their purpose, writing a one-pager off the cuff isn’t easy. Here, we’ll look at the structure of a one-pager and learn what to include, so you can write one with ease.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How High Stakes Keep Readers (and Viewers) Invested

Jane Friedman

Today’s post is by author and book coach Susanne Dunlap ( @susanne_dunlap ). I’ve lately been on a kick of re-reading and re-watching my favorite books, movies, and TV series. This has enabled me to really dig into not just what drew me to them initially, but why I love them and how the writer achieved a result that pulled me in and kept me glued to the page or the screen.

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5 Actions for Struggling Bloggers to Take Now

Blogging From Paradise

No blogger needs to struggle. Admitting your errors and asking a pro for help puts you on the successful blogging path now.

Blogger 100
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Local SEO: The Definitive Guide

Backlinko

A complete guide to local SEO. Learn how to rank in the 3-pack, build NAP citations and more.

SEO 98
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92 Essay Transition Words to Know

Grammarly

Abruptly switching topics in essays can be jarring; however , transition words can smooth the change for the convenience of the reader. Moreover , you can use essay transition words to start a paragraph, sentence, or clause more naturally. Additionally , essay transition words can connect new information to the previous statement so you don’t have to say everything at once.

Writing 109
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.