Sat.Dec 02, 2023 - Fri.Dec 08, 2023

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Why should we bother to write?

Kayleigh Moore

I’ve been a long-time reader of the bi-monthly magazine Philosophy Now, but there was a piece in the most recent edition (written by George Sher, Professor of Philosophy at Rice University in Texas) that stood out to me as useful for fellow writers. In his article, he explains why one should bother to write about philosophy. But I think many of his ideas are applicable to any type of writing.

Writing 162
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Agents and Editors Aren’t Always Right About Market Potential

Jane Friedman

Whenever I teach on nonfiction book proposals, I open up the conversation by talking about market potential ($) and how to convince agents or editors that your project has it. Some of the things that don ’ t indicate market potential: The opinion of your family or friends (unless they’ve done the market research themselves) The opinion of the freelance editor you hired The opinion of your beta readers or critique partners The opinion of your colleagues And finally, the one that frustrates everyo

Marketing 142
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SEO Writing: 8 Steps to Create Search-Optimized Content

Ahrefs

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank.

Writing 142
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How to Get Past Pitch Anxiety: 5 Simple Mindset Reframes to Try

Make a Living Writing

Do you suffer from pitch anxiety? This is an all-too-real emotional state most (if not all) freelance writers find themselves in when thinking about approaching a potential client with an article or project idea. How to Get Past Pitch Anxiety Our sweaty fingers tap away at the keyboard before hitting backspace more times than we care to admit. We reread what we write, and the words on the page tangle with the what if’s in our mind.

Writer 74
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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The Art of Storytelling 101: Techniques for Creating Compelling Narratives

iWriter

Have you ever been completely enthralled by a story, unable to put the book down or tear your eyes away from the screen? We all have. There’s something magical about narratives that captivate and transport us to different worlds. Great storytelling can leave us spellbound. But what makes these stories so compelling? In this blog post, we will uncover the secrets behind creating captivating narratives and explore techniques to help you weave magic into your stories.

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Key Trends in Content Marketing 2024: 67 Predictions

Content Marketing Institute

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

More Trending

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.

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What Is Onomatopoeia? Definition and Examples

Grammarly

How do you write a sound? We know that a ball against a racket makes a thwack , that a bird tweets , and that thunder goes boom , but where do these words come from? Here we’ll explore the meaning and use of onomatopoeia, or words that, when spoken, mimic sounds associated with the things they refer to. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an onomatopoeia?

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IRS announces delay in Form 1099-K reporting threshold for third party platform payments in 2023; plans for a threshold of $5,000 for 2024 to phase in implementation

Freelance Union

IR-2023-221, Nov. 21, 2023 WASHINGTON — Following feedback from taxpayers, tax professionals and payment processors and to reduce taxpayer confusion, the Internal Revenue Service today released  Notice 2023-74  announcing a delay of the new $600 Form 1099-K reporting threshold for third party settlement organizations for calendar year 2023.

Agency 117
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3 Ways to Find a Great Affiliate Niche (With Examples)

Ahrefs

In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as a bonus—I’ll throw in some examples of tried and tested affiliate niches.

IT 141
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How We Built Our Guest Posting Program

Buffer

Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts.  Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.

Post 115
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What Is a Malapropism? Definition and Examples

Grammarly

Chances are you’ve used a malapropism at some point in your life, whether you substituted song lyrics you misheard, inserted your own word when another didn’t feel right, or fell back on language that was familiar and seemed to fit well enough (though maybe not perfectly). Here we’ll learn about malapropisms—what the word means and how to recognize a malapropism when you make one or hear others doing it (no shame; we’ve all been there!).

Banking 119
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Before You Start an AI Strategy, Make the Case To Stop

Content Marketing Institute

Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.

Marketing 110
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How SEOs Make the Web Better

Ahrefs

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists.

SEO 138
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)

Buffer

If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.

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Grammarly Welcomes General Counsel

Grammarly

I shared the following message with Grammarly team members: I’m thrilled to share that Jennifer Miller has joined Grammarly as General Counsel! Jennifer will lead Grammarly’s legal function and join our Operating Team. The role of General Counsel at Grammarly is pivotal for our growth and continued innovation. It’s a role that will help us navigate business risks with precision, especially in areas like AI and privacy regulations and the work we do at Grammarly.

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LinkedIn SEO Tips: Optimize Your Profile And Content

Backlinko

Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. But with over 900 million people using it , how do you stand out? It requires more than a compelling bio and a polished profile image. We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform.

SEO 108
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Link Building Outreach for Noobs

Ahrefs

For example, here’s an outreach email we sent as part of a broken link building campaign: In this guide, you’ll learn how to get started with link outreach and how to get better results.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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The Rise of Retail Media Networks in 2024: Why Marketers Should Care

Content Marketing Institute

To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.

Retail 107
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Marketing: How to Write a Value Proposition, With Examples

Grammarly

A well-written value proposition is an efficient way to tell customers why your product or service is the best on the market. It should be a concise statement that distinguishes your company from the competition and tells people what benefits you provide over the alternatives. But writing a value proposition is much different than writing a blog or a professional email.

Writing 109
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How Long Do Backlinks Take To Work?

BKA Content

How Long Do Backlinks Take To Work? Backlinks are an essential part of an organic search optimization strategy. While you can quickly generate these links, it may take weeks or months to see any effect on search engine results rankings. How long do backlinks take to work? Find out how long you should expect to wait to see the results of backlinks for organic SEO.

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Competitive Analysis: The Lean Guide (With Template)

Ahrefs

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource).

IT 127
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service

Content Marketing Institute

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.

Brand 102
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How to Write a Term Paper in 5 Steps

Grammarly

Term papers are a key way to test a student’s knowledge and research skills, but they can be difficult to write. In this guide, we explain the best methods to write a term paper, including the proper term paper format and even how to choose a term paper topic. Cite your sources with confidence Grammarly helps you avoid plagiarism Write with Grammarly What is a term paper?

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Blog Reruns: How Content Syndication Helps SEO & Link-Building

The Hoth

If you grew up watching reruns of old cartoons like The Jetsons and The Flintstones , you’re familiar with the power of content syndication. Although a show like The Flintstones ended its original run back in 1966, re-airing those episodes on various networks (syndication) made the cartoon iconic for many generations to come. Had the show not entered syndication, its original run in the ’60s would have been people’s only chance to experience it – and it would have likely faded into

SEO 98
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Self-Publishing A Cookery Photo Book With Jane Dixon-Smith

The Creative Penn

Do you want to publish an image-heavy book like a cookbook? How can you navigate the challenges of photography, book design, and publishing choices to make the best product possible? Jane Dixon-Smith shares her lessons learned from her first cookbook. In the intro, Brandon Sanderson's predictions about publishing [ Daniel Greene ]; Craig Mod talks about walking and beautiful books [ Long Form , Things Become Other Things ]; Writing the Shadow [ CreativePennBooks ; Other stores ].

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Wrapping Up 2023: Navigating the Content Marketing Landscape

Express Writers

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. We’ve experienced the growth of groundbreaking technologies when it comes to AI, leaving many wondering what the future looks like for human writers.

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Write a Farewell Message: 10 Ways to Say “Goodbye” to Colleagues

Grammarly

When you leave a job, you aren’t just leaving behind the daily duties and tasks associated with that role; you’re also leaving your colleagues and people who have been part of your life and routines. So it makes sense that you might want to send one final message to them before you move on. That’s where a farewell message comes in. Here’s what you need to know about these notes, including what to include (and exclude) and when to write one.

Writing 105
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Outsourcing SEO Services: Having Your Cake and Eating It, Too

The Hoth

Is your in-house marketing team constantly fighting to get everything done during the day? Or maybe you’re an independent site owner who doesn’t have a marketing team, meaning you’re spread even thinner (and are likely approaching burnout). Between social media marketing, managing paid ads, and engaging in email marketing campaigns – there’s not much time for anything else.

SEO 98
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How to Trace a VoIP Call? You Can’t. Do This Instead.

Quick Sprout

Having trouble tracing an unknown or unwanted VoIP call? The hard truth is, in most cases, tracing VOIP calls is … How to Trace a VoIP Call? You Can’t. Do This Instead. Read More » The post How to Trace a VoIP Call? You Can’t. Do This Instead. appeared first on.

Post 97
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.