Kayleigh Moore
DECEMBER 6, 2023
I’ve been a long-time reader of the bi-monthly magazine Philosophy Now, but there was a piece in the most recent edition (written by George Sher, Professor of Philosophy at Rice University in Texas) that stood out to me as useful for fellow writers. In his article, he explains why one should bother to write about philosophy. But I think many of his ideas are applicable to any type of writing.
Jane Friedman
DECEMBER 5, 2023
Whenever I teach on nonfiction book proposals, I open up the conversation by talking about market potential ($) and how to convince agents or editors that your project has it. Some of the things that don ’ t indicate market potential: The opinion of your family or friends (unless they’ve done the market research themselves) The opinion of the freelance editor you hired The opinion of your beta readers or critique partners The opinion of your colleagues And finally, the one that frustrates everyo
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Ahrefs
DECEMBER 5, 2023
In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank.
Make a Living Writing
DECEMBER 4, 2023
Do you suffer from pitch anxiety? This is an all-too-real emotional state most (if not all) freelance writers find themselves in when thinking about approaching a potential client with an article or project idea. How to Get Past Pitch Anxiety Our sweaty fingers tap away at the keyboard before hitting backspace more times than we care to admit. We reread what we write, and the words on the page tangle with the what if’s in our mind.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
iWriter
DECEMBER 6, 2023
Have you ever been completely enthralled by a story, unable to put the book down or tear your eyes away from the screen? We all have. There’s something magical about narratives that captivate and transport us to different worlds. Great storytelling can leave us spellbound. But what makes these stories so compelling? In this blog post, we will uncover the secrets behind creating captivating narratives and explore techniques to help you weave magic into your stories.
Content Marketing Institute
DECEMBER 6, 2023
What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Buffer
DECEMBER 5, 2023
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.
Grammarly
DECEMBER 8, 2023
How do you write a sound? We know that a ball against a racket makes a thwack , that a bird tweets , and that thunder goes boom , but where do these words come from? Here we’ll explore the meaning and use of onomatopoeia, or words that, when spoken, mimic sounds associated with the things they refer to. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an onomatopoeia?
Freelance Union
DECEMBER 6, 2023
IR-2023-221, Nov. 21, 2023 WASHINGTON — Following feedback from taxpayers, tax professionals and payment processors and to reduce taxpayer confusion, the Internal Revenue Service today released Notice 2023-74 announcing a delay of the new $600 Form 1099-K reporting threshold for third party settlement organizations for calendar year 2023.
Ahrefs
DECEMBER 4, 2023
Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Buffer
DECEMBER 5, 2023
Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts. Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.
Grammarly
DECEMBER 7, 2023
Chances are you’ve used a malapropism at some point in your life, whether you substituted song lyrics you misheard, inserted your own word when another didn’t feel right, or fell back on language that was familiar and seemed to fit well enough (though maybe not perfectly). Here we’ll learn about malapropisms—what the word means and how to recognize a malapropism when you make one or hear others doing it (no shame; we’ve all been there!).
Content Marketing Institute
DECEMBER 5, 2023
Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.
Ahrefs
DECEMBER 6, 2023
For example, here’s an outreach email we sent as part of a broken link building campaign: In this guide, you’ll learn how to get started with link outreach and how to get better results.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Buffer
DECEMBER 4, 2023
If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.
Grammarly
DECEMBER 6, 2023
When you leave a job, you aren’t just leaving behind the daily duties and tasks associated with that role; you’re also leaving your colleagues and people who have been part of your life and routines. So it makes sense that you might want to send one final message to them before you move on. That’s where a farewell message comes in. Here’s what you need to know about these notes, including what to include (and exclude) and when to write one.
Content Marketing Institute
DECEMBER 8, 2023
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.
Ahrefs
DECEMBER 6, 2023
Let’s explore what those are and how to take advantage of them. If you give ChatGPT a title and ask it to write a blog post, it will—in seconds.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
BKA Content
DECEMBER 8, 2023
How Long Do Backlinks Take To Work? Backlinks are an essential part of an organic search optimization strategy. While you can quickly generate these links, it may take weeks or months to see any effect on search engine results rankings. How long do backlinks take to work? Find out how long you should expect to wait to see the results of backlinks for organic SEO.
Grammarly
DECEMBER 8, 2023
I shared the following message with Grammarly team members: I’m thrilled to share that Jennifer Miller has joined Grammarly as General Counsel! Jennifer will lead Grammarly’s legal function and join our Operating Team. The role of General Counsel at Grammarly is pivotal for our growth and continued innovation. It’s a role that will help us navigate business risks with precision, especially in areas like AI and privacy regulations and the work we do at Grammarly.
The Hoth
DECEMBER 7, 2023
If you grew up watching reruns of old cartoons like The Jetsons and The Flintstones , you’re familiar with the power of content syndication. Although a show like The Flintstones ended its original run back in 1966, re-airing those episodes on various networks (syndication) made the cartoon iconic for many generations to come. Had the show not entered syndication, its original run in the ’60s would have been people’s only chance to experience it – and it would have likely faded into
Ahrefs
DECEMBER 5, 2023
However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource).
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
The Creative Penn
DECEMBER 3, 2023
Do you want to publish an image-heavy book like a cookbook? How can you navigate the challenges of photography, book design, and publishing choices to make the best product possible? Jane Dixon-Smith shares her lessons learned from her first cookbook. In the intro, Brandon Sanderson's predictions about publishing [ Daniel Greene ]; Craig Mod talks about walking and beautiful books [ Long Form , Things Become Other Things ]; Writing the Shadow [ CreativePennBooks ; Other stores ].
Backlinko
DECEMBER 7, 2023
Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. But with over 900 million people using it , how do you stand out? It requires more than a compelling bio and a polished profile image. We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform.
The Hoth
DECEMBER 5, 2023
Is your in-house marketing team constantly fighting to get everything done during the day? Or maybe you’re an independent site owner who doesn’t have a marketing team, meaning you’re spread even thinner (and are likely approaching burnout). Between social media marketing, managing paid ads, and engaging in email marketing campaigns – there’s not much time for anything else.
Content Marketing Institute
DECEMBER 7, 2023
Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Quick Sprout
DECEMBER 4, 2023
Having trouble tracing an unknown or unwanted VoIP call? The hard truth is, in most cases, tracing VOIP calls is … How to Trace a VoIP Call? You Can’t. Do This Instead. Read More » The post How to Trace a VoIP Call? You Can’t. Do This Instead. appeared first on.
Grammarly
DECEMBER 4, 2023
A well-written value proposition is an efficient way to tell customers why your product or service is the best on the market. It should be a concise statement that distinguishes your company from the competition and tells people what benefits you provide over the alternatives. But writing a value proposition is much different than writing a blog or a professional email.
Smart Blogger
DECEMBER 8, 2023
Navigating the LinkedIn algorithm can feel like a maze, right? You’re not alone. Understanding the LinkedIn algorithm is crucial for anyone looking to enhance their online presence and networking effectiveness. In this era of digital networking, knowing the ins and outs of this algorithm can be a game-changer. Whether you’re a job seeker, a business owner, or just looking to expand your professional network, grasping how this system works is key.
Brafton
DECEMBER 6, 2023
When you designed your current website, you probably looked at it the way I look at every pop culture reference I put into marketing content — that is, with immeasurable […]
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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