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Uh oh. It’s hard, right? How can you be personal without oversharing? Let me tell you a tiny story first … The email confirmation from the hotel looks promising. Check-in from 2 PM. Yay! We’ve been cycling for a few days and are used to hanging around for a couple of hours before we’re able to check in. This is different. It’s been blazingly hot, and I’m looking forward to a shower and then a siesta.
Who’s opinion should you listen to? Always a tough question. Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years.
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
In this solo episode, I talk about my lessons learned from 12 years as a full-time author entrepreneur. You can read/listen to previous updates at TheCreativePenn.com/timeline. In the intro, Finding readers [ ALLi blog ]; Writing the Shadow Kickstarter. Today's show is sponsored by ProWritingAid , writing and editing software that goes way beyond just grammar and typo checking.
As humans, we experience the world through our senses. We see the sun rise, listen to music, taste chocolate cake, smell the spring air, and feel the comfort of a loved one’s touch. AI tools can’t do that. They can sift through data and find examples of humans describing these senses, but they have no first-hand sensory experience. That’s a huge constraint.
Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. She is hosting a free masterclass for novelists on Sept. 22, Excellent Openings. When I help my clients prepare the pitch materials for their novel, it’s not just the query and synopsis we focus on—it’s their opening pages. Because it doesn’t matter how snappy that query letter is, or how promising that synopsis reads: If the opening pages of the story itself don’t suck the
Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. She is hosting a free masterclass for novelists on Sept. 22, Excellent Openings. When I help my clients prepare the pitch materials for their novel, it’s not just the query and synopsis we focus on—it’s their opening pages. Because it doesn’t matter how snappy that query letter is, or how promising that synopsis reads: If the opening pages of the story itself don’t suck the
The reality of the current web is that JavaScript is everywhere. Most websites use some kind of JavaScript to add interactivity and improve user experience. Yet most of the JavaScript used on so many websites won’t impact SEO at all.
Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.
Happy release day to author Kayla Craig! Every Season Sacred is a weekly invitation to grow spiritually alongside our children. It’s an invitation to ask big questions, embrace faithful rhythms, and experience God’s mysterious, loving presence together. You don’t have to have all the answers, but you can tend to your own soul and to your family’s flourishing.
Photo by Almos Bechtold on Unsplash Today’s post is by author, editor and book coach Sharon Skinner. Theme is a critical element of story, but it is more than just the point you are making. Theme can be used to deepen reader experience, add subplots, increase conflict, ramp up tension, and heighten the overall narrative. It is the sweet syrup that drips and runs into all the nooks and crannies of a deeply layered story.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Here’s my breakdown of September’s event and why I think it’s come a long way since its humble beginnings in a room above a pub. OK, I know what you’re thinking: The U.K.
Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.
Happy release day to author Jamie Bruesehoff! “Raising Kids Beyond the Binary” is a brave and groundbreaking work helping parents navigate the emotional, spiritual, and logistical landscape of raising a gender-diverse child. The book calls upon people of faith and the Church to love and affirm young people in who God created them to be. Rising above the raging political and religious debates, this book is a bold and joyful acceptance and celebration of transgender and gender-diverse
Photo by Franco Antonio Giovanella on Unsplash Today’s post is by author Joni B. Cole , author of Party Like It’s 2044 : Finding the Funny in Life and Death. When I was in elementary school, I can remember being told by more than a few kids, “You think you’re funny but you’re snot.” Well now, all these years later, the laugh is on those poopyheads because, apparently, I am funny.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more.
To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting. We’ll discuss what AI copywriting can and can’t do, and then give you some ideas for less obvious ways to use it.
The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.
You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
In the competitive startup landscape, effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action, steering your business towards a path of growth and success.
The simple subject in grammar is one of the most important parts of sentence structure. It defines who does the action of the sentence and also determines whether the verb should be singular or plural. Here, we’ll look into what a simple subject is and how to identify it. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a simple subject?
In today's competitive business landscape, leadership skills are more important than ever for advancing your career. For women in particular, developing strong leadership abilities can help overcome the barriers to landing senior roles and positions of authority. Though tremendous progress has been made, women are still underrepresented in upper management and C-suite positions.
Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Australia and Poland. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Creating content for your website, blog, or social accounts might seem like a simple task. However, without proper planning and consistency, you're unlikely to achieve your content goals. Therefore, if you're a new or growing business, you might be wondering how to create a content marketing strategy. Keep reading to get up to speed. The post How to Create a Content Marketing Strategy: Complete Guide appeared first on Themeisle Blog.
Humans have imperfect memories. That’s why reminder emails exist. Throughout your career, you’ll likely write a lot of reminder emails. These are emails that mention topics that have been discussed before, such as professional requests, meetings, and discussion points, to prevent the recipient from forgetting about them. Reminder emails are also useful in your non-professional life, whether it’s asking someone to RSVP for an event, making plans for a trip, or nudging someone about an appointment
IRS Tax Tip 2023-109, Sept. 6, 2023 The Oct. 16, 2023, extension filing deadline is coming up, and many taxpayers who requested an extension are now choosing a tax return preparer. Most tax return preparers provide honest, quality service, but there are some bad apples out there – from unethical preparers to outright scammers. When hiring an individual or firm to prepare a tax return, taxpayers need to understand how to choose a tax preparer wisely and what questions to ask.
Guest post campaigns are an incredibly powerful PR and content marketing tactic. They provide a range of benefits and advantages for people who apply them as part of their growth strategy. There are many reasons to start guest posting. A report from Optinmonster revealed that 60% of blogs write 1-5 guest posts per month, and these drive a significant portion of website traffic.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Join us online Friday, September 29, 3:00 p.m. ET for a free training with marketing mentor, Ilise Benun. She is one of our most popular AWAI speakers because she takes your top “getting clients” concerns and calmly breaks them down into simple, achievable tasks.
Into is one of those tricky English prepositions that seems straightforward at first, but becomes more complicated when you look into it. Into is a preposition, which means it shows a relationship between two words in a sentence—typically pronouns and nouns. Below we’ll help you understand which definition of into to use, and when to use into versus in to.
Now that you’ve officially become a blogging pro with Bramework, it’s time for me to take you through the steps to making the first draft of your blog post using the AI Content Generator Assistant. Step-by-Step Guide to Creating a Blog Post with Bramework I’m going to give you my full process (as a blogger) using Bramework’s AI writing assistant to show you how to go from a blank page to a fully written article. 1st Step: Sign into Bramework. 2nd Step: Select Keyword Research Tab. 3r
What To Ask SEO Consultants: 11 Important Questions To Help Your Site SEO strategy sessions are more productive when you prepare a few questions beforehand. Knowing what to ask SEO consultants can help you choose the right SEO partner, reach search goals faster and maximize your return on investment. These eleven questions are right on the money. What To Ask SEO Consultants About Their Business Trustworthy SEO consultants deliver measurable benefits for your website.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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