Enchanting Marketing

SEPTEMBER 19, 2023

Uh oh. It’s hard, right? How can you be personal without oversharing? Let me tell you a tiny story first … The email confirmation from the hotel looks promising. Check-in from 2 PM. Yay! We’ve been cycling for a few days and are used to hanging around for a couple of hours before we’re able to check in. This is different. It’s been blazingly hot, and I’m looking forward to a shower and then a siesta.

Writing 283

Writing Social Media Agency Content Marketing 283

Nick Ursborne

SEPTEMBER 18, 2023

Who’s opinion should you listen to? Always a tough question. Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years.

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Copywriter Copywriting Copy Writer 238

Content Marketing Institute

SEPTEMBER 21, 2023

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

Content 135

Content Marketing 135

Blogging From Paradise

SEPTEMBER 18, 2023

Perceive your blog as being a giving tool, not solely being a getting mechanism. That’s the powerful shift for becoming a successful blogger.

Blogger 107

Blogger Blogging Blog 107

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

The Creative Penn

SEPTEMBER 18, 2023

In this solo episode, I talk about my lessons learned from 12 years as a full-time author entrepreneur. You can read/listen to previous updates at TheCreativePenn.com/timeline. In the intro, Finding readers [ ALLi blog ]; Writing the Shadow Kickstarter. Today's show is sponsored by ProWritingAid , writing and editing software that goes way beyond just grammar and typo checking.

Creativity 98

Creativity Sales Publishing Publishing 98

Nick Ursborne

SEPTEMBER 22, 2023

As humans, we experience the world through our senses. We see the sun rise, listen to music, taste chocolate cake, smell the spring air, and feel the comfort of a loved one’s touch. AI tools can’t do that. They can sift through data and find examples of humans describing these senses, but they have no first-hand sensory experience. That’s a huge constraint.

Writing 240

Writing Copywriter Copywriting Copy 240

Ahrefs

SEPTEMBER 21, 2023

The reality of the current web is that JavaScript is everywhere. Most websites use some kind of JavaScript to add interactivity and improve user experience. Yet most of the JavaScript used on so many websites won’t impact SEO at all.

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SEO Website 143

Jane Friedman

SEPTEMBER 20, 2023

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. She is hosting a free masterclass for novelists on Sept. 22, Excellent Openings. When I help my clients prepare the pitch materials for their novel, it’s not just the query and synopsis we focus on—it’s their opening pages. Because it doesn’t matter how snappy that query letter is, or how promising that synopsis reads: If the opening pages of the story itself don’t suck the

Storytelling 139

Storytelling Engineering Writer Management 139

Content Marketing Institute

SEPTEMBER 20, 2023

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

Content Marketing 121

Content Marketing Government Marketing Content 121

Rachelle Gardner

SEPTEMBER 19, 2023

Happy release day to author Jamie Bruesehoff! “Raising Kids Beyond the Binary” is a brave and groundbreaking work helping parents navigate the emotional, spiritual, and logistical landscape of raising a gender-diverse child. The book calls upon people of faith and the Church to love and affirm young people in who God created them to be. Rising above the raging political and religious debates, this book is a bold and joyful acceptance and celebration of transgender and gender-diverse

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Post 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Grammarly

SEPTEMBER 21, 2023

The simple subject in grammar is one of the most important parts of sentence structure. It defines who does the action of the sentence and also determines whether the verb should be singular or plural. Here, we’ll look into what a simple subject is and how to identify it. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a simple subject?

Concept 119

Concept Communication Writing Blogging 119

Jane Friedman

SEPTEMBER 21, 2023

Photo by Almos Bechtold on Unsplash Today’s post is by author, editor and book coach Sharon Skinner. Theme is a critical element of story, but it is more than just the point you are making. Theme can be used to deepen reader experience, add subplots, increase conflict, ramp up tension, and heighten the overall narrative. It is the sweet syrup that drips and runs into all the nooks and crannies of a deeply layered story.

Collaboration 131

Collaboration Audience Writer Writing 131

Content Marketing Institute

SEPTEMBER 19, 2023

Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.

Content Marketing 115

Content Marketing Brand Marketing Content 115

Ahrefs

SEPTEMBER 21, 2023

Here’s my breakdown of September’s event and why I think it’s come a long way since its humble beginnings in a room above a pub. OK, I know what you’re thinking: The U.K.

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IT SEO 117

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Grammarly

SEPTEMBER 22, 2023

Humans have imperfect memories. That’s why reminder emails exist. Throughout your career, you’ll likely write a lot of reminder emails. These are emails that mention topics that have been discussed before, such as professional requests, meetings, and discussion points, to prevent the recipient from forgetting about them. Reminder emails are also useful in your non-professional life, whether it’s asking someone to RSVP for an event, making plans for a trip, or nudging someone about an appointment

Writing 115

Writing Communication Construction Projects 115

Jane Friedman

SEPTEMBER 19, 2023

Photo by Franco Antonio Giovanella on Unsplash Today’s post is by author Joni B. Cole , author of Party Like It’s 2044 : Finding the Funny in Life and Death. When I was in elementary school, I can remember being told by more than a few kids, “You think you’re funny but you’re snot.” Well now, all these years later, the laugh is on those poopyheads because, apparently, I am funny.

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Telecommunication Writing Prose Banking 123

CopyBlogger

SEPTEMBER 19, 2023

You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.

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Content Marketing Marketing Content Publishing 115

Ahrefs

SEPTEMBER 18, 2023

This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more.

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Lead Generation Website IT Marketing 125

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Copyhackers

SEPTEMBER 21, 2023

In the competitive startup landscape, effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action, steering your business towards a path of growth and success.

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Copywriter Copywriting Copy Audience 111

Grammarly

SEPTEMBER 20, 2023

Into is one of those tricky English prepositions that seems straightforward at first, but becomes more complicated when you look into it. Into is a preposition, which means it shows a relationship between two words in a sentence—typically pronouns and nouns. Below we’ll help you understand which definition of into to use, and when to use into versus in to.

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Script Engagement Communication Audience 111

Publishing Trends

SEPTEMBER 18, 2023

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Australia and Poland. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.

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Retail Publishing Publishing Publisher 110

ThemeIsle

SEPTEMBER 18, 2023

Creating content for your website, blog, or social accounts might seem like a simple task. However, without proper planning and consistency, you're unlikely to achieve your content goals. Therefore, if you're a new or growing business, you might be wondering how to create a content marketing strategy. Keep reading to get up to speed. The post How to Create a Content Marketing Strategy: Complete Guide appeared first on Themeisle Blog.

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Content Marketing Marketing Content Website 109

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. They provide a range of benefits and advantages for people who apply them as part of their growth strategy. There are many reasons to start guest posting. A report from Optinmonster revealed that 60% of blogs write 1-5 guest posts per month, and these drive a significant portion of website traffic.

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Post Editorial Portfolio Social Media 104

Grammarly

SEPTEMBER 18, 2023

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting. We’ll discuss what AI copywriting can and can’t do, and then give you some ideas for less obvious ways to use it.

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Copywriter Copywriting Script Marketing Copy 104

Freelance Union

SEPTEMBER 21, 2023

In today's competitive business landscape, leadership skills are more important than ever for advancing your career. For women in particular, developing strong leadership abilities can help overcome the barriers to landing senior roles and positions of authority. Though tremendous progress has been made, women are still underrepresented in upper management and C-suite positions.

Collaboration 100

Collaboration Persuasion Communication Utilities 100

Smart Blogger

SEPTEMBER 18, 2023

You try, but keep missing the mark. No one reads your articles. What you need are some blog post examples to get your creative juices flowing. Maybe then you will be able to figure out the magic formula (is there one?) that keeps readers engaged and coming back for more. To this end, we have scoured the internet to find 20+ successful blog posts in 10 popular niches.

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Creativity Blog Post Post Blog 99

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

AWAI

SEPTEMBER 22, 2023

Join us online Friday, September 29, 3:00 p.m. ET for a free training with marketing mentor, Ilise Benun. She is one of our most popular AWAI speakers because she takes your top “getting clients” concerns and calmly breaks them down into simple, achievable tasks.

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Marketing 98

Grammarly

SEPTEMBER 22, 2023

Among the handful of challenges that higher ed institutions face today is declining faith. Many Americans see college education as a “ questionable investment ,” and a demographic “ enrollment cliff ” is fast approaching. While these findings are undoubtedly concerning, higher ed institutions have opportunities to prove their value. In particular, institutions need to show students how they will prepare them for an ever-changing professional environment and offer a clear path to career success.

Education 101

Education Communication Text Writer 101

Bramework

SEPTEMBER 21, 2023

Now that you’ve officially become a blogging pro with Bramework, it’s time for me to take you through the steps to making the first draft of your blog post using the AI Content Generator Assistant. Step-by-Step Guide to Creating a Blog Post with Bramework I’m going to give you my full process (as a blogger) using Bramework’s AI writing assistant to show you how to go from a blank page to a fully written article. 1st Step: Sign into Bramework. 2nd Step: Select Keyword Research Tab. 3r

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Blog Post Post Writing Blog 98

BKA Content

SEPTEMBER 22, 2023

Tree Service Search Engine Optimization: Get Noticed Online As the cost of operating tree service businesses rises, small business owners are looking for ways to tighten their budgets. Many people begin cutting their marketing budgets first, but marketing is a vital part of ensuring you continue to bring in a customer base. Luckily, there is a cost-effective way to build brand awareness and bring in new customers.

Search Engine Optimization 98

Search Engine Optimization Engineering Social Media Keywords 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing