Sat.Mar 02, 2024 - Fri.Mar 08, 2024

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Don’t Let the Corporate Gig Lie Become the Freelancer Truth

Freelance Union

Authors: Ra Criscitiello, SEIU-UHW Deputy Director of Research; David Levine, ASBI President & Cofounder; Michael A. Peck, 1Worker1Vote executive director & cofounder Another Big Corporate Lie rises to scare Generations Y, Z & Alpha workers into false choices with bad outcomes.  In an opinion piece published last month in The Hill, “Biden’s war on freelancers hurts young entrepreneurs most”, the author claims the Biden Administration is going after worker-fr

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The Truth About AI: Its Real Impact on Humanity

Content Hacker

AI’s not just a buzzword or some far-off sci-fi dream. It’s here, and it’s reshaping our world in ways big and small. But let’s cut through the Hollywood drama to see how AI really impacts us, from simplifying daily tasks to transforming industries. You’ll learn about ChatGPT’s rapid rise, how businesses like Content at Scale are driving growth with AI, Nvidia’s game-changing tech advances, OpenAI’s mission for beneficial AGI, and the financial saga behind today’s AI breakthroughs.

IT 90
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Substack Is Both Great and Terrible for Authors

Jane Friedman

I have been trying to convince writers of the value of a consistent email newsletter for more than a decade. Recently I dug up a 2014 presentation I gave at the James River Writers Conference, where the first slide says, “Email is not dead.” After that slide, I quoted novelist Dana Stabenow, who gave an inspirational talk where she couldn’t resist offering a practical tip at the end: “Remember this if you remember nothing else from my speech tonight.

Writer 128
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Writing With Impact: A Manager’s Guide to Targeting Your Intended Audience

Grammarly

Whether you’re writing a speech , a memo , a project proposa l, or an executive summary , the purpose of workplace communication is to inform and prompt action. Writing with impact means understanding your audience’s needs and motivations and communicating in a way that resonates with them, aligns with shared goals, and proposes a clear next step. Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collabora

Audience 104
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Why trolls are just one or two rejections away from putting on a dress

Ben Settle

A troll displays his true feelings for me: Yeah, you know what? F**k Off! You’re a little b h! Yeah, you good at what you do, and you’re newsletter is excellent, but you yourself are a colossal douche! It’s not worth the headache… And besides, I have both your books and your AWAI 10-minute email course to use without having to put up with your super-douch, whiny ass beta-male little b h personality.

Text 45
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A Feast of Salt Beef or Pork, Peas, Bread and Rice (Historical Microfiction)

Tina Dubinsky

What follows is a free historical microfiction. It was created for a writing competition in 2022. I have since made some small edits to improve the story based on the feedback. Dry stone walls divide and protect the paddocks on the hills. A thin layer of snow dusts the landscape, rare even for this time. Read more The post A Feast of Salt Beef or Pork, Peas, Bread and Rice (Historical Microfiction) appeared first on Tina Dubinsky Freelance Writer.

Freelance 246

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26 Women and Nonbinary SEO Pros Who Inspire Me

Ahrefs

Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out.

SEO 144
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6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year

Content Marketing Institute

Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.

SEO 132
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Storytelling: Are you good at it?

Kayleigh Moore

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. But he does it with such… finesse. The thing is: Lots of people tell stories.

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3 Elements That Make Historical Romance Successful

Jane Friedman

Today’s post is by author and book coach Susanne Dunlap. Saying that romance is a genre the literati love to hate is a hackneyed truism. The preponderance of tropes, if they’re not well handled, can give romance a predictable or formulaic feel. Why, then, are they so enduringly popular? Why do they continue to outsell so many other genres, when the story’s outcome in all cases is a given?

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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23 Actual Content Metrics From Actual Marketers

Ahrefs

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it.

Marketing 133
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50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers

Content Marketing Institute

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.

Marketing 127
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11 Ways to Say “Thank You” Over Email, and 3 “Thank You” Mistakes to Avoid

Grammarly

“Thank you”: It’s a phrase most people say every day, but that doesn’t mean it should be reflexive. Depending on the situation, putting a little thought into it can make a big difference. Here’s what you need to know about expressing gratitude in a professional email, including when and how to use it, and common missteps to avoid. Work smarter with Grammarly The AI writing partner for anyone who has work to do Get Grammarly What is a “thank you” email?

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Emotional Intimacy Between Characters Isn’t Just for Romance Novels

Jane Friedman

Photo by Viktor Talashuk on Unsplash Today’s post is by romance author and book coach Trisha Jenn Loehr ( @trishajennreads ). When writers think of writing intimate scenes, our minds often go straight to the bedroom—to romantic or sexual intimacy. But that puts an unnecessary constraint on what intimacy is when intimacy can be physical or emotional, platonic or romantic.

Food 118
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Content Marketing ROI: How to Put a $ Value on Your Content

Ahrefs

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons.

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Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference

Content Marketing Institute

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.

Content 111
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Frontline CX Communicators Need Generative AI to Thrive

Grammarly

Customer experience (CX) teams are your company’s frontline ambassadors. They talk to your customers daily and handle all questions, issues, and complaints in real time. It’s safe to say that customer satisfaction, loyalty, and, ultimately, your bottom line hinge on their effective, efficient communication. But what happens when communication breaks down?

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Google’s March 2024 Core Update Hits Hard: Are You Prepared?

The Hoth

March 5th marked the beginning of Google’s most significant core algorithm update since the infamous Penguin update of 2012. First off, this is no ordinary core update, as it includes major changes to multiple core ranking systems – and it introduces brand-new spam policies. Not only that, but Google has now fully incorporated its helpful content system into its core ranking algorithm, meaning there won’t be any more helpful content updates.

SEO 103
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How to Write a Case Study That Everyone Will Want to READ

Bramework

Are you trying to figure out how to write a case study for your business in order to help you sell more products or services? Businesses use business case studies to learn from past experiences and to improve future performance. In addition, they are a great way to learn from the mistakes and successes of other companies. In addition, case studies are used extensively in both social media and internet marketing to strengthen the credibility of many point-of-views.

Writing 98
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How To Write an Effective SEO Content Brief

ContentWriters

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. It pays dividends through more effective collaboration, fewer rewrites, and higher-performing results. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief?

SEO 98
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25 Best SEO Tools For Successful Blogging

Income Diary

SEO can be a time-consuming process, so any opportunity I have to use great SEO tools to help us rank better, I take it! These SEO tools can help you with everything from keyword research, content sharing, backlink analysis, broken links, redirects, and much more. In this article, Irina Weber shares which SEO tools are […] The post 25 Best SEO Tools For Successful Blogging appeared first on How To Make Money Online.

SEO 98
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Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance?’

Content Marketing Institute

New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?

Sales 96
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Criminal Law SEO: 2024 Guide

BKA Content

Criminal Law SEO: 2024 Guide Making your criminal law firm stand out in a crowded market can be a challenge. The legal industry is highly competitive, with many law firms vying for visibility in search engine results. These days, many potential clients seek legal help online. 66% of call conversions for law firms come from organic search results, highlighting how valuable a strong online presence can be.

SEO 97
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Blogging: The Answer Is Mindset

Blogging From Paradise

Why do the majority of bloggers fail when: each has access to successful blogging strategies? some take action on successful blogging strategies?

Blog 92
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10 Reasons Why Your Posts Are Not Getting Search Engine Traffic

Income Diary

You feel like you’re doing everything right, yet, you’ve never cracked 1,000 uniques per month and only a few of your posts are getting search traffic. If every one of your posts isn’t getting anywhere from a few to a couple thousand search visits per month, then you’re doing something wrong. Here are nine reasons why you’re not getting as much search engine traffic as you deserve.

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Top 5 Publishing Articles/Blog Posts of the Week 03/04-03/08

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Gabriel García Márquez Never Wanted His Story Published- Why His Son Felt Differently World Reading Day Finds Children Put Off Reading For Pleasure Before Popcorn and Oscars There Were The Stories That Inspired Them PEN America Announces Paul Simon Will Receive Literary Service Award

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why Does SEO for Personal Injury Lawyers Matter?

BKA Content

Why Does SEO for Personal Injury Lawyers Matter? In today’s world, everyone seems to have an online presence, including personal injury attorneys, which may make you wonder why SEO for personal injury lawyers matters. You have steep competition from the 87% of 1.3 million attorneys in the U.S. who have a website, and you need to set yourself apart from your competition.

SEO 94
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How to Get Over the Fear of Traveling

Blogging From Paradise

Circling the globe largely feels fun and freeing. Most love the feeling of being on vacation.

Post 90
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Content Creation: 10 Lessons Learned from 50 Million Visitors

Income Diary

With content creation, writing a blog post and hoping for the best is not an option! Top quality content takes time, effort, energy, resources, and knowledge. Below is our blueprint for content creation at IncomeDiary. It is an approach that has consistently worked for us and it will for you. Enjoy! How to create content […] The post Content Creation: 10 Lessons Learned from 50 Million Visitors appeared first on How To Make Money Online.

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How to Create a One-Pager Template That Wins Business (Infographic)

Brafton

A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here's how to create a template of your own.

Sales 86
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.