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Authors: Ra Criscitiello, SEIU-UHW Deputy Director of Research; David Levine, ASBI President & Cofounder; Michael A. Peck, 1Worker1Vote executive director & cofounder Another Big Corporate Lie rises to scare Generations Y, Z & Alpha workers into false choices with bad outcomes. In an opinion piece published last month in The Hill, “Biden’s war on freelancers hurts young entrepreneurs most”, the author claims the Biden Administration is going after worker-fr
AI’s not just a buzzword or some far-off sci-fi dream. It’s here, and it’s reshaping our world in ways big and small. But let’s cut through the Hollywood drama to see how AI really impacts us, from simplifying daily tasks to transforming industries. You’ll learn about ChatGPT’s rapid rise, how businesses like Content at Scale are driving growth with AI, Nvidia’s game-changing tech advances, OpenAI’s mission for beneficial AGI, and the financial saga behind today’s AI breakthroughs.
I have been trying to convince writers of the value of a consistent email newsletter for more than a decade. Recently I dug up a 2014 presentation I gave at the James River Writers Conference, where the first slide says, “Email is not dead.” After that slide, I quoted novelist Dana Stabenow, who gave an inspirational talk where she couldn’t resist offering a practical tip at the end: “Remember this if you remember nothing else from my speech tonight.
Whether you’re writing a speech , a memo , a project proposa l, or an executive summary , the purpose of workplace communication is to inform and prompt action. Writing with impact means understanding your audience’s needs and motivations and communicating in a way that resonates with them, aligns with shared goals, and proposes a clear next step. Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collabora
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
A troll displays his true feelings for me: Yeah, you know what? F**k Off! You’re a little b h! Yeah, you good at what you do, and you’re newsletter is excellent, but you yourself are a colossal douche! It’s not worth the headache… And besides, I have both your books and your AWAI 10-minute email course to use without having to put up with your super-douch, whiny ass beta-male little b h personality.
What follows is a free historical microfiction. It was created for a writing competition in 2022. I have since made some small edits to improve the story based on the feedback. Dry stone walls divide and protect the paddocks on the hills. A thin layer of snow dusts the landscape, rare even for this time. Read more The post A Feast of Salt Beef or Pork, Peas, Bread and Rice (Historical Microfiction) appeared first on Tina Dubinsky Freelance Writer.
The question in the headline was asked by a good friend, and highly-regarded copywriter. It’s a totally legitimate question. As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works. So… if we can do all that on our own, why do I recommend that people dive into AI, use tools like ChatGPT, and then infuse the AI output with Emotional Intelligence?
The question in the headline was asked by a good friend, and highly-regarded copywriter. It’s a totally legitimate question. As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works. So… if we can do all that on our own, why do I recommend that people dive into AI, use tools like ChatGPT, and then infuse the AI output with Emotional Intelligence?
Today’s post is by author and book coach Susanne Dunlap. Saying that romance is a genre the literati love to hate is a hackneyed truism. The preponderance of tropes, if they’re not well handled, can give romance a predictable or formulaic feel. Why, then, are they so enduringly popular? Why do they continue to outsell so many other genres, when the story’s outcome in all cases is a given?
Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.
I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. But he does it with such… finesse. The thing is: Lots of people tell stories.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it.
Photo by Viktor Talashuk on Unsplash Today’s post is by romance author and book coach Trisha Jenn Loehr ( @trishajennreads ). When writers think of writing intimate scenes, our minds often go straight to the bedroom—to romantic or sexual intimacy. But that puts an unnecessary constraint on what intimacy is when intimacy can be physical or emotional, platonic or romantic.
You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons.
“Thank you”: It’s a phrase most people say every day, but that doesn’t mean it should be reflexive. Depending on the situation, putting a little thought into it can make a big difference. Here’s what you need to know about expressing gratitude in a professional email, including when and how to use it, and common missteps to avoid. Work smarter with Grammarly The AI writing partner for anyone who has work to do Get Grammarly What is a “thank you” email?
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. Many of our clients have recently expressed a desire for a fresh perspective on their overall brand positioning. This can feel like a daunting task, but by using this R.E.S.E.T. framework, developed by navigatebydesign , you will have a structured approach t
Customer experience (CX) teams are your company’s frontline ambassadors. They talk to your customers daily and handle all questions, issues, and complaints in real time. It’s safe to say that customer satisfaction, loyalty, and, ultimately, your bottom line hinge on their effective, efficient communication. But what happens when communication breaks down?
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?
March 5th marked the beginning of Google’s most significant core algorithm update since the infamous Penguin update of 2012. First off, this is no ordinary core update, as it includes major changes to multiple core ranking systems – and it introduces brand-new spam policies. Not only that, but Google has now fully incorporated its helpful content system into its core ranking algorithm, meaning there won’t be any more helpful content updates.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Are you trying to figure out how to write a case study for your business in order to help you sell more products or services? Businesses use business case studies to learn from past experiences and to improve future performance. In addition, they are a great way to learn from the mistakes and successes of other companies. In addition, case studies are used extensively in both social media and internet marketing to strengthen the credibility of many point-of-views.
An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. It pays dividends through more effective collaboration, fewer rewrites, and higher-performing results. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief?
SEO can be a time-consuming process, so any opportunity I have to use great SEO tools to help us rank better, I take it! These SEO tools can help you with everything from keyword research, content sharing, backlink analysis, broken links, redirects, and much more. In this article, Irina Weber shares which SEO tools are […] The post 25 Best SEO Tools For Successful Blogging appeared first on How To Make Money Online.
Criminal Law SEO: 2024 Guide Making your criminal law firm stand out in a crowded market can be a challenge. The legal industry is highly competitive, with many law firms vying for visibility in search engine results. These days, many potential clients seek legal help online. 66% of call conversions for law firms come from organic search results, highlighting how valuable a strong online presence can be.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
I write about money for a living. You would think that fact alone would protect me against some, if not all, the surprises that come with paying taxes. But alas, the transition from salaried employee to employee with a side hustle and then to a full-time self-employed person came with a few stumbles. Some were self-imposed. Some were lack of knowledge about the tax system.
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Gabriel García Márquez Never Wanted His Story Published- Why His Son Felt Differently World Reading Day Finds Children Put Off Reading For Pleasure Before Popcorn and Oscars There Were The Stories That Inspired Them PEN America Announces Paul Simon Will Receive Literary Service Award
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Why Does SEO for Personal Injury Lawyers Matter? In today’s world, everyone seems to have an online presence, including personal injury attorneys, which may make you wonder why SEO for personal injury lawyers matters. You have steep competition from the 87% of 1.3 million attorneys in the U.S. who have a website, and you need to set yourself apart from your competition.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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