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One thing I hear fairly often from people in leadership roles (whether it’s a founder, a CEO, a solopreneur, etc.) is that they struggle with writing about their personal experiences in a compelling, story-driven way. They’ve had lots of interesting ups and downs, gained first-hand insight into complex situations (good and bad), and have a lot of fun stories to tell, but they never quite seem to get the words out of their brains and onto the page so they can be shared.
Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies.
When you’re learning how to write better content, it’s helpful to think of a friend who tells stories that never. Continue Reading. The post Quit Annoying Your Audience! 3 Simple Steps to Write Better Content appeared first on Copyblogger.
Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: * * *. Do your sales and marketing teams ask themselves four fundamental questions before they send a single email or post a single update to LinkedIn? My friends at DemandBase released a digital comic book all about smarter GTM approaches.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
For many years, I’ve resisted speaking gigs. In fact, I’ve even taken a stance against conferences in the past. I haven’t raised my hand for opportunities to be on stage and always preferred to stay in the background, working behind the scenes. I recently read this in Glennon Doyle’s book Untamed , and it rang true for me in a big way: “I am a sensitive, introverted woman, which means that I love humanity but actual human beings are tricky for me.
Should you hire for content skills or subject matter knowledge? It’s an age-old content strategy question. Robert Rose shares the answer – and a process to make it work.
Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable information.
Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable information.
For many bloggers, consistently choosing new topics and organizing each post can be a challenge. After all, many of us have great ideas in our heads, but we need help expressing them. Or at least, organizing our thoughts. If you’re looking for blog writing inspiration, or you just want to create a process out of your blog writing, it’s time to make use of blog post templates and create your own variations.
Early on in your career, before you've had the chance to make any sort of name for yourself, it's worthwhile to be hyper-focused in what it is that you do. Nobody knows who the hell you are and you have yet to prove yourself and so to stay top of mind, you need to become known as "the __ guy" or "the __ gal". When my grandfather was growing up in the small town of Francisco, Indiana there was one of everything.
So, you have a new website that you are about to launch. . You’ve spent time – and a sizable amount of money – getting the logo, colors, images, and layout just right. But what about the words on the website? Did you write them yourself to save money? . Or maybe you just used the info on your brochure to fill in the website copy sections. .
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Blogs are now a marketing tool for nearly 80% of all businesses. In fact, blogging could increase your conversion rate six-fold. Blogging four times a week could help you generate 3.5 times as much traffic as before, too. Still not convinced you need to produce website content for your digital marketing strategy? Read on to discover the benefits of quality website content for your business.
For many bloggers, consistently choosing new topics and organizing each post can be a challenge. After all, many of us have great ideas in our heads, but we need help expressing them. Or at least, organizing our thoughts. If you’re looking for blog writing inspiration, or you just want to create a process out of […] 13 Definitive Blog Post Templates to Inspire Your Blogging appeared first on NealSchaffer.
Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries.
Writing an article review is one of those academic tasks students face quite often during their academics. At first glance, it may seem like a very simple and straightforward task. But article review writing is full of vulnerabilities and pitfalls that make writing an article review a daunting task. Article review is one of the best techniques that helps evaluators get the job done.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Photo by Adam Whitlock on Unsplash. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog. 1.
When you convert a verb or an adjective into its noun form, like "the walking of the dog" or "the landscape has beauty," it can throw cold water on your message — turning dynamic or descriptive words into abstractions. Here's what you need to know about these "nominalizations.". The post Nominalizations first appeared on Grammar Underground with June Casagrande.
Speed bumps in your content marketing process create bigger hurdles for your content marketing team. What can you do to minimize or even prevent them so things run smoothly? Here’s some advice.
Every two or three years I create a new course for digital copywriters and content writers. Next up is a course for writers who want to take advantage of the huge growth in the area of Web 3. Hang on, you ask… what the heck is Web 3? And what happened to Web 1 and 2? A brief history of the web…. Web 1 covers the early years of the web, from the late 90s into the new millennium.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Photo by Adam Whitlock on Unsplash. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog. 1.
“Scientists have unearthed startling revelations about our Homo sapien forebears,” CNN reported in December. But is that true? I’d argue no because we don’t have Homo sapien forebears. In fact, there’s no such thing as a Homo sapien. It’s Homo sapiens. So why did CNN use “Homo sapien” instead of “Homo sapiens”? Probably because it sounded right. And though about 99% of the time your ear is your best guide to good grammar, odd words and unusual forms are exceptions.
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