Ashleyn Writes

AUGUST 12, 2022

Nobody wants to sweat the small stuff… unless we’re talking about copy. To be more specific: Microcopy. Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. It’s not a well-known term to most, but it’s something you use every day as a business owner. Today, I’m going to show you how you can use it to up-level your brand voice.

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Brand IT Copywriting Copywriter 130

Susan Greene

AUGUST 7, 2022

You’ve spent many months working on your skincare business. You researched ingredients (only the best will do!), painstakingly created the formulas, and put your heart into developing the brand and image for your skincare products. And now you’re ready for sales to come pouring in. But they’re not – at least not yet. You can have the best skincare product on the market, but if people don’t know it exists, you won’t see sales.

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Copywriter Copywriting Sales Copy Copy 130

Quick Sprout

AUGUST 8, 2022

Our recommendation for most people is WordPress because it’s easy to set up and there are no limits to what you can do. Start a WordPress site right now for $1.99 per month. Building a great blog starts with choosing the right platform—and there are only a handful truly worth considering. Here are the five best options, complete with in-depth reviews and a guide to help you decide which works best for you.

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Blogging Blog Blogger Publishing 145

Content Marketing Institute

AUGUST 11, 2022

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.

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Social Media Media Content Marketing Content 140

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Contently

AUGUST 11, 2022

Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc.

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Content Marketing Marketing Content Content Creator 135

CopyBlogger

AUGUST 9, 2022

I could share my top tips for beginner writers all day long. It’s one of my favorite things to do. Continue Reading. The post 3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet appeared first on Copyblogger.

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Audience Writer Content Marketing IT 124

Ann Handley

AUGUST 10, 2022

‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es?

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Copy Hospitality Storytelling Writer 118

Content Marketing Institute

AUGUST 9, 2022

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption.

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Copy Writer Marketing Content 113

CopyBlogger

AUGUST 11, 2022

Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post. Continue Reading. The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger.

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Blog Post Post Writing Blogging 115

Quick Sprout

AUGUST 8, 2022

Want to jump straight to the answer? The best direct mail service for most people is PostcardMania. Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. Put your message in people’s hands. Target the streets and neighborhoods that matter to your success. It’s an excellent opportunity for both new and established businesses to reach new consumers who otherwise may not see a company’s digital presence.

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Lead Generation Consulting Brand Awareness Retail 143

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Article Writing

AUGUST 10, 2022

Hiring a content writer for your marketing agency is part art, part science and part nightmare. Finding the perfect fit for each client takes time, money, and patience. And, for an account manager, that’s just one of the responsibilities – you’ve got many others that require the same amount of attention. Like most people working in the crazy-fast-paced environment of the modern marketing agency, you’re always looking for ways to streamline processes and get things done faster.

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Agency Content Writer Writer Freelance 75

Content Marketing Institute

AUGUST 12, 2022

You know what happens when you assume other teams know what to do with the content you create? Usually nothing. And that’s the problem. Robert Rose explains the not-so-obvious solution.

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Content 93

Copyhackers

AUGUST 10, 2022

A user journey represents a prospect’s path when interacting with your brand. User journey maps (also called customer journey maps) cover all customer journey stages. From the moment they first encounter your brand to the point where they become a customer and advocate of your brand. What’s the difference between a user journey and a sales funnel?

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IT Copywriting Copywriter Copy 59

Quick Sprout

AUGUST 10, 2022

Want to jump straight to the answer? The best customer service software for most people is Gorgias or Freshdesk. Good customer service software puts your support teams in the best possible position. They’ll stay better organized with less busywork. That’s more time to spend solving problems and delivering a five-star experience. Your employees have exactly what they need the moment they pick up the phone or respond to a live chat.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

ThemeIsle

AUGUST 9, 2022

Services such as Google Analytics offer invaluable data. Knowing which metrics to track can shine a light on everything, from what content your users prefer to where visitors come from. Therefore, if you want to cut through the noise, you’ll need to know the most important Google Analytics metrics. The post 10 Most Important Google Analytics Metrics to Track on Your Site appeared first on Themeisle Blog.

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Blogging Blog Content Post 57

Content Marketing Institute

AUGUST 10, 2022

A small content marketing team can achieve mighty results – if you set yourselves up to succeed. Try this framework to help you wring every bit of juice out of the content you produce.

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Content Marketing Marketing Content 93

David Meerman Scott

AUGUST 9, 2022

This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols.

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Brand 57

Quick Sprout

AUGUST 8, 2022

Want to jump straight to the answer? The best auto dialer software for most people is Nextiva. Auto dialer software does just what the name implies—automatically dials numbers from a contact list. When a call gets answered, the software connects the call to an agent or recorded message. Auto dialer software is most commonly used for cold call sales.

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Sales Government Banking Insurance 137

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Jasper

AUGUST 11, 2022

Whether you’re writing a product description, personal bio, or long-form article, learn how to use an AI content generator to create content that converts.

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Content Writing 59

Content Marketing Institute

AUGUST 8, 2022

Use this simple jobs-to-be-done framework to ensure the audience is always front and center when your marketing team creates content.

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Audience Marketing Content 89

Constant Content

AUGUST 12, 2022

This month’s writer success story profiles Jack Ryan , a consistent, enthusiastic, versatile writer who is known for his professionalism, quick responses, and reliability. He writes for the Marketplace and is also sought out by our in-house staff when we have custom requests from our managed clients. How did you hear about Constant Content, when did you join the platform, and how did you start earning with us as a freelance writer?

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Content Writer Writer Content Freelance 52

Quick Sprout

AUGUST 7, 2022

Want to jump straight to the answer? The best free SEO tool for most people is WooRank or CanIRank. An SEO strategy is an integral part of running an online business. If you want to improve your rank in search, find the best keywords for content, or receive detailed reports to measure up against competitors, an SEO tool can help you do these tasks easily.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Jasper

AUGUST 11, 2022

Do you have the right affiliate marketing tools in your arsenal to be successful? Find out as we cover 17 conversion-focused tools for 2021 and beyond!

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Marketing 59

Content Writing

AUGUST 12, 2022

Wonder what the secret recipe is behind creating a blog that secures a high rank for important keywords and attracts numerous backlinks? The answer is very simple. Evergreen content is the backbone of a successful content strategy. It refers to any kind of content you make for your blog, website, or social media that has sustained interest over a long period.

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IT Content Lead Generation Keywords 52

Constant Content

AUGUST 9, 2022

A content writer researches, develops, and writes high-quality material for a company. This material should do two things: Strengthen the company’s voice Engage with a specific audience. With the right messaging, this content should move that audience to act. That action could be purchasing a product, signing up for a seminar, or clicking on links.

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Content Writer Writer Portfolio Freelance 52

Quick Sprout

AUGUST 9, 2022

Starting a new business can feel exhilarating. Finally, finally , you’re pursuing your dream of opening the coziest café in your town. Or maybe you’re launching a B2B company that sells high-quality microfiber cloths and cleaning products to professional cleaners. Or perhaps you’re a website designer for authors and your business will be 100% online, enabling you to work from home for the first time.

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Insurance Government Banking Medical 121

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jasper

AUGUST 10, 2022

Want to promote your business on Twitter? Learn how to make a tweet go viral and keep your Twitter followers talking for weeks.

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Promotion 64

Content Powered

AUGUST 7, 2022

Depending on who you talk to, readability tests are either essential for SEO or near-completely meaningless. Which is it? I was curious, so I did some research. Here's what I've found. What are Readability Tests? Readability tests essentially analyze the language used in a piece of writing. They explore elements like the number of words in a sentence, the complexity of those words and the word length, the structure of the sentence, and so on.

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SEO Keywords Text Audience 52

Top Content Consulting

AUGUST 6, 2022

Optimizing your website for search engines is essential if you want to be discovered online and attract customers. The first step to search engine optimization is understanding how to identify and leverage the right keywords to attract your ideal customers. There are several t ypes of keywords in SEO that affect your web presence. But learning how to utilize them well can help you grow.

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Keywords SEO Search Engine Optimization Utilities 52

Quick Sprout

AUGUST 7, 2022

While the two terms are often used interchangeably, there is a big difference between incorporation and corporation. Incorporation is the legal process of forming a new company, while a corporation is an actual business entity. So, before you incorporate your business, it’s important to understand the difference between the two. The Top-Rated Online Incorporation Services to Register Your Business.

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Government Banking Consulting Manufacturing 121

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing